

BBA in Financial Markets at GITAM (Gandhi Institute of Technology and Management)


Visakhapatnam, Andhra Pradesh
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About the Specialization
What is Financial Markets at GITAM (Gandhi Institute of Technology and Management) Visakhapatnam?
This Financial Markets program at Gandhi Institute of Technology and Management (GITAM) focuses on equipping students with a deep understanding of the Indian and global financial ecosystems. It covers essential areas like capital markets, investment analysis, derivatives, and wealth management, catering to the growing demand for skilled finance professionals in India''''s dynamic economy. The curriculum is designed to foster analytical and decision-making capabilities.
Who Should Apply?
This program is ideal for fresh graduates with a keen interest in finance, aspiring to build careers in investment banking, portfolio management, or financial analysis. It also benefits working professionals seeking to upskill in specialized financial domains, or career changers transitioning into the financial services industry. A strong aptitude for quantitative analysis and economics is highly beneficial for candidates.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles as financial analysts, investment advisors, equity researchers, and risk managers with Indian and multinational corporations. Entry-level salaries typically range from INR 4-7 LPA, with significant growth potential up to INR 15-25+ LPA for experienced professionals. The program aligns with certifications like NISM and CFA, enhancing professional credibility.

Student Success Practices
Foundation Stage
Build Strong Quantitative & Communication Skills- (Semester 1-2)
Dedicate time in Semesters 1-2 to master Business Mathematics, Economics, and Accounting fundamentals. Simultaneously, actively participate in ''''Professional Communication'''' courses and join college clubs for public speaking and group discussions. This dual focus ensures a strong base for complex financial concepts and effective corporate interaction.
Tools & Resources
NCERT textbooks (Economics, Math), Khan Academy, Toastmasters (if available) / College Debate Clubs
Career Connection
These foundational skills are critical for analytical roles and clear communication with clients and colleagues in the financial sector, improving performance in campus placements.
Excel Proficiency for Business Analytics- (Semester 1-2)
Develop advanced proficiency in Microsoft Excel, especially through the ''''Computer Applications in Business Lab'''' and ''''Business Analytics Lab''''. Focus on financial functions, data visualization, pivot tables, and basic VBA. This is an essential tool for financial modeling and data analysis.
Tools & Resources
Microsoft Excel, Coursera/edX Excel courses, YouTube tutorials for financial modeling in Excel
Career Connection
Strong Excel skills are a non-negotiable requirement for virtually all finance roles, from entry-level analyst positions to senior management, making candidates highly desirable for recruiters.
Understand the Indian Economic Landscape- (Semester 1-2)
Beyond classroom learning, regularly read financial news from reputable Indian sources like The Economic Times, Business Standard, and Livemint. Follow key economic indicators, RBI policies, and SEBI regulations to grasp the practical application of business economics and financial management in the Indian context.
Tools & Resources
The Economic Times, Livemint, Business Standard, RBI website
Career Connection
A nuanced understanding of India''''s economic environment is crucial for roles in financial institutions and wealth management, providing a competitive edge during interviews.
Intermediate Stage
Pursue NISM Certifications Early- (Semester 3-4)
As you delve into ''''Financial Markets & Institutions'''' and ''''Investment Management'''' in Semesters 3-4, consider taking foundational National Institute of Securities Markets (NISM) certifications (e.g., Equity Derivatives, Mutual Funds). These provide industry-recognized credentials and practical knowledge.
Tools & Resources
NISM study material and mock tests, Online NISM preparatory courses
Career Connection
NISM certifications demonstrate genuine interest and foundational knowledge, significantly boosting your profile for internships and entry-level roles in the Indian securities market.
Engage in Financial Modeling & Data Projects- (Semester 3-5)
Actively participate in the ''''Financial Modeling Lab'''' and seek out opportunities for mini-projects related to company valuation, investment analysis, or portfolio optimization. Utilize tools like Python/R if introduced, for basic financial data analysis. Apply theoretical knowledge to real or simulated data.
Tools & Resources
Excel, Python (Pandas, NumPy), R (quantmod, tidyquant), Kaggle datasets for finance
Career Connection
Practical project experience showcases problem-solving abilities and technical skills, which are highly valued by recruiters for roles in financial analysis and quantitative finance.
Network and Attend Industry Events- (Semester 3-5)
Start building your professional network in Semesters 3-5. Attend webinars, workshops, and industry conferences organized by financial bodies or GITAM''''s placement cell. Connect with alumni and professionals on platforms like LinkedIn to gain insights and identify opportunities.
Tools & Resources
LinkedIn, Professional finance bodies (e.g., CFA India events), College alumni network events
Career Connection
Networking opens doors to internship opportunities, mentorship, and helps understand current industry trends, significantly aiding in career planning and placements.
Advanced Stage
Undertake a Specialized Internship- (Semester 5-6 (or summer before 6th semester))
Secure a meaningful internship in a financial institution, brokerage, or asset management company during your final year or summer breaks. Focus on gaining hands-on experience in areas like equity research, portfolio management, or risk analysis, directly applying your ''''Equity Markets'''' and ''''Wealth Management'''' knowledge.
Tools & Resources
Company career portals, GITAM placement cell, LinkedIn job search
Career Connection
A relevant internship provides invaluable industry experience, often leading to pre-placement offers or strong references crucial for securing full-time roles post-graduation in India.
Master Advanced Financial Analytics Tools- (Semester 5-6)
Deepen your skills in ''''Financial Analytics'''' by focusing on advanced statistical software and programming languages like Python or R for handling large financial datasets, predictive modeling, and understanding algorithmic trading. Work on complex ''''Project Study'''' using these tools.
Tools & Resources
Python (NumPy, Pandas, Scikit-learn, TensorFlow/Keras for finance), R (FinTS, PerformanceAnalytics), Jupyter Notebooks
Career Connection
Proficiency in advanced analytics tools is essential for roles in quantitative finance, fintech, and data science within the financial industry, offering highly lucrative career paths.
Practice Case Studies and Mock Interviews- (Semester 5-6)
In the final semesters, dedicate significant time to practicing finance-related case studies and mock interviews. Work on articulating your understanding of financial concepts, market dynamics, and ethical considerations. Focus on behavioral and technical interview preparation relevant to financial markets.
Tools & Resources
Online case study banks, Interview preparation guides, Peer groups for mock interviews, Alumni mentors
Career Connection
Thorough preparation for case studies and interviews is paramount for converting placement opportunities into job offers, ensuring readiness for the competitive Indian job market.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 examination in any stream or equivalent examination from a recognized board, with a minimum of 50% aggregate marks (or 45% for specified categories).
Duration: 3 years (6 semesters)
Credits: 150 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 1GCY01 | Indian Heritage & Culture | Core (Interdisciplinary Elective) | 3 | Ancient Indian wisdom, Philosophy and religions, Art and architecture, Social structures and practices, Cultural diversity of India |
| 1GCY02 | Professional Communication - I | Core | 3 | Fundamentals of communication, Verbal and non-verbal communication, Listening and speaking skills, Business correspondence, Presentation techniques |
| 1BBA01 | Management Process & Principles | Core | 4 | Introduction to management, Planning and decision making, Organizing and staffing, Directing and controlling, Managerial ethics |
| 1BBA02 | Business Economics | Core | 4 | Microeconomic concepts, Demand and supply analysis, Market structures, Macroeconomic aggregates, Fiscal and monetary policy |
| 1BBA03 | Business Accounting | Core | 4 | Accounting principles, Financial statements, Ledger and trial balance, Cash flow analysis, Basic cost accounting |
| 1BBA04 | Business Mathematics | Core | 4 | Matrices and determinants, Differential calculus, Integral calculus, Probability theory, Financial mathematics |
| 1BBAL01 | Computer Applications in Business Lab | Lab | 2 | MS Office productivity tools, Data analysis with Excel, Internet and email applications, Basic data management, Business software applications |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 1GCY03 | Environmental Science | Core (Interdisciplinary Elective) | 3 | Ecosystems and biodiversity, Environmental pollution, Natural resource management, Sustainable development goals, Climate change issues |
| 1GCY04 | Professional Communication - II | Core | 3 | Advanced business communication, Group discussions and interviews, Public speaking and negotiation, Digital communication strategies, Cross-cultural communication |
| 1BBA05 | Organizational Behavior | Core | 4 | Individual behavior in organizations, Motivation and perception, Group dynamics and team building, Leadership styles, Organizational culture and change |
| 1BBA06 | Marketing Management | Core | 4 | Marketing concepts and environment, Market segmentation and targeting, Product and pricing strategies, Promotion and distribution channels, Consumer behavior and research |
| 1BBA07 | Financial Management | Core | 4 | Time value of money, Capital budgeting decisions, Working capital management, Capital structure theories, Dividend policy |
| 1BBA08 | Research Methodology & Statistical Methods | Core | 4 | Research design and types, Data collection methods, Sampling techniques, Hypothesis testing, Correlation and regression analysis |
| 1BBAL02 | Business Analytics Lab | Lab | 3 | Data visualization tools, Descriptive analytics techniques, Predictive modeling basics, Introduction to business intelligence, Data interpretation for decision making |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 2GCY01 | Indian Constitution | Core (Interdisciplinary Elective) | 3 | Preamble and fundamental rights, Directive principles of state policy, Structure of Indian government, Judiciary and electoral system, Constitutional amendments |
| 2BBA01 | Human Resource Management | Core | 4 | HR planning and recruitment, Selection and onboarding, Training and development, Performance appraisal, Compensation and benefits |
| 2BBA02 | Production and Operations Management | Core | 4 | Operations strategy, Process design and layout, Inventory control, Quality management, Supply chain basics |
| 2BBA03 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Company law fundamentals, Consumer Protection Act |
| 2BBAFM01 | Financial Markets & Institutions | Specialization Elective | 4 | Indian financial system, Money market operations, Capital market structure, Financial institutions, Regulatory bodies (SEBI, RBI) |
| 2BBAOE01 | Retail Management | Open Elective | 3 | Retail formats and theories, Merchandising and pricing, Store operations, Retail supply chain, E-tailing and customer experience |
| 2BBAFML01 | Financial Modeling Lab | Lab | 2 | Excel for financial analysis, Company valuation models, Financial forecasting, Investment appraisal techniques, Project finance modeling |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 2GCY02 | Entrepreneurship | Core (Interdisciplinary Elective) | 3 | Entrepreneurial mindset, Business idea generation, Business plan development, Sources of funding, Startup strategies and growth |
| 2BBA04 | E-Business | Core | 4 | E-commerce models, Digital payment systems, Online marketing strategies, Cyber security in e-business, Mobile commerce and social media |
| 2BBA05 | International Business | Core | 4 | Globalization and trade theories, International financial markets, Foreign direct investment, Cross-cultural management, Export-import procedures |
| 2BBAFM02 | Investment Management | Specialization Elective | 4 | Investment avenues, Risk and return analysis, Portfolio management theories, Security analysis (fundamental & technical), Mutual funds and alternative investments |
| 2BBAFM03 | Derivatives & Risk Management | Specialization Elective | 4 | Forwards and futures contracts, Options strategies, Swaps and other derivatives, Hedging techniques, Financial risk identification and mitigation |
| 2BBAOE02 | Services Marketing | Open Elective | 2 | Characteristics of services, Service quality management, Service design and delivery, Pricing and promotion of services, Customer service and recovery |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 3BBA01 | Strategic Management | Core | 4 | Strategic analysis, Environmental scanning and SWOT, Strategy formulation, Strategy implementation, Strategic control and evaluation |
| 3BBA02 | Business Ethics & Corporate Governance | Core | 4 | Ethical theories in business, Corporate social responsibility, Whistleblowing and ethical dilemmas, Principles of corporate governance, Role of board of directors |
| 3BBAFM01 | Equity Markets | Specialization Elective | 4 | Equity valuation models, Stock exchanges operations (NSE, BSE), Primary and secondary markets, IPOs and seasoned offerings, Securities trading mechanisms |
| 3BBAFM02 | Debt Markets | Specialization Elective | 4 | Bond valuation and yield, Government securities market, Corporate bond market, Money market instruments, Interest rate risk management |
| 3BBAOE01 | Digital Marketing | Open Elective | 3 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social media marketing, Content marketing strategies, Email marketing and analytics |
| 3BBAPR01 | Project Study | Project | 2 | Formulating research proposals, Data collection and analysis, Report writing and documentation, Presentation skills, Problem-solving for business challenges |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 3BBA03 | Performance Management Systems | Core | 4 | Performance appraisal methods, Goal setting and feedback, Employee development plans, Reward and recognition systems, Performance management cycle |
| 3BBAFM03 | Wealth Management | Specialization Elective | 4 | Financial planning process, Investment vehicles for wealth creation, Retirement and estate planning, Tax planning strategies, Insurance and risk management for individuals |
| 3BBAFM04 | Financial Analytics | Specialization Elective | 4 | Financial data analysis techniques, Predictive modeling in finance, Machine learning applications in finance, Programming for financial data (Python/R), Fintech and algorithmic trading basics |
| 3BBAOE02 | Supply Chain Management | Open Elective | 3 | Supply chain strategy, Logistics and transportation, Inventory and warehousing, Sourcing and procurement, Global supply chain issues |
| 3BBAIN01 | Internship/Field Project | Project | 4 | Real-world industry exposure, Application of theoretical knowledge, Problem-solving in a business context, Professional skill development, Report preparation and presentation |




