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MBA in Sports Management at JAIN (Deemed-to-be University)
Bengaluru, Karnataka
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About the Specialization
What is Sports Management at JAIN (Deemed-to-be University) Bengaluru?
This Sports Management program at JAIN University focuses on equipping students with essential business acumen and specialized skills required to excel in the dynamic sports industry. With India emerging as a significant global player in sports, this specialization addresses the growing demand for professionals capable of managing sports organizations, events, marketing, and infrastructure. The program is designed to provide a comprehensive understanding of the business side of sports, integrating core management principles with industry-specific knowledge relevant to the Indian context.
Who Should Apply?
This program is ideal for passionate individuals aspiring for a career in the Indian sports ecosystem. It caters to fresh graduates from any discipline seeking entry into sports administration, marketing, or event management. Working professionals already in related fields, such as media, marketing, or fitness, looking to transition or upskill into specialized sports roles will also find this program beneficial. A strong interest in sports, combined with a foundational understanding of business, serves as an excellent prerequisite for success.
Why Choose This Course?
Graduates of this program can expect diverse career paths within India''''s burgeoning sports sector, including roles in sports marketing agencies, event management firms, professional sports leagues, federations, and sports media. Entry-level salaries typically range from INR 4-7 lakhs per annum, with significant growth potential as experience and networks develop. The curriculum aligns with the competencies required for roles like Sports Marketing Manager, Event Coordinator, Facility Manager, and Sports Consultant, contributing to the professionalization of India''''s sports industry.
Student Success Practices
Foundation Stage
Build a Strong Business Core & Foundational Sports Knowledge- (Semester 1-2)
Focus on mastering core management subjects like Marketing, Finance, HR, and Operations. Simultaneously, research and understand the basic structure, key players, and business models of the global and Indian sports industry through industry reports, news, and documentaries.
Tools & Resources
Harvard Business Review, Economic Times, Business Standard, Official sports body websites (BCCI, AIFF), SportsPro Media
Career Connection
A solid understanding of general management principles combined with early industry awareness forms the bedrock for specialized roles and effective decision-making in sports organizations.
Develop Analytical & Research Skills- (Semester 1-2)
Actively participate in case study discussions and apply statistical and analytical tools learned in Business Statistics and Business Analytics. Focus on interpreting data relevant to sports trends, consumer behavior, and market sizing.
Tools & Resources
Excel, NPTEL courses on statistics, Industry reports from Nielsen, KPMG, EY focusing on sports
Career Connection
Strong analytical skills are crucial for market research, performance analysis, and strategic planning in sports marketing and management roles, preparing you for data-driven decisions.
Network & Engage with the Sports Ecosystem- (Semester 1-2)
Attend any webinars, guest lectures, or online events organized by the university or external sports industry bodies. Join relevant LinkedIn groups or forums focusing on sports management in India to understand current trends and connect with professionals.
Tools & Resources
LinkedIn, Industry-specific virtual events, JAIN University''''s career services and alumni network
Career Connection
Early networking helps in gaining insights, identifying potential mentors, and uncovering internship opportunities, building a professional foundation within the industry.
Intermediate Stage
Deep Dive into Sports Specializations- (Semester 3)
Systematically study the chosen Sports Management electives, connecting theoretical knowledge to real-world examples in the Indian context. Seek out case studies on major Indian sports leagues, events, or brand campaigns to analyze strategies.
Tools & Resources
Academic journals on sports management, Industry whitepapers, Case studies on Indian sports organizations, Coursera/edX for specialized sports courses
Career Connection
This deep dive builds specialized expertise, making candidates highly competitive for roles in sports marketing, event management, or facility operations within the Indian sports landscape.
Cultivate Industry Relationships & Mentorship- (Semester 3)
Actively seek opportunities for informational interviews with professionals in the Indian sports industry. Leverage faculty connections and alumni networks to identify potential mentors who can guide career development and provide insights into specific sports segments.
Tools & Resources
LinkedIn, University alumni portal, Industry conferences (virtual/in-person), Faculty guidance
Career Connection
Mentorship provides invaluable guidance, opens doors to hidden job markets, and helps in navigating career choices within the dynamic sports sector, fostering long-term professional growth.
Participate in Sports Business Competitions & Projects- (Semester 3)
Look for and participate in university-level or national sports business case competitions, hackathons, or industry-sponsored projects. This provides a platform to apply learned concepts, develop innovative solutions, and gain practical experience relevant to the Indian sports market.
Tools & Resources
University notices, Online competition platforms, Industry partners
Career Connection
Such experiences enhance problem-solving skills, demonstrate initiative to potential employers, and provide tangible achievements for your resume, setting you apart in a competitive job market.
Advanced Stage
Master Industry Readiness for Placements- (Semester 4)
Dedicate significant time to resume building, cover letter writing, and mock interview practice tailored for sports management roles. Research target companies, understand their hiring processes, and prepare for specific technical and behavioral questions related to the sports industry.
Tools & Resources
University placement cell, Career counselling services, Online interview platforms, Industry job portals
Career Connection
This focused preparation is critical for converting internship experiences and academic achievements into successful placement outcomes in top Indian sports organizations, securing your desired career launch.
Leverage Internship Experience into Career Opportunities- (Semester 4)
Maximize the learning from the mandatory internship. Actively seek feedback, demonstrate proactive problem-solving, and build strong professional relationships. Be prepared to present the internship project effectively during placement interviews, highlighting your contributions and learning.
Tools & Resources
Internship mentors, Industry supervisors, University project guides
Career Connection
A strong performance and well-articulated internship experience often lead to pre-placement offers or preferential hiring, showcasing practical application of skills and readiness for professional roles.
Develop Leadership & Strategic Thinking- (Semester 4)
Take initiative in group projects, lead discussions, and offer strategic insights during academic or extracurricular activities. Cultivate a holistic perspective on the sports industry, considering global trends, policy impacts, and future growth drivers, to prepare for leadership roles.
Tools & Resources
Leadership workshops, Industry reports on future of sports, Business strategy books
Career Connection
Demonstrating leadership potential and strategic foresight is crucial for career progression into senior management roles within sports organizations in India and globally, enabling you to drive industry innovation.
Program Structure and Curriculum
Eligibility:
- A Bachelor’s degree with a minimum of 50% aggregate marks (45% in case of SC/ST) from a recognized University. Performance in JAIN Entrance Test (JET) followed by Group Discussion (GD) and Personal Interview (PI).
Duration: 4 semesters / 2 years
Credits: 90 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 1MM21C101 | Accounting for Management | Core | 4 | Financial Accounting Fundamentals, Cost Accounting Concepts, Management Control Systems, Financial Statement Analysis, Budgeting and Variance Analysis |
| 1MM21C102 | Organisational Behaviour | Core | 4 | Foundations of OB, Individual Behavior, Group Dynamics and Teamwork, Leadership and Motivation, Organisational Culture and Change |
| 1MM21C103 | Business Statistics | Core | 4 | Data Analysis and Presentation, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression Analysis |
| 1MM21C104 | Managerial Economics | Core | 4 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Decisions, Profit Maximization Strategies, Macroeconomic Environment and Business |
| 1MM21C105 | Marketing Management | Core | 4 | Marketing Environment and Research, Consumer Behavior and Market Segmentation, Product and Brand Management, Pricing Strategies, Distribution and Promotion |
| 1MM21C106 | Business Analytics & Decision Making | Core | 4 | Introduction to Business Analytics, Data Collection and Visualization, Predictive Analytics, Prescriptive Analytics and Optimization, Decision Modeling and Support Systems |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 2MM21C201 | Operations Management | Core | 4 | Operations Strategy and Productivity, Process Design and Layout, Inventory Management, Quality Management and Control, Supply Chain Management |
| 2MM21C202 | Human Resource Management | Core | 4 | HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Management, Compensation and Benefits |
| 2MM21C203 | Financial Management | Core | 4 | Financial Markets and Instruments, Capital Budgeting Decisions, Cost of Capital and Capital Structure, Working Capital Management, Dividend Policy and Valuation |
| 2MM21C204 | Research Methodology | Core | 4 | Research Design and Problem Formulation, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Research Report Writing |
| 2MM21C205 | Business Ethics & Corporate Governance | Core | 4 | Ethical Theories and Dilemmas, Corporate Social Responsibility, Corporate Governance Models, Stakeholder Management, Sustainable Business Practices |
| 2MM21C206 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law Essentials, Intellectual Property Rights |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 3MM21C301 | Strategic Management | Core | 4 | Strategic Analysis and Formulation, Environmental Scanning and Industry Analysis, Corporate and Business Level Strategies, Strategy Implementation and Control, Mergers, Acquisitions and Diversification |
| 3MM21C302 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process and Mindset, Opportunity Identification and Business Idea, Business Plan Development, Funding and Venture Capital, Innovation and Social Entrepreneurship |
| 3MM21SM303 | Foundations of Sports Management | Elective | 4 | History and Evolution of Sports, Structure of the Sports Industry, Sports Governance and Organizations, Socio-cultural Aspects of Sports, Ethics and Values in Sports |
| 3MM21SM304 | Sports Marketing | Elective | 4 | Principles of Sports Marketing, Sports Consumer Behavior, Branding and Merchandising in Sports, Sponsorship and Endorsement Strategies, Digital Sports Marketing and Media |
| 3MM21SM305 | Sports Finance | Elective | 4 | Financial Analysis in Sports Organizations, Budgeting and Financial Planning, Revenue Generation in Sports, Fundraising and Capital Management, Sports Economics and Valuation |
| 3MM21SM306 | Sports Event Management | Elective | 4 | Event Planning and Design, Operations and Logistics Management, Risk Management and Security, Event Marketing and Promotion, Post-Event Evaluation and Legacy |
| 3MM21SM307 | Sports Law and Ethics | Elective | 4 | Legal Framework of Sports, Sports Contracts and Agreements, Intellectual Property in Sports, Doping and Regulatory Issues, Ethical Dilemmas in Sports |
| 3MM21SM308 | Sports Infrastructure and Facility Management | Elective | 4 | Facility Planning and Development, Design and Construction of Sports Venues, Operations and Maintenance, Safety, Security and Risk Management, Sustainability in Sports Facilities |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 4MM21C401 | International Business Management | Core | 4 | Globalization and International Trade, Foreign Direct Investment, International Marketing Strategies, Global Human Resource Management, Cross-Cultural Management |
| 4MM21P402 | Project and Viva Voce | Project | 6 | Research Problem Identification, Literature Review and Research Design, Data Collection and Analysis, Thesis Writing and Documentation, Presentation and Defense |
| 4MM21I403 | Internship | Internship | 8 | Practical Industry Exposure, Application of Management Theories, Problem Solving in Real-world Settings, Professional Networking, Internship Report and Presentation |
