.png&w=1920&q=75)
MBA in Retail at Gujarat Technological University
Ahmedabad, Gujarat
.png&w=1920&q=75)
About the Specialization
What is Retail at Gujarat Technological University Ahmedabad?
This Retail Management program at Gujarat Technological University focuses on equipping students with essential skills for the dynamic retail sector. It delves into modern retail practices, consumer insights, supply chain optimization, and technological advancements crucial for success in the evolving Indian market. The program aims to develop strategic thinkers capable of managing complex retail operations and driving business growth.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the vibrant retail industry, offering a strong foundation in management principles and retail-specific knowledge. It also caters to working professionals in allied fields looking to upskill or career changers transitioning into retail leadership roles. Candidates with a bachelor''''s degree and an interest in consumer behavior, marketing, and business operations are well-suited.
Why Choose This Course?
Graduates of this program can expect to secure diverse career paths in store management, merchandising, retail marketing, e-commerce operations, and supply chain management within India''''s leading retail chains and e-commerce giants. Entry-level salaries typically range from INR 3-6 lakhs per annum, with significant growth trajectories for experienced professionals. The curriculum often aligns with industry-recognized certifications in retail analytics or e-commerce.
Student Success Practices
Foundation Stage
Build a Strong Analytical Foundation- (Semester 1-2)
Focus on mastering quantitative analysis, managerial economics, and accounting principles. These subjects form the bedrock for data-driven decision-making in retail. Utilize online platforms for practice problems and real-world case studies.
Tools & Resources
Khan Academy, Coursera for basic analytics, GTU library resources for case studies
Career Connection
Essential for roles in retail finance, inventory management, and performance analysis.
Develop Excellent Communication & Presentation Skills- (Semester 1-2)
Actively participate in group discussions, presentations, and debates during business communication and organizational behavior courses. Seek feedback on public speaking and report writing. Form study groups to practice articulating complex ideas clearly.
Tools & Resources
Toastmasters International (if available), presentation software (PowerPoint, Prezi), Grammarly
Career Connection
Crucial for client interactions, team leadership, and persuasive communication in retail management.
Understand Consumer Behavior Fundamentals- (Semester 1-2)
Pay close attention to marketing management concepts, especially consumer behavior. Observe purchasing patterns in local markets and online retail. Read industry reports and articles to connect theoretical knowledge with Indian consumer trends.
Tools & Resources
Nielson reports, Economic Times retail section, market research journals
Career Connection
Vital for roles in retail marketing, merchandising, and category management that require understanding target demographics.
Intermediate Stage
Advanced Stage
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree in any discipline with a minimum of 50% marks (45% for SC/ST/SEBC/EWS candidates) from any university recognized by UGC/AIU or AICTE. Must have appeared for CMAT/GCET or equivalent entrance examination.
Duration: 4 semesters / 2 years
Credits: 121 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 101 | Management Principles & Applications | Core | 4 | Introduction to Management, Planning, Organizing, Staffing and Directing, Controlling, Management Theories |
| 102 | Organisational Behaviour & Human Resources Management | Core | 4 | Individual Behaviour, Group Dynamics, Leadership and Motivation, Conflict Management, HRM Functions, HR Planning and Job Analysis |
| 103 | Managerial Economics | Core | 4 | Demand Analysis and Forecasting, Production and Cost Analysis, Market Structures, Pricing Strategies, Macroeconomic Environment, Capital Budgeting |
| 104 | Accounting for Management | Core | 4 | Financial Accounting Basics, Financial Statements Analysis, Cost Concepts and Classification, Budgeting and Variance Analysis, Working Capital Management, Investment Decisions |
| 105 | Quantitative Analysis for Business Decisions | Core | 4 | Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression Analysis, Time Series Analysis, Decision Theory |
| 106 | Business Communication | Core | 3 | Communication Process, Oral Communication, Written Communication, Presentation Skills, Report Writing, Digital Communication |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 201 | Marketing Management | Core | 4 | Marketing Environment, Consumer Behaviour, Market Segmentation, Targeting, Positioning, Product and Pricing Decisions, Promotion and Distribution Decisions, Services Marketing |
| 202 | Financial Management | Core | 4 | Financial System and Markets, Investment Decisions, Financing Decisions, Dividend Decisions, Working Capital Management, Capital Structure Theories |
| 203 | Operations Management | Core | 4 | Production Systems, Facility Location and Layout, Inventory Management, Quality Management, Lean Manufacturing, Supply Chain Basics |
| 204 | Research Methodology | Core | 4 | Research Process and Types, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing and Ethics |
| 205 | Legal Aspects of Business | Core | 3 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Companies Act Basics, Cyber Law, Intellectual Property Rights |
| 206 | Management Information System | Core | 3 | MIS Concepts and Architecture, Information Systems Types, Database Management Systems, Decision Support Systems, E-business and E-commerce, IT Security and Ethics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 301 | Strategic Management | Core | 4 | Strategy Formulation, Environmental Scanning, SWOT Analysis, Corporate Level Strategies, Business Level Strategies, Strategy Implementation and Control |
| 302 | Entrepreneurship | Core | 3 | Entrepreneurial Process, Business Idea Generation, Business Plan Development, Sources of Funding, Legal Aspects of Entrepreneurship, Growth Strategies |
| 303 | Operations Research for Management | Core | 3 | Linear Programming, Transportation Problem, Assignment Problem, Network Analysis (CPM/PERT), Game Theory, Queuing Theory |
| 304 | Supply Chain Management | Core | 3 | SCM Fundamentals, Logistics Management, Inventory Management, Transportation and Warehousing, Supply Chain Design, Global Supply Chains |
| 305 | Business Ethics & Corporate Social Responsibility | Core | 3 | Ethical Theories, Ethical Dilemmas in Business, CSR Concepts and Models, Stakeholder Management, Environmental Ethics, Sustainability Practices |
| 306 | Corporate Governance | Core | 3 | Governance Principles, Board of Directors Roles, Shareholder Rights, Transparency and Disclosure, Whistleblowing Policy, Indian Corporate Governance Landscape |
| 307 | Management of Technology & Innovation | Core | 3 | Technology Management, Innovation Process, R&D Management, Technology Transfer, Intellectual Property Rights, Disruptive Technologies |
| 3110201 | Retail Management | Elective | 4 | Introduction to Retailing, Retail Formats and Theories, Retail Location and Site Selection, Consumer Behavior in Retailing, Retail Marketing Mix, Retail Strategies |
| 3110202 | Retail Buying & Merchandising | Elective | 4 | Retail Buying Process, Vendor Relations and Negotiations, Category Management, Merchandise Planning and Control, Pricing Strategies in Retail, Private Labels and Branding |
| 3110203 | Retail Store Operations | Elective | 4 | Store Design and Layout, Visual Merchandising, Customer Service Excellence, Inventory Management in Stores, Loss Prevention and Security, Retail Human Resource Management |
| 3110204 | Marketing Strategy for Retailing | Elective | 4 | Retail Branding, Promotion Mix for Retailers, Customer Loyalty Programs, Retail Communication Strategies, Digital Marketing in Retail, Relationship Marketing in Retail |
| 3110205 | Retail Analytics | Elective | 4 | Retail Data Sources, Customer Analytics, Sales Forecasting Models, Inventory Optimization, Pricing Analytics, Retail Performance Measurement |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 401 | International Business | Core | 4 | Globalization and IB Theories, Foreign Exchange Markets, International Trade, Foreign Direct Investment, International Marketing, Global Business Environment |
| 402 | Corporate Law & Ethics | Core | 3 | Companies Act Provisions, SEBI Regulations, Competition Law, Ethics in Business, Corporate Frauds, Whistleblower Policy |
| 403 | Business Intelligence & Data Analytics | Core | 4 | Data Warehousing, Data Mining Techniques, OLAP and Reporting, Predictive Analytics, Big Data Concepts, Data Visualization |
| 404 | Service Operations Management | Core | 3 | Service Characteristics, Service Design and Development, Quality in Services, Capacity Management, Demand Management, Service Process Improvement |
| 405 | Project Management | Core | 4 | Project Life Cycle, Project Planning and Scheduling, Resource Allocation, Risk Management, Project Monitoring and Control, Project Closure |
| 4110206 | Retail Technology & E-commerce | Elective | 4 | POS Systems, CRM in Retail, Retail Supply Chain Technology, E-commerce Platforms, Digital Payments and Security, Mobile Retailing |
| 4110207 | Franchise & Mall Management | Elective | 4 | Franchising Models, Franchisee Selection and Training, Mall Development and Planning, Mall Operations and Maintenance, Tenant Mix and Leasing, Marketing Malls |
| 4110208 | Omni-channel Retailing | Elective | 4 | Omni-channel Strategy, Seamless Customer Experience, Integration of Retail Channels, Data Synchronization, Customer Journey Mapping, Returns Management in Omni-channel |
| 4110209 | Brand Management in Retailing | Elective | 4 | Retail Brand Building, Brand Equity and Positioning, Brand Extension Strategies, Brand Repositioning, Private Label Branding, Brand Performance Measurement |
| 4110210 | Retail Supply Chain & Logistics | Elective | 4 | Retail Logistics Fundamentals, Warehousing in Retail, Transportation Management, Inventory Optimization in Retail SC, Reverse Logistics, Supply Chain Collaboration |
Semester project
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| FPW001 | Final Project Work | Project | 10 | Problem Identification, Literature Review, Methodology and Research Design, Data Analysis and Interpretation, Recommendations and Conclusions, Thesis Writing and Presentation |
Semester internship
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| SIP001 | Summer Internship Project | Project | 6 | Project Planning and Design, Data Collection Techniques, Data Analysis and Interpretation, Report Writing, Presentation Skills, Industry Exposure |
