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BBA in General Management at Galgotias University
Gautam Buddh Nagar, Uttar Pradesh
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About the Specialization
What is General Management at Galgotias University Gautam Buddh Nagar?
This BBA General Management program at Galgotias University focuses on providing a holistic foundation in core business functions. It integrates theoretical knowledge with practical skills essential for navigating the dynamic Indian business landscape. The program emphasizes a broad understanding of management principles, preparing students for diverse roles across various industries. This comprehensive approach is particularly relevant given the rapid growth and evolving structure of the Indian economy.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into various management and administrative roles. It caters to individuals aspiring to build a strong base in business administration before pursuing further specialized studies like an MBA or entering the corporate world directly. It also benefits those looking to develop fundamental business acumen and leadership potential across sectors in India.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths, including roles in sales, marketing, human resources, finance, operations, and general administration. Entry-level salaries typically range from INR 2.5 to 4.5 LPA, with significant growth trajectories in Indian companies. The comprehensive curriculum aids in aligning with foundational professional certifications and future leadership roles.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Focus on building a strong conceptual understanding of subjects like Principles of Management, Financial Accounting, and Business Economics. Utilize university library resources, attend faculty office hours for clarifications, and form study groups to discuss complex topics.
Tools & Resources
Textbooks, Online learning platforms like Coursera/edX for foundational business courses, University study groups
Career Connection
A solid foundation ensures strong performance in subsequent advanced courses and provides a clear understanding of basic business operations essential for any entry-level role.
Enhance Communication and Presentation Skills- (Semester 1-2)
Actively participate in presentations, group discussions, and role-playing exercises in the Communication Skills course. Seek feedback, record practice sessions, and join university clubs focused on public speaking or debate to refine verbal and non-verbal communication.
Tools & Resources
Toastmasters International clubs (if available), Presentation software (PowerPoint, Prezi), Peer feedback
Career Connection
Strong communication skills are vital for corporate interactions, client presentations, and professional networking, directly impacting interview performance and career progression.
Develop Digital Literacy and Software Proficiency- (Semester 1-2)
Gain hands-on expertise in MS Office (Excel for data analysis, PowerPoint for presentations) and basic accounting software like Tally. Complete online tutorials and work on mini-projects that involve data manipulation and report generation using these tools.
Tools & Resources
Microsoft Office Suite, Tally ERP 9 tutorials, G Suite, University computer labs
Career Connection
Essential for modern business operations, proficiency in these tools makes students immediately productive in administrative, accounting, and data analysis roles.
Intermediate Stage
Engage in Industry-Relevant Workshops and Certifications- (Semester 3-5)
Participate in workshops organized by the university or external bodies on topics like Digital Marketing, Financial Modeling, or HR Analytics. Consider pursuing short-term certifications that align with emerging industry trends to gain specialized skills beyond the curriculum.
Tools & Resources
NPTEL courses, Certifications from Google (Digital Marketing), NSE (Financial Markets), Industry association workshops
Career Connection
Differentiates resume, demonstrates proactive learning, and provides specialized skills sought after by recruiters for specific functional roles.
Pursue Summer Internships and Live Projects- (Semester 3-5)
Actively seek and undertake summer internships or live projects with companies during breaks. Focus on applying theoretical knowledge, learning practical problem-solving, and building a professional network. Document experiences thoroughly for the final project report.
Tools & Resources
University placement cell, LinkedIn, Internshala.com, Company websites
Career Connection
Provides invaluable real-world experience, enhances employability, often leads to pre-placement offers, and clarifies career interests.
Develop Research and Analytical Skills- (Semester 3-5)
Pay close attention to Research Methodology, Business Statistics, and Business Analytics courses. Actively participate in data collection, analysis, and interpretation for academic projects. Learn to use statistical software (e.g., Excel, basic R/Python for analytics) for better insights.
Tools & Resources
MS Excel (Data Analysis Toolpak), R/Python basics (online tutorials), SPSS/SAS (if available through university license)
Career Connection
Crucial for roles in market research, business intelligence, consulting, and decision-making, enabling data-driven insights.
Advanced Stage
Focus on Strategic Thinking and Decision Making- (Semester 5-6)
Deep dive into Strategic Management and Management Information System courses. Participate in case study competitions, simulate business scenarios, and analyze real-world business challenges to develop critical thinking and strategic planning abilities.
Tools & Resources
Harvard Business Review case studies, Business simulations (online platforms), Industry analysis reports
Career Connection
Prepares students for managerial and leadership roles, where strategic foresight and sound decision-making are paramount for organizational success.
Ace Placements and Professional Networking- (Semester 5-6)
Begin placement preparation early, including resume building, mock interviews, and group discussion practice. Actively network with alumni, faculty, and industry professionals through university events, LinkedIn, and informational interviews.
Tools & Resources
University placement cell, LinkedIn, Resume builders, Mock interview platforms
Career Connection
Direct impact on securing desirable job offers, building a professional support system, and opening doors to future career opportunities.
Undertake and Excel in the Major Project/Dissertation- (Semester 6)
Choose a project topic that aligns with career interests and allows for in-depth research and practical application. Dedicate significant effort to data collection, rigorous analysis, and crafting a high-quality report and presentation. Seek regular mentorship from faculty.
Tools & Resources
Academic databases, Research software, Faculty mentors, Statistical analysis tools
Career Connection
Showcases independent research capability, problem-solving skills, and deep understanding of a specific domain, highly valued by employers for analytical and research-oriented roles.
Program Structure and Curriculum
Eligibility:
- Minimum 50% aggregate in 10+2. All SC/ST applicants have a relaxation of 5% in the minimum aggregate. Merit-Based Admission followed by Personal Interview (If Applicable).
Duration: 3 years (6 semesters)
Credits: 144 Credits
Assessment: Internal: Varies by subject, typically 30-40%, External: Varies by subject, typically 60-70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UGBS1001 | Principles of Management | Core | 4 | Management Concepts, Planning and Organizing, Staffing and Directing, Controlling and Coordination, Managerial Roles and Skills |
| UGBS1002 | Business Economics | Core | 4 | Introduction to Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing, Macroeconomic Concepts |
| UGBS1003 | Financial Accounting | Core | 4 | Accounting Principles and Concepts, Journal and Ledger, Trial Balance and Adjustments, Preparation of Financial Statements, Depreciation and Inventory Valuation |
| UGBS1004 | Business Mathematics | Core | 4 | Matrices and Determinants, Differential Calculus, Integral Calculus, Financial Mathematics (Interest, Annuities), Linear Programming Introduction |
| UGBS1005 | Computer Applications in Management | Core | 4 | Introduction to Computers, MS Word and PowerPoint, MS Excel for Data Analysis, Database Management Concepts, Internet and E-commerce Basics |
| UGBS1006 | Communication Skills for Business | Core | 4 | Verbal and Non-Verbal Communication, Business Correspondence, Presentation Skills, Group Discussion Techniques, Interview Skills |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UGBS2001 | Organisational Behavior | Core | 4 | Foundations of OB, Perception, Attitudes, and Values, Motivation Theories, Group Dynamics and Team Building, Leadership and Power |
| UGBS2002 | Marketing Management | Core | 4 | Marketing Concepts and Philosophies, Marketing Mix (4 P''''s), Market Segmentation, Targeting, Positioning, Product Life Cycle and Branding, Pricing Strategies and Channels of Distribution |
| UGBS2003 | Cost Accounting | Core | 4 | Cost Concepts and Classification, Cost Sheet Preparation, Marginal Costing and Break-Even Analysis, Standard Costing and Variance Analysis, Budgetary Control |
| UGBS2004 | Business Statistics | Core | 4 | Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Sampling and Estimation, Correlation and Regression Analysis, Hypothesis Testing |
| UGBS2005 | Environmental Studies | Ability Enhancement Compulsory Course | 4 | Multidisciplinary Nature of Environmental Studies, Ecosystems and Biodiversity, Natural Resources Management, Environmental Pollution and Control, Social Issues and the Environment |
| UGBS2006 | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Introduction to Company Law |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UGBS3001 | Human Resource Management | Core | 4 | HRM Concepts and Functions, HR Planning and Recruitment, Selection and Induction, Training and Development, Performance Management and Compensation |
| UGBS3002 | Financial Management | Core | 4 | Goals of Financial Management, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure |
| UGBS3003 | Research Methodology | Core | 4 | Research Process and Design, Data Collection Methods (Primary/Secondary), Sampling Techniques, Data Analysis and Interpretation, Report Writing and Ethics in Research |
| UGBS3004 | Indian Economy | Core | 4 | Structure of Indian Economy, Economic Planning and Reforms, Agricultural and Industrial Sector, Service Sector and Foreign Trade, Challenges and Policies (Poverty, Unemployment) |
| UGBS3005 | Entrepreneurship Development | Skill Enhancement Course | 4 | Concept of Entrepreneurship, Opportunity Identification, Business Plan Preparation, Sources of Funding for Startups, MSME Policies and Support |
| UGBS3006 | Computerized Accounting | Core | 4 | Introduction to Tally ERP 9, Company Creation and Configuration, Voucher Entry and Ledgers, Inventory Management in Tally, Payroll and GST Features in Tally |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UGBS4001 | Operation Research | Core | 4 | Introduction to Operations Research, Linear Programming, Transportation and Assignment Problems, Network Analysis (PERT/CPM), Queuing Theory |
| UGBS4002 | International Business | Core | 4 | Globalization and International Trade Theories, Foreign Exchange Markets, International Financial Institutions, World Trade Organization (WTO), India''''s EXIM Policy |
| UGBS4003 | Supply Chain Management | Core | 4 | SCM Concepts and Components, Logistics Management, Inventory Management, Warehousing and Transportation, Global Supply Chain Strategies |
| UGBS4004 | Business Ethics and Corporate Social Responsibility | Core | 4 | Ethical Theories in Business, Business Ethics and Dilemmas, Corporate Governance, Concept of CSR, Stakeholder Theory and Sustainability |
| UGBS4005 | Digital Marketing | Skill Enhancement Course | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Email Marketing and Content Marketing |
| UGBS4006 | Industrial Laws | Core | 4 | Factories Act, 1948, Industrial Disputes Act, 1947, Trade Unions Act, 1926, Minimum Wages Act, 1948, Employees'''' Compensation Act, 1923 |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UGBS5001 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis (SWOT, PESTEL), Strategy Formulation (Corporate, Business, Functional), Strategy Implementation and Control, Corporate Governance and Ethics in Strategy |
| UGBS5002 | Business Analytics | Generic Elective | 4 | Introduction to Business Analytics, Data Visualization Techniques, Descriptive Analytics, Predictive Analytics Models, Prescriptive Analytics and Optimization |
| UGBS5003 | E-Commerce | Generic Elective | 4 | E-commerce Business Models, E-Payment Systems and Gateways, Cyber Security and E-commerce, Mobile Commerce and Digital Marketing, Legal and Ethical Aspects of E-commerce |
| UGBS5004 | Summer Internship | Project | 4 | Industry Exposure and Practical Application, Problem Identification and Data Collection, Report Writing and Analysis, Presentation of Findings, Professional Networking |
| UGBS-DSE-1 | Discipline Specific Elective I | Elective | 4 | Students choose one subject from a pool of specialized electives in areas like Finance, HR, Marketing, Operations, Analytics, or IT., Examples include Investment Analysis, Talent Acquisition, Consumer Behavior, Logistics Management. |
| UGBS-DSE-2 | Discipline Specific Elective II | Elective | 4 | Students choose one subject from a pool of specialized electives in areas like Finance, HR, Marketing, Operations, Analytics, or IT., Examples include Risk Management, Compensation Management, Rural Marketing, Total Quality Management. |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UGBS6001 | Project Report | Major Project | 4 | Research Problem Definition, Literature Review, Research Methodology and Data Collection, Data Analysis and Interpretation, Conclusion and Recommendations |
| UGBS6002 | Viva Voce | Presentation & Defense | 4 | Project Defense and Presentation Skills, Critical Thinking and Argumentation, Responding to Queries, Knowledge Application, Communication of Research Findings |
| UGBS6003 | Management Information System | Core | 4 | MIS Concepts and Frameworks, Information Systems for Decision Making, Enterprise Resource Planning (ERP), Data Management and Business Intelligence, IT Strategy and Organizational Impact |
| UGBS6004 | Total Quality Management | Generic Elective | 4 | Quality Concepts and Evolution, Principles of Total Quality Management, Quality Tools and Techniques, ISO Standards and Quality Certifications, Six Sigma Methodology |
| UGBS-DSE-3 | Discipline Specific Elective III | Elective | 4 | Students choose one subject from a pool of specialized electives in areas like Finance, HR, Marketing, Operations, Analytics, or IT., Examples include International Financial Management, Industrial Relations, Advertising & Brand Management, Logistics Management. |
| UGBS-DSE-4 | Discipline Specific Elective IV | Elective | 4 | Students choose one subject from a pool of specialized electives in areas like Finance, HR, Marketing, Operations, Analytics, or IT., Examples include Data Mining for Business Decisions, Talent Acquisition, Service Operations Management, Predictive Modeling. |
