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BBA in Branding And Advertising at Jain Institute of Business Management
Ramanagara, Karnataka
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About the Specialization
What is Branding and Advertising at Jain Institute of Business Management Ramanagara?
This Branding and Advertising program at Jain Institute of Business Management focuses on cultivating future-ready professionals for India''''s dynamic marketing landscape. It uniquely blends core business principles with specialized knowledge in brand strategy, creative advertising, and digital communication, preparing students to lead impactful campaigns and build strong brands in a competitive Indian market.
Who Should Apply?
This program is ideal for fresh graduates with a keen interest in marketing, communication, and creative problem-solving. It also suits individuals aspiring to enter brand management, advertising agencies, media planning roles, or those looking to launch their own marketing ventures in India. Enthusiastic learners with strong analytical and communication skills are particularly well-suited.
Why Choose This Course?
Graduates of this program can expect to pursue lucrative careers in India as Brand Managers, Advertising Executives, Digital Marketing Specialists, Media Planners, or Public Relations Officers. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. The program provides a solid foundation for further studies or entrepreneurial pursuits within India''''s thriving brand ecosystem.
Student Success Practices
Foundation Stage
Build a Strong Business Foundation- (Semester 1-2)
Focus intensely on core subjects like Principles of Management, Business Economics, and Financial Accounting in Semesters 1 and 2. Understand how these fundamentals underpin all marketing and branding decisions. Utilize university library resources and online platforms like NPTEL for supplementary learning to deepen your conceptual understanding.
Tools & Resources
NPTEL courses, University Library resources, Academic peer groups
Career Connection
A strong grasp of business fundamentals is critical for strategic thinking in branding and advertising, making you a more effective and credible professional in the industry.
Develop Effective Communication Skills- (Semester 1-2)
Actively participate in communication-focused courses and extracurriculars. Join college debate clubs, public speaking events, or marketing case study competitions. Practice writing clear, concise reports and delivering persuasive presentations. Seek feedback from professors and peers to refine your verbal and written communication.
Tools & Resources
Toastmasters International (student chapters), College Communication Labs, Grammarly
Career Connection
Exceptional communication is paramount in advertising and branding, enabling you to articulate ideas, present campaigns, and build client relationships effectively.
Explore Industry Trends Early On- (Semester 1-2)
Subscribe to Indian marketing and advertising newsletters, follow industry leaders on LinkedIn, and read publications like Brand Equity (Economic Times) and Afaqs. Attend webinars and online workshops on emerging trends in branding, digital marketing, and consumer behavior. This helps build foundational industry awareness.
Tools & Resources
Brand Equity by Economic Times, Afaqs, LinkedIn Learning, Marketing Blogs
Career Connection
Early exposure to industry trends helps you understand the evolving landscape, making your learning more relevant and preparing you for future industry demands and roles.
Intermediate Stage
Engage in Practical Marketing Projects- (Semester 3-5)
Apply theoretical knowledge by undertaking mini-projects, either individually or in teams. Volunteer to help local small businesses with their branding or social media. Participate in college marketing clubs to organize events or campaigns. This hands-on experience bridges the gap between classroom learning and real-world application.
Tools & Resources
Canva for design, Google My Business, Social media platforms, College Marketing Club
Career Connection
Practical projects demonstrate your ability to execute, a highly valued trait by employers in the Indian marketing and advertising sector, enhancing your resume significantly.
Network with Industry Professionals- (Semester 3-5)
Attend industry conferences, guest lectures, and alumni meets organized by the college. Proactively connect with speakers and professionals on LinkedIn. Seek informational interviews to understand various career paths and gain insights into the Indian advertising and branding industry. Build a robust professional network.
Tools & Resources
LinkedIn, Industry association events (e.g., IAA India Chapter), Alumni network portal
Career Connection
Networking is crucial for internships and placements in India, opening doors to mentorship, job opportunities, and staying updated on industry practices.
Develop Specialization-Specific Skills- (Semester 3-5)
While studying Brand Management, Advertising, and Digital Marketing, pursue relevant certifications. Learn graphic design basics for advertising visuals or master SEO tools for digital marketing. Platforms like Coursera or HubSpot offer free and paid courses that complement your specialization subjects.
Tools & Resources
HubSpot Academy (free certifications), Google Ads Certifications, Coursera/edX courses
Career Connection
Acquiring these in-demand skills makes you job-ready for specific roles in branding, advertising, and digital marketing, increasing your employability in India.
Advanced Stage
Undertake a Meaningful Internship- (Semester 5 (Summer) & 6)
Secure a substantive internship in your area of interest (e.g., advertising agency, brand team of an FMCG, digital marketing firm). Focus on contributing meaningfully to projects, learning from mentors, and understanding corporate culture. This is your primary opportunity for real-world exposure before placements.
Tools & Resources
College Placement Cell, Internshala, Naukri.com, LinkedIn Jobs
Career Connection
Internships are often a direct gateway to full-time employment, offering invaluable experience and helping you build a professional portfolio highly sought after by Indian companies.
Excel in Your Research Project / Dissertation- (Semester 6)
Choose a relevant and contemporary topic in branding or advertising for your final year project. Conduct thorough research, apply appropriate methodologies, and develop actionable insights. This project showcases your analytical, research, and problem-solving abilities to potential employers.
Tools & Resources
Research journals (e.g., Indian Journal of Marketing), SPSS/R for data analysis, Academic Supervisors
Career Connection
A well-executed research project distinguishes you, proving your capacity for independent work and critical thinking, essential for strategic roles in marketing organizations.
Master Interview and Placement Preparedness- (Semester 6)
Actively engage with the placement cell. Participate in mock interviews, group discussions, and resume-building workshops. Research target companies and roles. Practice answering common HR and technical questions specific to branding and advertising. Refine your portfolio with your best projects and internships.
Tools & Resources
College Placement Cell services, Online interview practice platforms, LinkedIn profiles of professionals
Career Connection
Robust preparation significantly increases your chances of securing desired placements with top Indian companies and agencies, launching your career successfully.
Program Structure and Curriculum
Eligibility:
- 10+2 or equivalent with 50% aggregate marks (45% for SC/ST category) from any recognized board. Good communication skills are an advantage.
Duration: 3 years / 6 semesters
Credits: 144 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAB101 | Principles of Management | Core | 4 | Management Concepts, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Managerial Ethics and Social Responsibility |
| BBAB102 | Business Economics | Core | 4 | Microeconomics Fundamentals, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Macroeconomic Indicators |
| BBAB103 | Financial Accounting | Core | 4 | Accounting Principles, Journal and Ledger, Trial Balance, Financial Statements, Company Accounts |
| BBAB104 | Business Statistics | Core | 4 | Descriptive Statistics, Probability Distributions, Sampling Methods, Hypothesis Testing, Correlation and Regression |
| BBAB105 | Business Communication | Core | 3 | Fundamentals of Communication, Verbal and Non-verbal Communication, Report Writing, Presentation Skills, Interpersonal Communication |
| BBAB106 | Environmental Studies | Ability Enhancement Compulsory Course | 2 | Natural Resources, Ecosystems, Biodiversity Conservation, Environmental Pollution, Social Issues and the Environment |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAB201 | Organizational Behavior | Core | 4 | Foundations of OB, Individual Behavior, Group Dynamics, Leadership and Motivation, Organizational Culture and Change |
| BBAB202 | Marketing Management | Core | 4 | Marketing Concepts, Market Segmentation, Product and Pricing Strategies, Promotion and Distribution Channels, Marketing Mix |
| BBAB203 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Negotiable Instruments Act, Company Law |
| BBAB204 | Cost Accounting | Core | 4 | Cost Concepts, Cost Sheet Preparation, Material and Labour Costing, Overhead Absorption, Marginal Costing |
| BBAB205 | Computer Applications in Business | Core | 3 | MS Office Suite, Data Analysis Tools, Database Management Basics, E-commerce Fundamentals, Business Software Applications |
| BBAB206 | Indian Constitution | Ability Enhancement Compulsory Course | 2 | Preamble and Fundamental Rights, Directive Principles, Union and State Government, Judiciary, Constitutional Amendments |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAB301 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation and Benefits |
| BBAB302 | Financial Management | Core | 4 | Time Value of Money, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure Theories |
| BBAB303 | Operations Management | Core | 4 | Production Systems, Location and Layout Decisions, Inventory Management, Quality Management, Supply Chain Management |
| BBAB304 | Consumer Behavior | Specialization Core | 4 | Consumer Decision Process, Individual Determinants, Group Influence, Culture and Subculture, Consumer Research |
| BBAB305 | Principles of Advertising | Specialization Core | 4 | Role of Advertising, Advertising Objectives, Advertising Agencies, Ethical and Social Aspects, Global Advertising |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAB401 | Marketing Research | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis, Report Writing |
| BBAB402 | Brand Management | Specialization Core | 4 | Brand Equity, Brand Identity and Positioning, Brand Building Strategies, Brand Extensions, Measuring Brand Performance |
| BBAB403 | Media Planning & Buying | Specialization Core | 4 | Media Landscape, Media Objectives, Media Strategy Development, Media Research, Media Buying Process |
| BBAB404 | Digital Marketing | Specialization Core | 4 | SEO and SEM, Social Media Marketing, Content Marketing, Email Marketing, Web Analytics |
| BBAB405 | Business Analytics | Skill Enhancement Course | 3 | Data Analytics Fundamentals, Data Visualization, Predictive Modeling Basics, Tools for Business Analytics, Big Data Concepts |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAB501 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, Business Plan Development, Funding Sources, Legal Aspects of Startups, Innovation and Creativity |
| BBAB502 | Integrated Marketing Communications | Specialization Core | 4 | IMC Planning Process, Advertising and PR Integration, Sales Promotion and Direct Marketing, Digital IMC Strategies, Measuring IMC Effectiveness |
| BBAB503 | Creative Strategy in Advertising | Specialization Core | 4 | Creative Brief, Idea Generation Techniques, Copywriting Principles, Art Direction, Campaign Development |
| BBAB504 | Public Relations and Corporate Communication | Specialization Core | 4 | Role of PR, Media Relations, Crisis Communication, Corporate Social Responsibility, Event Management |
| BBAB505 | Summer Internship Project | Project | 3 | Industry Exposure, Practical Application of Concepts, Report Writing, Presentation Skills, Problem Solving |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAB601 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| BBAB602 | Global Marketing & Branding | Specialization Core | 4 | Global Marketing Environment, International Branding Strategies, Global Product and Price Decisions, International Promotion, Ethical Issues in Global Marketing |
| BBAB603 | Sales and Distribution Management | Specialization Core | 4 | Sales Force Management, Personal Selling, Distribution Channels, Logistics Management, Sales Planning and Control |
| BBAB604 | Research Project / Dissertation | Project | 6 | Problem Identification, Literature Review, Methodology Design, Data Analysis and Interpretation, Report Writing and Presentation |
