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INTEGRATED-MBA in International Business at Anand Institute of Business Studies
Anand, Gujarat
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About the Specialization
What is International Business at Anand Institute of Business Studies Anand?
This International Business program at Anand Institute of Business Studies, as indicated by the college, focuses on equipping students with skills to navigate the complexities of global commerce. In the Indian context, where globalization is rapidly expanding opportunities for businesses, this area of study is highly relevant, preparing professionals for cross-border trade, foreign investment, and multinational operations. The program aims to foster a comprehensive understanding of international markets, trade policies, and global economic dynamics.
Who Should Apply?
This program is ideal for aspiring business leaders seeking roles in multinational corporations, export-import firms, or international trade organizations within India and globally. It attracts fresh graduates eager to embark on a career with an international scope and also working professionals looking to pivot into global business management. A strong interest in global affairs, economics, and cross-cultural communication would be beneficial for prospective students.
Why Choose This Course?
Graduates of this program can expect diverse career paths in international trade, logistics, global finance, and international marketing within India''''s growing economy. Entry-level salaries in these fields typically range from INR 4-7 lakhs per annum, with significant growth potential as experience accrues, often reaching INR 10-15 lakhs or more for experienced professionals in managerial roles. Opportunities include working with Indian companies expanding internationally or foreign MNCs operating in India.
Student Success Practices
Foundation Stage
Build a Strong Foundation in Core Business Principles- (Semester 1-2)
Focus intently on understanding fundamental concepts in economics, management, accounting, and statistics during the initial semesters. These core business principles are the bedrock for advanced international business concepts. Utilize online resources like NPTEL lectures for management and economics, and practice problem-solving rigorously for quantitative subjects.
Tools & Resources
NPTEL, Khan Academy (for foundational concepts), Textbook exercises
Career Connection
A robust understanding of business fundamentals ensures students can grasp the complexities of international trade, finance, and marketing in later stages, crucial for any global business role.
Enhance Business Communication and Soft Skills- (Semester 1-2)
Actively participate in communication classes, group discussions, and presentations. Focus on improving English proficiency, public speaking, and written communication, which are vital for international business dealings. Join debating clubs or Toastmasters-like college groups if available to hone these skills.
Tools & Resources
Toastmasters (if available), English language learning apps, Presentation software
Career Connection
Effective communication is paramount for negotiations, client interactions, and team collaboration in a global setting, directly impacting career progression in international roles.
Develop Foundational Computer Application Skills- (Semester 1-2)
Master essential computer applications like MS Office (Excel for data analysis, PowerPoint for presentations) and basic database management. These digital literacy skills are indispensable for handling business data and preparing professional reports. Consider pursuing basic certification courses if offered by the institution.
Tools & Resources
Microsoft Office Suite, Online Excel tutorials, Basic SQL practice platforms
Career Connection
Proficiency in business software streamlines daily operations in any business environment, making graduates more efficient and marketable for data-driven international roles.
Intermediate Stage
Engage with International Business Topics Early- (Semester 3-5)
Pay special attention to subjects like Export-Import Management and International Marketing. Supplement classroom learning with current affairs related to global trade, geopolitical developments, and international economic policies. Read business newspapers like The Economic Times or The Business Standard daily.
Tools & Resources
The Economic Times, Livemint, World Trade Organization (WTO) website, IMF publications
Career Connection
Proactive engagement with global business trends prepares students for specialized roles and demonstrates initiative to potential employers in international trade and marketing.
Seek Internships with a Global Focus- (Semester 4-6 (during summer breaks))
Actively search for summer internships in companies involved in export-import, logistics, international trade, or with multinational corporations in India. Even smaller local firms with international dealings can provide valuable exposure. Leverage college placement cells and professional networking platforms like LinkedIn.
Tools & Resources
LinkedIn, College placement cell, Internshala, Naukri.com
Career Connection
Practical experience in an international business setting significantly enhances resume value, provides industry insights, and can often lead to pre-placement offers.
Participate in Business Competitions and Case Studies- (Semester 5-7)
Join college-level or inter-college business competitions focused on strategy, marketing, or finance, especially those with an international component. This helps in applying theoretical knowledge to real-world scenarios, improving analytical and problem-solving skills. Form diverse teams to simulate global work environments.
Tools & Resources
Case Study Challenge platforms, College clubs, Industry-sponsored competitions
Career Connection
Winning or participating in such competitions showcases leadership, teamwork, and strategic thinking, making candidates stand out in recruitment processes for global roles.
Advanced Stage
Deep Dive into International Electives and Foreign Language- (Semester 7-8)
Capitalize on core subjects like ''''International Business Environment'''' and electives like ''''International Marketing'''' or ''''International Financial Management''''. Consider opting for a foreign language elective to gain a competitive edge in global roles, particularly if aiming for specific regional markets. Focus on practical application and case studies.
Tools & Resources
Duolingo, Babbel, Financial Times (for global news), Case study libraries
Career Connection
Specialized knowledge in international business areas combined with language skills opens doors to specific global markets and roles requiring cross-cultural competence.
Undertake a Research Project in International Business- (Semester 9-10)
Choose a dissertation or research project topic directly related to International Business. This provides an opportunity for in-depth study, develops research capabilities, and can be a strong talking point during placements. Seek faculty guidance and leverage academic databases.
Tools & Resources
JSTOR, Google Scholar, ResearchGate, Swayam courses on research methods
Career Connection
A well-executed research project showcases analytical prowess and commitment to the field, making candidates highly attractive for roles requiring strategic thinking and market analysis.
Network and Prepare for Global Placements- (Semester 9-10)
Actively network with alumni in international business roles, attend industry seminars, and engage with visiting faculty or guest speakers. Tailor your resume and interview preparation specifically for roles in export-import, global logistics, international banking, or multinational companies, emphasizing your international exposure and skills.
Tools & Resources
LinkedIn, Alumni network events, Industry conferences, Mock interview platforms
Career Connection
Strong networking often leads to direct placement opportunities, while targeted preparation ensures readiness for interviews in competitive international business sectors, facilitating smooth entry into global careers.
Program Structure and Curriculum
Eligibility:
- 10+2 with minimum 45% marks from a recognized board (as per Anand Institute of Business Studies website)
Duration: 5 years (10 semesters)
Credits: 252 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB101 | Principles of Economics | Core | 4 | Microeconomics Basics, Demand and Supply, Market Structures, National Income, Inflation and Unemployment |
| BB102 | Principles of Management | Core | 4 | Management Concepts, Planning and Organizing, Directing and Controlling, Managerial Roles, Decision Making |
| BB103 | Financial Accounting | Core | 4 | Accounting Principles, Journal and Ledger, Trial Balance, Final Accounts, Cash Flow Statement |
| BB104 | Business Communication | Core | 4 | Communication Process, Verbal and Non-verbal Communication, Business Correspondence, Reports and Presentations, Intercultural Communication |
| BB105 | Business Mathematics | Core | 4 | Linear Equations, Matrices and Determinants, Calculus Applications, Interest and Annuities, Set Theory |
| BB106 | Computer Application in Business – I (Theory) | Core | 4 | Computer Fundamentals, Operating Systems, MS Office Suite, Internet Concepts, Data Security |
| BB107 | Computer Application in Business – I (Practical) | Core | 4 | Word Processing Exercises, Spreadsheet Applications, Presentation Software Usage, Email and Internet Browsing, Basic File Management |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB201 | Indian Economy | Core | 4 | Structure of Indian Economy, Economic Reforms, Agriculture and Industry, Foreign Trade, Poverty and Unemployment |
| BB202 | Organizational Behaviour | Core | 4 | Foundations of OB, Personality and Perception, Motivation Theories, Group Dynamics, Leadership Styles |
| BB203 | Cost & Management Accounting | Core | 4 | Cost Concepts, Cost Sheet, Budgetary Control, Standard Costing, Variance Analysis |
| BB204 | Business Environment | Core | 4 | Components of Business Environment, Economic Policies, Socio-Cultural Factors, Technological Environment, Global Environment |
| BB205 | Business Statistics | Core | 4 | Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Probability Distributions, Hypothesis Testing |
| BB206 | Computer Application in Business – II (Theory) | Core | 4 | Database Management Systems, Networking Concepts, E-commerce Basics, Cyber Security, Introduction to Programming |
| BB207 | Computer Application in Business – II (Practical) | Core | 4 | Advanced Spreadsheet Functions, Database Creation and Queries, Presentation Graphics, Web Page Design Basics, Project Work on Business Applications |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB301 | Marketing Management | Core | 4 | Marketing Mix, Product Life Cycle, Pricing Strategies, Promotion and Advertising, Distribution Channels |
| BB302 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Employee Relations |
| BB303 | Principles of Financial Management | Core | 4 | Time Value of Money, Capital Budgeting, Cost of Capital, Working Capital Management, Dividend Policy |
| BB304 | Production & Operation Management | Core | 4 | Production Systems, Facility Location and Layout, Inventory Management, Quality Control, Supply Chain Planning |
| BB305 | Management Information System (Theory) | Core | 4 | Role of MIS, Information Systems Types, Database Management, Decision Support Systems, System Development Life Cycle |
| BB306 | Management Information System (Practical) | Core | 4 | Advanced Excel for MIS, SQL for Database Management, Data Visualization Tools, Web-based MIS Applications, Case Studies in MIS |
| BB307 | Environmental Studies | Core Elective | 4 | Ecosystems, Biodiversity, Environmental Pollution, Natural Resources, Environmental Ethics |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB401 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis Tools, Report Writing |
| BB402 | Corporate Law | Core | 4 | Companies Act, Formation of Companies, Share Capital, Board of Directors, Company Meetings |
| BB403 | Entrepreneurship Development | Core | 4 | Entrepreneurship Concept, Idea Generation, Business Plan, Funding Sources, Government Policies |
| BB404 | Sales & Distribution Management | Core | 4 | Sales Force Management, Selling Process, Distribution Channels, Logistics, Channel Conflicts |
| BB405 | Business Ethics & Corporate Governance | Core | 4 | Ethical Theories, Corporate Social Responsibility, Governance Frameworks, Stakeholder Management, Whistle-blowing |
| BB406 | Export-Import Management | Core | 4 | International Trade Procedures, EXIM Policy, Documentation, Incoterms, Customs Procedures |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB501 | Advertising & Brand Management | Core | 4 | Advertising Objectives, Media Planning, Brand Equity, Brand Positioning, Integrated Marketing Communication |
| BB502 | Project Management | Core | 4 | Project Life Cycle, Project Planning, Risk Management, Resource Allocation, Project Evaluation |
| BB503 | Data Base Management System (Theory) | Core | 4 | DBMS Architecture, Data Models, SQL Queries, Normalization, Database Security |
| BB504 | Data Base Management System (Practical) | Core | 4 | Database Design Exercises, Advanced SQL Querying, Database Administration Tasks, Front-end Integration, Mini Project with DBMS |
| BB505 | International Marketing | Core | 4 | Global Marketing Environment, Market Entry Strategies, International Product Strategy, Global Pricing Decisions, International Communication and Distribution |
| BB506 | Industrial Relations & Labour Laws | Core | 4 | Industrial Relations System, Trade Unions, Collective Bargaining, Factories Act, Industrial Disputes Act |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB601 | Strategic Management | Core | 4 | Strategy Formulation, Environmental Appraisal, Strategic Choices, Strategy Implementation, Strategic Control |
| BB602 | Retail Management | Core | 4 | Retailing Formats, Retail Location, Merchandise Management, Store Operations, Retail Analytics |
| BB603 | Financial Markets & Services | Core | 4 | Indian Financial System, Money Market, Capital Market, Financial Institutions, Investment Banking |
| BB604 | Consumer Behavior | Core | 4 | Buying Decision Process, Cultural Influences, Social Influences, Psychological Factors, Consumer Research |
| BB605 | Taxation Planning | Core | 4 | Income Tax Basics, Heads of Income, Deductions, GST Fundamentals, Tax Computations |
| BB606 | Summer Internship Project (Part I - Viva Voce) | Project | 4 | Internship Report Submission, Viva Voce Examination, Practical Business Exposure, Application of Theoretical Knowledge, Industry Problem Solving |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM701 | Corporate Strategy | Core | 4 | Strategic Management Process, External and Internal Analysis, Corporate Level Strategies, Business Level Strategies, Strategic Evaluation and Control |
| IM702 | Business Policy | Core | 4 | Nature of Business Policy, Strategic Intent, Grand Strategies, Strategic Alliances, Global Policy Challenges |
| IM703 | Management Science | Core | 4 | Decision Theory, Linear Programming, Transportation and Assignment Problems, Queuing Theory, Simulation |
| IM7701 | Project Viva Voce (IMBA Part I) | Project | 4 | Project Proposal Defense, Literature Review Presentation, Methodology Discussion, Early Findings Review, Research Ethics |
| IM704 | Marketing Research | Elective (Marketing Group) | 4 | Research Design, Data Collection Methods, Sampling Techniques, Statistical Analysis, Report Writing |
| IM705 | Security Analysis & Portfolio Management | Elective (Finance Group) | 4 | Investment Process, Equity and Bond Valuation, Portfolio Theory, Risk and Return, Investment Strategies |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM801 | International Business Environment | Core | 4 | Globalization Drivers, International Trade Theories, Cultural Environment, Economic and Political Systems, Legal Frameworks in IB |
| IM802 | Organizational Change & Development | Core | 4 | Forces for Change, Models of Change, Resistance to Change, OD Interventions, Ethics and OD |
| IM803 | International Marketing | Elective (Marketing Group) | 4 | Global Market Analysis, Entry Modes, International Product Decisions, Pricing Strategies, Global Promotion and Distribution |
| IM804 | International Financial Management | Elective (Finance Group) | 4 | Foreign Exchange Markets, Exchange Rate Theories, Currency Exposure Management, International Investment Decisions, Global Financing Options |
| IM805 | Compensation & Benefit Management | Elective (HRM Group) | 4 | Wage Theories, Compensation Structure, Employee Benefits, Incentive Plans, Performance-Linked Pay |
| IM806 | Foreign Language (French/German/Spanish/Japanese) | Elective | 4 | Basic Grammar and Vocabulary, Conversational Skills, Cultural Nuances, Business Terminology, Reading Comprehension |
Semester 9
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM901 | Business Analytics | Core | 4 | Data Mining Concepts, Predictive Analytics, Prescriptive Analytics, Big Data Technologies, Business Intelligence Tools |
| IM902 | Supply Chain Management | Core | 4 | Logistics Management, Inventory Management, Supply Chain Design, Global Supply Chains, SCM Technologies |
| IM903 | Entrepreneurship & Venture Capital | Core | 4 | Startup Ecosystem, Business Plan Development, Sources of Funding, Startup Valuation, Exit Strategies |
| IM9901 | Summer Internship Project (Part II - Report & Viva Voce) | Project | 4 | Comprehensive Internship Report, Presentation of Findings, Analysis of Business Problems, Solution Recommendation, Industry Best Practices |
| IM904 | Services Marketing | Elective (Marketing Group) | 4 | Nature of Services, Service Quality, Customer Relationships, Service Delivery, Pricing Services |
| IM905 | Derivatives and Risk Management | Elective (Finance Group) | 4 | Options and Futures, Swaps and Forwards, Hedging Strategies, Value at Risk, Credit Risk Management |
| IM906 | Industrial Psychology | Elective (HRM Group) | 4 | Work Motivation, Job Satisfaction, Leadership Theories, Stress Management, Organizational Climate |
Semester 10
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM1001 | Total Quality Management | Core | 4 | TQM Principles, Quality Gurus, Quality Tools, Process Improvement, Six Sigma Methodology |
| IM1002 | Business Law | Core | 4 | Contract Act, Sale of Goods Act, Consumer Protection, Intellectual Property, Cyber Law |
| IM1003 | Dissertation | Project | 4 | Independent Research Project, Data Analysis and Interpretation, Report Writing, Academic Presentation, Contribution to Knowledge |
| IM1004 | Viva Voce (Comprehensive Viva) | Viva | 4 | Overall Program Knowledge Assessment, Integrated Learning Evaluation, Application of Concepts, Communication Skills, Critical Thinking |
| IM1005 | Rural & Agri Business Marketing | Elective (Marketing Group) | 4 | Rural Market Dynamics, Agricultural Marketing, Rural Consumer Behavior, Product and Distribution Strategies, Rural Communication |
| IM1006 | Mergers & Acquisitions | Elective (Finance Group) | 4 | Types of M&A, Valuation Methods, Deal Structuring, Post-Merger Integration, Regulatory Framework |
| IM1007 | Performance Management & Appraisal | Elective (HRM Group) | 4 | Performance Appraisal Systems, Goal Setting, Feedback Mechanisms, Performance Coaching, Legal Aspects of Appraisal |
