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BBA in Entrepreneurship at GITAM (Gandhi Institute of Technology and Management)
Visakhapatnam, Andhra Pradesh
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About the Specialization
What is Entrepreneurship at GITAM (Gandhi Institute of Technology and Management) Visakhapatnam?
This Entrepreneurship specialization program at GITAM Visakhapatnam focuses on nurturing innovative mindsets and equipping students with the skills to launch and manage successful new ventures. Given India''''s burgeoning startup ecosystem, the program emphasizes practical knowledge, business model innovation, and understanding market dynamics relevant to the Indian context, preparing students to be job creators rather than job seekers.
Who Should Apply?
This program is ideal for aspiring entrepreneurs, individuals with a passion for innovation, and those who envision building their own businesses. It is well-suited for fresh graduates eager to explore startup opportunities, family business scions looking to modernize or diversify their ventures, and professionals aiming to transition into entrepreneurial roles or launch side projects. Basic business acumen is beneficial but not strictly required.
Why Choose This Course?
Graduates of this program can expect to pursue diverse career paths such as startup founders, venture capitalists, innovation consultants, business development managers in new ventures, or managers in incubators and accelerators. Entry-level salaries in entrepreneurial roles in India typically range from INR 3-6 lakhs, with experienced professionals earning significantly more. The program fosters critical thinking and problem-solving, aligning with the needs of India''''s dynamic startup landscape.
Student Success Practices
Foundation Stage
Build a Strong Business Core- (Semester 1-2)
Focus intently on mastering core subjects like Financial Accounting, Marketing Principles, and Managerial Economics. These foundational skills are crucial for understanding business operations and identifying market opportunities, which are indispensable for any aspiring entrepreneur.
Tools & Resources
Textbooks, Online business courses (Coursera, edX), GITAM''''s library resources
Career Connection
A robust understanding of business fundamentals provides the analytical framework needed to assess business viability and manage early-stage finances effectively, directly impacting future venture success.
Develop Communication and Soft Skills- (Semester 1-2)
Actively participate in public speaking, group discussions, and presentation assignments to refine business communication and interpersonal skills. Strong communication is vital for pitching ideas, networking, and team management in a startup environment.
Tools & Resources
Toastmasters clubs, College debate societies, Professional communication workshops
Career Connection
Effective communication enhances your ability to articulate vision to potential investors, partners, and customers, significantly boosting your entrepreneurial impact and leadership potential.
Explore Startup Concepts and Case Studies- (Semester 1-2)
Begin exploring the world of entrepreneurship by reading about successful and failed Indian startups. Analyze their business models, challenges, and growth strategies to develop an early understanding of the entrepreneurial journey.
Tools & Resources
Inc42, YourStory, Startup India portal, Startup case study books
Career Connection
Early exposure to real-world startup scenarios fosters critical thinking and helps identify potential niches or problems to solve, paving the way for idea generation.
Intermediate Stage
Engage in Idea Generation and Validation- (Semester 3-5)
Actively participate in hackathons, idea competitions, and innovation challenges. Start brainstorming business ideas, conducting preliminary market research, and validating concepts with potential customers. Utilize the Business Model Canvas learned in class.
Tools & Resources
GITAM Innovation Centre, Lean Startup methodology resources, Local startup events
Career Connection
Hands-on experience in ideation and validation is critical for building a strong foundation for future ventures, directly translating into the ability to identify and pursue viable business opportunities.
Network with Entrepreneurs and Mentors- (Semester 3-5)
Attend industry events, startup conferences, and workshops in Visakhapatnam and nearby tech hubs like Hyderabad. Connect with local entrepreneurs, mentors, and investors to gain insights and build a valuable professional network.
Tools & Resources
LinkedIn, Industry-specific forums, GITAM alumni network, Local chamber of commerce events
Career Connection
Networking opens doors to mentorship, potential co-founders, early customer feedback, and vital funding opportunities, accelerating your entrepreneurial growth.
Develop Practical Skills in Finance and Analytics- (Semester 3-5)
Deepen your understanding of Financial Management and Business Analytics. Focus on practical applications such as budgeting for startups, financial modeling, and using data to make informed business decisions, particularly in the context of entrepreneurial finance.
Tools & Resources
Advanced Excel courses, Financial modeling tools, Business analytics software (e.g., Tableau, Power BI)
Career Connection
Proficiency in financial management and business analytics is crucial for securing investments, managing resources efficiently, and scaling a startup sustainably.
Advanced Stage
Undertake an Entrepreneurial Project/Internship- (Semester 6)
Pursue a rigorous entrepreneurial project, develop a detailed business plan, or complete an internship at a startup, incubator, or venture capital firm. Apply theoretical knowledge to real-world scenarios, building a tangible portfolio.
Tools & Resources
GITAM placement cell, Startup India internship portal, Personal network for opportunities
Career Connection
Practical experience through projects or internships significantly enhances employability and provides a direct pathway to launching your own venture or joining a growth-stage company.
Master Pitching and Funding Strategies- (Semester 6)
Refine your ability to create compelling pitch decks and effectively present your business idea to diverse audiences, including potential investors. Understand various funding stages and prepare to navigate the Indian startup funding ecosystem.
Tools & Resources
Pitch deck templates, Public speaking practice, Mock investor sessions, GITAM''''s Entrepreneurship Cell
Career Connection
Exceptional pitching skills are paramount for attracting investment, talent, and customers, directly influencing the ability to secure necessary resources for startup growth.
Focus on Legal and Regulatory Compliance- (Semester 6)
Gain a thorough understanding of legal aspects related to business, intellectual property rights, and regulatory compliance in India, specifically for startups. This includes company registration, taxation, and protecting innovations.
Tools & Resources
Ministry of Corporate Affairs website, Startup India legal guidelines, Consultation with legal experts
Career Connection
Navigating the legal landscape effectively minimizes risks, ensures compliance, and protects your business assets, which is crucial for long-term sustainability and scalability in India.
Program Structure and Curriculum
Eligibility:
- Intermediate (10+2) or its equivalent examination from any recognized Board/Council with minimum 50% aggregate marks and also qualified in GITAM Admission Test (GAT) for BBA.
Duration: 3 years (6 semesters)
Credits: 140 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23FBL101 | Business English | Core | 3 | English Grammar, Vocabulary Building, Reading Comprehension, Writing Skills, Public Speaking |
| 23FBM101 | Management Process and Organizational Behavior | Core | 4 | Fundamentals of Management, Planning and Organizing, Directing and Controlling, Organizational Behavior Concepts, Motivation and Leadership, Group Dynamics |
| 23FBA101 | Financial Accounting | Core | 4 | Accounting Principles, Journal and Ledger, Trial Balance, Financial Statements, Depreciation Methods, Inventory Valuation |
| 23FBA102 | Business Statistics | Core | 4 | Data Collection and Organization, Measures of Central Tendency, Measures of Dispersion, Probability Theory, Sampling Methods, Correlation and Regression |
| 23FBS101 | Environmental Studies | Core | 3 | Ecosystems and Biodiversity, Environmental Pollution, Natural Resources, Sustainable Development, Environmental Ethics, Human Population and Environment |
| 23FBC101 | Business Computing | Core | 2 | Computer Fundamentals, Operating Systems, MS Word, MS PowerPoint, Internet and Web Browsing, Data Management Basics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23FBL201 | Business Communication | Core | 3 | Communication Models, Verbal and Non-Verbal Communication, Effective Presentation Skills, Report Writing, Cross-Cultural Communication, Negotiation Skills |
| 23FBM201 | Principles of Marketing | Core | 4 | Marketing Concepts, Market Segmentation, Product Life Cycle, Pricing Strategies, Promotion Mix, Distribution Channels |
| 23FBA201 | Cost Accounting | Core | 4 | Cost Concepts, Cost Sheet Preparation, Marginal Costing, Budgetary Control, Standard Costing, Variance Analysis |
| 23FBA202 | Business Mathematics | Core | 4 | Algebraic Equations, Matrices and Determinants, Calculus (Differentiation, Integration), Financial Mathematics, Linear Programming, Set Theory |
| 23FBE201 | Managerial Economics | Core | 3 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Policies, National Income, Business Cycles |
| 23FBC201 | Office Automation & Advanced Excel | Core | 2 | Advanced Excel Functions, Data Validation, Pivot Tables, Macro Recording, Data Analysis Tools, Dashboard Creation |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23FBL301 | Professional Communication & Soft Skills | Core | 3 | Interpersonal Skills, Time Management, Stress Management, Interview Techniques, Group Discussion Skills, Conflict Resolution |
| 23FBM301 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation and Benefits, Industrial Relations |
| 23FBM302 | Operations Management | Core | 4 | Production Systems, Facility Location and Layout, Inventory Management, Quality Management, Supply Chain Management, Project Management |
| 23FBF301 | Financial Management | Core | 4 | Financial Planning, Capital Budgeting, Working Capital Management, Cost of Capital, Dividend Policy, Sources of Finance |
| 23FBC301 | Business Analytics for Managers | Core | 3 | Introduction to Business Analytics, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Data Visualization, Decision Making with Analytics |
| 23FBS301 | Indian Economy & Business Environment | Core | 2 | Structure of Indian Economy, Economic Policies, Industrial Policy, Fiscal and Monetary Policies, Global Business Environment, Impact of Liberalization |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23FBA401 | Research Methodology & Business Intelligence | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Hypothesis Testing, Report Writing, Business Intelligence Concepts |
| 23FBS401 | Legal Aspects of Business | Core | 4 | Indian Contract Act, Sale of Goods Act, Company Law, Consumer Protection Act, Intellectual Property Rights, Cyber Law |
| 23FBE401 | Micro & Small Business Management | Core | 3 | MSME Sector in India, Challenges and Opportunities for MSMEs, Government Policies for MSMEs, Marketing Strategies for Small Businesses, Financial Management for MSMEs, Business Plans for Micro-Enterprises |
| 23FBT401 | Fundamentals of Entrepreneurship | Specialization Elective | 3 | Concept of Entrepreneurship, Types of Entrepreneurs, Innovation and Creativity, Business Idea Generation, Entrepreneurial Process, Role of Entrepreneurship in Economic Development |
| 23FBT402 | Business Model Canvas | Specialization Elective | 3 | Introduction to Business Model Canvas, Value Proposition Design, Customer Segments, Channels and Customer Relationships, Revenue Streams and Cost Structure, Key Resources, Activities, and Partnerships |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23FBA501 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control, Corporate Governance |
| 23FBM501 | Digital Marketing & E-commerce | Core | 3 | Digital Marketing Channels, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, E-commerce Business Models, Online Payment Systems |
| 23FBT501 | Ideation and Venture Creation | Specialization Elective | 3 | Creative Thinking Techniques, Lean Startup Methodology, Prototyping and MVP Development, Market Validation, Business Plan Development, Pitching to Investors |
| 23FBT502 | Entrepreneurial Finance | Specialization Elective | 3 | Sources of Startup Funding, Valuation of Startups, Capital Structure Decisions, Financial Planning for New Ventures, Managing Cash Flow in Startups, Exit Strategies for Entrepreneurs |
| 23FOE5XX | Open Elective - I | Open Elective | 3 |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23FBS601 | International Business | Core | 4 | Global Trade Theories, Foreign Exchange Markets, International Marketing Strategies, Global Human Resource Management, International Financial Management, Modes of Entry into International Business |
| 23FBT601 | Startup Ecosystem and Funding | Specialization Elective | 3 | Role of Incubators and Accelerators, Angel Investors and Venture Capital, Crowdfunding Platforms, Government Schemes for Startups, Mentorship and Networking for Entrepreneurs, Building a Sustainable Startup Ecosystem |
| 23FBT602 | Entrepreneurial Marketing and Sales | Specialization Elective | 3 | Marketing for New Ventures, Branding for Startups, Customer Acquisition Strategies, Sales Process for Entrepreneurs, Digital Marketing for Startups, Customer Relationship Management for Growth |
| 23FBP699 | Project / Internship / Dissertation | Project | 8 | Problem Identification, Literature Review, Data Analysis, Report Writing, Presentation Skills, Practical Industry Application |
