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MBA in Marketing at Gurdasidevi Institute of Management & Technology
Mansa, Punjab
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About the Specialization
What is Marketing at Gurdasidevi Institute of Management & Technology Mansa?
This Marketing specialization program at Gurdasidevi Institute of Management & Technology focuses on developing strategic thinking and practical skills essential for the dynamic Indian marketplace. It delves into consumer behavior, brand strategy, digital marketing, and sales, addressing the unique demands of both urban and burgeoning rural markets in India. The curriculum emphasizes contemporary tools and techniques relevant to modern marketing challenges.
Who Should Apply?
This program is ideal for fresh graduates aspiring to build a career in marketing, working professionals seeking to upskill in digital or strategic marketing, and career changers looking to transition into the vibrant Indian marketing industry. It particularly suits individuals with strong communication skills, analytical aptitude, and a creative bent, who are eager to understand and influence consumer choices across diverse Indian demographics.
Why Choose This Course?
Graduates of this program can expect diverse career paths such as Brand Manager, Digital Marketing Specialist, Sales Manager, Market Research Analyst, or Product Manager in India. Entry-level salaries typically range from INR 3-6 lakhs annually, with significant growth potential up to INR 10-20 lakhs for experienced professionals. The program aligns with certifications in digital marketing and analytics, preparing students for leadership roles in FMCG, e-commerce, and service sectors.
Student Success Practices
Foundation Stage
Build Strong Management Fundamentals- (Semester 1-2)
Focus on excelling in core subjects like Organizational Behaviour, Managerial Economics, and Business Statistics. Form study groups to discuss complex topics and participate in inter-departmental quizzes to strengthen overall business acumen.
Tools & Resources
Textbooks, Harvard Business Review articles, Khan Academy for concepts
Career Connection
A solid foundation in management principles is crucial for understanding organizational dynamics and making informed marketing decisions, which is essential for future leadership roles.
Enhance Communication and Presentation Skills- (Semester 1-2)
Actively participate in public speaking events, college debates, and case study presentations. Seek feedback on presentation style and content. Join Toastmasters or similar clubs if available, to refine persuasive communication.
Tools & Resources
TED Talks, Grammarly, Presentation software like PowerPoint/Canva
Career Connection
Effective communication is vital for marketing professionals to articulate ideas, present campaigns, and build client relationships, significantly impacting career progression and networking ability.
Develop Data Analysis Proficiency- (undefined)
Master Excel for data analysis and visualization, as statistical reasoning is integral to marketing. Work on mini-projects involving market data interpretation and utilize library resources for relevant journals.
Tools & Resources
Microsoft Excel, R/Python basics (online tutorials), DataCamp/Coursera for foundational courses
Career Connection
Strong analytical skills are increasingly valued in marketing for understanding consumer trends, campaign performance, and making data-driven strategic choices, leading to roles in market research and analytics.
Intermediate Stage
Deep Dive into Marketing Concepts- (Semester 3)
Focus intently on specialized marketing subjects like Consumer Behaviour, Advertising & Brand Management, and International Marketing. Engage in industry projects and case studies relevant to the Indian market to apply theoretical knowledge.
Tools & Resources
Industry reports (e.g., Nielsen, KPMG India), Marketing journals, Business case studies platforms
Career Connection
Specialized knowledge in marketing enhances expertise, making you a more desirable candidate for specific marketing roles and enabling a quicker transition into industry challenges.
Gain Practical Digital Marketing Skills- (Semester 3)
Enroll in online certifications for Google Ads, Google Analytics, SEO, and social media marketing. Experiment with live projects by managing social media for college events or local businesses to build a practical portfolio.
Tools & Resources
Google Analytics Academy, Meta Blueprint, HubSpot Academy, Canva
Career Connection
Hands-on digital marketing skills are crucial for modern marketing roles, providing a competitive edge in job applications and enabling direct contribution to digital campaigns from day one.
Network and Seek Mentorship- (Semester 3)
Attend industry seminars, webinars, and alumni meets organized by the institute. Connect with marketing professionals on LinkedIn, seek guidance from faculty, and consider finding a mentor for career advice and industry insights.
Tools & Resources
LinkedIn, Professional conferences (online/offline), Alumni Association events
Career Connection
Building a strong professional network opens doors to internships, job opportunities, and invaluable industry insights, which are critical for career growth in a competitive field.
Advanced Stage
Excel in Capstone Project and Specialization- (Semester 4)
Dedicate significant effort to the final Project Work, choosing a topic within Marketing that aligns with your career aspirations. Focus on deep research, robust analysis, and practical recommendations relevant to the Indian business context.
Tools & Resources
Academic databases, Statistical software (SPSS/R), Industry specific survey tools
Career Connection
A well-executed project demonstrates your ability to apply comprehensive marketing knowledge, solve real-world problems, and showcases your expertise to potential employers.
Intensive Placement Preparation- (Semester 4)
Engage in rigorous mock interviews, group discussions, and aptitude test practice sessions. Tailor your resume and cover letter for specific marketing roles, highlighting relevant projects and skills acquired during the specialization.
Tools & Resources
Placement cell workshops, Online aptitude platforms, Interview preparation guides
Career Connection
Effective placement preparation is critical for securing desired roles in top marketing companies, ensuring you confidently present your capabilities and fit for the industry.
Stay Updated with Industry Trends- (Semester 4)
Regularly follow leading marketing blogs, news portals, and publications specific to the Indian market. Understand emerging technologies like AI in marketing, influencer marketing trends, and changing consumer behaviors to remain relevant.
Tools & Resources
Marketing blogs (e.g., Seth Godin, Social Samosa), Economic Times Marketing, Industry podcasts
Career Connection
Staying current with industry trends demonstrates proactive learning and adaptability, making you a valuable asset to any marketing team and facilitating continuous professional development.
Program Structure and Curriculum
Eligibility:
- Graduates in any discipline with a minimum of 50% marks (45% for SC/ST) from a recognized university.
Duration: 2 years / 4 semesters
Credits: 109 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-101 | Principles of Management | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Managerial Roles |
| MBA-102 | Organisational Behaviour | Core | 4 | Foundations of OB, Perception and Learning, Motivation Theories, Group Dynamics and Team Building, Leadership and Conflict Management |
| MBA-103 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing, Profit Management |
| MBA-104 | Business Environment | Core | 4 | Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological Environment, Global Business Environment |
| MBA-105 | Accounting for Management | Core | 4 | Financial Accounting Principles, Preparation of Financial Statements, Cost Accounting Concepts, Budgetary Control, Working Capital Management |
| MBA-106 | Business Statistics | Core | 4 | Data Presentation and Analysis, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing |
| MBA-107 | Communication for Management | Core | 3 | Principles of Business Communication, Oral Communication Skills, Written Communication Skills, Non-verbal Communication, Presentation Techniques |
| MBA-108 | Computer Applications in Management | Practical | 2 | MS Office Suite for Business, Data Analysis with Spreadsheets, Internet and E-commerce Basics, Database Management Concepts, Business Software Applications |
| MBA-109 | Business Ethics & CSR | Core | 2 | Ethical Theories in Business, Corporate Governance, Corporate Social Responsibility, Environmental Ethics, Ethical Decision Making |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-201 | Marketing Management | Core | 4 | Introduction to Marketing, Market Segmentation and Targeting, Product and Brand Decisions, Pricing Strategies, Promotion and Distribution Channels |
| MBA-202 | Financial Management | Core | 4 | Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Working Capital Management, Dividend Policy |
| MBA-203 | Human Resource Management | Core | 4 | HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Management, Compensation and Benefits |
| MBA-204 | Operations Management | Core | 4 | Operations Strategy, Production Planning and Control, Inventory Management, Quality Management, Supply Chain Management |
| MBA-205 | Operations Research | Core | 4 | Linear Programming, Transportation and Assignment Problems, Network Analysis, Queuing Theory, Simulation |
| MBA-206 | Business Research Methods | Core | 4 | Research Process and Design, Sampling Techniques, Data Collection Methods, Data Analysis and Interpretation, Report Writing |
| MBA-207 | Management Information System | Core | 4 | Role of Information Systems, Database Management, E-commerce and E-business, Decision Support Systems, IT Strategy |
| MBA-208 | Viva-Voce (General) | Core | 2 | General Business Knowledge, Current Affairs, Communication Skills Assessment, Presentation Skills, Subject Matter Comprehension |
| MBA-209 | Summer Training/Industrial Training | Project | 4 | Practical Industry Exposure, Application of Management Concepts, Project Report Preparation, Organizational Study, Skill Development |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-301 | Strategic Management | Core | 4 | Strategy Formulation, Strategic Analysis, Strategy Implementation, Strategic Control, Corporate Governance |
| MBA-302 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, Business Plan Development, Startup Ecosystem in India, Funding and Venture Capital, Innovation and Creativity |
| MBA-M-301 | Consumer Behaviour | Elective - Marketing | 4 | Consumer Decision-Making Process, Psychological Determinants, Sociological Influences, Market Segmentation based on Behavior, Brand Loyalty and Post-purchase Behavior |
| MBA-M-302 | Advertising and Brand Management | Elective - Marketing | 4 | Role of Advertising in Marketing, Advertising Media and Campaigns, Brand Identity and Positioning, Brand Equity Measurement, Integrated Marketing Communications |
| MBA-M-303 | International Marketing | Elective - Marketing | 4 | Global Marketing Environment, International Market Entry Strategies, Product and Price Adaptation for Global Markets, International Promotion and Distribution, Emerging Markets Challenges and Opportunities |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-401 | Project Work | Project | 8 | Problem Identification and Formulation, Research Design and Methodology, Data Collection and Analysis, Report Writing and Presentation, Managerial Implications and Recommendations |
| MBA-402 | Business Legislation | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Companies Act, Intellectual Property Rights |
| MBA-M-401 | Digital & Social Media Marketing | Elective - Marketing | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing Strategies, Content Marketing and Email Marketing, Web Analytics and Performance Measurement |
| MBA-M-402 | Rural & Agri Business Marketing | Elective - Marketing | 4 | Characteristics of Rural Markets in India, Rural Consumer Behavior, Marketing Strategies for Rural Products, Agri-Input and Agri-Output Marketing, Government Initiatives and Policies |
| MBA-M-403 | Sales and Distribution Management | Elective - Marketing | 4 | Sales Force Management, Sales Planning and Forecasting, Designing Distribution Channels, Channel Management and Logistics, Retail Management in India |
