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B-SC in Visual Communication at JAIN (Deemed-to-be University)
Bengaluru, Karnataka
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About the Specialization
What is Visual Communication at JAIN (Deemed-to-be University) Bengaluru?
This B.Sc Visual Communication program at JAIN University focuses on equipping students with comprehensive skills in design, photography, film, and digital media production. It delves into the art of effective visual storytelling, catering to the dynamic demands of the Indian creative industry for skilled professionals in advertising, film, and new media.
Who Should Apply?
This program is ideal for creative fresh graduates seeking entry into the vibrant visual media and communication field in India. It also suits individuals with an artistic bent, strong storytelling inclination, and those passionate about visual design, who wish to build a foundational career in advertising, film, graphic design, or digital content creation.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India as graphic designers, photographers, filmmakers, animators, content creators, and advertising professionals. Entry-level salaries typically range from INR 2.5 Lakhs to 4.5 Lakhs annually, with significant growth trajectories in agencies, production houses, and corporate communication departments across the country.
Student Success Practices
Foundation Stage
Build a Strong Design & Photography Portfolio- (Semester 1-2)
Actively engage in practical assignments and personal projects. Document your best work in design (posters, logos) and photography (portraits, landscapes) using online platforms like Behance or a personal website. Seek feedback from faculty and peers to refine your creative output.
Tools & Resources
Adobe Creative Suite (Photoshop, Illustrator), Behance, Flickr, personal portfolio website builders (e.g., WordPress, Wix)
Career Connection
A robust portfolio is crucial for internships and entry-level roles in graphic design, photography, and digital art, showcasing your foundational skills to potential employers in the Indian market.
Develop Core Communication & Storytelling Skills- (Semester 1-2)
Participate actively in communication skill workshops and scriptwriting exercises. Read diverse Indian literature, watch regional and Bollywood films critically, and practice articulating visual ideas effectively. Join college media clubs to apply storytelling in short-form content.
Tools & Resources
Online writing platforms, film analysis blogs, college clubs (e.g., film club, literary society)
Career Connection
Strong communication and storytelling are fundamental for any visual communication role, from crafting compelling ad copies to directing narratives, highly valued in India''''s content-driven industry.
Cultivate a Critical Eye for Art & Media- (Semester 1-2)
Regularly visit art galleries, attend film festivals, and critically analyze advertisements and media campaigns. Discuss your observations with peers and faculty, focusing on design elements, messaging, and cultural impact. Maintain a journal of your insights.
Tools & Resources
Local art galleries (e.g., National Gallery of Modern Art, Bangalore), online art databases, film criticism websites, design magazines
Career Connection
Developing a critical perspective on visual culture enhances your ability to create impactful and culturally relevant visual content, a key differentiator in the Indian media landscape.
Intermediate Stage
Engage in Industry-Relevant Software Proficiency- (Semester 3-4)
Beyond classroom learning, dedicate extra time to master industry-standard software like Adobe Premiere Pro, After Effects, and advanced Photoshop/Illustrator features. Seek online tutorials, certifications, and participate in software-focused hackathons or workshops.
Tools & Resources
Adobe Certified Professional courses, YouTube tutorials (e.g., Piximperfect, Ducky 3D), LinkedIn Learning, Udemy
Career Connection
High proficiency in these tools makes you highly employable for roles in video editing, motion graphics, advanced graphic design, and digital content creation in Indian production houses and agencies.
Pursue Short-Term Internships & Freelance Gigs- (Semester 3-4)
Look for opportunities to undertake short-term internships with local design studios, advertising agencies, or production houses. Even small freelance projects (e.g., logo design for startups, event photography) can provide invaluable real-world experience and networking contacts.
Tools & Resources
Internship portals (Internshala, LinkedIn), local business directories, college placement cell, online freelance platforms (Fiverr, Upwork)
Career Connection
Practical exposure is critical for understanding industry workflows and building a professional network, directly leading to better placement opportunities and a smoother transition into the Indian job market.
Experiment with Diverse Visual Storytelling Mediums- (Semester 3-4)
Don''''t limit yourself to one medium. Explore animation, short filmmaking, UI/UX prototyping, and interactive media. Join interdisciplinary projects, collaborate with students from IT or journalism, and participate in university media competitions to broaden your skill set.
Tools & Resources
Open-source animation software (Blender), UI/UX tools (Figma, Adobe XD), university clubs, local film/design competitions
Career Connection
A versatile skill set across multiple visual mediums makes you a more adaptable and sought-after professional in India''''s evolving digital landscape, opening up roles in new media and content strategy.
Advanced Stage
Specialize and Build a Niche Expertise- (Semester 5-6)
Identify a specific area within visual communication (e.g., advertising film direction, UI/UX design, visual branding, photojournalism) that aligns with your passion and career goals. Deep dive into advanced techniques, case studies, and industry trends within that niche.
Tools & Resources
Industry-specific workshops, advanced online courses, mentorship from professionals in your chosen niche, specialized industry publications
Career Connection
Specialization distinguishes you in a competitive market, allowing you to target specific, higher-value roles and command better compensation in the Indian creative industry.
Lead a Capstone Project or Independent Film/Campaign- (Semester 5-6)
Utilize your final year project as an opportunity to create a high-quality, professional-grade visual communication piece, such as a short film, a comprehensive branding campaign, or an interactive media project. Take initiative in leadership, team management, and client interaction (if applicable).
Tools & Resources
Project management software, advanced production equipment (borrowed/rented), industry mentors, university lab resources
Career Connection
A well-executed capstone project serves as a powerful portfolio centerpiece, demonstrating your ability to manage complex projects and deliver professional results, highly impressive to potential employers in India.
Prepare for Placements & Professional Networking- (Semester 5-6)
Actively engage with the university''''s placement cell. Refine your resume and cover letter, practice interview skills, and attend career fairs. Network proactively with alumni and industry professionals through LinkedIn and industry events to explore job opportunities and gain insights.
Tools & Resources
University placement cell, LinkedIn, professional networking events, mock interview sessions, career guidance workshops
Career Connection
Strategic placement preparation and networking are crucial for securing desirable job roles in top Indian companies and agencies, ensuring a successful transition from academia to professional life.
Program Structure and Curriculum
Eligibility:
- A pass in 10+2 with a minimum of 50% aggregate marks (45% in case of SC/ST category) from any recognised Board.
Duration: 3 years (6 semesters)
Credits: 102 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVC101T | Visual Communication Fundamentals | Core Theory | 4 | Introduction to Visual Communication, Elements and Principles of Design, Semiotics, History of Visual Communication, Visual Culture |
| BVC102T | Art Appreciation & History | Core Theory | 4 | Introduction to Art History, Prehistoric to Ancient Civilizations, Medieval and Renaissance Art, Modern Art Movements, Contemporary Art |
| BVC103T | Basics of Photography | Core Theory | 4 | History of Photography, Camera Fundamentals, Exposure Triangle, Composition, Digital Image Workflow |
| BVC104P | Photography Lab I | Core Practical | 2 | Basic Camera Operations, Lighting Techniques, Photo Editing Software, Portrait Photography, Landscape Photography |
| BVC105A | Computer Applications for Media | Skill Enhancement Course (SEC) | 2 | Operating Systems, File Management, MS Office Suite, Internet Browsing, Basic Multimedia Software |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVC201T | Design Principles & Practices | Core Theory | 4 | Principles of Graphic Design, Typography Basics, Color Theory, Layout and Composition, Brand Identity |
| BVC202T | Drawing & Illustration | Core Theory | 4 | Drawing Fundamentals, Perspective Drawing, Figure Drawing, Digital Illustration Techniques, Storyboarding |
| BVC203T | Script Writing & Storytelling | Core Theory | 4 | Elements of Storytelling, Script Formats, Character Development, Dialogue Writing, Narrative Structures |
| BVC204P | Design Lab I | Core Practical | 2 | Adobe Photoshop, Adobe Illustrator, Logo Design, Poster Design, Brochure Design |
| BVC205A | Communication Skills | Ability Enhancement Compulsory Course (AECC) | 2 | Verbal Communication, Non-Verbal Communication, Presentation Skills, Group Discussions, Report Writing |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVC301T | Advertising & Brand Communication | Core Theory | 4 | History of Advertising, Advertising Models, Brand Management, Media Planning, Creative Advertising Strategies |
| BVC302T | Introduction to Film Studies | Core Theory | 4 | History of Cinema, Film Genres, Film Language, Auteur Theory, Indian Cinema |
| BVC303T | Digital Photography & Editing | Core Theory | 4 | Advanced Camera Techniques, Lighting for Photography, Photo Retouching, Image Manipulation, Portfolio Development |
| BVC304P | Digital Design Lab II | Core Practical | 2 | Advanced Photoshop Techniques, UI/UX Principles, Web Layout Design, Motion Graphics Basics, Portfolio Creation |
| BVC305B | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Ecosystems, Biodiversity, Environmental Pollution, Natural Resources, Sustainable Development |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVC401T | Public Relations & Corporate Communication | Core Theory | 4 | PR Principles, Media Relations, Crisis Communication, Corporate Social Responsibility, Internal Communication |
| BVC402T | Introduction to Animation | Core Theory | 4 | History of Animation, Principles of Animation, 2D Animation Techniques, Stop-Motion Animation, Character Design |
| BVC403T | Audio-Visual Production | Core Theory | 4 | Pre-production, Production Workflow, Camera Operations, Sound Recording, Basic Editing |
| BVC404P | Audio-Visual Production Lab | Core Practical | 2 | Video Camera Handling, Lighting for Video, Sound Mixing, Non-Linear Editing, Short Film Production |
| BVC405A | Web Design | Skill Enhancement Course (SEC) | 2 | HTML, CSS, Responsive Design, Web Hosting, Content Management Systems |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVC501T | Graphic Design & DTP | Core Theory | 4 | Advanced Typography, Layout Design for Print Media, Pre-Press Techniques, Packaging Design, Magazine Design |
| BVC502T | Digital Film Making | Core Theory | 4 | Cinematography, Direction, Sound Design, Post-Production Workflows, Documentary Filmmaking |
| BVC503T | Media Ethics & Laws | Core Theory | 4 | Ethical Theories, Media Ownership, Censorship, Copyright Law, Cyber Laws |
| BVC504P | DTP & Digital Publishing Lab | Core Practical | 2 | Adobe InDesign, QuarkXPress, E-publishing, Portfolio Development, Print Production Workflow |
| BVC505E1 | Media Management (Elective I) | Discipline Specific Elective (DSE) | 4 | Media Planning, Media Buying, Media Economics, Media Convergence, Media Business Models |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVC601T | Advertising Production | Core Theory | 4 | Advertising Campaign Planning, TV Commercial Production, Radio Spot Production, Print Ad Production, Digital Advertising |
| BVC602T | Advanced Digital Film Making | Core Theory | 4 | Advanced Cinematography, Sound Design for Film, Visual Effects Basics, Color Grading, Film Marketing |
| BVC603P | Final Project / Dissertation | Project | 6 | Research Methodology, Project Proposal, Data Collection & Analysis, Report Writing, Presentation & Viva Voce |
| BVC604E1 | Social Media Marketing (Elective II) | Discipline Specific Elective (DSE) | 4 | Social Media Platforms, Content Strategy, Audience Engagement, Analytics, Campaign Management |
| BVC605A | Internship | Internship | 2 | Industry Exposure, Practical Skill Application, Professional Networking, Report Submission, Presentation |
