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BBA in Marketing at Galgotias University
Gautam Buddh Nagar, Uttar Pradesh
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About the Specialization
What is Marketing at Galgotias University Gautam Buddh Nagar?
This BBA Marketing program at Galgotias University focuses on developing dynamic marketing professionals equipped for the evolving Indian business landscape. The curriculum is designed to provide a strong foundation in core business principles, alongside specialized knowledge in contemporary marketing strategies, digital trends, and consumer insights crucial for success in India''''s competitive market. It emphasizes practical application and industry relevance.
Who Should Apply?
This program is ideal for fresh 10+2 graduates aspiring to build a career in marketing, seeking to understand consumer behavior and market dynamics. It also suits individuals with an entrepreneurial spirit looking to launch their own ventures or those aiming for roles in sales, branding, and digital strategy within Indian or multinational corporations operating in India.
Why Choose This Course?
Graduates of this program can expect diverse career paths such as Marketing Manager, Brand Executive, Digital Marketing Specialist, Sales Manager, or Market Research Analyst in India. Entry-level salaries typically range from INR 3-5 LPA, with experienced professionals earning INR 8-15 LPA+. The program also prepares students for advanced studies or professional certifications relevant to the Indian marketing domain.
Student Success Practices
Foundation Stage
Build a Strong Business Core- (Semester 1-2)
Focus intently on core subjects like Principles of Management, Financial Accounting, and Business Economics. These form the bedrock for all future marketing strategies. Attend all lectures, take thorough notes, and proactively seek clarification on complex concepts from faculty during office hours.
Tools & Resources
Textbooks, Lecture Notes, Peer Study Groups, University Learning Resources
Career Connection
A strong foundation ensures a holistic understanding of business operations, making you a more effective and strategically sound marketing professional in the long run, even in entry-level roles.
Enhance Communication & IT Skills- (Semester 1-2)
Actively participate in Business Communication classes, focusing on both written and verbal skills. Simultaneously, master computer applications, especially MS Office Suite (Excel for data, PowerPoint for presentations) and basic internet tools, which are indispensable in any modern marketing role.
Tools & Resources
Toastmasters/Debate Clubs, Online Typing Tutors, Microsoft Learn (for MS Office), LinkedIn Learning
Career Connection
Effective communication is paramount in marketing for pitches, presentations, and client interactions. IT proficiency streamlines tasks and enables data-driven decision-making, highly valued by Indian recruiters.
Cultivate Critical Thinking & Problem Solving- (Semester 1-2)
Engage with case studies and real-world business problems introduced in courses. Practice analyzing scenarios, identifying key issues, and proposing logical solutions. Participate in classroom discussions to hone your analytical abilities.
Tools & Resources
Harvard Business Review (student access), Case Study Competitions, Business News Dailies (e.g., Economic Times)
Career Connection
Indian employers highly value candidates who can critically assess market situations and propose innovative solutions, which is crucial for dynamic marketing challenges.
Intermediate Stage
Deep Dive into Core Marketing & Research- (Semester 3-5)
Excel in specialized marketing subjects like Marketing Management, Consumer Behavior, and Sales & Distribution. Concurrently, apply learnings from Research Methodology by conducting small-scale market surveys or competitive analyses for local businesses or university projects. Understand the nuances of the Indian consumer.
Tools & Resources
SPSS/R for data analysis, Google Forms for surveys, Academic Journals on Marketing
Career Connection
Mastery of these subjects is directly applicable to roles in product management, market research, and sales, making you a valuable asset to companies targeting the Indian market.
Seek Practical Exposure via Internships- (Semester 3-4 (during summer breaks))
Actively pursue summer internships with marketing departments of companies, advertising agencies, or startups in India. Focus on gaining hands-on experience in areas like social media marketing, content creation, or sales support. Leverage the university''''s career services for opportunities.
Tools & Resources
Internshala, Naukri.com, University Placement Cell
Career Connection
Internships provide crucial practical experience, bridge the gap between theory and industry, and often lead to pre-placement offers, significantly boosting your employability in the competitive Indian job market.
Participate in Marketing Competitions & Workshops- (Semester 3-5)
Join university marketing clubs and participate in inter-college marketing competitions, case studies, and workshops on digital marketing, brand strategy, or sales pitches. These platforms offer practical exposure and networking opportunities.
Tools & Resources
University Marketing Club, Events by AIMA/CII/FICCI, Online Certifications (e.g., Google Ads, HubSpot)
Career Connection
Such participation builds a strong profile, demonstrates initiative, hones problem-solving skills, and provides a competitive edge during placements, particularly for roles in advertising and brand management.
Advanced Stage
Specialize and Build an Online Portfolio- (Semester 5-6)
Focus on your chosen marketing electives like Digital Marketing, Marketing Analytics, and CRM. Gain certifications in relevant tools (e.g., Google Analytics, advanced Excel, social media management platforms). Create an online portfolio showcasing your marketing projects, campaigns, and analytical reports.
Tools & Resources
Google Analytics Academy, HubSpot Certifications, Canva for design, WordPress/Behance for portfolio
Career Connection
A specialized skill set and a tangible portfolio make you highly attractive to employers, especially for niche roles in digital marketing, analytics, or e-commerce in India.
Undertake a Comprehensive Research Project/Dissertation- (Semester 6)
Engage deeply in your final year project or dissertation. Choose a marketing-related topic relevant to the Indian market or a specific industry. Apply all research and analytical skills learned to produce a high-quality report, showcasing independent research capabilities.
Tools & Resources
Academic Databases, Statistical Software, Faculty Mentors
Career Connection
A well-executed dissertation highlights your analytical rigor, problem-solving skills, and ability to contribute original insights, which are critical for roles in market research, consulting, or strategic planning.
Focus on Placement Preparedness & Networking- (Semester 5-6)
Actively engage with the placement cell. Attend workshops on resume building, interview techniques, and group discussions. Network with alumni and industry professionals through university events and LinkedIn. Practice mock interviews tailored for marketing roles.
Tools & Resources
LinkedIn, Mock Interview Platforms, Placement Cell Resources, Alumni Connect Programs
Career Connection
Proactive placement preparation significantly increases your chances of securing desirable job offers from top companies in India, leveraging your academic and practical exposure.
Program Structure and Curriculum
Eligibility:
- 10+2 with minimum 50% marks in aggregate from any recognized board
Duration: 3 Years (6 Semesters)
Credits: 144 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBM101 | Principles of Management | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Managerial Roles and Ethics |
| BBM102 | Financial Accounting | Core | 4 | Accounting Principles, Journal and Ledger, Trial Balance, Final Accounts, Depreciation |
| BBM103 | Business Economics | Core | 4 | Introduction to Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Macroeconomic Concepts |
| BBM104 | Business Mathematics | Core | 4 | Matrices and Determinants, Calculus for Business, Linear Programming, Financial Mathematics, Set Theory |
| BBM105 | Business Communication | Core | 4 | Process of Communication, Verbal and Non-verbal Communication, Written Communication Skills, Presentation Skills, Interpersonal Communication |
| BBM106 | Computer Applications in Business | Core | 4 | Fundamentals of Computers, MS Office Suite, Internet and E-commerce, Data Security, Database Management Systems |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBM201 | Organizational Behavior | Core | 4 | Foundations of OB, Individual Behavior, Group Dynamics, Leadership Theories, Organizational Culture |
| BBM202 | Cost and Management Accounting | Core | 4 | Cost Concepts, Cost Sheet Preparation, Budgeting and Budgetary Control, Marginal Costing, Variance Analysis |
| BBM203 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Marketing Mix (4 Ps), Consumer Decision Process, Market Segmentation |
| BBM204 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency, Probability Distributions, Correlation and Regression, Hypothesis Testing |
| BBM205 | Environmental Studies | Ability Enhancement Compulsory Course | 4 | Ecosystems and Biodiversity, Natural Resources, Environmental Pollution, Global Environmental Issues, Sustainable Development |
| BBM206 | Business Ethics and Corporate Social Responsibility | Skill Enhancement Course | 4 | Ethical Theories, Ethical Decision Making, CSR Concepts, Stakeholder Management, Ethical Leadership |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBM301 | Human Resource Management | Core | 4 | HRM Functions, HR Planning, Recruitment and Selection, Training and Development, Performance Management |
| BBM302 | Financial Management | Core | 4 | Time Value of Money, Capital Budgeting, Working Capital Management, Cost of Capital, Dividend Policy |
| BBM303 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis, Report Writing |
| BBM304 | Production and Operations Management | Core | 4 | Operations Strategy, Product Design and Development, Capacity Planning, Inventory Management, Quality Management |
| BBM305 | Consumer Behavior | Discipline Specific Elective (Marketing) | 4 | Consumer Decision Process, Individual Influences on Behavior, Group Influences on Behavior, Culture and Subculture, Consumer Research |
| BBM306 | Sales and Distribution Management | Discipline Specific Elective (Marketing) | 4 | Sales Force Management, Sales Forecasting, Channel Management, Logistics and Warehousing, Sales Budgeting |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBM401 | Entrepreneurship and Small Business Management | Core | 4 | Entrepreneurial Process, Business Plan Development, Funding for Startups, Legal Aspects of Business, Challenges for SMEs |
| BBM402 | International Business | Core | 4 | Globalization, International Trade Theories, Foreign Exchange Market, International Marketing, Global Strategy |
| BBM403 | Digital Marketing | Discipline Specific Elective (Marketing) | 4 | SEO and SEM, Social Media Marketing, Content Marketing, Email Marketing, Web Analytics |
| BBM404 | Advertising and Brand Management | Discipline Specific Elective (Marketing) | 4 | Advertising Campaign Planning, Media Planning, Brand Equity, Brand Positioning, Integrated Marketing Communications |
| BBM405 | Business Analytics | Skill Enhancement Course | 4 | Data Mining Techniques, Predictive Modeling, Data Visualization, Big Data Concepts, Decision Making with Data |
| BBM406 | Summer Internship | Project | 4 | Practical Industry Exposure, Application of Theoretical Knowledge, Problem Solving, Report Writing, Presentation Skills |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBM501 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| BBM502 | Supply Chain Management | Core | 4 | SCM Fundamentals, Logistics Management, Inventory Management in SCM, E-Commerce and SCM, Global Supply Chains |
| BBM503 | Services Marketing | Discipline Specific Elective (Marketing) | 4 | Nature of Services, Service Quality, Customer Expectation and Perception, Service Blueprinting, Integrated Service Marketing |
| BBM504 | Rural Marketing | Discipline Specific Elective (Marketing) | 4 | Rural Market Environment, Rural Consumer Behavior, Product and Pricing Strategies for Rural Markets, Rural Distribution Challenges, Promotional Strategies in Rural India |
| BBM505 | Retail Management | Discipline Specific Elective (Marketing) | 4 | Retail Formats, Merchandise Management, Store Operations, Retail Pricing, Retail Analytics |
| BBM506 | Legal Aspects of Business | Generic Elective | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Companies Act, Intellectual Property Rights |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBM601 | Project Work / Dissertation | Project | 8 | Problem Identification, Literature Review, Methodology Design, Data Analysis and Interpretation, Report Writing and Presentation |
| BBM602 | International Marketing | Discipline Specific Elective (Marketing) | 4 | International Marketing Environment, Market Entry Strategies, International Product and Pricing Strategies, Global Distribution, International Promotion |
| BBM603 | Marketing Analytics | Discipline Specific Elective (Marketing) | 4 | Marketing Metrics, Customer Lifetime Value, Market Mix Modeling, Conjoint Analysis, Big Data in Marketing |
| BBM604 | Customer Relationship Management (CRM) | Discipline Specific Elective (Marketing) | 4 | CRM Strategies, Customer Loyalty Programs, CRM Technologies, Customer Service Management, Customer Experience |
| BBM605 | Open Elective | Generic Elective | 4 | Students choose from a list of generic electives outside their specialization. |
