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MBA in Business Analytics at GIDC Rajju Shroff ROFEL Institute of Management Studies
Valsad, Gujarat
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About the Specialization
What is Business Analytics at GIDC Rajju Shroff ROFEL Institute of Management Studies Valsad?
This Business Analytics program at GIDC Rajju Shroff ROFEL Institute of Management Studies focuses on equipping students with advanced analytical skills crucial for data-driven decision-making. Rooted in the growing demand for data scientists and analysts in Indian industries, it emphasizes practical applications, statistical modeling, and modern tools to extract actionable insights from complex business data, preparing graduates for a dynamic future.
Who Should Apply?
This program is ideal for fresh graduates with a quantitative aptitude seeking entry into the thriving analytics sector. It also caters to working professionals aiming to upskill in data science, and career changers transitioning to analytical roles in various industries like finance, marketing, and operations. A strong foundation in mathematics or statistics is beneficial for aspiring students.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles like Business Analyst, Data Scientist, Marketing Analyst, or Financial Analyst. Entry-level salaries typically range from INR 4-7 lakhs per annum, with experienced professionals earning significantly more. The program aligns with industry certifications, fostering strong growth trajectories in leading Indian companies and multinational corporations operating in India.
Student Success Practices
Foundation Stage
Strengthen Quantitative Foundations- (Semester 1-2)
Consistently practice business statistics, managerial economics, and quantitative techniques. Utilize online platforms like NPTEL for supplemental learning and solve case studies to apply concepts in various business scenarios.
Tools & Resources
NPTEL courses, Khan Academy, GTU MBA previous year question papers
Career Connection
A strong base in quantitative methods is essential for understanding advanced analytics models and excelling in screening tests for analytical roles.
Master Basic Business Software- (Semester 1-2)
Become proficient in MS Excel for data manipulation, visualization, and basic statistical analysis. Explore introductory modules of databases like SQL and presentation tools like PowerPoint to enhance data handling capabilities.
Tools & Resources
Microsoft Office Suite, online Excel courses (e.g., Coursera, Udemy), SQLZoo
Career Connection
These are foundational tools for any business role and critical for handling and presenting data effectively in internships and entry-level positions in India.
Cultivate Effective Communication Skills- (Semester 1-2)
Actively participate in group discussions, presentations, and workshops focused on business communication. Engage in peer reviews and seek feedback to refine both written and verbal communication for professional settings.
Tools & Resources
Toastmasters International (if available), business communication textbooks, LinkedIn Learning
Career Connection
The ability to articulate complex analytical findings clearly to non-technical stakeholders is crucial for career progression in analytics roles within the Indian corporate landscape.
Intermediate Stage
Hands-on Tool Proficiency and Projects- (Semester 3)
Deep dive into analytical tools like Python, R, Tableau, and Power BI. Undertake practical projects, solve case studies, and participate in Kaggle competitions to apply theoretical knowledge and build a strong portfolio of work.
Tools & Resources
Jupyter Notebook, RStudio, Tableau Public, Power BI Desktop, Kaggle, GitHub
Career Connection
Demonstrable hands-on skills with leading analytical tools and a portfolio of projects are critical for securing internships and entry-level jobs in the Indian analytics sector.
Industry Immersion through Internships- (Semester 3)
Actively seek and complete a summer internship or multiple short-term projects in a company focusing on business analytics. Network with industry professionals and understand real-world business problems and solutions.
Tools & Resources
College placement cell, LinkedIn, Internshala, industry events
Career Connection
Practical industry experience significantly enhances employability, provides valuable insights, and often leads to pre-placement offers in leading Indian companies.
Specialization-Specific Skill Development- (Semester 3)
Focus on chosen elective areas within Business Analytics, such as Marketing Analytics or Financial Analytics. Pursue relevant certifications or advanced online courses to gain deeper, niche expertise that differentiates you.
Tools & Resources
NASSCOM certifications, specific domain courses on edX/Coursera, industry white papers and reports
Career Connection
Niche skills and certifications make graduates highly attractive to specialized analytical roles in India''''s competitive job market, leading to better opportunities and compensation.
Advanced Stage
Comprehensive Capstone Project/Dissertation- (Semester 4)
Dedicate significant effort to the comprehensive project or dissertation, solving a real-world business problem using advanced analytical techniques. Focus on robust methodology, impactful findings, and clear presentation of results.
Tools & Resources
Research papers, industry reports, domain experts and mentors, statistical software
Career Connection
A strong capstone project showcases advanced problem-solving, analytical thinking, and research capabilities, which are highly valued by recruiters for roles in consulting and advanced analytics in India.
Master Interview and Presentation Techniques- (Semester 4)
Practice technical and HR interviews, focusing on explaining analytical concepts, project experiences, and problem-solving approaches. Refine presentation skills for project defense, viva-voce, and critical job interviews.
Tools & Resources
Mock interviews with faculty/alumni, career counseling sessions, online interview preparation platforms
Career Connection
Excellent interview and presentation skills are paramount for converting job opportunities, especially in the competitive Indian MBA job market, ensuring successful placements.
Network Strategically and Seek Mentorship- (Semester 4)
Build and maintain professional relationships with alumni, faculty, and industry leaders. Seek mentorship to gain insights into career paths, understand industry trends, and receive guidance for job search strategies.
Tools & Resources
LinkedIn, alumni events and meetups, industry conferences and workshops, faculty office hours
Career Connection
Strategic networking often uncovers hidden job opportunities, provides crucial career guidance, and helps in long-term professional development within the Indian business landscape.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree with minimum 50% marks (45% for SC/ST/SEBC/EWS) from a recognized university, and a valid score in CMAT/CAT/XAT/MAT/GMAT.
Duration: 2 years / 4 semesters
Credits: 113 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA101 | Management Principles and Practices | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Leading, Controlling and Coordination, Emerging Management Issues |
| MBA102 | Organizational Behaviour | Core | 4 | Foundations of OB, Individual Behaviour (Perception, Learning, Personality), Motivation Theories, Group Dynamics and Teamwork, Leadership and Power, Conflict and Organizational Culture |
| MBA103 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Strategies, Decision Making Under Uncertainty, Macroeconomic Environment |
| MBA104 | Accounting for Management | Core | 4 | Introduction to Financial Accounting, Cost Accounting Concepts, Financial Statement Analysis, Budgeting and Variance Analysis, Working Capital Management, Financial Reporting and Ethics |
| MBA105 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Hypothesis Testing, Correlation and Regression Analysis, Time Series and Index Numbers |
| MBA106 | Marketing Management | Core | 4 | Introduction to Marketing, Consumer and Industrial Buying Behavior, Market Segmentation, Targeting, Positioning, Product and Pricing Decisions, Promotion and Distribution Strategies, Digital Marketing and Services Marketing |
| MBA107 | Computer Applications in Business | Core | 4 | IT Fundamentals and Business Applications, MS Office Suite for Business (Word, Excel, PowerPoint), Database Management Systems (DBMS), Internet and E-commerce Concepts, Enterprise Resource Planning (ERP), Data Security and Privacy |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA201 | Research Methodology | Core | 4 | Introduction to Business Research, Research Design and Hypothesis Formulation, Sampling Techniques, Data Collection Methods (Primary & Secondary), Data Analysis and Interpretation, Report Writing and Ethics in Research |
| MBA202 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Management and Compensation, Employee Relations and HRIS |
| MBA203 | Financial Management | Core | 4 | Goals of Financial Management, Time Value of Money, Capital Budgeting Decisions, Capital Structure Theories, Working Capital Management, Dividend Policy and Investment Decisions |
| MBA204 | Operations Management | Core | 4 | Introduction to Operations Management, Operations Strategy and Design, Capacity and Facility Planning, Inventory Management, Quality Management and Control, Supply Chain Management |
| MBA205 | Business Environment and Law | Core | 4 | Economic Environment of Business, Political and Legal Environment, Competition Law and Consumer Protection Act, Company Law and Industrial Relations Law, Environmental Protection and CSR, International Business Environment |
| MBA206 | Entrepreneurship and Start-up Management | Core | 4 | Concepts of Entrepreneurship, Creativity and Innovation, Business Plan Development, Funding for Start-ups, Legal and Regulatory Framework for Start-ups, Growth Strategies and Exit Routes |
| MBA207 | Business Communication | Core | 4 | Fundamentals of Business Communication, Verbal Communication Skills, Written Communication (Reports, Emails), Presentation Skills, Intercultural Communication, Digital Communication Ethics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA301 | Strategic Management | Core | 4 | Introduction to Strategic Management, Environmental Analysis (PESTEL, Porter''''s Five Forces), Strategy Formulation (Corporate, Business, Functional), Strategy Implementation, Strategic Control and Evaluation, Innovation and Strategic Leadership |
| MBA302 | Ethics, Governance and CSR | Core | 4 | Foundations of Business Ethics, Ethical Decision Making, Corporate Governance Principles, Role of Board and Stakeholders, Corporate Social Responsibility, Sustainability and Reporting |
| MBA303 | International Business | Core | 4 | Globalization and International Trade, Theories of International Trade, Foreign Exchange Markets, International Marketing and Finance, International HRM and Operations, Global Political and Legal Environment |
| MBA305BA | Big Data Analytics | Elective (Business Analytics) | 3 | Introduction to Big Data, Hadoop Ecosystem (HDFS, MapReduce), NoSQL Databases, Data Warehousing and Data Lakes, Stream Processing (Kafka, Spark Streaming), Big Data Security and Governance |
| MBA306BA | Business Intelligence | Elective (Business Analytics) | 3 | Introduction to Business Intelligence, Data Mining Concepts and Techniques, Online Analytical Processing (OLAP), ETL Process and Data Marts, BI Tools and Applications, Performance Management and Dashboards |
| MBA307BA | Data Visualization | Elective (Business Analytics) | 3 | Principles of Data Visualization, Types of Charts and Graphs, Dashboard Design and Storytelling, Tools: Tableau, Power BI, Geospatial and Network Visualization, Interactive Data Visualization |
| MBA308BA | R & Python for Analytics | Elective (Business Analytics) | 3 | R Programming Fundamentals, Python for Data Science (NumPy, Pandas), Data Manipulation and Cleaning, Statistical Analysis in R and Python, Data Visualization with R (ggplot2), Machine Learning Libraries in Python (Scikit-learn) |
| MBA311 | Project and Viva-Voce | Core | 3 | Project Definition and Scope, Literature Review, Methodology and Data Collection, Analysis and Interpretation of Results, Report Writing, Oral Presentation and Defense |
| MBA312 | Summer Internship Project (SIP) | Core | 2 | Industry Exposure and Problem Identification, Application of Management Concepts, Data Collection in Organizational Context, Analysis of Organizational Processes, Reporting and Presentation of Findings, Professional Etiquette and Workplace Learning |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA401 | Project Management | Core | 4 | Introduction to Project Management, Project Planning and Scheduling (PERT/CPM), Resource Allocation and Cost Management, Project Risk Management, Project Quality and Procurement Management, Project Closure and Agile Methodologies |
| MBA402 | Global Business Strategy | Core | 4 | Global Strategic Planning, International Entry Modes, Global Mergers and Acquisitions, Managing Global Alliances, Competitive Advantage in Global Markets, Cross-Cultural Management |
| MBA405BA | Marketing Analytics | Elective (Business Analytics) | 3 | Customer Analytics (Segmentation, Lifetime Value), Sales and Campaign Analytics, Pricing Analytics and Optimization, Digital Marketing Analytics (Web, Social Media), Market Mix Modeling, Brand and Product Analytics |
| MBA406BA | Financial Analytics | Elective (Business Analytics) | 3 | Risk Analytics and Management, Portfolio Optimization, Algorithmic Trading Strategies, Predictive Modeling in Finance, Fintech Analytics and Blockchain, Credit Scoring and Fraud Detection |
| MBA407BA | HR Analytics | Elective (Business Analytics) | 3 | Workforce Planning and Forecasting, Recruitment and Retention Analytics, Performance and Compensation Analytics, Diversity and Inclusion Analytics, Employee Engagement and Sentiment Analysis, HR Metrics and Dashboards |
| MBA408BA | Supply Chain Analytics | Elective (Business Analytics) | 3 | Demand Forecasting and Planning, Inventory Optimization, Logistics and Transportation Analytics, Supply Network Design and Optimization, Supplier Performance Analytics, Risk Management in Supply Chain |
| MBA403 | Comprehensive Project/Dissertation | Core | 10 | Problem Identification and Scope, Extensive Literature Review, Advanced Data Collection and Methodology, In-depth Data Analysis and Interpretation, Thesis Writing and Recommendations, Final Presentation and Defense |
