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MBA in Marketing at Galgotias University
Gautam Buddh Nagar, Uttar Pradesh
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About the Specialization
What is Marketing at Galgotias University Gautam Buddh Nagar?
This Marketing program at Galgotias University focuses on developing strategic marketing leaders equipped for the dynamic Indian and global markets. It emphasizes contemporary marketing concepts, digital strategies, consumer insights, and brand building, catering to the evolving demands of various industries in India. The program integrates theoretical knowledge with practical application relevant to the Indian business landscape.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into marketing roles across diverse sectors like FMCG, retail, tech, and services. It also suits working professionals aiming to upskill in specialized marketing domains or career changers transitioning into marketing management. Candidates with a keen interest in consumer behavior, market trends, and a desire to drive business growth are well-suited.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths as Brand Managers, Marketing Analysts, Digital Marketing Specialists, Sales Managers, or Market Research Analysts. Entry-level salaries typically range from INR 5-8 LPA, with significant growth trajectories for experienced professionals in Indian companies. The curriculum also aligns with certifications like Google Analytics or HubSpot, enhancing career prospects.
Student Success Practices
Foundation Stage
Build Strong Analytical Foundations- (Semester 1-2)
Focus on mastering core quantitative subjects like Business Statistics and Managerial Economics. Regularly solve case studies related to market analysis and demand forecasting. Participate in group discussions to understand diverse business scenarios.
Tools & Resources
Khan Academy for statistics, online business news portals like Livemint or Economic Times for market insights, college library''''s case study collection
Career Connection
Strong analytical skills are fundamental for data-driven marketing decisions, market research, and understanding consumer trends, crucial for roles in marketing analytics or business intelligence.
Enhance Business Communication & Presentation Skills- (Semester 1-2)
Actively participate in all communication assignments, presentations, and group projects. Seek feedback on public speaking and written reports. Join Toastmasters or similar clubs if available, or form peer-led presentation practice groups.
Tools & Resources
Grammarly for written communication, YouTube tutorials for presentation techniques, peer review groups
Career Connection
Effective communication is vital for client interactions, team collaboration, pitching marketing strategies, and leadership roles in any industry.
Develop Software Proficiency for Business- (Semester 1-2)
Go beyond basic MS-Office. Master advanced Excel functions for data manipulation and analysis, and learn presentation tools thoroughly. Explore basic data visualization tools and understand their business applications.
Tools & Resources
Microsoft Excel advanced tutorials, Google Sheets, Canva or PowerPoint for presentations, basic data visualization tools like Tableau Public (free version)
Career Connection
Proficiency in business software is a non-negotiable skill for entry-level managerial positions, enabling efficient data handling, reporting, and strategic communication.
Intermediate Stage
Engage in Marketing-Specific Certifications- (Semester 3)
As you delve into marketing electives, pursue industry-recognized certifications like Google Ads, Google Analytics, HubSpot Inbound Marketing, or Facebook Blueprint. These validate your digital marketing skills.
Tools & Resources
Google Skillshop, HubSpot Academy, Facebook Blueprint learning portal, Coursera/edX courses on marketing analytics
Career Connection
These certifications significantly boost your resume, demonstrating practical skills in high-demand areas like digital marketing and data analytics, making you more competitive for specialized roles.
Participate in Case Competitions & Live Projects- (Semester 3)
Actively seek out and participate in national-level B-school case competitions, marketing challenges, or take on live industry projects offered by faculty or through university tie-ups. Apply theoretical knowledge to solve real-world business problems.
Tools & Resources
Unstop (formerly Dare2Compete), case study resources from Ivey/Harvard Business Review (access via university library), industry networks
Career Connection
This builds problem-solving skills, teamwork, and provides practical experience, highly valued by recruiters. It also offers networking opportunities and boosts visibility.
Build a Strong Professional Network- (Semester 3)
Attend industry seminars, workshops, and guest lectures. Connect with alumni, faculty, and industry professionals on LinkedIn. Engage meaningfully in conversations and informational interviews to understand career paths and gain insights.
Tools & Resources
LinkedIn, industry events calendars, university alumni network platform
Career Connection
Networking opens doors to internship opportunities, mentorship, and potential job leads, which are crucial for navigating the competitive Indian job market.
Advanced Stage
Execute an Impactful Dissertation/Project- (Semester 4)
Choose a dissertation topic aligned with your specialization and career goals. Conduct thorough research, apply robust analytical methods, and ensure your findings contribute meaningfully. Seek regular mentorship from your faculty guide.
Tools & Resources
Research databases (JSTOR, EBSCO, Google Scholar), statistical software (SPSS, R, Python basics), university research guidelines
Career Connection
A well-executed dissertation showcases your analytical, research, and problem-solving abilities, which are highly regarded in both academic and corporate settings, especially for roles requiring strategic thinking.
Master Interview & Group Discussion Techniques- (Semester 4)
Practice regularly for placement interviews and group discussions. Seek mock interviews with career services or faculty, and participate in peer-led GD sessions. Focus on articulating your thoughts clearly and confidently, backed by examples.
Tools & Resources
University placement cell, online interview preparation platforms, current affairs knowledge for GD topics, mock interview sessions
Career Connection
Excellence in GDs and interviews is paramount for securing placements in top companies. This stage is crucial for converting skills into job offers.
Specialize and Build a Portfolio- (Semester 4)
Deepen your expertise in 1-2 specific marketing domains (e.g., Digital Marketing, Brand Management, Marketing Analytics). Create a portfolio showcasing projects, case studies, certifications, and any freelance work related to your chosen specialization.
Tools & Resources
Personal website/blog, LinkedIn portfolio section, Behance for creative work (if applicable), GitHub for data projects
Career Connection
A specialized portfolio differentiates you in the job market, providing tangible proof of your skills and passion, attracting recruiters looking for specific expertise.
Program Structure and Curriculum
Eligibility:
- Minimum 50% marks in Graduation, National Level Entrance Exam CAT / MAT / XAT / CMAT / GMAT / ATMA / NMAT
Duration: 4 semesters / 2 years
Credits: 90 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA1001 | Management Principles and Practices | Core | 4 | Introduction to Management, Planning, Organizing, Staffing and Directing, Controlling, Recent Trends in Management |
| MBA1002 | Organizational Behavior | Core | 4 | Introduction to Organizational Behavior, Individual Dimensions of OB, Group Dynamics, Leadership and Power, Organizational Culture and Change |
| MBA1003 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand Analysis and Forecasting, Production and Cost Analysis, Market Structures and Pricing Decisions, Profit Management and Capital Budgeting |
| MBA1004 | Accounting for Management | Core | 4 | Introduction to Accounting, Financial Statements Analysis, Cost Concepts and Classification, Marginal Costing and Break-even Analysis, Budgeting and Budgetary Control |
| MBA1005 | Business Statistics | Core | 4 | Introduction to Statistics, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression Analysis |
| MBA1006 | Business Communication | Core | 2 | Introduction to Business Communication, Verbal Communication, Non-Verbal Communication, Written Communication, Presentations and Meetings |
| MBA1007 | Computer Applications in Management (Lab) | Core | 2 | Introduction to Computers, MS-Office Tools (Word, Excel, PowerPoint), Data Analysis using Excel, Internet and E-Commerce Basics, Tally/ERP Basics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA2001 | Marketing Management | Core | 4 | Introduction to Marketing, Market Segmentation, Targeting, Positioning, Product Decisions, Pricing Decisions, Promotion and Distribution Decisions, Marketing Control |
| MBA2002 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment, Selection, Placement, Training and Development, Performance Management and Compensation, Industrial Relations |
| MBA2003 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Capital Structure and Cost of Capital, Working Capital Management, Dividend Policy |
| MBA2004 | Operations Management | Core | 4 | Introduction to Operations Management, Productivity and Quality Management, Facility Location and Layout, Inventory Management, Supply Chain Management |
| MBA2005 | Business Research Methods | Core | 4 | Introduction to Business Research, Research Design, Sampling Design, Data Collection Methods, Data Analysis and Report Writing |
| MBA2006 | Legal Aspects of Business | Core | 2 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Companies Act, 2013, Consumer Protection Act, 2019 |
| MBA2007 | Operations Research | Core | 2 | Introduction to Operations Research, Linear Programming, Transportation and Assignment Problems, Network Analysis (PERT/CPM), Game Theory |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA3001 | Strategic Management | Core | 4 | Introduction to Strategic Management, Environmental Analysis, Strategic Choice and Implementation, Strategic Control, Current Issues in Strategic Management |
| MBA3002 | Summer Internship Project | Core | 2 | Project Identification, Literature Review, Methodology and Data Collection, Analysis and Interpretation, Report Writing and Presentation |
| MBAMK3001 | Consumer Behavior | Major Elective (Marketing) | 4 | Introduction to Consumer Behavior, Individual Influences on Behavior, Group Influences on Behavior, Consumer Decision Process, Consumer Behavior Applications |
| MBAMK3002 | Sales and Distribution Management | Major Elective (Marketing) | 4 | Introduction to Sales Management, Sales Force Management, Sales Planning and Control, Distribution Channels, Channel Design and Management |
| MBAMK3003 | Product and Brand Management | Major Elective (Marketing) | 4 | Introduction to Product Management, New Product Development, Product Life Cycle Strategies, Brand Management Concepts, Brand Equity and Brand Strategies |
| MBAMK3004 | Marketing Research | Major Elective (Marketing) | 4 | Introduction to Marketing Research Process, Research Design and Data Sources, Sampling and Data Collection, Data Analysis and Interpretation, Report Writing and Ethics |
| MBAMK3005 | Services Marketing | Major Elective (Marketing) | 4 | Introduction to Services Marketing, Service Quality, Service Design and Delivery, Pricing and Promotion of Services, Managing Service Encounters |
| MBAMK3006 | Digital Marketing | Major Elective (Marketing) | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing and Analytics |
| MBAMK3007 | Retail Management | Minor Elective (Marketing) | 4 | Introduction to Retailing, Retail Formats and Theories, Retail Merchandising, Store Management, Retail Marketing and IT in Retailing |
| MBAMK3008 | Rural Marketing | Minor Elective (Marketing) | 4 | Introduction to Rural Marketing Environment, Rural Consumer Behavior, Product and Pricing Strategies for Rural Market, Rural Distribution Channels, Rural Communication Strategies |
| MBAMK3009 | International Marketing | Minor Elective (Marketing) | 4 | Introduction to International Marketing, International Marketing Environment, Entry Strategies for International Markets, International Product and Pricing Decisions, International Promotion and Distribution |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA4001 | Dissertation | Core | 8 | Problem Identification and Literature Review, Research Design and Methodology, Data Collection and Analysis, Report Writing and Presentation, Ethical Considerations |
| MBAMK4001 | Integrated Marketing Communication | Major Elective (Marketing) | 4 | Introduction to IMC, Advertising Management, Sales Promotion and Public Relations, Personal Selling and Direct Marketing, Media Planning |
| MBAMK4002 | Industrial Marketing | Major Elective (Marketing) | 4 | Introduction to Industrial Marketing, Organizational Buying Behavior, Industrial Market Segmentation, Industrial Product and Pricing Strategies, Industrial Channels and Promotion |
| MBAMK4003 | Global Marketing Management | Major Elective (Marketing) | 4 | Global Marketing Environment, Global Market Entry Strategies, Global Product and Brand Strategies, Global Pricing and Distribution, Global Marketing Communications |
| MBAMK4004 | Customer Relationship Management | Major Elective (Marketing) | 4 | Introduction to CRM, CRM Strategy and Implementation, Customer Data Management, Customer Loyalty and Retention, CRM Technologies |
| MBAMK4005 | Marketing Analytics | Major Elective (Marketing) | 4 | Introduction to Marketing Analytics, Data Collection and Cleaning, Statistical Tools for Marketing Analytics, Predictive Modeling in Marketing, Marketing Dashboards and Reporting |
| MBAMK4006 | Agribusiness Marketing | Minor Elective (Marketing) | 4 | Introduction to Agribusiness Marketing, Agricultural Product Marketing, Marketing of Agricultural Inputs, Supply Chain Management in Agriculture, Government Policies and Role in Agribusiness |
| MBAMK4007 | Social Marketing | Minor Elective (Marketing) | 4 | Introduction to Social Marketing, Designing Social Marketing Programs, Behavior Change Theories, Communication and Promotion in Social Marketing, Evaluation of Social Marketing Programs |
| MBAMK4008 | Strategic Brand Management | Minor Elective (Marketing) | 4 | Brand Identity and Positioning, Brand Architecture and Extensions, Brand Performance Measurement, Branding in Different Contexts, Legal and Ethical Aspects of Branding |
