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BBA in Advertising at Chandigarh Business School of Administration
S.A.S. Nagar, Punjab
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About the Specialization
What is Advertising at Chandigarh Business School of Administration S.A.S. Nagar?
This Advertising specialization program at Chandigarh Business School of Administration focuses on equipping students with a comprehensive understanding of the dynamic advertising industry in India. It delves into the creative, strategic, and managerial aspects of advertising, preparing graduates for roles in an industry experiencing rapid digital transformation and significant growth driven by increasing consumer spending and brand consciousness across the diverse Indian market.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into advertising agencies, marketing departments, or media houses. It also suits working professionals aiming to upskill in digital advertising or brand strategy, and career changers transitioning into the vibrant marketing and communications industry. Individuals with a creative bent, strong communication skills, and an interest in consumer psychology will thrive in this curriculum.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as advertising executives, brand managers, media planners, digital marketing specialists, or PR professionals. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. The program aligns with industry demands for skilled professionals capable of navigating the complex Indian advertising landscape, offering strong growth trajectories in both traditional and digital media.
Student Success Practices
Foundation Stage
Build Strong Communication and Digital Literacy Skills- (Semester 1-2)
Focus on mastering business communication, both written and oral, and becoming proficient in computer applications. Utilize online platforms for grammar, professional writing, and advanced spreadsheet or presentation skills. Engage in public speaking and debate clubs to enhance verbal articulation.
Tools & Resources
Grammarly, Google Workspace, Microsoft Office tutorials, Toastmasters International local chapters, Coursera courses on business communication
Career Connection
Essential for all roles, especially in advertising where clear messaging and effective presentations are critical for client interaction and campaign pitches, setting a strong professional base.
Understand Core Business Fundamentals- (Semester 1-2)
Develop a solid grasp of principles of management, business economics, and marketing. Regularly read business news, magazines like Business India or The Economic Times, and analyze real-world company strategies to connect theoretical concepts to practical applications and market dynamics.
Tools & Resources
Harvard Business Review articles, NPTEL courses, Case study analysis groups, Business sections of leading Indian newspapers
Career Connection
Provides the foundational knowledge to understand overall business challenges, market dynamics, and client needs, which is crucial for developing effective and strategically sound advertising strategies.
Cultivate Quantitative Aptitude and Data Interpretation- (Semester 1-2)
Excel in Business Mathematics and Statistics to develop analytical thinking. Practice data interpretation and problem-solving through various exercises. Join a study group to tackle complex problems and use online tutorials for clarification on statistical concepts and their application.
Tools & Resources
Khan Academy, BYJU''''S, GMAT or CAT quantitative sections, Excel for basic data analysis, Online statistics simulators
Career Connection
Data-driven decision making is vital in modern advertising, from budgeting and media planning to campaign performance analysis. Strong quantitative skills enhance strategic contributions and employability.
Intermediate Stage
Engage in Marketing and HR Case Studies and Projects- (Semester 3-5)
Actively participate in HR and Marketing case study competitions. Undertake mini-projects, perhaps for local businesses or NGOs, applying concepts from Marketing Management, Human Resource Management, and Research Methodology. Document your findings and present solutions to peer groups.
Tools & Resources
Marketing Week, Brand Equity from Economic Times, NASSCOM Foundation initiatives, Local startup incubators for project opportunities, Online case study platforms
Career Connection
Develops practical problem-solving, teamwork, and presentation skills directly applicable to real-world marketing and advertising challenges, significantly boosting your professional portfolio and resume.
Start Networking and Seek Industry Mentorship- (Semester 3-5)
Attend industry webinars, guest lectures, and local marketing events. Connect with alumni and professionals on LinkedIn by sending personalized requests. Actively seek out mentors in the advertising or brand management field for guidance on career paths and essential skill development.
Tools & Resources
LinkedIn, Industry-specific virtual events, Local chamber of commerce events, Alumni network portal of CGC/CBSA, Professional association memberships
Career Connection
Opens doors to internships, provides invaluable insights into industry trends, and builds a professional network that is crucial for successful job searches and long-term career growth in advertising.
Build a Portfolio of Creative and Strategic Work- (Semester 4-5)
Begin creating mock advertising campaigns, comprehensive brand strategies, or digital marketing plans based on hypothetical or real-world scenarios. Use various design tools to visualize concepts effectively. Participate in creative workshops to hone your artistic and strategic vision.
Tools & Resources
Canva, Adobe Spark, HubSpot Academy, Google Ads certification courses, D&AD New Blood creative briefs, Behance for inspiration
Career Connection
A strong and diverse portfolio demonstrates practical skills, creativity, and strategic thinking to potential employers, which is paramount for securing roles in the highly competitive advertising industry.
Advanced Stage
Master Advertising Tools and Digital Platforms- (Semester 5-6)
Deep dive into tools and platforms highly relevant to advertising and digital marketing. Obtain industry certifications in Google Ads, Google Analytics, and Facebook Blueprint. Continuously learn about various media planning software and stay updated with platform algorithm changes and new features.
Tools & Resources
Google Skillshop, Facebook Blueprint, SEMrush, Moz, Hootsuite, Industry blogs like Search Engine Land
Career Connection
These are highly sought-after technical skills that make you immediately employable in digital marketing, media planning, and advertising analytics roles, giving you a competitive edge in the job market.
Undertake an Industry-Relevant Summer Training and Project- (After Semester 4, project in Semester 6)
Secure a meaningful summer internship or ''''Summer Training'''' as per the syllabus in an advertising agency, media house, or a brand''''s marketing department. Focus your final academic project on solving an actual industry problem, applying all learned advertising and marketing concepts practically.
Tools & Resources
College placement cell, LinkedIn job search, Professional networking events, Industry directories and company websites, Mentors for project guidance
Career Connection
Practical experience and a well-executed project are critical for demonstrating readiness for a full-time role and often lead directly to pre-placement offers or strong recommendations from employers.
Prepare for Placement Interviews with Mock Campaigns- (Semester 6)
Practice mock interviews focusing specifically on advertising-related questions, case studies, and presenting your carefully curated portfolio. Be ready to confidently discuss current advertising trends, ethical considerations in marketing, and articulate your strategic thinking process to potential employers.
Tools & Resources
Placement cell workshops, Career counsellors, Peer practice groups, Online interview preparation platforms, Industry news and analysis for current affairs
Career Connection
Ensures you are confident and articulate during placement drives, maximizing your chances of securing a desirable role in the advertising, brand management, or marketing sectors upon graduation.
Program Structure and Curriculum
Eligibility:
- 10+2 with 50% marks in aggregate from any stream (Science/ Commerce/Arts) from a recognized board/university.
Duration: 3 years (6 semesters)
Credits: 140 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Principles of Management | Core | 4 | Management Concepts, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Managerial Roles and Ethics |
| BBA-102 | Business Economics | Core | 4 | Demand and Supply Analysis, Consumer Behavior Theories, Production and Cost Analysis, Market Structures, National Income and Fiscal Policy |
| BBA-103 | Business Mathematics | Core | 4 | Set Theory and Functions, Matrices and Determinants, Calculus for Business, Financial Mathematics, Linear Programming |
| BBA-104 | Business Communication | Core | 4 | Communication Process, Oral Communication Skills, Written Business Communication, Business Correspondence, Presentation Techniques |
| BBA-105 | Financial Accounting | Core | 4 | Accounting Principles, Journal and Ledger, Trial Balance and Adjustments, Preparation of Final Accounts, Depreciation Methods |
| BBA-106 | Computer Applications in Business | Core | 4 | Fundamentals of Computers, MS Office Applications, Internet and E-commerce Basics, Data Processing Concepts, Business Software Overview |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Organizational Behavior | Core | 4 | Foundations of OB, Individual Behavior, Group Dynamics, Motivation Theories, Leadership and Power |
| BBA-202 | Marketing Management | Core | 4 | Marketing Concepts, Market Segmentation, Product Life Cycle, Pricing Strategies, Promotion and Distribution |
| BBA-203 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency, Probability Distributions, Correlation and Regression, Hypothesis Testing |
| BBA-204 | Environmental Studies | Core | 4 | Ecosystems and Biodiversity, Environmental Pollution, Natural Resources, Sustainable Development, Environmental Legislation |
| BBA-205 | Cost Accounting | Core | 4 | Cost Concepts and Classification, Cost Sheet Preparation, Marginal Costing, Standard Costing, Budgetary Control |
| BBA-206 | Company Law | Core | 4 | Company Formation, Memorandum and Articles of Association, Share Capital and Debentures, Company Meetings, Winding Up of Companies |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation and Employee Relations |
| BBA-302 | Financial Management | Core | 4 | Financial Decisions, Capital Budgeting, Working Capital Management, Cost of Capital, Dividend Policy |
| BBA-303 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Intellectual Property Rights |
| BBA-304 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Hypothesis Formulation and Testing, Report Writing |
| BBA-305 | Quantitative Techniques | Core | 4 | Linear Programming, Transportation and Assignment Problems, Network Analysis (PERT/CPM), Queuing Theory, Decision Theory |
| BBA-306 | E-Commerce | Core | 4 | E-commerce Business Models, Online Payment Systems, E-commerce Security, M-commerce and Social Commerce, Legal and Ethical Issues in E-commerce |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-401 | Production & Operations Management | Core | 4 | Operations Strategy, Facility Location and Layout, Inventory Management, Quality Control, Supply Chain Planning |
| BBA-402 | Management Information System | Core | 4 | Role of MIS, Information Systems Development, Database Management Systems, Decision Support Systems, E-business and ERP Systems |
| BBA-403 | Indian Economy | Core | 4 | Structure of Indian Economy, Economic Reforms, Poverty and Unemployment, Agricultural and Industrial Policy, Globalization and India |
| BBA-404 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, Business Plan Preparation, Startup Ecosystem in India, Sources of Funding, Innovation and Creativity |
| BBA-405 | Goods and Services Tax | Core | 4 | GST Concepts and Structure, GST Registration, Input Tax Credit, GST Returns and Payments, Compliance and Administration |
| BBA-406 | Skill Enhancement Course (Choice: Foreign Language / Indian Language / Business Ethics / Cyber Security) | Elective (Skill Enhancement) | 2 | Basic language skills, culture, grammar for languages, Ethical dilemmas, corporate governance for Business Ethics, Cybersecurity threats, data protection for Cyber Security, Professional communication, interpersonal skills |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-501 | Project Management | Core | 4 | Project Life Cycle, Project Planning and Scheduling, Resource Allocation, Risk Management, Project Monitoring and Control |
| BBA-502 | Supply Chain Management | Core | 4 | Supply Chain Design, Logistics Management, Inventory Management, Transportation and Warehousing, Supply Chain Performance Measurement |
| BBA-503 | International Business | Core | 4 | Globalization and Trade Theories, Foreign Exchange Markets, International Marketing Strategies, Global Financial Management, International Business Environment |
| BBA-504 | Rural Marketing | Core | 4 | Rural Market Characteristics, Rural Consumer Behavior, Product and Pricing for Rural Markets, Rural Distribution Strategies, Promotion in Rural Areas |
| BBA-551 | Advertising Management | Elective (Specialization) | 4 | Role and Functions of Advertising, Advertising Media Decisions, Creative Strategy and Message Design, Advertising Campaign Planning, Advertising Effectiveness and Ethics |
| BBA-552 | Sales Promotion & Brand Management | Elective (Specialization) | 4 | Sales Promotion Techniques, Brand Building Process, Brand Equity and Positioning, Brand Extensions and Revitalization, Packaging and Labeling |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-601 | Strategic Management | Core | 4 | Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control, Corporate Governance |
| BBA-602 | Financial Markets & Services | Core | 4 | Indian Financial System, Money Market and Capital Market, Banking and Insurance Services, Mutual Funds and Investment Banking, Stock Market Operations |
| BBA-603 | Consumer Behavior | Core | 4 | Consumer Decision Process, Psychological Factors, Cultural Influences, Social Class and Reference Groups, Consumer Motivation and Perception |
| BBA-604 | Retail Management | Core | 4 | Retailing Environment, Retail Formats, Merchandise Management, Store Layout and Design, Retail Pricing and Promotion |
| BBA-651 | Media Planning & Public Relations | Elective (Specialization) | 4 | Media Landscape and Types, Media Selection and Scheduling, Measuring Media Effectiveness, Public Relations Tools and Techniques, Crisis Management and Corporate Image |
| BBA-652 | Digital Marketing | Elective (Specialization) | 4 | Digital Marketing Channels, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing Strategy, Email Marketing and Analytics |
| BBA-605 | Summer Training & Project Report | Project | 4 | Research Problem Identification, Data Collection and Analysis, Literature Review, Report Writing Guidelines, Presentation Skills |
