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MBA in Information Technology It at Guru Nanak Dev Engineering College
Ludhiana, Punjab
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About the Specialization
What is Information Technology (IT) at Guru Nanak Dev Engineering College Ludhiana?
This Information Technology (IT) specialization program at Guru Nanak Dev Engineering College, Ludhiana, focuses on equipping future business leaders with the acumen to manage technology-driven enterprises effectively. The curriculum is designed to bridge the gap between core business principles and advanced IT applications, addressing the growing demand for tech-savvy managers in India''''s rapidly evolving digital economy. It emphasizes strategic implementation of IT for organizational growth and competitive advantage.
Who Should Apply?
This program is ideal for engineering graduates seeking to combine their technical foundation with management skills, commerce graduates aspiring to lead IT projects, and working professionals in tech roles looking to transition into leadership positions. It caters to individuals keen on understanding the strategic role of IT in business, project management, data analytics, and digital transformation initiatives across various industries in India.
Why Choose This Course?
Graduates of this program can expect promising career paths in IT consulting, project management, business analysis, digital marketing, and IT strategy roles within leading Indian and multinational corporations. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning significantly more. The program aligns with professional certifications like ITIL, PMP, and various data analytics platforms, fostering strong growth trajectories in India''''s technology sector.
Student Success Practices
Foundation Stage
Master Business Fundamentals and Tech Basics- (Semester 1-2)
Dedicate time to thoroughly understand core MBA subjects like Accounting, Economics, and Statistics, while also building proficiency in essential computer applications (e.g., advanced Excel for data analysis). Utilize online platforms like NPTEL for supplemental learning in management and Coursera for mastering business analytics tools.
Tools & Resources
NPTEL, Coursera, Advanced Excel tutorials, Academic study groups
Career Connection
A strong foundation in both business and technology during semesters 1-2 is crucial for understanding later specialization subjects and making informed strategic decisions in IT management roles during placements.
Develop Strong Communication and Presentation Skills- (Semester 1-2)
Actively participate in all practical sessions for Business Communication and Soft Skills. Join debate clubs, engage in group discussions, and volunteer for presentations. Seek feedback from professors and peers to refine articulation and public speaking abilities, which are vital for future managerial roles.
Tools & Resources
Toastmasters International (local chapters), Online public speaking courses, Mock interview sessions
Career Connection
Effective communication and presentation skills are paramount for cracking interviews, leading teams, and presenting IT solutions to stakeholders, directly impacting placement success and career progression.
Network and Explore Industry Trends Early- (Semester 1-2)
Attend college-organized webinars, industry talks, and alumni networking events. Subscribe to leading IT industry newsletters (e.g., NASSCOM, Gartner) and tech blogs. This helps identify emerging trends like AI/ML, cloud computing, or cybersecurity, guiding future elective choices and internship searches.
Tools & Resources
LinkedIn, NASSCOM reports, TechCrunch/The Economic Times - Tech section, Alumni connect portals
Career Connection
Early industry exposure and networking can open doors to mentorship, internship opportunities, and a better understanding of in-demand skills, providing a competitive edge for future job applications.
Intermediate Stage
Deep Dive into IT Specialization Electives- (Semester 3)
Beyond classroom learning, take initiative to implement concepts from Database Management Systems, E-Business, and Data Mining. Engage in mini-projects, build small databases, or analyze public datasets. Consider gaining practical experience with relevant software and platforms like SQL, Python for data analysis, or e-commerce platforms.
Tools & Resources
SQL practice platforms (e.g., LeetCode SQL), Kaggle for datasets, Python programming tutorials, Microsoft Power BI/Tableau free versions
Career Connection
Hands-on experience in core IT specialization areas demonstrates practical skills to potential employers, making you a more attractive candidate for IT business analyst, data analyst, or IT project roles during summer internships and final placements.
Seek Relevant Summer Internships- (Between Semester 2 and 3)
Actively apply for summer internships in IT departments of companies, tech startups, or IT consulting firms. Focus on roles related to business analysis, IT project support, or data analytics. Treat the internship as an extended interview and an opportunity to apply classroom knowledge in a real-world setting.
Tools & Resources
College placement cell, Internshala, Naukri.com, LinkedIn Jobs
Career Connection
A well-executed summer internship provides invaluable industry exposure, builds a professional network, and often leads to Pre-Placement Offers (PPOs), significantly boosting final placement prospects.
Participate in Tech-Business Competitions and Certifications- (Semester 3)
Engage in inter-college or national level case study competitions focused on business technology, digital transformation, or analytics. Pursue relevant industry certifications such as Google Data Analytics Professional Certificate, IBM Data Analyst Professional Certificate, or ITIL Foundation to validate specialized skills.
Tools & Resources
Case study competitions (e.g., HUL LIME), Coursera/edX for certifications, Microsoft Learn
Career Connection
Winning competitions enhances your resume, showcases problem-solving skills, and provides national exposure. Industry certifications are highly valued by recruiters, signaling expertise and readiness for specific IT management roles.
Advanced Stage
Focus on Project-Based Learning and Applied Research- (Semester 4)
For your Summer Training (Project Report), choose a topic that deeply aligns with your IT specialization interest (e.g., implementing an ERP module, developing an information security framework, or creating a data strategy). Ensure your project has a strong practical component and ideally addresses a real industry problem.
Tools & Resources
Academic research databases, Industry experts for guidance, Software development kits (if applicable), Project management tools like Trello
Career Connection
A robust, industry-relevant project showcases your ability to integrate theoretical knowledge with practical application, making you an ideal candidate for project manager, IT consultant, or specialized analyst roles.
Intensive Placement Preparation for IT Roles- (Semester 4)
Engage in rigorous placement preparation focusing on IT-specific aptitude tests, technical interviews covering DBMS, E-Business, IT Security, and case studies related to IT strategy. Practice mock interviews with faculty and alumni, and refine your resume to highlight IT skills and project experiences.
Tools & Resources
Placement cell workshops, Online aptitude platforms, GeeksforGeeks for technical interview questions, Mock interview groups
Career Connection
Targeted preparation for IT management roles is critical for converting interviews into job offers with top IT companies and tech-enabled businesses during campus placements.
Build a Professional Online Presence and Personal Brand- (Throughout Semester 4)
Create a strong LinkedIn profile showcasing your skills, projects, certifications, and internship experiences. Actively connect with professionals in the IT management field. Consider contributing to open-source projects or writing articles on tech-business topics to establish thought leadership and attract recruiters.
Tools & Resources
LinkedIn, GitHub (for project showcases), Personal blog/website, Industry forums
Career Connection
A professional online presence enhances visibility to recruiters, validates your skills, and demonstrates proactive career management, opening doors to diverse opportunities beyond campus placements.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree in any discipline with a minimum of 50% marks (45% for SC/ST) from any recognized University.
Duration: 4 semesters / 2 years
Credits: 102 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-23-101 | Principles & Practices of Management (PPM) | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Managerial Roles and Ethics |
| MBA-23-102 | Organisational Behaviour (OB) | Core | 4 | Foundations of Organisational Behaviour, Perception, Learning and Personality, Motivation Theories, Leadership and Power, Group Dynamics and Conflict, Organisational Culture and Change |
| MBA-23-103 | Managerial Economics (ME) | Core | 4 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Decisions, Macroeconomic Environment, National Income and Business Cycles |
| MBA-23-104 | Business Statistics (BS) | Core | 4 | Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression Analysis |
| MBA-23-105 | Accounting for Managers (AFM) | Core | 4 | Fundamentals of Financial Accounting, Preparation of Financial Statements, Cost Accounting Concepts, Budgeting and Variance Analysis, Cash Flow Statement Analysis, Working Capital Management |
| MBA-23-106 | Computer Applications in Management (CAM) (Practical) | Lab | 4 | MS Office for Business, Data Analysis with Spreadsheets, Internet and E-Commerce Basics, Business Data Management, Presentation Tools, Cyber Security Fundamentals |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-23-201 | Marketing Management (MM) | Core | 4 | Marketing Concepts and Environment, Consumer and Industrial Buying Behaviour, Market Segmentation, Targeting, Positioning, Product and Pricing Strategies, Promotion and Distribution Channels, Marketing Ethics and Digital Marketing |
| MBA-23-202 | Financial Management (FM) | Core | 4 | Goals of Financial Management, Capital Budgeting Decisions, Cost of Capital, Capital Structure Theories, Dividend Policy Decisions, Working Capital Management |
| MBA-23-203 | Human Resource Management (HRM) | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Management and Compensation, Industrial Relations and Employee Welfare |
| MBA-23-204 | Operations Research (OR) | Core | 4 | Introduction to Operations Research, Linear Programming, Transportation and Assignment Problems, Queuing Theory, Network Models (PERT/CPM), Simulation |
| MBA-23-205 | Research Methodology (RM) | Core | 4 | Introduction to Research, Research Design, Sampling Techniques, Data Collection Methods, Data Analysis and Interpretation, Report Writing |
| MBA-23-206 | Business Communication & Soft Skills (BCSS) (Practical) | Lab | 4 | Fundamentals of Communication, Written and Oral Communication, Presentation Skills, Group Discussion Techniques, Interview Skills, Personality Development and Etiquette |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-23-301 | Business Environment & Law (BEL) | Core | 4 | Economic Environment of Business, Political and Legal Environment, Social and Cultural Environment, Competition Law, Consumer Protection Act, Environmental Protection Act |
| MBA-23-302 | Operations Management (OM) | Core | 4 | Introduction to Operations Management, Product Design and Process Selection, Capacity and Facility Planning, Inventory Management, Quality Management, Supply Chain Management |
| MBA-23-303 | Strategic Management (SM) | Core | 4 | Concept of Strategy, Environmental Scanning and Analysis, Strategy Formulation, Strategy Implementation, Strategic Evaluation and Control, Corporate Governance |
| MBA-23-IT-301 | Database Management Systems | Elective (IT) | 4 | Introduction to DBMS, ER Modeling and Relational Model, SQL Queries and Operations, Normalization, Transaction Management, Database Security |
| MBA-23-IT-302 | E-Business & E-Commerce | Elective (IT) | 4 | E-Commerce Framework and Models, E-Business Strategy, E-Marketing, E-Payment Systems, E-Security, M-Commerce |
| MBA-23-IT-303 | Systems Analysis & Design | Elective (IT) | 4 | System Development Life Cycle, Feasibility Study, Requirement Analysis, System Design Methodologies, Implementation and Maintenance, Software Quality Assurance |
| MBA-23-IT-304 | Data Mining & Business Intelligence | Elective (IT) | 4 | Introduction to Data Warehousing, OLAP and Data Cubes, Data Mining Techniques, Predictive Modeling, Business Intelligence Architecture, Big Data Analytics Overview |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-23-401 | International Business (IB) | Core | 4 | Globalization and International Trade, Theories of International Trade, Foreign Exchange Market, Balance of Payments, International Financial Management, Global Business Strategies |
| MBA-23-402 | Entrepreneurship Development (ED) | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Preparation, Sources of Finance for Startups, Marketing for New Ventures, Legal Aspects for Entrepreneurs |
| MBA-23-403 | Summer Training (Project Report) | Project | 6 | Industry Problem Identification, Data Collection and Analysis, Research Design and Methodology, Report Writing and Documentation, Presentation Skills, Project Management |
| MBA-23-IT-401 | IT Enabled Services Management | Elective (IT) | 4 | Introduction to ITES, IT Service Management (ITSM), IT Infrastructure Library (ITIL), Service Level Agreements, Outsourcing and Offshoring, IT Project Management |
| MBA-23-IT-402 | Information Security Management | Elective (IT) | 4 | Information Security Principles, Risk Management and Security Policy, Cryptography and Network Security, Access Control and Authentication, Cyber Law and Ethics, Business Continuity and Disaster Recovery |
| MBA-23-IT-403 | ERP & CRM Systems | Elective (IT) | 4 | Introduction to ERP, ERP Modules and Architecture, ERP Implementation Strategies, CRM Concepts and Benefits, Customer Lifecycle Management, CRM Software and Technologies |
| MBA-23-IT-404 | Knowledge Management | Elective (IT) | 4 | Concepts of Knowledge Management, Knowledge Creation and Acquisition, Knowledge Sharing and Transfer, Knowledge Management Systems, Organizational Learning, Intellectual Property Management |
