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BBA in Tourism And Travel Management at CHRIST (Deemed to be University)
Bengaluru, Karnataka
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About the Specialization
What is Tourism and Travel Management at CHRIST (Deemed to be University) Bengaluru?
This BBA Tourism and Travel Management program at CHRIST, Bengaluru, focuses on developing skilled professionals for India''''s burgeoning tourism and hospitality sector. It integrates core business principles with specialized knowledge of travel operations, destination management, and customer service, reflecting the dynamic growth of inbound and outbound tourism in the Indian market. The program emphasizes practical skills for immediate industry relevance.
Who Should Apply?
This program is ideal for fresh graduates with a passion for travel and a desire to contribute to the tourism industry. It also caters to individuals seeking to transition into the vibrant travel sector or upskill existing industry knowledge, particularly those aiming for managerial and operational roles within Indian and global tourism enterprises. Prior experience is not strictly required.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in airlines, hotels, tour companies, and government tourism bodies. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. Roles include Tour Manager, Travel Consultant, Destination Manager, and Airport Operations Executive, with opportunities for professional certifications in GDS or IATA.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus intently on core subjects like Accounting, Economics, and Business Communication. Actively participate in class discussions, solve case studies, and join study groups to solidify understanding of business principles that underpin the tourism industry.
Tools & Resources
Khan Academy, Livemint, Economic Times, Peer study groups
Career Connection
A strong business foundation is crucial for understanding the financial, operational, and market aspects of tourism enterprises, preparing students for strategic roles later.
Initiate Industry Awareness and Networking- (Semester 1-2)
Beyond textbooks, actively follow tourism industry news, trends, and major players in India. Attend college-organized guest lectures by industry veterans, workshops, and introductory webinars to start building a foundational network and understanding of the sector.
Tools & Resources
LinkedIn, WTTC, PATA India, Departmental guest lecture series
Career Connection
Early exposure helps identify areas of interest, provides valuable context for studies, and lays the groundwork for future internships and job applications.
Develop Essential Communication & Soft Skills- (Semester 1-2)
Leverage courses like Business Communication and Professional English to hone verbal and written communication. Practice public speaking, group discussions, and professional email writing. Seek feedback to improve interpersonal skills, vital for client-facing tourism roles.
Tools & Resources
Toastmasters clubs, College communication workshops, Grammarly, Peer feedback sessions
Career Connection
Excellent communication is non-negotiable in customer service-driven industries like tourism, directly impacting client satisfaction and career progression.
Intermediate Stage
Engage in Specialization-Focused Projects- (Semester 3-5)
Take initiative to undertake mini-projects related to tourism products of India, travel agency operations, or destination management. These could involve researching niche tourism segments, designing sample tour packages, or analyzing marketing strategies of real destinations.
Tools & Resources
Industry reports, Incredible India website, Case study libraries, Faculty supervision
Career Connection
Practical projects build a portfolio, demonstrate specialized knowledge, and provide talking points for internships and job interviews in specific tourism domains.
Seek Out Industry Internships (Semester 4 Mandatory)- (Semester 4 (Primary focus), but start searching in Sem 3)
Actively pursue and complete the mandatory internship in Semester 4 with diligence. Seek opportunities in various segments like airlines, tour operators, hotels, or destination marketing organizations to gain diverse practical exposure and apply classroom learning.
Tools & Resources
College placement cell, LinkedIn, Industry job boards, Networking contacts
Career Connection
Internships are crucial for gaining real-world experience, building professional contacts, and often lead to pre-placement offers or significantly enhance employability.
Acquire Relevant Certifications and Software Proficiency- (Semester 3-5)
While studying air ticketing and other operational subjects, consider pursuing certifications like IATA foundation courses or gaining proficiency in Global Distribution Systems (GDS) like Amadeus or Galileo, which are standard in the travel industry.
Tools & Resources
IATA training partners, GDS training modules, Coursera, Udemy
Career Connection
These certifications and software skills are highly valued by employers, making candidates more competitive for roles in travel agencies, airlines, and tour operations.
Advanced Stage
Focus on Advanced Specialization and Research- (Semester 5-6)
Utilize Project Work I and II to delve deep into a specific area of tourism (e.g., sustainable tourism, aviation management, cruise tourism). Conduct thorough research, analyze current industry challenges, and propose innovative solutions, ideally with a focus on the Indian context.
Tools & Resources
Academic databases, Research methodology guidance, Industry experts, Specialized journals
Career Connection
Demonstrates expertise and critical thinking, preparing students for research-oriented roles or for contributing thought leadership within organizations.
Intensive Placement Preparation and Networking- (Semester 6)
Actively engage with the placement cell for resume building, mock interviews, and group discussion practice. Expand professional network by connecting with alumni and industry leaders, attending career fairs, and participating in campus recruitment drives.
Tools & Resources
College placement and career development services, LinkedIn, Alumni network, Industry events
Career Connection
This stage is critical for securing desired employment. Strong preparation and networking significantly increase the chances of landing good job offers in top tourism companies.
Develop Leadership and Team Management Skills- (Semester 5-6)
Take on leadership roles in student clubs, college events, or group projects. Practice managing teams, delegating tasks, and resolving conflicts. These experiences are invaluable for future managerial roles in the dynamic and often demanding tourism sector.
Tools & Resources
Student leadership programs, Volunteering opportunities, Case competitions, Peer leadership roles
Career Connection
Leadership and team skills are essential for career progression into supervisory and management positions within the tourism and hospitality industry, where coordinating diverse teams is common.
Program Structure and Curriculum
Eligibility:
- A pass in 10+2 with an aggregate of 55% marks from any recognised Board in India. Candidates appearing for their 12th-grade examinations are also eligible to apply. Karnataka PUE candidates must have 55% in 10+2 examinations.
Duration: 3 Years / 6 Semesters
Credits: 127 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U02BA1C110 | Accounting for Business | Core | 4 | Accounting Principles, Journal and Ledger, Trial Balance, Financial Statements, Inventory Valuation, Depreciation |
| U02BA1C120 | Micro Economics | Core | 4 | Basic Economic Problems, Demand and Supply, Consumer Behavior, Production and Costs, Market Structures, Price Determination |
| U02BA1C130 | Business Statistics | Core | 4 | Data Collection, Measures of Central Tendency, Measures of Dispersion, Probability, Correlation, Regression |
| U02BA1T110 | Tourism and Travel Management | Core | 4 | Introduction to Tourism, Types of Tourism, Components of Tourism, Tourism Organizations, Tourism Impacts, Future of Tourism |
| U02BA1L110 | Business Communication | Core | 3 | Communication Process, Verbal Communication, Non-Verbal Communication, Business Correspondence, Report Writing, Presentation Skills |
| U02BA1C140 | Professional English | Core | 3 | Grammar Review, Vocabulary Building, Reading Comprehension, Essay Writing, Public Speaking, Group Discussions |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U02BA2C210 | Financial Management | Core | 4 | Financial Goals, Sources of Finance, Cost of Capital, Capital Budgeting, Working Capital Management, Dividend Policy |
| U02BA2C220 | Macro Economics | Core | 4 | National Income, Business Cycles, Inflation, Monetary Policy, Fiscal Policy, International Trade |
| U02BA2C230 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Negotiable Instruments Act, Intellectual Property Rights |
| U02BA2T210 | Air Ticketing and Fare Construction | Core | 4 | Air Transportation History, IATA, Airline Geography, Ticketing Terminology, Fare Calculation, Global Distribution Systems (GDS) |
| U02BA2L210 | Environmental Studies | Core | 3 | Ecosystems, Biodiversity, Environmental Pollution, Natural Resources, Sustainable Development, Environmental Ethics |
| U02BA2C240 | Organisational Behaviour | Core | 3 | Foundations of OB, Perception, Learning, Motivation, Leadership, Group Dynamics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U02BA3C310 | Cost Accounting | Core | 4 | Cost Concepts, Cost Classification, Cost Sheet, Marginal Costing, Standard Costing, Budgetary Control |
| U02BA3C320 | Marketing Management | Core | 4 | Marketing Mix, Consumer Behavior, Market Segmentation, Product Life Cycle, Pricing Strategies, Promotion Mix |
| U02BA3T310 | Tourism Products of India | Core | 4 | India''''s Tourism Potential, Cultural Tourism, Adventure Tourism, Wildlife Tourism, Pilgrimage Tourism, Major Tourist Destinations |
| U02BA3T320 | Travel Agency and Tour Operations | Core | 4 | Role of Travel Agents, Tour Package Design, Itinerary Planning, Tour Operations Management, Supplier Negotiations, Crisis Management |
| U02BA3L310 | Management Information Systems | Core | 3 | Information Systems Concepts, Types of MIS, Database Management, Decision Support Systems, Enterprise Resource Planning, E-commerce |
| U02BA3P310 | Soft Skills and Personality Development | Core | 3 | Interpersonal Skills, Time Management, Stress Management, Etiquette, Interview Skills, Goal Setting |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U02BA4C410 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling, Data Analysis, Report Writing, Ethics in Research |
| U02BA4C420 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, Business Idea Generation, Business Plan, Funding Sources, Legal Aspects, Marketing for Startups |
| U02BA4T410 | Hospitality Management | Core | 4 | Hotel Operations, Front Office Management, Housekeeping, Food & Beverage Management, Revenue Management, Guest Relations |
| U02BA4T420 | Destination Management | Core | 4 | Destination Planning, Branding, Marketing Destinations, Stakeholder Collaboration, Sustainable Destination Development, Crisis Management |
| U02BA4L410 | Internship | Core | 2 | Practical Industry Experience, Workplace Operations, Skill Application, Professional Networking, Report Writing, Project Implementation |
| U02BA4E41X | Elective I | Elective | 3 |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U02BA5C510 | International Business | Core | 4 | Globalization, Theories of International Trade, Foreign Exchange, International Marketing, International Financial Management, Global Business Strategies |
| U02BA5T510 | Service Quality Management in Tourism | Core | 4 | Service Quality Concepts, Gaps Model, Service Delivery, Customer Satisfaction, Complaint Handling, Quality Improvement |
| U02BA5T520 | Air Cargo and Logistics Management | Core | 4 | Air Cargo Industry, Cargo Operations, Supply Chain Management, Warehousing, Freight Forwarding, Custom Procedures |
| U02BA5T530 | Aviation Operations Management | Core | 4 | Airport Operations, Ground Handling, Air Traffic Control, Airline Maintenance, Flight Scheduling, Safety Regulations |
| U02BA5E51X | Elective II | Elective | 3 | |
| U02BA5PR510 | Project Work I | Core | 3 | Problem Identification, Literature Review, Methodology Design, Data Collection, Analysis, Report Writing |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| U02BA6T610 | Cruise and Cargo Tourism | Core | 4 | Cruise Industry, Types of Cruises, Cruise Operations, Cargo Ship Tourism, River Cruises, Health and Safety |
| U02BA6T620 | Adventure and Ecotourism | Core | 4 | Adventure Tourism Types, Ecotourism Principles, Sustainable Tourism, Impact Management, Responsible Tourism, Safety Protocols |
| U02BA6T630 | Tourism Marketing and Branding | Core | 4 | Marketing in Tourism, Digital Marketing, Branding Destinations, Promotion Strategies, Public Relations, Sales and Distribution |
| U02BA6E61X | Elective III | Elective | 3 | |
| U02BA6PR610 | Project Work II | Core | 3 | Advanced Research, Data Interpretation, Conclusion Formulation, Recommendation Generation, Presentation, Viva Voce |
