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MBA in Marketing at GIDC Rajju Shroff ROFEL Institute of Management Studies
Valsad, Gujarat
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About the Specialization
What is Marketing at GIDC Rajju Shroff ROFEL Institute of Management Studies Valsad?
This Marketing program at GIDC Rajju Shroff ROFEL Institute of Management Studies focuses on contemporary marketing practices and strategies relevant to the Indian and global business landscape. The curriculum emphasizes consumer insights, brand management, digital marketing, and sales & distribution, preparing students for dynamic roles in a competitive market. It aims to develop a strategic mindset for effective market leadership.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the marketing field, working professionals aiming to enhance their marketing acumen, or career changers transitioning into marketing roles. Individuals with a passion for understanding consumer behavior, building brands, driving sales, and analyzing market data across various industries will find this specialization particularly rewarding.
Why Choose This Course?
Graduates of this program can expect diverse career paths in brand management, digital marketing, sales, market research, advertising, and retail management. Entry-level salaries in India typically range from INR 3-6 LPA, with experienced professionals earning significantly more. The program aligns with industry demands for skilled marketing professionals, facilitating growth into leadership roles within Indian and multinational companies.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Dedicate time to deeply understand subjects like Marketing Management, Business Statistics, and Financial Management. This builds the bedrock for specialized marketing concepts. Engage with case studies, participate in classroom discussions, and leverage faculty interactions to grasp fundamental business principles, especially those influencing marketing decisions.
Tools & Resources
Prescribed textbooks, Online academic resources like NPTEL, College library materials, Peer study groups
Career Connection
A strong foundation ensures a holistic understanding of business, crucial for strategic marketing roles and effective inter-departmental collaboration in any organization.
Develop Powerful Communication and Presentation Skills- (Semester 1-2)
Actively seek opportunities to enhance both written and verbal communication. Participate in debates, public speaking events, and meticulously craft reports and presentations. Focus on structuring arguments, delivering impactful presentations, and clear, concise business writing, including mastering tools for visual communication.
Tools & Resources
Communication workshops, Toastmasters-style clubs (if available), Presentation software (PowerPoint, Canva), Formal report writing guides
Career Connection
Exceptional communication is essential for client pitches, team leadership, stakeholder communication, and excelling in recruitment interviews, a critical skill for marketing professionals.
Initiate Industry Exploration and Networking- (Semester 1-2)
Begin researching various marketing domains (e.g., digital, brand, sales) and attend introductory workshops or webinars. Connect with alumni and industry professionals through LinkedIn or college events. Understand current industry trends, identify potential career paths, and start building a professional network to gain insights and mentorship.
Tools & Resources
LinkedIn, Industry magazines/blogs, College alumni network events, Guest lecture series
Career Connection
Early exposure helps in refining career goals, gaining insights into industry expectations, and opening doors for future internships and job opportunities in India''''s competitive market.
Intermediate Stage
Intensify Specialization Learning and Practical Application- (Semester 3)
Focus deeply on Marketing specialization subjects like Consumer Behavior and Advertising & Sales Promotion Management. Actively seek to apply theoretical knowledge through projects and case studies. Engage with advanced marketing concepts, analyze real-world marketing campaigns, and participate in marketing competitions or simulations.
Tools & Resources
Marketing analytics tools (Google Analytics, social media insights), CRM software basics, Relevant industry reports, Advanced case studies
Career Connection
Directly strengthens your profile for specialized marketing roles and showcases your ability to apply learned concepts effectively in real-world marketing scenarios.
Excel in the Summer Internship Project (SIP)- (After Semester 2 exams)
Treat your SIP as a mini-job; take initiative, seek mentorship, and contribute meaningfully to your assigned project. Network within the organization during this period. Apply academic knowledge to solve real business problems, learn about corporate culture, and build a professional network. Document your work meticulously for the final report and presentation.
Tools & Resources
Company-specific tools, Project management software, Professional networking platforms (internal & external)
Career Connection
A successful SIP often leads to pre-placement offers (PPOs) or strong recommendations, significantly boosting placement prospects in Indian companies.
Cultivate Data-Driven Marketing Skills- (Semester 3)
Start learning how to analyze marketing data to make informed decisions. Understand basic principles of marketing research and data interpretation. Familiarize yourself with statistical tools and methods used in market research, analyze market trends, and interpret consumer data to identify actionable insights.
Tools & Resources
Excel for data analysis, Introductory courses on R/Python for data science (optional), Online marketing analytics tutorials
Career Connection
Essential for modern marketing roles, enabling you to prove ROI, optimize marketing strategies, and make evidence-based decisions, highly valued by employers.
Advanced Stage
Deepen Specialization and Master Advanced Marketing Concepts- (Semester 4)
Focus on subjects like Sales & Distribution, Services Marketing, and Industrial Marketing. Integrate knowledge from all marketing domains. Conduct in-depth research, participate in advanced simulations, and develop comprehensive marketing strategies for complex business scenarios, preparing for leadership roles.
Tools & Resources
Advanced marketing strategy frameworks, Competitive analysis tools, Industry case studies on strategic marketing, Journals and publications
Career Connection
Prepares you for strategic and leadership positions in diverse marketing functions, ensuring expertise in specialized areas and enabling you to drive business growth.
Execute a High-Impact Dissertation/Project Work- (Throughout Semester 4)
Choose a relevant, challenging topic that allows for practical application of marketing knowledge. Conduct thorough research, analyze findings, and present actionable recommendations. This capstone project demonstrates your ability to conduct independent research, synthesize information, and solve a significant business problem. Seek strong faculty mentorship.
Tools & Resources
Statistical software (SPSS, R), Survey platforms (Google Forms, SurveyMonkey), Academic databases (JSTOR, EBSCOhost)
Career Connection
A well-executed dissertation is a powerful talking point in interviews, showcasing research capabilities, problem-solving skills, and deep subject matter expertise to potential employers.
Intensive Placement Preparation & Mock Interviews- (Semester 4 (especially towards the end))
Actively participate in campus placement drives, prepare a compelling resume and cover letter tailored to marketing roles, and undergo rigorous mock interview sessions. Refine interview techniques, practice answering HR and technical marketing questions, and research target companies extensively. Focus on articulating your unique value proposition effectively.
Tools & Resources
Career services office, Online interview preparation platforms (e.g., PrepInsta, Glassdoor), Peer mock interviews, Company websites for research
Career Connection
Maximizes your chances of securing desired marketing roles with leading companies, ensuring a smooth transition from academics to the professional world immediately after graduation.
Program Structure and Curriculum
Eligibility:
- Bachelor’s Degree with 50% for General and 45% for SC/ST/SEBC categories from any recognized University.
Duration: 2 years (4 semesters)
Credits: 100 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 101 | Management Concepts & Applications | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Leading, Controlling Functions, Managerial Roles and Skills |
| 102 | Business Statistics | Core | 4 | Introduction to Statistics, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression Analysis, Time Series Analysis |
| 103 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Decisions, Profit Management, Macro-Economic Environment of Business |
| 104 | Accounting for Management | Core | 4 | Introduction to Accounting, Financial Statements Analysis, Cost Accounting Concepts, Budgetary Control, Fund Flow and Cash Flow Statements, Working Capital Management |
| 105 | Communication Skills | Core | 4 | Fundamentals of Communication, Verbal and Non-Verbal Communication, Business Correspondence, Report Writing, Presentation Skills, Group Discussion and Interview Skills |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 201 | Organizational Behaviour | Core | 4 | Introduction to Organizational Behaviour, Perception and Learning, Motivation Theories, Leadership and Power, Group Dynamics and Team Building, Organizational Culture and Change |
| 202 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer and Business Markets, Segmentation, Targeting, Positioning, Product Life Cycle and New Product Development, Marketing Mix Strategies |
| 203 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Management, Compensation and Benefits Management |
| 204 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Capital Structure Theories, Working Capital Management, Dividend Policy |
| 205 | Operations Management | Core | 4 | Introduction to Operations Management, Production Planning and Control, Inventory Management, Quality Management and Control, Location and Layout Decisions, Supply Chain Management |
| 206 | Summer Internship Project (SIP) | Project | 6 | Industry Exposure, Practical Application of Concepts, Problem Identification, Data Collection and Analysis, Report Writing, Presentation and Viva-voce |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 301 | Research Methodology | Core | 4 | Introduction to Business Research, Research Design, Data Collection Methods, Sampling Design, Data Analysis and Interpretation, Report Writing and Ethics in Research |
| 302 | Business Environment & Ethics | Core | 4 | Economic Environment, Political & Legal Environment, Socio-Cultural Environment, Technological Environment, Business Ethics and Values, Corporate Social Responsibility |
| 303 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis and Formulation, Porter''''s Five Forces and SWOT Analysis, Corporate Level Strategies, Business Level Strategies, Strategic Implementation and Control |
| 304 | Management Information System | Core | 4 | Introduction to MIS, Information Systems Concepts, Database Management Systems, Decision Support Systems, E-Business and E-Commerce, Information Security and Control |
| 305 MA | Consumer Behavior | Elective (Marketing) | 4 | Introduction to Consumer Behavior, Consumer Decision Making Process, Individual Determinants of Behavior, Group Influence on Consumer Behavior, Cultural Influences, Consumer Research |
| 306 MA | Advertising & Sales Promotion Management | Elective (Marketing) | 4 | Introduction to Advertising, Advertising Media Decisions, Message Design and Copywriting, Sales Promotion Techniques, Public Relations and Publicity, Measuring Advertising Effectiveness |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 401 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Global Business Environment, Foreign Exchange Market, International Business Strategies, Entry Modes into International Business |
| 402 | Entrepreneurship & Business Development | Core | 4 | Introduction to Entrepreneurship, Creativity and Idea Generation, Business Plan Development, Sources of Finance for Start-ups, Legal and Regulatory Framework, Growth Strategies for Entrepreneurs |
| 403 MA | Sales & Distribution Management | Elective (Marketing) | 4 | Introduction to Sales Management, Personal Selling Process, Sales Force Management, Designing Distribution Channels, Channel Management, Logistics and Supply Chain in Sales |
| 404 MA | Services Marketing | Elective (Marketing) | 4 | Introduction to Services Marketing, Characteristics of Services, Service Quality and Customer Satisfaction, Service Design and Development, Pricing and Promotion of Services, Customer Relationship Management in Services |
| 405 MA | Industrial Marketing | Elective (Marketing) | 4 | Introduction to Industrial Marketing, Organizational Buying Behavior, Industrial Product Strategy, Pricing in Industrial Markets, Industrial Distribution Channels, Promotion in Industrial Markets |
| 406 MA | Retail Management | Elective (Marketing) | 4 | Introduction to Retail, Retail Formats and Theories, Merchandise Management, Store Operations and Layout, Retail Pricing Strategies, Retail Communication and Technology |
| 406 | Dissertation / Project Work | Project | 6 | Problem Formulation and Research Design, Literature Review and Data Collection, Data Analysis and Interpretation, Findings and Conclusions, Recommendations and Managerial Implications, Report Writing and Presentation |
