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BBA in Entrepreneurship at Jain Institute of Business Management
Ramanagara, Karnataka
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About the Specialization
What is Entrepreneurship at Jain Institute of Business Management Ramanagara?
This Entrepreneurship program at Jain Institute of Business Management focuses on cultivating innovative thinking and practical skills vital for launching and managing successful ventures. It delves into the entire lifecycle of a startup, from ideation to scaling, with a strong emphasis on the dynamic Indian market context. The curriculum is designed to equip students with a robust understanding of business models, funding, and growth strategies relevant to India''''s burgeoning startup ecosystem, fostering job creators rather than just job seekers.
Who Should Apply?
This program is ideal for aspiring entrepreneurs, individuals from business families looking to innovate or manage their family enterprises, and fresh graduates eager to explore the startup world. It also caters to those seeking to develop an entrepreneurial mindset for corporate roles or to transition into venture development. Candidates with a strong desire to solve real-world problems and contribute to economic growth, regardless of their prior academic background (minimum 10+2), will find this specialization highly rewarding.
Why Choose This Course?
Graduates of this program can expect to launch their own startups, join accelerator programs, manage family businesses, or take up roles in venture capital firms, incubators, or innovation departments of established companies in India. Entry-level salaries in startups can range from INR 3-6 LPA, growing significantly with experience and successful ventures. The program fosters critical thinking, problem-solving, and leadership skills, preparing students to lead and innovate in India''''s competitive business landscape, aligning with national initiatives like ''''Startup India''''.
Student Success Practices
Foundation Stage
Build a Strong Business Foundation- (Semester 1-2)
Focus intently on core subjects like Principles of Management, Financial Accounting, and Marketing Management. These foundational concepts are crucial for understanding business operations and identifying entrepreneurial opportunities. Utilize online resources like Coursera''''s ''''Introduction to Business'''' courses and read standard textbooks thoroughly. Engage in peer study groups to clarify concepts and discuss real-world business examples.
Tools & Resources
Coursera Business courses, Textbooks on Management & Accounting, Peer study groups
Career Connection
A strong grasp of business fundamentals is essential for developing viable business plans and understanding market dynamics, which is critical for any entrepreneurial venture or management role.
Develop Foundational Communication & Digital Skills- (Semester 1-2)
Actively participate in professional communication classes to enhance presentation, public speaking, and written skills. Simultaneously, master digital literacy, including proficiency in MS Office Suite, basic data analysis tools, and understanding cyber hygiene. Leverage free online tutorials and practice regularly. These skills are non-negotiable for effective interaction in the startup ecosystem and for managing digital aspects of a business.
Tools & Resources
Microsoft Learn, YouTube tutorials on Public Speaking, Online writing labs
Career Connection
Effective communication and digital proficiency are vital for pitching ideas, collaborating with teams, and building an online presence, all crucial for a successful entrepreneur.
Cultivate an Entrepreneurial Mindset Early- (Semester 1-2)
Start reading books and articles on successful Indian entrepreneurs and global startup stories. Attend webinars and workshops on innovation and design thinking, often hosted by college clubs or local startup communities. Begin observing market gaps and brainstorming simple business ideas, even if small. This helps in developing a problem-solving and opportunity-seeking perspective.
Tools & Resources
Startup India website, YourStory.com, Inc42.com, Biographies of entrepreneurs
Career Connection
An early entrepreneurial mindset fosters creativity, resilience, and risk-taking abilities, preparing you for the challenges and opportunities of launching a new venture.
Intermediate Stage
Engage in Practical Entrepreneurial Projects- (Semester 3-4)
Actively seek out opportunities to work on mini-projects related to business idea generation, market research for a potential product, or developing a small business plan. Utilize campus resources like incubation centers or entrepreneurship cells (E-Cells) for guidance. Participate in college-level business plan competitions. This hands-on experience transforms theoretical knowledge into practical application.
Tools & Resources
Campus E-Cell/Incubation Centre, Online market research tools, Business plan templates
Career Connection
Practical projects build a portfolio of experience, demonstrate initiative, and provide concrete examples for future pitches to investors or employers.
Network and Seek Mentorship- (Semester 3-4)
Attend industry events, startup expos, and guest lectures organized by the institution or local Chambers of Commerce. Connect with alumni who are entrepreneurs and seek guidance. Build a professional network on platforms like LinkedIn. Mentors can provide invaluable insights, advice, and connections, which are crucial for navigating the entrepreneurial journey in India.
Tools & Resources
LinkedIn, Local startup community events, Alumni network events
Career Connection
A strong network opens doors to funding, partnerships, internships, and job opportunities, while mentorship accelerates learning and helps avoid common startup pitfalls.
Specialize through Electives and Certifications- (Semester 3-4)
Carefully choose Discipline Specific Electives (DSEs) that align with your entrepreneurial interests, such as IPR, Social Entrepreneurship, or Technology Entrepreneurship. Supplement your learning with online certifications in areas like Digital Marketing, Financial Modeling, or Project Management. Platforms like NPTEL, Udemy, or edX offer relevant courses. This helps in building a niche skill set for your chosen venture.
Tools & Resources
NPTEL, Udemy, edX, Coursera, Google Digital Garage
Career Connection
Specialized skills make you a more attractive candidate for focused roles in startups or a more equipped founder for a specific industry, enhancing your market value.
Advanced Stage
Undertake a Comprehensive Entrepreneurial Project/Internship- (Semester 5-6)
Utilize the mandatory project work or internship to develop a full-fledged business plan for a startup idea, or intern with an existing startup/VC firm. Apply all learned concepts from ideation to financial projections and marketing strategy. Treat this as a real-world venture, seeking feedback from faculty and industry mentors. This is the capstone experience for your entrepreneurial learning.
Tools & Resources
Business plan software (e.g., LivePlan), Financial modeling tools (Excel), Startup databases
Career Connection
A well-executed project/internship is a tangible output that can serve as your venture''''s blueprint or lead to a pre-placement offer, demonstrating your capability to investors or employers.
Master Funding & Legal Aspects for Startups- (Semester 5-6)
Deep dive into subjects like Venture Capital, Entrepreneurial Finance, and Entrepreneurship Law & Taxation. Attend workshops on startup funding rounds, legal compliance, and intellectual property protection. Understand the nuances of Indian regulations for startups, including GST, company registration, and investor agreements. This practical knowledge is vital for securing funding and ensuring legal soundness.
Tools & Resources
Indian government startup portals (e.g., Startup India), Legal tech platforms, Financial news sources
Career Connection
Proficiency in startup finance and legal frameworks makes you highly valuable to any new venture, enabling you to navigate funding challenges and ensure compliance, critical for sustainable growth.
Perfect Your Pitch and Storytelling- (Semester 5-6)
Regularly practice your startup pitch, refining your business model and value proposition. Participate in advanced pitch competitions, seeking critical feedback from judges and investors. Learn the art of storytelling to convey your vision effectively. This prepares you for critical interactions with angel investors, venture capitalists, and potential co-founders, which are frequent in the Indian startup scene.
Tools & Resources
Pitch deck templates, Public speaking clubs, Mock investor sessions
Career Connection
A compelling pitch is often the first step to securing investment and attracting talent, directly impacting the success and funding trajectory of your entrepreneurial endeavor.
Program Structure and Curriculum
Eligibility:
- 10+2 (PUC/ISC/CBSE/NIOS/Equivalent) from a recognized board
Duration: 6 semesters / 3 years
Credits: 150 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBAENL101 | English I | Language | 4 | Grammar and Usage, Reading Comprehension, Written Communication, Report Writing, Presentations |
| 21BBAENL102 | Kannada / Hindi / Sanskrit / French | Language | 4 | Basic Language Skills, Grammar and Vocabulary, Introduction to Literature, Cultural Context, Communication Practice |
| 21BBAEN103 | Principles of Management | Core | 4 | Management Concepts, Planning and Organizing, Directing and Controlling, Managerial Roles, Decision Making |
| 21BBAEN104 | Managerial Economics | Core | 4 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies, Macroeconomic Indicators |
| 21BBAEN105 | Financial Accounting | Core | 4 | Accounting Principles, Journal and Ledger, Trial Balance, Financial Statements, Cash Flow Analysis |
| 21BBAEN106 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency, Probability Distributions, Sampling Techniques, Regression Analysis |
| 21BBAENAE107 | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Ecosystems, Biodiversity, Pollution Control, Sustainable Development, Environmental Policies |
| 21BBAENSE108 | Professional Communication | Skill Enhancement Course (SEC) | 2 | Verbal Communication, Non-verbal Communication, Presentation Skills, Group Discussions, Interpersonal Skills |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBAENL201 | English II | Language | 4 | Advanced Grammar, Effective Writing, Critical Reading, Business Correspondence, Public Speaking |
| 21BBAENL202 | Kannada / Hindi / Sanskrit / French | Language | 4 | Intermediate Language Skills, Advanced Grammar, Literary Appreciation, Writing Practice, Cultural Communication |
| 21BBAEN203 | Marketing Management | Core | 4 | Marketing Concepts, Market Segmentation, Product Life Cycle, Pricing Strategies, Promotion and Distribution |
| 21BBAEN204 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Management, Employee Relations |
| 21BBAEN205 | Cost Accounting | Core | 4 | Cost Concepts, Cost Sheet Preparation, Budgetary Control, Variance Analysis, Standard Costing |
| 21BBAEN206 | Business Law | Core | 4 | Contract Law, Sale of Goods Act, Company Law, Consumer Protection Act, Negotiable Instruments |
| 21BBAENAE207 | Indian Constitution | Ability Enhancement Compulsory Course (AECC) | 2 | Constitutional Framework, Fundamental Rights, Directive Principles, Union and State Government, Judiciary System |
| 21BBAENSE208 | Digital Literacy | Skill Enhancement Course (SEC) | 2 | Computer Fundamentals, Internet and Web Technologies, Digital Tools for Business, Cyber Security Basics, Data Management |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBAEN301 | Entrepreneurial Management | Specialization Core | 4 | Entrepreneurship Concepts, Entrepreneurial Process, Business Idea Generation, Opportunity Identification, Startup Ecosystem |
| 21BBAEN302 | Organizational Behavior | Core | 4 | Individual Behavior, Group Dynamics, Motivation and Leadership, Organizational Culture, Change Management |
| 21BBAEN303 | Financial Management | Core | 4 | Capital Budgeting, Working Capital Management, Sources of Finance, Cost of Capital, Dividend Policy |
| 21BBAEN304 | Business Research Methods | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis, Report Writing |
| 21BBAENGE305 | Generic Elective I | General Elective | 4 | Topics as per selected elective, Diverse fields of study, Interdisciplinary learning, Skill enhancement, Broadening perspectives |
| 21BBAENSE306 | Business Ethics and Corporate Governance | Skill Enhancement Course (SEC) | 2 | Ethical Theories, Corporate Social Responsibility, Governance Frameworks, Stakeholder Management, Ethical Decision Making |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBAEN401 | Family Business Management | Specialization Core | 4 | Nature of Family Business, Generational Transition, Governance in Family Firms, Conflict Management, Succession Planning |
| 21BBAEN402 | Operations Management | Core | 4 | Production Planning, Inventory Management, Quality Management, Supply Chain Management, Process Design |
| 21BBAEN403 | International Business | Core | 4 | Globalization, International Trade Theories, Foreign Exchange, Cultural Environment, Global Strategies |
| 21BBAEN404 | Indian Financial System | Core | 4 | Financial Markets, Financial Institutions, RBI and Monetary Policy, Capital Market, Money Market |
| 21BBAENGE405 | Generic Elective II | General Elective | 4 | Topics as per selected elective, Diverse fields of study, Interdisciplinary learning, Skill enhancement, Broadening perspectives |
| 21BBAENSE406 | Entrepreneurial Finance | Skill Enhancement Course (SEC) | 2 | Startup Funding, Venture Capital, Angel Investment, Financial Projections, Valuation |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBAEN501 | Venture Capital and Private Equity | Specialization Core | 4 | VC Ecosystem, Funding Stages, Investment Process, Due Diligence, Exit Strategies |
| 21BBAEN502 | New Product Development and Marketing | Specialization Core | 4 | Idea Generation, Concept Testing, Product Design, Market Launch, Branding for Startups |
| 21BBAENDSE503A | Intellectual Property Rights (IPR) | Discipline Specific Elective (DSE) - Entrepreneurship | 4 | IPR Fundamentals, Patents and Trademarks, Copyrights and Designs, IPR Strategy, Licensing and Enforcement |
| 21BBAENDSE504A | Social Entrepreneurship | Discipline Specific Elective (DSE) - Entrepreneurship | 4 | Social Enterprise Models, Impact Measurement, Funding Social Ventures, Community Development, Ethical Leadership |
| 21BBAENGE505 | Generic Elective III | General Elective | 4 | Topics as per selected elective, Diverse fields of study, Interdisciplinary learning, Skill enhancement, Broadening perspectives |
| 21BBAENSE506 | Business Incubation and Acceleration | Skill Enhancement Course (SEC) | 2 | Incubator Models, Accelerator Programs, Startup Mentoring, Access to Resources, Networking for Startups |
| 21BBAENPJ507 | Project Work / Internship | Project | 6 | Problem Identification, Literature Review, Methodology Design, Data Analysis, Report Writing & Presentation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBAEN601 | Startup and Small Business Management | Specialization Core | 4 | Startup Lifecycle, Business Plan Development, Lean Startup Methodology, Growth Strategies, Operational Challenges |
| 21BBAEN602 | Entrepreneurship Law and Taxation | Specialization Core | 4 | Business Registrations, Legal Structures, Taxation for Startups, Contract Law, Compliance and Regulations |
| 21BBAENDSE603A | Franchise Management | Discipline Specific Elective (DSE) - Entrepreneurship | 4 | Franchising Models, Franchisor-Franchisee Relationship, Franchise Agreement, Legal Aspects of Franchising, International Franchising |
| 21BBAENDSE604A | Global Entrepreneurship | Discipline Specific Elective (DSE) - Entrepreneurship | 4 | International Market Entry, Cross-Cultural Entrepreneurship, Global Funding Sources, International Business Models, Global Regulatory Environment |
| 21BBAENGE605 | Generic Elective IV | General Elective | 4 | Topics as per selected elective, Diverse fields of study, Interdisciplinary learning, Skill enhancement, Broadening perspectives |
| 21BBAENSE606 | Pitching for Startups | Skill Enhancement Course (SEC) | 2 | Pitch Deck Creation, Public Speaking, Investor Communication, Storytelling for Startups, Feedback Integration |
