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MBA-MASTER-OF-BUSINESS-ADMINISTRATION in Digital Health at Chitkara University
Patiala, Punjab
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About the Specialization
What is Digital Health at Chitkara University Patiala?
This Digital Health program at Chitkara University focuses on integrating management principles with technology to transform healthcare delivery in India. It prepares professionals to lead initiatives in areas like telemedicine, health informatics, and digital patient engagement, addressing the growing demand for tech-savvy healthcare leaders capable of navigating complex industry shifts. The curriculum is designed to bridge the gap between traditional healthcare and modern digital solutions.
Who Should Apply?
This program is ideal for medical and paramedical graduates, IT professionals with an interest in healthcare, and business graduates seeking entry into the booming Indian digital health sector. It also suits working professionals aiming to upskill for leadership roles in health-tech startups, hospitals, pharmaceutical companies, and public health organizations involved in digital transformation.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including Digital Health Consultant, Healthcare Data Analyst, Telemedicine Manager, Health IT Project Manager, e-Health Strategist, and Medical Devices Product Manager. Entry-level salaries range from INR 4-7 LPA, growing significantly with experience, aligning with national healthcare digital transformation initiatives like the Ayushman Bharat Digital Mission.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus rigorously on core MBA subjects like Marketing, Finance, HR, and Operations. Attend guest lectures by industry veterans and actively participate in case studies to grasp real-world business challenges and develop a holistic managerial perspective.
Tools & Resources
Harvard Business Review cases, NPTEL courses on management fundamentals, Industry association workshops
Career Connection
A solid foundation in general management is crucial for leadership roles in any specialized field, ensuring holistic decision-making capabilities and adaptability across business functions.
Develop Analytical & Communication Skills- (Semester 1-2)
Enhance data analysis skills using tools like Excel, SPSS, or basic R/Python for business statistics. Join Toastmasters or participate in college debate clubs to refine presentation and interpersonal communication, which are vital for effective healthcare leadership and stakeholder engagement.
Tools & Resources
Coursera/edX courses on Business Analytics, Toastmasters International, University communication labs, SPSS/R/Python tutorials
Career Connection
Strong analytical skills are essential for interpreting complex healthcare data, while effective communication is key for successful team collaboration and influencing decisions in health projects.
Explore Digital Health Ecosystem- (Semester 1-2)
Begin researching the Indian digital health landscape, emerging technologies (AI, IoT in health), and major players. Attend webinars and virtual conferences on health tech to build early awareness and identify areas of interest for future specialization and career paths.
Tools & Resources
Indian Health Ministry reports, NITI Aayog documents on Digital Health Mission, ETHealthworld, HealthTech Magazine, Webinars by industry bodies
Career Connection
Early exposure helps students align their learning with industry trends and needs, making them more informed candidates for specialized internships and future roles within the rapidly evolving digital health sector.
Intermediate Stage
Advanced Stage
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree in any stream with a minimum of 50% aggregate marks (45% for SC/ST/OBC) from a recognized University. A valid score in CAT/MAT/XAT/CMAT/Chitkara University Aptitude Test.
Duration: 2 years (4 semesters)
Credits: 96 (Estimated, typical for 2-year MBA) Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA101 | Management Principles & Practices | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Ethics and Social Responsibility |
| MBA102 | Organizational Behaviour | Core | 4 | Foundations of Individual Behaviour, Motivation Theories, Group Dynamics and Teamwork, Leadership and Power, Organizational Culture and Change |
| MBA103 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies |
| MBA104 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability Distributions, Hypothesis Testing, Regression and Correlation |
| MBA105 | Financial Accounting | Core | 4 | Accounting Principles and Concepts, Recording Transactions, Preparation of Financial Statements, Analysis of Financial Statements, Cash Flow Statement |
| MBA106 | Marketing Management | Core | 4 | Marketing Concepts and Environment, Market Segmentation and Targeting, Product Life Cycle and Strategies, Pricing Decisions, Promotion and Distribution Channels |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA201 | Human Resource Management | Core | 4 | HRM Functions and Roles, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Management |
| MBA202 | Operations Management | Core | 4 | Operations Strategy, Process Design and Analysis, Capacity Planning, Quality Management, Supply Chain Management Basics |
| MBA203 | Financial Management | Core | 4 | Goals of Financial Management, Time Value of Money, Capital Budgeting, Working Capital Management, Cost of Capital |
| MBA204 | Business Research Methods | Core | 4 | Research Process and Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing |
| MBA205 | Legal Aspects of Business | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Companies Act, Intellectual Property Rights |
| MBA206 | Business Communication | Core | 4 | Principles of Effective Communication, Verbal and Non-verbal Communication, Business Writing Skills, Presentations and Public Speaking, Cross-cultural Communication |
| MBA207 | Summer Internship/Project | Project | 6 | Project Planning and Execution, Data Collection and Analysis, Problem Identification and Solution, Report Preparation, Presentation of Findings |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DH301 | Introduction to Digital Health Ecosystem | Core - Specialization | 4 | Overview of Digital Health, Key Technologies in Healthcare, Digital Transformation in Healthcare, Stakeholders in Digital Health, Global and Indian Digital Health Landscape |
| DH302 | Healthcare Analytics | Core - Specialization | 4 | Introduction to Healthcare Data, Data Collection and Management in Health, Predictive Analytics in Healthcare, Prescriptive Analytics in Healthcare, Ethical Considerations in Health Data Analytics |
| DH303 | Health Information Systems & EHR | Core - Specialization | 4 | Components of Health Information Systems, Electronic Health Records (EHR), Interoperability Standards (HL7, FHIR), System Implementation and Adoption, Data Security and Privacy in HIS |
| MBA304 | Strategic Management | Core | 4 | Strategic Analysis and Formulation, Environmental Scanning, Competitive Advantage, Strategy Implementation, Corporate Governance |
| DH305 | Elective - AI & Machine Learning in Healthcare | Elective - Specialization | 3 | Fundamentals of AI and ML, Applications in Diagnostics, AI for Drug Discovery, Personalized Medicine, Ethical Implications of AI in Health |
| DH306 | Elective - Regulatory Frameworks in Digital Health | Elective - Specialization | 3 | Indian Healthcare Regulations, Digital Health Policies (NDHM), Data Privacy Laws (DPDP Act), Telemedicine Guidelines in India, Global Regulatory Standards |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DH401 | Telemedicine and Virtual Care | Core - Specialization | 4 | Evolution of Telemedicine, Models of Virtual Care Delivery, Telehealth Technologies, Implementation Challenges and Solutions, Future of Remote Healthcare |
| DH402 | Digital Marketing in Healthcare | Core - Specialization | 4 | Healthcare Marketing Fundamentals, SEO and SEM for Healthcare, Social Media Strategies in Health, Content Marketing for Patients, Patient Engagement and Outreach |
| DH403 | Healthcare Innovation & Entrepreneurship | Core - Specialization | 4 | Innovation Process in Healthcare, Healthcare Startup Ecosystem, Business Models in Digital Health, Funding and Investment in Health-tech, Design Thinking for Healthcare Solutions |
| MBA404 | Project Management | Core | 4 | Project Life Cycle, Project Planning and Scheduling, Risk Management in Projects, Resource Allocation, Project Monitoring and Control |
| DH405 | Elective - Blockchain in Healthcare | Elective - Specialization | 3 | Introduction to Blockchain, Applications in Supply Chain, Patient Data Management, Clinical Trials, Security and Trust in Health |
| MBA406 | Dissertation/Capstone Project | Project | 6 | Research Proposal Development, Literature Review, Methodology and Data Analysis, Findings and Discussion, Report Writing and Presentation |
