.png&w=1920&q=75)
MBA in Marketing Management at Gujranwala Guru Nanak Institute of Management & Technology
Ludhiana, Punjab
.png&w=1920&q=75)
About the Specialization
What is Marketing Management at Gujranwala Guru Nanak Institute of Management & Technology Ludhiana?
This Marketing Management program at Gujranwala Guru Nanak Institute of Management & Technology (GGNIMT), Ludhiana, focuses on developing strategic and tactical marketing expertise essential for the dynamic Indian market. It provides a comprehensive understanding of consumer behavior, branding, digital strategies, and sales, equipping students to drive business growth. The program emphasizes practical learning relevant to India''''s diverse consumer landscape and rapidly evolving digital economy.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the marketing field, as well as working professionals aiming to upskill or transition into marketing leadership roles. Individuals with a keen interest in consumer psychology, brand building, and market analytics, and those looking to contribute to Indian or multinational companies operating in India, will find this specialization particularly rewarding.
Why Choose This Course?
Graduates of this program can expect to pursue robust career paths in India as Brand Managers, Digital Marketing Specialists, Sales Managers, Market Research Analysts, or Retail Managers. Entry-level salaries typically range from INR 3-6 LPA, growing significantly with experience. The program aligns with industry demands for professionals adept at navigating India''''s competitive market, offering opportunities for leadership and strategic roles in fast-growing sectors.
Student Success Practices
Foundation Stage
Build Foundational Business Acumen & Communication Skills- (Semester 1-2)
Actively engage in core business subjects, focusing on management, economics, and accounting fundamentals. Simultaneously, dedicate time to hone business communication, presentation, and soft skills through workshops and peer discussions. Participate in college debate clubs or public speaking events to gain confidence.
Tools & Resources
LinkedIn Learning courses on communication, GGNIMT library resources for business fundamentals, TED Talks for presentation inspiration
Career Connection
Strong fundamentals are critical for understanding the broader business context of marketing. Effective communication is essential for client presentations, team collaborations, and stakeholder engagement in any marketing role.
Master Quantitative Techniques for Business Decisions- (Semester 1-2)
Develop a solid understanding of statistical and quantitative methods taught in subjects like Quantitative Techniques and Research Methodology. Practice data interpretation and problem-solving using real-world business cases. Form study groups to tackle complex numerical problems and understand their application in business scenarios.
Tools & Resources
Microsoft Excel, R/Python basics for data analysis (online tutorials), Practice problems from textbooks and online platforms like Khan Academy
Career Connection
Marketing roles increasingly rely on data-driven decision-making. Proficiency in quantitative analysis helps in market research, campaign effectiveness measurement, and sales forecasting.
Proactively Seek Industry Exposure through Summer Training- (End of Semester 2 (during summer break))
Leverage the mandatory summer training project (MBA-207) by actively seeking internships in marketing departments of companies, even if unpaid, to gain practical exposure. Focus on understanding organizational structure, team dynamics, and basic marketing operations. Document learning rigorously and prepare a detailed report.
Tools & Resources
GGNIMT placement cell, Internship portals (Internshala, LinkedIn), Networking with seniors and faculty
Career Connection
Early industry exposure helps clarify career interests, builds a professional network, and provides valuable experience to mention in resumes and interviews, setting the stage for future specialization.
Intermediate Stage
Deep Dive into Marketing Electives & Case Studies- (Semester 3)
Engage deeply with specialization subjects like Consumer Behaviour, Advertising & Brand Management, and Services Marketing. Actively participate in case study analysis, group projects, and discussions to apply theoretical knowledge to real-world marketing challenges. Seek out additional resources to understand specific marketing tools and frameworks.
Tools & Resources
Harvard Business Review cases, Marketing blogs (e.g., MarketingProfs, Neil Patel), Industry journals, Marketing software demos (e.g., HubSpot, Google Analytics)
Career Connection
Mastering these subjects directly prepares students for specific marketing domains, enhancing their competitive edge for roles in brand management, advertising, or service marketing strategy.
Develop Market Research & Analytical Prowess- (Semester 3)
Focus on understanding market research methodologies, data collection techniques, and analytical tools. Actively participate in projects that involve designing surveys, conducting interviews, and analyzing market data. Develop proficiency in statistical software for deeper insights.
Tools & Resources
SPSS, R/Python for statistical analysis (basics), Online courses on market research, Industry reports from Nielsen, IMRB
Career Connection
Strong analytical skills are highly valued in marketing for understanding consumer insights, evaluating campaign performance, and making data-driven strategic decisions, leading to roles like Market Research Analyst or Business Analyst.
Initiate Industry-Specific Project Work & Networking- (Semester 3)
Proactively seek out minor projects or opportunities to apply marketing concepts in real business settings, potentially through college clubs or local businesses. Start attending marketing-focused webinars and online networking events to connect with professionals and gain insights into industry trends in Punjab and India.
Tools & Resources
LinkedIn, Online industry groups, GGNIMT''''s corporate relations cell, Local business associations
Career Connection
Practical project experience adds significant value to a resume, demonstrating application of knowledge. Networking creates invaluable leads for internships and job opportunities, and helps in understanding current market demands.
Advanced Stage
Master Digital Marketing Tools & Certifications- (Semester 4)
Beyond the Digital Marketing elective, pursue advanced certifications in platforms like Google Ads, Google Analytics, and Facebook Blueprint. Gain hands-on experience by creating and analyzing mock campaigns, participating in hackathons, or contributing to live digital marketing projects.
Tools & Resources
Official certification programs from Google, Meta, HubSpot, Practical online tutorials, Tools like SEMrush, Ahrefs, Moz (free versions/trials)
Career Connection
Digital marketing skills are non-negotiable in today''''s job market. Certifications validate expertise and significantly boost employability for roles like Digital Marketing Manager, SEO/SEM Specialist, or Social Media Strategist.
Excel in Project Report & Placement Preparation- (Semester 4)
Dedicate significant effort to the Project Report / Dissertation (MBA-403), ensuring it addresses a current industry problem with strong analytical rigor. Simultaneously, rigorously prepare for placements through mock interviews, group discussions, resume building workshops, and understanding common HR and technical questions.
Tools & Resources
GGNIMT placement cell, Career counselors, Online interview preparation platforms (e.g., PrepInsta, InterviewBit), Company research tools
Career Connection
A well-executed final project showcases research, analytical, and problem-solving skills to potential employers. Thorough placement preparation is crucial for securing desired roles in top companies and achieving a strong start to the career.
Cultivate Leadership & Ethical Decision-Making- (Semester 4)
Actively participate in student leadership roles within college committees or fests. Reflect on case studies related to Business Ethics and Corporate Governance to develop a strong ethical compass. Seek opportunities to mentor juniors or lead small teams to enhance leadership and decision-making capabilities.
Tools & Resources
GGNIMT student clubs, Leadership workshops, Ethical dilemma case studies, Readings on corporate governance best practices in India
Career Connection
Leadership potential and strong ethical values are highly sought after by employers for management roles. These qualities are crucial for long-term career growth, building trust, and effective team management.
Program Structure and Curriculum
Eligibility:
- All candidates who have passed Bachelor’s Degree of minimum 3 years duration in any discipline from a university recognized by the UGC/AIU or have passed Bachelor’s Degree in Engineering / Technology / Pharmacy / Architecture of 4 years duration or passed any other qualification with 50% marks (45% for SC/ST/OBC) or equivalent grade recognised as equivalent to Bachelor’s Degree by UGC / AIU. Admission shall be made on the basis of rank obtained in Common Admission Test (CAT/MAT/CMAT/XAT/GMAT) or marks obtained in qualifying exam.
Duration: 2 years (4 semesters)
Credits: 100 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-101 | Management Process & Organizational Behaviour | Core | 4 | Management Concepts, Organizational Behavior Foundations, Personality & Perception, Motivation & Leadership, Group Dynamics & Conflict Management |
| MBA-102 | Managerial Economics | Core | 4 | Demand and Supply Analysis, Production and Cost Theory, Market Structures, Pricing Strategies, Macroeconomic Environment |
| MBA-103 | Accounting for Management | Core | 4 | Financial Accounting Principles, Financial Statements Analysis, Cost Accounting Concepts, Budgetary Control, Working Capital Management |
| MBA-104 | Business Environment | Core | 4 | Economic Environment, Political & Legal Environment, Socio-Cultural Environment, Technological Environment, Global Business Environment |
| MBA-105 | Quantitative Techniques | Core | 4 | Probability Theory, Statistical Distributions, Hypothesis Testing, Regression & Correlation, Operations Research Models |
| MBA-106 | Business Communication & Soft Skills | Core | 3 | Communication Process, Oral & Written Communication, Presentation Skills, Group Discussion Techniques, Interview Skills |
| MBA-107 | Computer Applications in Management | Core | 3 | Computer Fundamentals, MS Office Applications, Database Management Systems, Internet & E-commerce, Data Analysis Tools |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-201 | Marketing Management | Core | 4 | Marketing Concepts & Philosophies, Consumer Buyer Behavior, Market Segmentation & Targeting, Product Life Cycle & Development, Pricing, Promotion, & Distribution |
| MBA-202 | Financial Management | Core | 4 | Financial Goals & Decisions, Capital Budgeting, Cost of Capital, Working Capital Management, Dividend Policy |
| MBA-203 | Human Resource Management | Core | 4 | HR Planning & Job Analysis, Recruitment & Selection, Training & Development, Performance Appraisal, Industrial Relations |
| MBA-204 | Operations Management | Core | 4 | Production Systems & Design, Inventory Management, Quality Control & TQM, Supply Chain Management, Maintenance Management |
| MBA-205 | Research Methodology | Core | 4 | Research Design & Process, Data Collection Methods, Sampling Techniques, Data Analysis & Interpretation, Report Writing |
| MBA-206 | Corporate Legal Environment | Core | 4 | Indian Contract Act, Company Law & Governance, Consumer Protection Act, Intellectual Property Rights, Cyber Law & IT Act |
| MBA-207 | Summer Training (Project Report) | Core | 4 | Industry Exposure, Problem Identification, Data Collection in Real-world, Report Writing, Presentation Skills |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-301 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Scanning, Strategy Formulation, Strategy Implementation, Strategic Control & Evaluation |
| MBA-302 | Management Information Systems | Core | 4 | Information Systems Concepts, Database Management, ERP & CRM Systems, Decision Support Systems, E-business & Digital Transformation |
| MBA-303 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, Business Plan Development, Startup Ecosystem in India, Funding & Venture Capital, Innovation & Creativity |
| MBA-M-01 | Consumer Behaviour | Elective - Marketing Management | 4 | Consumer Decision Process, Cultural & Social Influences, Personality & Self-Concept, Motivation & Perception, Learning & Attitude Formation |
| MBA-M-02 | Advertising & Brand Management | Elective - Marketing Management | 4 | Advertising Planning & Strategy, Media Planning & Selection, Creative Strategy & Execution, Brand Equity & Positioning, Integrated Marketing Communications |
| MBA-M-03 | Sales & Distribution Management | Elective - Marketing Management | 4 | Sales Force Management, Sales Planning & Forecasting, Channel Design & Management, Retailing & Wholesaling, Logistics & Supply Chain |
| MBA-M-04 | Services Marketing | Elective - Marketing Management | 4 | Nature of Services, Service Quality & Gaps Model, Service Design & Delivery, Customer Satisfaction & Loyalty, Relationship Marketing |
| MBA-M-05 | International Marketing | Elective - Marketing Management | 4 | Global Marketing Environment, International Market Entry Strategies, Global Product & Pricing Decisions, International Promotion & Distribution, Cross-Cultural Consumer Behavior |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-401 | Business Ethics & Corporate Governance | Core | 4 | Ethical Theories & Frameworks, Corporate Social Responsibility, Corporate Governance Principles, Ethical Decision Making, Whistleblowing & Business Integrity |
| MBA-402 | Project Management | Core | 4 | Project Life Cycle, Project Planning & Scheduling (PERT/CPM), Resource Allocation & Costing, Risk Management in Projects, Project Control & Evaluation |
| MBA-403 | Project Report / Dissertation | Core | 4 | Problem Identification, Literature Review, Research Design & Methodology, Data Analysis & Interpretation, Report Writing & Presentation |
| MBA-M-06 | Marketing Research | Elective - Marketing Management | 4 | Marketing Research Process, Data Collection Techniques, Questionnaire Design, Sampling & Fieldwork, Data Analysis & Reporting |
| MBA-M-07 | Rural Marketing | Elective - Marketing Management | 4 | Rural Market Characteristics, Rural Consumer Behavior, Rural Marketing Mix, Distribution Channels in Rural Areas, Communication Strategies for Rural Markets |
| MBA-M-08 | Digital Marketing | Elective - Marketing Management | 4 | Digital Marketing Landscape, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Email Marketing & Content Marketing |
| MBA-M-09 | Retail Management | Elective - Marketing Management | 4 | Retail Formats & Theories, Store Location & Design, Merchandising & Category Management, Retail Pricing & Promotion, Customer Relationship Management in Retail |
| MBA-M-10 | Supply Chain & Logistics Management | Elective - Marketing Management | 4 | Supply Chain Concepts, Logistics Activities & Network Design, Inventory Management, Transportation & Warehousing, Supply Chain Integration & Strategy |
