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BBA in Service Industry Management at Chandigarh Business School of Administration
S.A.S. Nagar, Punjab
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About the Specialization
What is Service Industry Management at Chandigarh Business School of Administration S.A.S. Nagar?
This Service Industry Management program at Chandigarh Business School of Administration (CBSA Mohali) focuses on equipping students with essential skills to excel in the burgeoning Indian service sector. It delves into the unique challenges and opportunities within service-oriented businesses, from hospitality and healthcare to retail and tourism. The program emphasizes strategic management, operational excellence, and customer experience, aligning with the rapidly growing demand for specialized professionals in India''''s service-driven economy.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the dynamic service industry, including those aspiring for roles in hospitality, healthcare, tourism, and retail. It also caters to individuals looking to upskill or transition into management positions within service organizations. Students with a keen interest in customer satisfaction, operational efficiency, and innovation in service delivery, coupled with a 10+2 background, would find this program particularly rewarding for their career aspirations in India.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, ranging from hotel operations managers, healthcare administrators, tourism consultants, to retail managers and service quality analysts. Entry-level salaries in these sectors typically range from INR 3-5 LPA, with experienced professionals earning upwards of INR 8-15 LPA. The program''''s comprehensive curriculum prepares students for growth trajectories in major Indian service conglomerates, MNCs with operations in India, and entrepreneurial ventures in the service domain.
Student Success Practices
Foundation Stage
Develop Core Business Acumen- (Semester 1-2)
Actively engage with fundamental subjects like Principles of Management, Marketing, and Financial Management. Form study groups, participate in case study discussions, and seek conceptual clarity from faculty to build a strong theoretical base.
Tools & Resources
Harvard Business Review articles, NPTEL courses on management basics, Online business simulations
Career Connection
A strong foundation in business fundamentals is crucial for understanding the broader service industry landscape and making informed management decisions later in your career.
Enhance Communication & Soft Skills- (Semester 1-2)
Focus on improving written and oral communication, presentation skills, and professional etiquette. Participate in debate clubs, public speaking events, and communication workshops to hone interpersonal abilities.
Tools & Resources
Toastmasters International (if available), Online communication courses (Coursera, edX), Campus communication labs
Career Connection
Effective communication is paramount in the service industry for client interaction, team collaboration, and leadership roles, significantly impacting placement prospects.
Master Basic Computer Proficiency & Data Handling- (Semester 1-2)
Gain proficiency in essential computer applications, especially MS Office (Excel for data analysis) and acquire a basic understanding of common business software. Attend workshops on data entry, analysis, and presentation.
Tools & Resources
Microsoft Office Specialist certifications, Basic data analytics tutorials on YouTube or free online platforms
Career Connection
Competency in basic software and data handling is a universal requirement in the service sector for reporting, analytics, and operational efficiency.
Intermediate Stage
Explore Service Sector Nuances- (Semester 3-5)
Begin deep-diving into specific service industry topics through projects, assignments, and guest lectures related to hospitality, healthcare, and tourism. Seek out internships or short-term volunteer roles in relevant service organizations.
Tools & Resources
Industry reports from FICCI, CII, Specific service sector magazines, LinkedIn for industry insights
Career Connection
Early exposure helps identify areas of interest within the vast service industry, informs specialization choices, and builds industry-specific knowledge valuable for interviews and future roles.
Engage in Practical Application and Case Studies- (Semester 3-5)
Actively participate in practical projects, case study competitions, and simulations that mimic real-world service industry challenges. Focus on applying theoretical knowledge to solve practical business problems, enhancing critical thinking.
Tools & Resources
Online case study libraries, Harvard Business School Publishing cases, Industry workshops
Career Connection
Practical application skills are highly valued by employers, demonstrating problem-solving capabilities and readiness for on-the-job responsibilities in service management.
Build Networks and Seek Mentorship- (Semester 4-5)
Attend industry events, seminars, and alumni meets to connect with professionals working in the service sector. Actively seek out mentors who can provide guidance on career paths, industry trends, and professional development.
Tools & Resources
LinkedIn, Industry-specific professional associations, College alumni network platforms
Career Connection
Networking opens doors to internship and job opportunities, provides valuable insights, and helps build a professional support system crucial for career advancement.
Advanced Stage
Undertake Specialized Industrial Training and Project- (Semester 6)
Complete a comprehensive industrial training program or a project report in a relevant service organization during your final semester. Focus on gaining hands-on experience, analyzing real-world issues, and contributing to organizational goals.
Tools & Resources
Company HR departments for internships, Faculty mentors for project guidance, Professional research databases
Career Connection
This practical exposure is critical for resume building, often leads directly to pre-placement offers, and significantly enhances employability in the service industry.
Intensive Placement Preparation and Mock Interviews- (Semester 5-6)
Engage intensively in placement preparation activities, including resume building, group discussion practice, aptitude test preparation, and mock interviews with faculty and industry experts to refine your interview skills.
Tools & Resources
Campus placement cell, Online aptitude platforms (e.g., Indiabix), Interview preparation guides
Career Connection
Focused preparation maximizes the chances of securing desirable placements in leading service industry companies, ensuring a smooth transition from academics to corporate life.
Continuous Learning and Service Industry Trend Analysis- (Semester 6 onwards)
Stay updated with the latest trends, technologies (e.g., AI in services, digital transformation), and policy changes impacting the Indian service industry. Pursue relevant certifications to specialize further.
Tools & Resources
Industry magazines, business news portals (Livemint, Economic Times), Online courses on emerging service technologies, Professional body memberships
Career Connection
Demonstrating awareness of industry trends and a commitment to continuous learning shows initiative and adaptability, making graduates more attractive to employers and enabling long-term career growth.
Program Structure and Curriculum
Eligibility:
- 10+2 with minimum 50% marks in aggregate with Maths/Economics/Punjabi/Physics/Chemistry/Biology/Computer Science/Business Studies/Accountancy as one of the subjects, or equivalent.
Duration: 3 years / 6 semesters
Credits: 132 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA101-23 | Principles & Practices of Management | Core | 4 | Management Introduction, Functions, Roles, Planning: Nature, Importance, Types, Organizing: Structure, Departmentation, Staffing: Recruitment, Selection, Training, Directing: Leadership, Motivation, Communication, Controlling: Process, Techniques |
| BBA103-23 | Business Economics | Core | 4 | Introduction to Business Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Practices, Business Cycles and Macroeconomic Policies |
| BBA105-23 | Business Statistics | Core | 4 | Introduction to Statistics, Data Collection, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Index Numbers, Time Series Analysis |
| BBA107-23 | Business Accounting | Core | 4 | Introduction to Accounting, Accounting Cycle, Journal, Ledger, Trial Balance, Final Accounts: Trading, P&L, Balance Sheet, Company Accounts: Shares, Debentures, Cost Accounting: Elements, Cost Sheet, Budgetary Control |
| BBA109-23 | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Companies Act, 2013 (brief), Intellectual Property Rights (brief) |
| BBA111-23 | Computer Applications in Management | Core | 4 | Introduction to Computers, Hardware, Software, Operating Systems, MS Office (Word, Excel, PowerPoint), Database Management Systems (basic concepts), Internet and E-Commerce (basic concepts), Cyber Security (basic concepts) |
| BBA113-23 | Environmental Studies | Mandatory Non-Credit Course | 0 | Concept of Environment, Ecology, Natural Resources, Environmental Pollution, Social Issues and the Environment, Human Population and Environment, Field Work |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA102-23 | Organizational Behavior | Core | 4 | Introduction to OB, Foundations, Individual Behavior: Perception, Personality, Learning, Motivation Theories, Group Dynamics, Team Building, Leadership Theories, Organizational Culture and Change Management |
| BBA104-23 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Mix, Market Segmentation, Targeting, Positioning, Product Decisions, Pricing Decisions, Promotion Decisions, Place (Distribution) Decisions |
| BBA106-23 | Financial Management | Core | 4 | Introduction to Financial Management, Goals, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Capital Structure Decisions, Working Capital Management |
| BBA108-23 | Human Resource Management | Core | 4 | Introduction to HRM, Functions, HR Planning, Job Analysis, Recruitment, Selection, Training and Development, Performance Management, Compensation and Benefits |
| BBA110-23 | Business Research Methods | Core | 4 | Introduction to Research, Research Process, Research Design, Sampling Design, Data Collection Methods (Primary, Secondary), Data Analysis (basic statistical tools), Report Writing |
| BBA112-23 | Indian Economy | Core | 4 | Basic Characteristics of Indian Economy, Economic Planning in India, Agricultural Sector, Industrial Sector, Service Sector, Recent Economic Reforms |
| BBA114-23 | Constitution of India | Mandatory Non-Credit Course | 0 | Preamble, Salient Features, Fundamental Rights, Duties, Directive Principles of State Policy, Union and State Governments, Judiciary, Emergency Provisions |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA201-23 | Production and Operations Management | Core | 4 | Introduction to POM, Operations Strategy, Product Design and Process Selection, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management |
| BBA203-23 | Corporate Law | Core | 4 | Company Formation, Types of Companies, Memorandum and Articles of Association, Shares and Share Capital, Management and Administration, Meetings and Resolutions, Winding Up of Companies (brief) |
| BBA205-23 | Entrepreneurship and Small Business Management | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Creativity and Innovation, Business Plan Preparation, Sources of Finance for SMEs, Small Business Management, Government Support to SMEs |
| BBA207-23 | Consumer Behavior | Core | 4 | Introduction to Consumer Behavior, Individual Influences on CB (Perception, Learning, Motivation), Family and Group Influences, Cultural and Sub-cultural Influences, Consumer Decision Making Process, Diffusion of Innovation |
| BBA209-23 | Indirect Tax | Core | 4 | Introduction to Indirect Taxes, GST, GST Concepts: Supply, Taxable Event, Value of Supply, Input Tax Credit, Registration under GST, GST Returns and Payment of Tax, Customs Duty (brief) |
| BBA211-23 | Business Analytics | Core | 4 | Introduction to Business Analytics, Types, Data Collection and Pre-processing, Descriptive Analytics, Predictive Analytics (basic models), Prescriptive Analytics (basic concepts), Data Visualization |
| BBA213-23 | Professional Communication | Non-Credit Course | 0 | Principles of Effective Communication, Written Communication (Reports, Emails), Oral Communication (Presentations, Group Discussions), Non-Verbal Communication, Business Etiquettes, Interpersonal Skills |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA202-23 | Strategic Management | Core | 4 | Introduction to Strategic Management, Levels of Strategy, Environmental Scanning (PESTLE, SWOT), Strategy Formulation, Strategy Implementation, Strategy Evaluation and Control, Corporate Governance and Social Responsibility |
| BBA204-23 | International Business Management | Core | 4 | Introduction to International Business, Theories of International Trade, Modes of Entry into International Business, Foreign Exchange Market, International Financial Institutions, Cross-Cultural Management |
| BBA206-23 | Management Information System | Core | 4 | Introduction to MIS, Role of IS in Business, Types of Information Systems, Database Management Systems, E-Business and E-Commerce, Decision Support Systems, Security and Ethical Issues in MIS |
| BBA208-23 | Operations Research | Core | 4 | Introduction to Operations Research, Linear Programming (Formulation, Graphical Method), Transportation Problem, Assignment Problem, Queuing Theory (basic concepts), Network Analysis (CPM/PERT) |
| BBA210-23 | Industrial Law | Core | 4 | Factories Act, 1948, Trade Unions Act, 1926, Industrial Disputes Act, 1947, Minimum Wages Act, 1948, Payment of Wages Act, 1936, Employees’ Provident Funds Act, 1952 |
| BBA212-23 | Project Management | Core | 4 | Introduction to Project Management, Project Life Cycle, Project Planning and Scheduling, Project Organization and Team Building, Project Costing and Budgeting, Project Risk Management, Project Monitoring and Control |
| BBA214-23 | Soft Skills | Non-Credit Course | 0 | Communication Skills, Time Management, Stress Management, Decision Making and Problem Solving, Team Work, Leadership Skills |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA301-23 | E-Commerce | Core | 4 | Introduction to E-Commerce, Business Models, E-Marketing, E-Payments, E-Security, Encryption, M-Commerce, Legal and Ethical Issues in E-Commerce, Supply Chain Management and E-Commerce |
| BBA303-23 | Total Quality Management | Core | 4 | Introduction to TQM, Quality Philosophies, Quality Gurus (Deming, Juran, Crosby), Quality Tools and Techniques (SPC, Pareto, Fishbone), Quality Management Systems (ISO 9000), Six Sigma, Benchmarking and Continuous Improvement |
| BBASIM501 | Service Marketing | Elective - Service Industry Management Specialization | 4 | Introduction to Service Marketing, Characteristics of Services, Service Quality Models (SERVQUAL), Service Design and Delivery, Pricing and Promotion of Services, Managing Service Employees, Customer Relationship Management in Services |
| BBASIM503 | Hospitality and Tourism Management | Elective - Service Industry Management Specialization | 4 | Introduction to Hospitality and Tourism Industry, Hotel Operations Management, Food and Beverage Management, Travel Agencies and Tour Operations, Emerging Trends in Hospitality and Tourism, Sustainable Tourism Practices |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA302-23 | Corporate Governance & Ethics | Core | 4 | Introduction to Corporate Governance, Board of Directors, Stakeholder Relations, Ethics in Business, Ethical Dilemmas, Corporate Social Responsibility, Whistle Blowing, Codes of Conduct and Ethics Committees |
| BBA304-23 | Rural Marketing | Core | 4 | Introduction to Rural Marketing, Rural Environment, Rural Consumer Behavior, Product and Pricing Strategies for Rural Markets, Distribution Strategies in Rural Areas, Communication Strategies for Rural Markets, Challenges and Opportunities in Rural Marketing |
| BBASIM601 | Service Operations Management | Elective - Service Industry Management Specialization | 4 | Introduction to Service Operations, Service Design, Service Process Flow Design, Capacity Management in Services, Waiting Line Management, Service Quality Measurement and Improvement, Service Supply Chain Management |
| BBASIM603 | Healthcare Services Management | Elective - Service Industry Management Specialization | 4 | Introduction to Healthcare Industry, Healthcare Delivery Systems in India, Hospital Administration and Management, Healthcare Marketing, Medical Ethics and Legal Aspects, Challenges in Healthcare Management |
| BBA306-23 | Industrial Training/Project Report | Core | 4 | Project Identification and Formulation, Data Collection and Analysis, Report Writing, Presentation and Viva Voce, Application of Managerial Concepts, Problem Solving |
