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BBA in General Management at GITAM (Gandhi Institute of Technology and Management)
Visakhapatnam, Andhra Pradesh
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About the Specialization
What is General Management at GITAM (Gandhi Institute of Technology and Management) Visakhapatnam?
This General Management program at GITAM University focuses on developing well-rounded business professionals equipped with foundational knowledge across various functional areas. It emphasizes strategic thinking, decision-making, and leadership skills, highly relevant for the dynamic Indian business landscape. The program aims to create adaptable graduates capable of navigating diverse industry challenges and opportunities within the Indian economy.
Who Should Apply?
This program is ideal for fresh graduates aspiring to kickstart a career in management roles across various industries. It also suits individuals seeking to develop a broad understanding of business operations before specializing or pursuing entrepreneurial ventures in India. Aspiring leaders and those aiming for a flexible career path in the Indian corporate sector will find this program beneficial.
Why Choose This Course?
Graduates of this program can expect diverse career paths, including management trainees, business development executives, and project coordinators in Indian companies and MNCs operating in India. Entry-level salaries typically range from INR 3-6 LPA, with significant growth potential into mid-level management roles. The broad skill set makes them suitable for a variety of roles within India''''s growing economy.
Student Success Practices
Foundation Stage
Master Core Business Concepts- (Semester 1-2)
Dedicate time to thoroughly understand foundational subjects like Principles of Management, Business Economics, and Accounting. Utilize textbooks, engage in class discussions, and explore supplementary online resources like NPTEL courses or Khan Academy to build a strong theoretical base. This strong base is critical for grasping advanced concepts and for future roles in business analysis or strategy.
Tools & Resources
Textbooks, NPTEL videos, Khan Academy, Class notes
Career Connection
A solid grasp of fundamentals is essential for entry-level analytical and coordination roles, providing the bedrock for understanding business operations and contributing effectively to any organization.
Develop Robust Communication Skills- (Semester 1-2)
Actively participate in business communication classes, practice public speaking, and engage in group discussions. Seek opportunities to write reports and deliver presentations. Join college clubs like Toastmasters or debating societies to refine verbal and written communication, which are vital for corporate interactions and leadership positions in India.
Tools & Resources
Toastmasters club, College debate societies, Grammarly, Presentation software
Career Connection
Effective communication is a universal skill, directly impacting success in interviews, teamwork, client interactions, and leadership, highly valued in the Indian job market.
Cultivate Basic Data Literacy & Analysis- (Semester 1-2)
Focus on understanding Business Statistics and basic data interpretation using tools like Microsoft Excel. Practice solving numerical problems and analyzing datasets to identify trends. This early exposure to data analytics will prepare you for data-driven decision-making roles, a growing demand in Indian industries.
Tools & Resources
Microsoft Excel, Statistical software demos, Practice problem sets
Career Connection
Developing analytical skills early positions you for roles requiring data interpretation, crucial for business intelligence, market research, and consultancy.
Intermediate Stage
Undertake Practical Internships and Projects- (Semester 3-5)
Actively seek summer internships or short-term projects (Internship-I and Internship-II) in your areas of interest. Apply theoretical knowledge to real-world scenarios, build your professional network, and gain industry exposure. Focus on understanding organizational culture and solving practical business problems in an Indian corporate setting.
Tools & Resources
GITAM Career Services, LinkedIn, Internshala, Company websites
Career Connection
Internships are crucial for gaining practical experience, making industry contacts, and often lead to pre-placement offers, significantly enhancing employability in India.
Strategically Choose Electives and Certifications- (Semester 3-5)
Based on your career aspirations, choose electives that provide specialized skills (e.g., Digital Marketing, Supply Chain Management). Supplement your learning with industry-recognized certifications. This specialization will differentiate you in the competitive Indian job market and align you with specific career paths.
Tools & Resources
Coursera/edX for certifications, Google Digital Garage, NISM certifications (for finance electives)
Career Connection
Specialized skills acquired through electives and certifications make you a more targeted candidate for specific roles, potentially leading to higher starting salaries and faster career growth.
Network and Engage with Industry- (Semester 3-5)
Attend guest lectures, industry seminars, and workshops organized by GITAM or external bodies. Actively network with professionals, alumni, and faculty. Leverage LinkedIn to connect and learn about industry trends and job opportunities, especially within the Indian business ecosystem.
Tools & Resources
LinkedIn, Industry events (e.g., NASSCOM, FICCI), GITAM Alumni Network
Career Connection
Networking opens doors to mentorship, internships, and job opportunities, providing invaluable insights and increasing your visibility within your chosen industry.
Advanced Stage
Intensive Placement Preparation- (Semester 6)
Engage rigorously with the college placement cell. Participate in mock interviews, aptitude tests, group discussions, and resume-building workshops. Research companies and roles thoroughly to align your skills and aspirations with available opportunities in the Indian corporate sector.
Tools & Resources
GITAM Placement Cell, Online aptitude platforms (e.g., indiabix), Mock interview sessions
Career Connection
Thorough preparation directly impacts your success in securing placements with desired companies and roles, setting a strong foundation for your career.
Execute a High-Quality Capstone Project- (Semester 6)
Devote significant effort to your final Project Work. Choose a topic that aligns with your specialization and career goals. Focus on robust research methodology, data analysis, and practical recommendations. A well-executed project demonstrates your ability to solve complex business problems, highly valued by Indian recruiters.
Tools & Resources
Research databases, Statistical software (e.g., SPSS, R), Academic mentors
Career Connection
A strong capstone project showcases your analytical, research, and problem-solving skills, making your profile stand out and providing excellent talking points in interviews.
Develop Leadership and Professional Etiquette- (Semester 6)
Seek leadership roles in student organizations or project teams. Learn about corporate etiquette, professional communication, and team management relevant to the Indian work environment. This prepares you for managerial responsibilities and fosters an attitude conducive to growth in diverse corporate settings.
Tools & Resources
Leadership workshops, Industry mentors, Books on corporate etiquette
Career Connection
Leadership experience and professional demeanor are critical for career advancement, allowing you to take on greater responsibilities and influence within an organization.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 from a recognized board with a minimum of 50% aggregate marks (or equivalent grade).
Duration: 3 years (6 semesters)
Credits: 120 (As per regulations, sum of listed subjects is 99 credits) Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GEL101 | Basic English | Core | 3 | Grammar and Usage, Reading Comprehension, Writing Skills, Listening and Speaking, Vocabulary Building |
| GLS101 | Environmental Studies | Core | 3 | Ecosystems and Biodiversity, Environmental Pollution, Natural Resources Management, Climate Change and Global Issues, Sustainable Development |
| GBA101 | Principles of Management | Core | 3 | Nature and Scope of Management, Planning and Decision Making, Organizing and Staffing, Directing and Leading, Controlling and Coordination |
| GBA102 | Business Economics | Core | 3 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Macroeconomic Indicators, National Income and Employment |
| GBA103 | Business Accounting | Core | 3 | Accounting Principles and Concepts, Journal and Ledger, Trial Balance and Adjustments, Preparation of Financial Statements, Ratio Analysis |
| GBA104 | Business Communication | Core | 3 | Verbal and Non-Verbal Communication, Business Correspondence, Report Writing, Presentation Skills, Interview Techniques |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GEL102 | Advanced English | Core | 3 | Academic Reading and Writing, Advanced Grammar, Public Speaking, Group Discussion Strategies, Critical Thinking |
| GBA105 | Human Resource Management | Core | 3 | HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation and Benefits |
| GBA106 | Marketing Management | Core | 3 | Marketing Mix, Consumer Behavior, Market Segmentation, Targeting, Positioning, Product Life Cycle and Branding, Pricing Strategies and Channels of Distribution |
| GBA107 | Business Statistics | Core | 3 | Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability Distributions, Correlation and Regression Analysis, Hypothesis Testing |
| GBA108 | Financial Management | Core | 3 | Financial Goals and Functions, Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Dividend Policy |
| GBA109 | Business Law | Core | 3 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Companies Act, Negotiable Instruments Act |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GBA201 | Organizational Behaviour | Core | 3 | Foundations of OB, Perception and Learning, Motivation Theories, Leadership Styles, Group Dynamics and Conflict Management |
| GBA202 | Research Methodology | Core | 3 | Research Design and Types, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing and Ethics in Research |
| GBA203 | Production & Operations Management | Core | 3 | Operations Strategy and Process Design, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management and Supply Chain |
| GBA204 | Management Information Systems | Core | 3 | MIS Concepts and Architecture, Database Management Systems, Decision Support Systems, E-commerce and ERP Systems, Information Security Management |
| GBA221 | Entrepreneurship and Small Business Management (Elective Option for Elective - I) | Elective | 3 | Entrepreneurial Process, Business Idea Generation, Business Plan Development, Funding Sources, Legal and Ethical Issues, Small Business Operations |
| GBA222 | Retail Management (Elective Option for Elective - I) | Elective | 3 | Retail Formats and Evolution, Retail Location and Layout, Merchandise Management, Store Operations and Customer Service, Retail Marketing and Branding |
| GBA223 | Industrial Relations and Labour Laws (Elective Option for Elective - I) | Elective | 3 | Industrial Relations System, Trade Unions, Collective Bargaining, Labour Welfare and Social Security, Industrial Disputes Act |
| GBA224 | Financial Markets and Institutions (Elective Option for Elective - I) | Elective | 3 | Structure of Financial System, Money Market, Capital Market, Financial Institutions, SEBI Regulations |
| GBA225 | Business Analytics Tools (Elective Option for Elective - I) | Elective | 3 | Introduction to Excel for Analytics, Data Visualization in Excel, Data Mining Concepts, Predictive Modeling Basics, Dashboard Creation |
| GBA226 | Logistics Management (Elective Option for Elective - I) | Elective | 3 | Logistics System Components, Transportation Management, Warehousing and Storage, Inventory Management, Logistics Information Systems |
| GBA227 | Insurance Management (Elective Option for Elective - I) | Elective | 3 | Principles of Insurance, Life Insurance Products, General Insurance Products, IRDA Regulations, Risk Management |
| GBA228 | Financial Planning (Elective Option for Elective - I) | Elective | 3 | Financial Planning Process, Personal Financial Statements, Cash Flow and Budgeting, Investment Planning, Retirement and Estate Planning |
| GBA205 | Internship-I | Project | 1 | Industry Exposure, Application of Theoretical Knowledge, Report Writing, Presentation Skills, Problem Solving |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GBA206 | Business Ethics & Corporate Governance | Core | 3 | Ethical Theories in Business, Corporate Social Responsibility, Principles of Corporate Governance, Stakeholder Management, Whistle-blowing and Ethical Decision Making |
| GBA207 | Strategic Management | Core | 3 | Strategic Analysis and Formulation, Mission, Vision, Goals, Internal and External Environment Analysis, Strategy Implementation, Strategic Control and Evaluation |
| GBA208 | Fundamentals of Business Analytics | Core | 3 | Introduction to Business Analytics, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Data Visualization |
| GBA229 | Services Marketing (Elective Option for Elective - II) | Elective | 3 | Characteristics of Services, Service Quality Models, Service Process and Physical Evidence, Customer Relationship Management, Pricing and Promotion of Services |
| GBA230 | International Business (Elective Option for Elective - II) | Elective | 3 | Globalization and International Trade Theories, Foreign Exchange Markets, International Marketing Strategies, Global HR Management, International Financial Management |
| GBA231 | Training and Development (Elective Option for Elective - II) | Elective | 3 | Training Need Analysis, Training Design and Methods, Evaluation of Training Programs, Management Development, E-learning and Blended Learning |
| GBA232 | Investment Analysis and Portfolio Management (Elective Option for Elective - II) | Elective | 3 | Investment Environment, Security Analysis, Portfolio Theory, Portfolio Performance Evaluation, Asset Allocation |
| GBA233 | Advertising and Sales Management (Elective Option for Elective - III) | Elective | 3 | Role of Advertising, Advertising Media Planning, Sales Promotion Techniques, Personal Selling and Sales Force Management, Digital Advertising |
| GBA234 | Consumer Behaviour (Elective Option for Elective - III) | Elective | 3 | Consumer Decision Process, Individual Determinants of Consumer Behavior, Social and Cultural Influences, Consumer Motivation and Perception, Attitudes and Learning |
| GBA235 | Performance Management (Elective Option for Elective - III) | Elective | 3 | Performance Management System, Performance Appraisal Methods, Feedback and Coaching, Compensation and Rewards, Developing Performance Culture |
| GBA236 | Wealth Management (Elective Option for Elective - III) | Elective | 3 | Introduction to Wealth Management, Asset Classes for Investment, Risk Management and Insurance, Tax Planning Strategies, Retirement Planning |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GBA301 | Export-Import Procedures & Documentation | Core | 3 | India''''s Foreign Trade Policy, Export-Import Documentation, Customs Procedures, Export Finance and Payment Terms, Shipping and Logistics |
| GBA302 | Entrepreneurship Development | Core | 3 | Entrepreneurial Mindset, Idea Generation and Feasibility Analysis, Business Model Canvas, Sources of Capital, Start-up Ecosystem in India |
| GBA303 | Digital Marketing | Core | 3 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing and Web Analytics |
| GBA321 | Supply Chain Management (Elective Option for Elective - IV) | Elective | 3 | Supply Chain Design and Strategy, Logistics and Transportation, Inventory Management, Warehousing and Distribution, Supply Chain Performance Measurement |
| GBA322 | Rural Marketing (Elective Option for Elective - IV) | Elective | 3 | Indian Rural Market Characteristics, Rural Consumer Behavior, Product and Pricing Strategies for Rural, Rural Distribution Challenges, Communication Strategies for Rural |
| GBA323 | Compensation and Benefits Management (Elective Option for Elective - IV) | Elective | 3 | Wage and Salary Administration, Job Evaluation, Incentive Schemes, Employee Benefits and Services, Legal Framework of Compensation |
| GBA324 | Behavioural Finance (Elective Option for Elective - IV) | Elective | 3 | Cognitive Biases in Investing, Heuristics in Financial Decision Making, Emotional Influences on Investors, Market Anomalies, Prospect Theory |
| GBA325 | E-Commerce (Elective Option for Elective - V) | Elective | 3 | E-commerce Business Models, E-Payment Systems, M-Commerce and Digital Marketplaces, E-commerce Security and Legal Aspects, Digital Marketing for E-commerce |
| GBA326 | Brand Management (Elective Option for Elective - V) | Elective | 3 | Brand Identity and Positioning, Brand Equity Measurement, Brand Extension and Line Extension, Brand Revitalization, Global Branding Strategies |
| GBA327 | Organizational Development & Change Management (Elective Option for Elective - V) | Elective | 3 | OD Interventions, Managing Resistance to Change, Organizational Culture Change, Learning Organizations, Strategic Change Management |
| GBA328 | Derivatives & Risk Management (Elective Option for Elective - V) | Elective | 3 | Forwards and Futures Contracts, Options and Swaps, Hedging Strategies, Credit Risk Management, Market Risk Management |
| GBA304 | Internship-II | Project | 1 | Advanced Industry Project, Problem Identification and Analysis, Solution Development and Implementation, Comprehensive Report Writing, Professional Presentation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GBA305 | Project Management | Core | 3 | Project Life Cycle, Project Planning and Scheduling, Resource Allocation, Project Risk Management, Project Monitoring and Control |
| GBA306 | Taxation Management | Core | 3 | Income Tax Fundamentals, Heads of Income, Deductions and Allowances, Goods and Services Tax (GST), Tax Planning for Individuals and Businesses |
| GBA307 | Business Intelligence | Core | 3 | Introduction to Business Intelligence, Data Warehousing and Data Marts, Data Mining Techniques, OLAP and Reporting Tools, Business Performance Management |
| GBA329 | International Marketing (Elective Option for Elective - VI) | Elective | 3 | Global Marketing Environment, Market Entry Strategies, International Product and Pricing, Global Distribution and Communication, Ethical Issues in International Marketing |
| GBA330 | Industrial Marketing (Elective Option for Elective - VI) | Elective | 3 | Business-to-Business (B2B) Marketing, Organizational Buying Behavior, Industrial Product Development, Pricing Strategies in B2B, Channel Management in Industrial Markets |
| GBA331 | Talent Management (Elective Option for Elective - VI) | Elective | 3 | Talent Acquisition, Talent Development, Succession Planning, Talent Retention Strategies, Integrated Talent Management System |
| GBA332 | Working Capital Management (Elective Option for Elective - VI) | Elective | 3 | Components of Working Capital, Cash Management, Receivables Management, Inventory Management, Working Capital Financing |
| GBA308 | Project Work | Project | 4 | Problem Identification, Literature Review, Research Methodology, Data Analysis and Interpretation, Report Writing and Viva Voce |
