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BBA in Finance And Marketing Analytics at CHRIST (Deemed to be University)
Bengaluru, Karnataka
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About the Specialization
What is Finance and Marketing Analytics at CHRIST (Deemed to be University) Bengaluru?
This BBA Finance and Marketing Analytics program at CHRIST (Deemed to be University) focuses on equipping students with a blend of financial acumen and data-driven marketing strategies. It integrates core business principles with advanced analytical tools, preparing graduates for the evolving landscape of Indian finance and marketing where data plays a crucial role in decision-making and competitive advantage, reflecting the growing demand for hybrid skills.
Who Should Apply?
This program is ideal for analytically inclined fresh graduates seeking entry into financial analysis, market research, or digital marketing roles. It also suits working professionals aiming to upskill in analytics for career progression within their respective industries, or career changers transitioning to data-centric business functions in the rapidly growing Indian tech and financial sectors, seeking a strong quantitative foundation.
Why Choose This Course?
Graduates of this program can expect promising career paths in roles like Financial Analyst, Marketing Analyst, Business Intelligence Analyst, or Digital Marketing Specialist within Indian and multinational companies. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals potentially earning INR 10-20+ LPA. The program also aligns with foundational knowledge for certifications like NCFM, Google Analytics, or HubSpot, enhancing professional credibility in India.
Student Success Practices
Foundation Stage
Build Foundational Business Acumen- (Semester 1-2)
Focus on understanding core concepts in Microeconomics, Accounting, and Principles of Management. Actively participate in class discussions and utilize supplementary resources like NPTEL lectures or Coursera courses on business basics to strengthen understanding.
Tools & Resources
NPTEL, Coursera (free courses), Khan Academy, academic journals for basic business concepts
Career Connection
A strong foundation ensures a holistic understanding of business operations, crucial for any managerial or analytical role in Indian corporates, setting the stage for specialized learning.
Develop Quantitative and Communication Skills- (Semester 1-2)
Excel in Business Mathematics and Statistics by practicing regularly and seeking help for complex topics. Simultaneously, hone professional communication through debates, presentations, and structured writing exercises in ''''Professional English'''' to build confidence for corporate interactions.
Tools & Resources
Solved example books for Math/Stats, Grammarly, Toastmasters International (if available), college debating societies
Career Connection
These skills are indispensable for data interpretation, report writing, and client interactions, highly valued in Indian analytical and client-facing roles.
Engage in Peer Learning and Club Activities- (Semester 1-2)
Form study groups to discuss complex topics and clarify doubts. Join business clubs or student chapters focused on finance or marketing to gain exposure to real-world applications and network with seniors, fostering a collaborative learning environment.
Tools & Resources
College student clubs (Finance Club, Marketing Club), study groups, LinkedIn for connecting with seniors
Career Connection
Builds teamwork, leadership qualities, and provides early insights into industry trends and career opportunities within the Indian business context.
Intermediate Stage
Seek Practical Application through Mini-Projects- (Semester 3-4)
Apply theoretical knowledge from Financial Management, Marketing Management, and Research Methodology to small-scale projects. Take initiative to analyze company annual reports, conduct mini-market surveys, or build simple financial models using public data.
Tools & Resources
Excel, Tally (for accounting insights), public company financial data (BSE/NSE websites), survey tools (Google Forms)
Career Connection
Develops practical problem-solving skills and builds a portfolio of applied work, highly attractive to Indian recruiters looking for hands-on experience.
Pursue Certifications in Analytics Tools- (Semester 4-5)
Beyond coursework, dedicate time to learning fundamental analytics tools. Start with Excel for advanced data manipulation and visualization, and explore introductory modules in SQL or Python for data handling, which are crucial for finance and marketing analytics roles.
Tools & Resources
Microsoft Excel certifications, free online courses (Coursera, Udemy) for SQL/Python basics, LinkedIn Learning
Career Connection
These technical skills are in high demand across Indian industries, providing a competitive edge for internships and entry-level analytical positions.
Actively Network and Participate in Industry Events- (Semester 4-5)
Attend webinars, workshops, and industry conferences organized by professional bodies or the university. Connect with guest speakers, alumni, and industry professionals on platforms like LinkedIn to understand career trajectories and emerging trends in Indian finance and marketing.
Tools & Resources
LinkedIn, industry association websites (e.g., CFA Society India for finance, IMA for marketing), university career services
Career Connection
Builds a professional network, opens doors for mentorship, internship leads, and provides insights into the Indian job market landscape.
Advanced Stage
Execute a Comprehensive Research Project- (Semester 6)
In the final year, dedicate significant effort to the Research Project (BBA6P2). Choose a topic relevant to Finance and Marketing Analytics, conduct thorough research, apply analytical techniques learned, and present findings professionally. Aim for actionable insights.
Tools & Resources
Statistical software (R, Python, SPSS), advanced Excel, academic databases, industry reports, mentor guidance
Career Connection
Showcases analytical rigor, problem-solving abilities, and the capacity for independent work, a critical differentiator for placements in specialized analytics roles in India.
Intensive Placement Preparation and Mock Interviews- (Semester 6)
Begin rigorous preparation for campus placements early in the final year. This includes resume building, mock interview practice (both technical and HR rounds), aptitude test preparation, and group discussion drills, focusing on real-world case studies relevant to Indian companies.
Tools & Resources
University placement cell, online aptitude test platforms, interview preparation guides, alumni mentors
Career Connection
Maximizes chances of securing desired placements with leading companies in the Indian finance and marketing analytics space.
Specialize through Advanced Certifications/Courses- (Semester 6 and beyond)
Consider pursuing advanced certifications or specialized online courses directly related to career interests, such as Financial Modeling & Valuation Analyst (FMVA), Google Analytics Certification, or advanced Python/R for data science, to deepen expertise and stand out.
Tools & Resources
FMVA (CFI), Google Analytics Academy, Coursera/edX for advanced data science/analytics courses
Career Connection
Demonstrates commitment to a specific career path and provides advanced skills highly sought after for specialized roles and rapid career growth in the Indian analytics ecosystem.
Program Structure and Curriculum
Eligibility:
- Candidates should have passed 10+2 with an aggregate of 55% marks from any recognised Board (Karnataka PUC / ISC / CBSE / NIOS / IGCSE / ICSE) in India or abroad. Candidates pursuing International curriculum must have AIU approval and must obtain an equivalency certificate from the Association of Indian Universities (AIU). Applicants pursuing 10+2 from NIOS are eligible to apply provided they have a minimum of 5 subjects. The age limit for the candidates applying for the programme will be 20 years as on July 01 of the year of admission.
Duration: 6 semesters / 3 years
Credits: 130 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA131 | Microeconomics for Business Decisions | Core | 4 | Introduction to Economics, Consumer Behavior, Production and Cost, Market Structures, Factor Market, Welfare Economics |
| BBA132 | Accounting for Business | Core | 4 | Introduction to Accounting, Journal and Ledger, Trial Balance, Financial Statements, Final Accounts, Rectification of Errors |
| BBA133 | Business Mathematics | Core | 4 | Basic Mathematics for Business, Matrices and Determinants, Ratio and Proportion, Progressions, Commercial Arithmetic, Introduction to Financial Mathematics |
| BBA134 | Business and Technology | Core | 4 | Introduction to Business and Technology, Data and Information, Business Applications of Technology, E-commerce, Cloud Computing, Cybersecurity |
| BBA135 | Professional English | Core | 4 | Communication Skills, Business Correspondence, Presentation Skills, Report Writing, Group Discussions, Interview Skills |
| BBA136 | Communicative English | Skill Enhancement | 2 | Listening Skills, Speaking Skills, Reading Comprehension, Writing Practice, Vocabulary and Grammar |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA231 | Macroeconomics for Business | Core | 4 | National Income, Inflation and Unemployment, Business Cycles, Fiscal Policy, Monetary Policy, International Trade |
| BBA232 | Cost and Management Accounting | Core | 4 | Cost Concepts, Cost Sheet, Marginal Costing, Budgetary Control, Standard Costing, Variance Analysis, Fund Flow & Cash Flow Statement |
| BBA233 | Principles of Management | Core | 4 | Introduction to Management, Planning and Organizing, Staffing and Directing, Controlling, Managerial Ethics, Decision Making |
| BBA234 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Probability, Correlation and Regression, Index Numbers |
| BBA235 | Management Information Systems | Core | 4 | Introduction to MIS, Information Systems in Business, Database Management, Decision Support Systems, Enterprise Systems, IT Strategy |
| BBA236 | Environmental Studies | Skill Enhancement | 2 | Natural Resources, Ecosystems, Biodiversity, Environmental Pollution, Social Issues and the Environment, Human Population and the Environment |
| BBA237 | Cyber Security | Skill Enhancement | 2 | Introduction to Cyber Security, Cyber Threats, Network Security, Data Security, Web Security, Cyber Laws and Ethics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA331 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Negotiable Instruments Act, Companies Act, Partnership Act |
| BBA332 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Market Segmentation, Product Decisions, Pricing, Promotion, Place Decisions |
| BBA333 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting, Cost of Capital, Working Capital Management, Dividend Policy |
| BBA334 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management, Industrial Relations |
| BBA335 | Operations Management | Core | 4 | Introduction to Operations Management, Product and Process Design, Facility Location and Layout, Inventory Management, Quality Management, Supply Chain Management |
| BBA336 | Quantitative Techniques for Management | Skill Enhancement | 3 | Linear Programming, Transportation Problem, Assignment Problem, Decision Theory, Game Theory, Network Analysis |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA431 | Business Ethics and CSR | Core | 4 | Introduction to Business Ethics, Ethical Theories, Corporate Governance, Corporate Social Responsibility, Environmental Ethics, Ethical Decision Making |
| BBA432 | Entrepreneurship and Innovation | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Development, Innovation and Creativity, Sources of Finance, Government Support for Startups |
| BBA433 | Research Methodology for Business | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis, Report Writing, Ethics in Research |
| BBA434 | E-Commerce and Digital Marketing | Core | 4 | Introduction to E-commerce, E-commerce Models, Digital Marketing Fundamentals, SEO and SEM, Social Media Marketing, Content Marketing |
| BBA435 | Supply Chain and Logistics Management | Core | 4 | Introduction to SCM, Logistics Management, Inventory Management, Transportation, Warehousing, Supply Chain Network Design, Global Supply Chains |
| BBA436 | Indian Constitution | Skill Enhancement | 3 | Historical Background, Salient Features, Fundamental Rights, Directive Principles of State Policy, Union and State Governments, Judiciary, Local Self-Government |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA531 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control, Corporate Governance |
| BBA532 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Global Economic Environment, Cultural Environment, International Financial System, International Marketing |
| BBA5FM1 | Financial Econometrics for Business | Specialization Core (Finance) | 4 | Introduction to Econometrics, Regression Analysis, Time Series Models, Panel Data Analysis, Forecasting Techniques, Applications in Finance |
| BBA5FM2 | Marketing Research & Analytics | Specialization Core (Marketing Analytics) | 4 | Marketing Research Process, Data Collection Methods, Questionnaire Design, Statistical Analysis of Data, Data Interpretation, Predictive Analytics for Marketing |
| BBA5P1 | Internship (80 Hours) | Project | 3 | Practical Industry Exposure, Application of Business Knowledge, Skill Development, Internship Report Writing, Presentation of Learnings |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA631 | Project Management | Core | 4 | Introduction to Project Management, Project Life Cycle, Project Planning and Scheduling, Project Costing and Budgeting, Risk Management in Projects, Project Monitoring and Control |
| BBA632 | Business Analytics | Core | 4 | Introduction to Business Analytics, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Data Mining Techniques, Big Data Concepts, Business Intelligence Tools |
| BBA6FM3 | Portfolio Management & Financial Modeling | Specialization Core (Finance) | 4 | Investment Environment, Risk and Return Analysis, Portfolio Theory, Asset Allocation Strategies, Portfolio Performance Evaluation, Financial Modeling using Excel, Valuation Models |
| BBA6FM4 | Digital Marketing & E-commerce Analytics | Specialization Core (Marketing Analytics) | 4 | Digital Marketing Landscape, SEO and SEM Strategies, Social Media Analytics, Content Marketing Analytics, E-commerce Platforms, Web Analytics Tools, Marketing Campaign Measurement |
| BBA6P2 | Research Project | Project | 3 | Problem Identification, Literature Review, Research Design and Methodology, Data Collection and Analysis, Report Writing and Documentation, Presentation of Findings |
