.png&w=1920&q=75)
B-COM in Marketing Management at Guru Nanak College (Autonomous)
Chennai, Tamil Nadu
.png&w=1920&q=75)
About the Specialization
What is Marketing Management at Guru Nanak College (Autonomous) Chennai?
This B.Com. Marketing Management program at Guru Nanak College, Chennai, focuses on equipping students with essential skills for the dynamic Indian marketing landscape. It delves into consumer behavior, market research, digital marketing, and sales strategies, preparing graduates for a robust career in a rapidly evolving industry within India, blending theoretical knowledge with practical applications relevant to the local market.
Who Should Apply?
This program is ideal for high school graduates passionate about brand building, sales, and understanding consumer psychology. It also suits those aiming for entry-level marketing roles in Indian companies, aspiring to launch their own ventures, or seeking to enhance their analytical and communication skills for the competitive Indian job market, offering a strong foundation for diverse career paths.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles as Marketing Executives, Brand Managers, Sales Managers, or Digital Marketing Specialists. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth potential into senior management positions. The curriculum also aligns with industry certifications in areas like digital marketing and analytics, boosting employability.
Student Success Practices
Foundation Stage
Build a Strong Commercial Foundation- (Semester 1-2)
Focus diligently on core subjects like Financial Accounting, Business Economics, and Business Mathematics/Statistics. Attend all lectures, practice numerical problems regularly, and clarify doubts promptly to establish a robust understanding of business fundamentals, essential for comprehending broader marketing finance.
Tools & Resources
Tally (for accounting basics), NCERT business studies books, Khan Academy (for Math/Stats), Peer study groups
Career Connection
A strong foundation in commerce is crucial for understanding business operations, financial reports, and economic trends, which are vital for any marketing role later, especially in budgeting and ROI analysis.
Develop Basic Communication & Professional Etiquette- (Semester 1-2)
Actively participate in English language classes and soft skill sessions (Listening & Speaking). Practice public speaking through college events, debates, or informal presentations. Focus on improving written communication for professional correspondence and reports, crucial for effective team and client interactions.
Tools & Resources
Toastmasters (if available), College communication labs, Online English grammar resources, Mock interviews
Career Connection
Effective communication is paramount in marketing for client interactions, presentations, team collaboration, conveying brand messages, and building professional networks in India.
Explore Industry Basics through Reading & Observation- (Semester 1-2)
Beyond textbooks, read Indian business newspapers (e.g., Economic Times, Business Standard), marketing blogs, and observe local businesses. Pay attention to how products are marketed, priced, and distributed in the Indian context, understanding cultural nuances and market dynamics.
Tools & Resources
Business news apps (Mint, ET), LinkedIn Pulse, Industry magazines (e.g., Marketing India), Local market visits
Career Connection
Early exposure to real-world business and marketing practices helps in understanding industry dynamics, consumer preferences, and identifying potential career interests specific to the Indian market.
Intermediate Stage
Deep Dive into Core Marketing Concepts & Research- (Semester 3-4)
Master Principles of Marketing and Marketing Research. Actively engage in case studies, analyze real-world marketing campaigns (Indian and global), and participate in mock market research projects. Understand Indian consumer behavior nuances and market segmentation strategies.
Tools & Resources
Marketing case study platforms, Survey tools (e.g., Google Forms, SurveyMonkey), Statistical software for basic analysis (e.g., Excel, R)
Career Connection
These subjects form the bedrock for specialized marketing roles; a strong conceptual understanding is vital for strategic decision-making and developing effective campaigns in the Indian context.
Enhance Soft Skills for Workplace Readiness- (Semester 3-4)
Focus on Soft Skill modules like Reading & Writing and Personality Development. Actively seek opportunities for report writing, essay competitions, and personality grooming workshops. Develop leadership qualities through club memberships and student council roles, preparing for corporate environments.
Tools & Resources
College career services, Professional development workshops, Student clubs (e.g., literary, entrepreneurship), Online personality development courses
Career Connection
Strong soft skills are highly valued by Indian employers, contributing to better teamwork, effective communication, and overall professional growth, distinguishing candidates in competitive hiring.
Seek Early Industry Exposure via Internships/Projects- (Semester 3-4)
Look for short-term internships, volunteer for college marketing events, or take up mini-projects with local businesses in Chennai. Even unpaid or low-paid roles provide valuable practical experience and networking opportunities within the Indian market and specific industries.
Tools & Resources
College placement cell, LinkedIn, Local business networks, Freelance platforms for small marketing tasks
Career Connection
Practical exposure bridges the gap between theory and industry, making students more employable, providing clarity on career paths, and building a professional portfolio.
Advanced Stage
Specialize in Advanced Marketing & Digital Skills- (Semester 5-6)
Excel in advanced core subjects like Advertising Management, Sales and Distribution Management, and International Marketing. Critically, master Skill-Based Subjects like Digital Marketing and E-Commerce, and seek relevant industry certifications to bolster practical competencies.
Tools & Resources
Google Ads Certification, HubSpot Academy, Coursera/Udemy courses on Digital Marketing, Tools for SMM/SEO (e.g., SEMrush, Hootsuite)
Career Connection
Advanced specialization and digital skills are highly sought after in the modern Indian job market, directly impacting placement prospects in fast-growing sectors like e-commerce, advertising, and IT services.
Focus on Placement Preparation & Networking- (Semester 5-6)
Actively engage with the placement cell. Attend workshops on resume building, interview skills, and group discussions tailored for Indian recruiters. Network with alumni and industry professionals through conferences, webinars, and LinkedIn to build connections for future opportunities.
Tools & Resources
College placement cell, Mock interview platforms, LinkedIn, Alumni connect programs, Industry workshops
Career Connection
Strategic placement preparation significantly increases the chances of securing desirable job offers in leading Indian companies and MNCs operating in India, accelerating career launch.
Undertake a Comprehensive Marketing Project/Dissertation- (Semester 6)
Apply cumulative knowledge by undertaking a substantial marketing project, a research dissertation, or a real-time campaign for a business. This showcases analytical and execution capabilities, providing a tangible portfolio piece for job applications.
Tools & Resources
Academic databases (JSTOR, EBSCO), Market research reports, Company data (if accessible through internships), Project management tools (Trello, Asana)
Career Connection
A well-executed project demonstrates practical competence, critical thinking, and problem-solving skills, making candidates stand out in recruitment processes and showcasing their ability to contribute to business goals.
Program Structure and Curriculum
Eligibility:
- No eligibility criteria specified
Duration: 6 semesters / 3 years
Credits: 137 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
Semester 2
Semester 3
Semester 4
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21UMMCO9 | COST ACCOUNTING | Core | 5 | Introduction to Cost Accounting (Concepts, Elements), Material Cost Control, Labour Cost Control, Overhead Costing, Job, Batch & Contract Costing, Process Costing |
| 21UMMCO10 | ADVERTISING MANAGEMENT | Core | 5 | Introduction to Advertising (Role, Ethics), Advertising Objectives & Budgeting, Advertising Media Planning, Creative Strategy & Execution, Advertising Effectiveness Measurement, Legal & Social Aspects of Advertising |
| 21UMMCO11 | SALES AND DISTRIBUTION MANAGEMENT | Core | 5 | Introduction to Sales Management, Sales Forecasting & Budgeting, Sales Force Management (Recruitment, Training, Motivation), Distribution Channels (Types, Design), Logistics & Supply Chain Management, Channel Conflict & Management |
| 21UMMSB1 | SBS – I (DIGITAL MARKETING) | Skill-based | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM) - Google Ads, Social Media Marketing, Content Marketing, Email Marketing & Analytics |
| 21UMMSS4 | Soft Skill – IV (Reasoning & Aptitude) | Part IV (Soft Skill) | 2 | Logical Reasoning (Verbal, Non-Verbal), Quantitative Aptitude, Data Interpretation, Verbal Ability (Vocabulary, Grammar), Critical Thinking, Problem Solving Techniques |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21UMMCO12 | MANAGEMENT ACCOUNTING | Core | 5 | Introduction to Management Accounting, Financial Statement Analysis (Ratio, Comparative, Common-size), Fund Flow Statement, Cash Flow Statement (AS-3), Budgetary Control, Standard Costing & Variance Analysis, Marginal Costing & Decision Making |
| 21UMMCO13 | INTERNATIONAL MARKETING | Core | 5 | Global Marketing Environment, International Market Entry Strategies, International Product & Pricing Decisions, International Promotion & Distribution, Export-Import Procedures, Emerging Markets & Globalization |
| 21UMMCO14 | RETAIL MARKETING | Core | 5 | Introduction to Retailing (Concepts, Trends), Retail Formats & Theories, Retail Location & Store Design, Merchandising & Category Management, Retail Pricing & Promotion, Customer Relationship Management in Retail |
| 21UMMSB2 | SBS – II (E-COMMERCE) | Skill-based | 4 | Introduction to E-Commerce (Models, Types), E-Payment Systems & Security, E-Customer Relationship Management, E-Supply Chain Management, Mobile Commerce, Legal & Ethical Issues in E-Commerce |
| 21UMMEL1 | ELECTIVE (BUSINESS ETHICS AND CSR) | Elective | 5 | Introduction to Business Ethics, Ethical Theories & Decision Making, Corporate Governance, Corporate Social Responsibility (CSR), Environmental Ethics, Ethical Issues in Marketing & HR |
| 21UMMEX2 | Extension Activities | Part V (Extension Activities) | 1 | NSS / NCC / Sports / Other College Activities, Community Service Projects, Social Awareness Campaigns |
