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MBA in Digital Marketing at Galgotias University
Gautam Buddh Nagar, Uttar Pradesh
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About the Specialization
What is Digital Marketing at Galgotias University Gautam Buddh Nagar?
This Marketing specialization program at Galgotias University focuses on developing comprehensive marketing expertise required in the dynamic Indian business landscape. While building strong foundational skills, it integrates contemporary areas like Digital and Social Media Marketing as core subjects, preparing students for evolving market demands. The program aims to create agile marketing professionals capable of strategic decision-making.
Who Should Apply?
This program is ideal for fresh graduates with a passion for business strategy and communication, seeking entry into marketing roles across diverse sectors in India. It also caters to working professionals aiming to upskill in modern marketing techniques, particularly in digital domains. Individuals with a bachelor''''s degree looking to specialize and accelerate their career in the competitive marketing industry are well-suited for this comprehensive curriculum.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles in brand management, marketing analytics, sales, advertising, and increasingly, digital marketing. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning significantly more in leading Indian companies and MNCs. The program provides a strong foundation for certifications in areas like Google Ads and HubSpot, enhancing professional growth trajectories in the Indian market.
Student Success Practices
Foundation Stage
Build Foundational Business Acumen & Communication Skills- (Semester 1-2)
Focus on thoroughly understanding core management principles in economics, HR, finance, and operations. Actively participate in business communication and soft skills sessions to hone presentation, negotiation, and interpersonal abilities. Join debate clubs or public speaking forums.
Tools & Resources
Harvard Business Review, Ted Talks, Toastmasters International, University communication labs
Career Connection
Strong fundamentals and polished communication are non-negotiable for entry-level managerial roles and impressive internship interviews across all industries in India.
Excel in Quantitative Analysis and Research- (Semester 1-2)
Master subjects like Business Statistics and Research Methodology. Apply statistical tools to real-world business cases. Develop proficiency in data collection, analysis, and interpretation, crucial for informed decision-making. Practice with university-provided statistical software.
Tools & Resources
MS Excel, R/Python basics (if introduced), SPSS/SAS (if available), Online data science courses like Coursera/edX
Career Connection
This skill set is highly valued in marketing analytics and research roles, which are rapidly growing in India, improving employability and problem-solving capabilities.
Engage in Peer Learning and Case Study Analysis- (Semester 1-2)
Form study groups to discuss complex concepts and solve case studies. Actively participate in classroom discussions and present solutions. This improves critical thinking and collaborative problem-solving, essential skills for future team environments.
Tools & Resources
University library case study collections, Ivey Publishing, HBR Case Studies, Group project assignments
Career Connection
Enhanced analytical and teamwork skills are key to securing roles in consulting, strategy, and project management in Indian corporations.
Intermediate Stage
Deep Dive into Marketing Specializations & Digital Skills- (Semester 3)
Focus intensely on specialized marketing subjects, particularly ''''Digital and Social Media Marketing.'''' Pursue certifications in related digital tools and platforms (e.g., Google Analytics, Google Ads, HubSpot). Actively seek out industry guest lectures and workshops on digital trends.
Tools & Resources
Google Skillshop, HubSpot Academy, SEMrush Academy, MOOCs on digital marketing from platforms like Udemy/Coursera
Career Connection
Directly enhances employability for digital marketing specialist roles, social media management, SEO/SEM analyst positions, which are in high demand in India''''s booming digital economy.
Secure a Relevant Summer Internship- (Summer break after Semester 2)
Actively apply for and undertake a summer internship in a marketing-focused role, ideally with exposure to digital campaigns or market research. Gain hands-on experience in a corporate environment. Network with industry professionals during the internship.
Tools & Resources
University placement cell, LinkedIn, Internshala, Industry networking events
Career Connection
Practical experience is crucial for placements. A successful internship often leads to pre-placement offers or significantly strengthens a candidate''''s profile for final placements in top Indian companies.
Participate in Business Competitions & Industry Projects- (Semester 3)
Join university-level or national-level business strategy, marketing, or case study competitions. Collaborate with peers on live industry projects or simulations offered by the university. This applies theoretical knowledge to practical scenarios.
Tools & Resources
University clubs, National B-school competitions (e.g., those by IIMs, XLRI), Industry challenges via platforms like Dare2Compete
Career Connection
Builds problem-solving skills, leadership, and showcases abilities to potential employers, making students highly competitive for roles in strategy, consulting, and marketing management.
Advanced Stage
Master Strategic Thinking and Dissertation Excellence- (Semester 4)
Apply strategic management principles to real-world business challenges. Dedicate significant effort to the dissertation/project work, choosing a topic relevant to your career aspirations, especially in digital marketing. Focus on rigorous research and impactful findings.
Tools & Resources
Academic databases, Research software (if applicable), Faculty mentors, Industry experts for insights
Career Connection
A well-executed dissertation demonstrates deep analytical skills and specialized knowledge, which is highly valued for leadership track roles and further academic pursuits.
Network Extensively and Prepare for Placements- (Semester 4)
Actively engage with alumni, industry leaders, and recruiters through networking events, LinkedIn, and informational interviews. Prepare thoroughly for placement interviews, focusing on behavioral questions, case studies, and industry-specific knowledge, particularly in digital marketing.
Tools & Resources
University alumni network, LinkedIn Premium, Mock interview sessions, Resume workshops, Industry associations
Career Connection
Strong networking often leads to hidden opportunities and referrals. Robust interview preparation is paramount for securing desirable placements in leading Indian and global firms.
Pursue Advanced Specialization or Electives- (Semester 4)
Strategically select elective subjects in Semester 4 that further deepen your expertise in areas like Strategic Marketing, Marketing Analytics, or Services Marketing, complementing your digital marketing focus. Consider advanced certifications specific to your chosen niche.
Tools & Resources
Specialized online courses, Professional certifications (e.g., Product Marketing Alliance, specific data analytics tools)
Career Connection
Tailors your profile for highly specific roles in competitive markets, making you a more valuable asset to companies seeking specialized talent in the Indian business ecosystem.
Program Structure and Curriculum
Eligibility:
- Minimum 50% marks in Graduation
Duration: 2 years (4 semesters)
Credits: 96 Credits
Assessment: Assessment pattern not specified
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMBSM101 | Managerial Economics | Core | 3 | Nature & Scope of Managerial Economics, Demand Analysis, Production Analysis, Cost Analysis, Market Structure & Pricing |
| BMBSM102 | Organisational Behaviour | Core | 3 | Introduction to OB, Perception & Learning, Personality & Values, Motivation, Group & Team Dynamics, Leadership |
| BMBSM103 | Accounting for Management | Core | 3 | Introduction to Financial Accounting, Cost Accounting, Financial Statement Analysis, Budgets & Budgetary Control |
| BMBSM104 | Business Statistics | Core | 3 | Introduction to Statistics, Probability, Sampling & Estimation, Hypothesis Testing, Regression & Correlation |
| BMBSM105 | Marketing Management | Core | 3 | Introduction to Marketing, Consumer Behavior, Segmentation & Targeting, Product Decisions, Pricing Decisions, Promotion Decisions |
| BMBSM106 | Business Communication | Core | 3 | Principles of Communication, Oral Communication, Written Communication, Non-verbal Communication, Presentation Skills |
| BMBSM107 | Soft Skills & Business English | Core | 2 | Self-Awareness, Interpersonal Skills, Time Management, Stress Management, Interview Skills |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMBSM201 | Financial Management | Core | 3 | Introduction to Financial Management, Time Value of Money, Capital Budgeting, Working Capital Management, Cost of Capital |
| BMBSM202 | Human Resource Management | Core | 3 | Introduction to HRM, HR Planning, Recruitment & Selection, Training & Development, Performance Management, Compensation Management |
| BMBSM203 | Operations Management | Core | 3 | Introduction to Operations Management, Product Design, Facility Location & Layout, Production Planning & Control, Quality Management, Inventory Management |
| BMBSM204 | Research Methodology | Core | 3 | Research Design, Data Collection Methods, Sampling, Data Analysis, Report Writing |
| BMBSM205 | Business Analytics | Core | 3 | Introduction to Business Analytics, Data Mining, Predictive Modeling, Prescriptive Analytics, Big Data |
| BMBSM206 | Legal & Business Environment | Core | 3 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Economic Environment |
| BMBSM207 | Enterprise Resource Planning (ERP) | Core | 2 | Introduction to ERP, ERP Modules, ERP Implementation, Supply Chain Management, Customer Relationship Management |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMBSM301 | Business Ethics & Corporate Governance | Core | 3 | Ethical Theories, Corporate Social Responsibility, Corporate Governance, Whistleblowing, Ethical Dilemmas |
| BMBSM302 | Entrepreneurship | Core | 3 | Concept of Entrepreneurship, Business Plan, Funding Startups, Innovation, Small Business Management, Family Business |
| BMSMA301 | Product & Brand Management | Elective (Marketing Specialization) | 3 | Product Life Cycle, New Product Development, Brand Identity, Brand Equity, Brand Strategies, Packaging & Labelling |
| BMSMA302 | Consumer Behavior | Elective (Marketing Specialization) | 3 | Consumer Decision Process, Factors Influencing Behavior, Consumer Motivation, Perception, Learning, Attitude, Family & Culture |
| BMSMA303 | Marketing Research | Elective (Marketing Specialization) | 3 | Research Process, Data Collection, Questionnaire Design, Sampling, Data Analysis, Research Report |
| BMSMA304 | Integrated Marketing Communications | Elective (Marketing Specialization) | 3 | IMC Concept, Advertising, Sales Promotion, Public Relations, Personal Selling, Direct Marketing, Media Planning |
| BMSMA305 | Digital and Social Media Marketing | Elective (Marketing Specialization) | 3 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing, Email Marketing, Web Analytics |
| BMSMA306 | Sales and Distribution Management | Elective (Marketing Specialization) | 3 | Sales Force Management, Sales Forecasting, Sales Quotas, Channel Design, Channel Management, Logistics & Warehousing |
| BMSMA307 | Marketing Analytics | Elective (Marketing Specialization) | 3 | Marketing Data Sources, Data Visualization, Customer Lifetime Value, Segmentation Analytics, Campaign Optimization |
| BMSMA308 | Rural Marketing | Elective (Marketing Specialization) | 3 | Rural Market Environment, Rural Consumer Behavior, Product & Pricing Strategies for Rural Markets, Distribution in Rural Areas, Communication Strategies |
| BMBSM309 | Summer Internship | Project | 2 | Industry Exposure, Project Report, Presentation, Practical Application of Concepts |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMBSM401 | Strategic Management | Core | 3 | Strategic Analysis, Vision & Mission, Environmental Scanning, Strategy Formulation, Strategy Implementation, Strategic Control |
| BMSMA401 | Retail Management | Elective (Marketing Specialization) | 3 | Retail Formats, Store Location, Merchandise Management, Retail Pricing, Store Operations, Customer Service |
| BMSMA402 | Services Marketing | Elective (Marketing Specialization) | 3 | Characteristics of Services, Service Quality, Service Delivery, Marketing of Financial Services, Hospitality Marketing, Healthcare Marketing |
| BMSMA403 | Strategic Marketing | Elective (Marketing Specialization) | 3 | Market Analysis, Competitive Advantage, Growth Strategies, Marketing Planning, Implementation, Control |
| BMSMA404 | International Marketing | Elective (Marketing Specialization) | 3 | Global Marketing Environment, Market Entry Strategies, Product & Pricing Decisions for International Markets, Global Distribution, International Advertising |
| BMSMA405 | Business to Business Marketing | Elective (Marketing Specialization) | 3 | Characteristics of B2B Markets, Organizational Buying Behavior, Relationship Marketing, B2B Pricing, Key Account Management |
| BMSMA406 | Industrial Marketing | Elective (Marketing Specialization) | 3 | Industrial Product, Industrial Buyer Behaviour, Industrial Marketing Mix, Supply Chain Management in Industrial Marketing, Channel Management |
| BMSMA407 | Rural & Agri Business Marketing | Elective (Marketing Specialization) | 3 | Agribusiness Environment, Marketing of Agricultural Inputs, Marketing of Agricultural Produce, Rural Co-operatives, Government Policies |
| BMBSM408 | Project Work (Dissertation) | Project | 9 | Research Problem Identification, Literature Review, Methodology, Data Analysis, Report Writing, Presentation |
