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B-B-A in General at Kalinga University
Raipur, Chhattisgarh
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About the Specialization
What is General at Kalinga University Raipur?
This General BBA program at Kalinga University focuses on providing a comprehensive understanding of core business functions and management principles. It equips students with foundational knowledge across various disciplines, preparing them for diverse roles in the dynamic Indian corporate landscape, from startups to established enterprises. The program emphasizes versatility and adaptability, critical for today''''s market.
Who Should Apply?
This program is ideal for recent 10+2 graduates aspiring to build a strong foundation in business administration. It also suits individuals keen on exploring various facets of management before specializing, aspiring entrepreneurs, and those seeking entry-level management positions across sectors. Students aiming for higher studies like MBA find this a robust preparatory course.
Why Choose This Course?
Graduates of this program can expect to pursue career paths such as Junior Executive, Marketing Assistant, HR Coordinator, Operations Analyst, or Sales Representative within India. Entry-level salaries typically range from INR 2.5 to 5 LPA, with significant growth potential based on performance and experience in Indian companies. It also provides an excellent foundation for competitive government exams.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Dedicate time to thoroughly understand foundational subjects like Principles of Management, Financial Accounting, and Business Economics. Form study groups to discuss complex concepts, utilize online resources like Investopedia for financial terms, and practice numerical problems regularly to build a strong academic base.
Tools & Resources
Investopedia, Khan Academy (for economics/math), Peer study groups
Career Connection
A solid grasp of fundamentals is crucial for understanding advanced subjects and cracking initial rounds of campus placements and aptitude tests for entry-level roles.
Develop Effective Communication Skills- (Semester 1-2)
Actively participate in classroom discussions, join public speaking clubs, and engage in debates. Focus on improving both written and verbal communication through presentations, report writing assignments, and mock interviews. Seek feedback from faculty on communication effectiveness.
Tools & Resources
Toastmasters International (local chapters), Grammarly, Presentation software
Career Connection
Strong communication is a universal skill, vital for interviews, team collaboration, client interactions, and leadership roles in any business domain.
Build Digital Literacy and Office Automation Proficiency- (Semester 1-2)
Go beyond basic computer fundamentals. Actively learn and practice advanced features of MS Office Suite (Excel for data analysis, PowerPoint for presentations, Word for professional documents). Consider online certification courses for specialized software relevant to business analytics.
Tools & Resources
Microsoft Learn, Udemy/Coursera for Excel certifications, Online tutorials
Career Connection
Digital literacy is non-negotiable in modern workplaces, enhancing efficiency and making you a more attractive candidate for administrative and analytical roles.
Intermediate Stage
Engage in Practical Internships and Projects- (Semester 3-5)
Seek out short-term internships or live projects with local businesses or startups during semester breaks. Focus on applying theoretical knowledge from subjects like Marketing, HR, or Finance to real-world scenarios. Document your learnings and build a portfolio of experiences.
Tools & Resources
Internshala, LinkedIn, Kalinga University''''s placement cell
Career Connection
Practical experience significantly boosts your resume, provides industry exposure, and helps in clarifying career interests, making you job-ready for mid-tier roles.
Cultivate Specialization-Specific Skills- (Semester 3-5)
Identify areas of interest (e.g., Marketing, Finance, HR) and pursue additional certifications or workshops in those domains. For marketing, learn digital marketing tools; for finance, focus on financial modeling; for HR, explore HRIS software. Participate in related college clubs or events.
Tools & Resources
Google Digital Garage, NISM certifications (for finance), SHRM certifications (for HR)
Career Connection
Specialized skills differentiate you in the job market, aligning you with specific roles and potentially higher starting salaries in your chosen field.
Participate in Business Competitions and Case Studies- (Semester 3-5)
Form teams and participate in inter-college business plan competitions, case study challenges, and management fests. This enhances problem-solving, teamwork, and presentation skills while providing networking opportunities with peers and industry experts.
Tools & Resources
Dare2Compete, Industry magazines/journals, Faculty mentors
Career Connection
Success in competitions demonstrates leadership, strategic thinking, and practical application of knowledge, catching the eye of recruiters for challenging roles.
Advanced Stage
Intensive Placement Preparation and Networking- (Semester 6)
Begin rigorous preparation for campus placements, focusing on aptitude tests, group discussions, and personal interviews. Attend mock interviews, career workshops organized by the university, and network actively with alumni and industry professionals through LinkedIn and career fairs.
Tools & Resources
Online aptitude test platforms, Professional networking events, Alumni mentorship programs
Career Connection
Thorough preparation and strong networking directly translate into better placement opportunities and a smoother transition into your first corporate role.
Undertake a Comprehensive Capstone Project- (Semester 6)
Approach the final year project or internship with utmost seriousness. Choose a topic aligned with your career aspirations, conduct in-depth research, and deliver a high-quality report and presentation. This is your chance to showcase cumulative learning and problem-solving abilities.
Tools & Resources
Research journals, Industry reports, Faculty supervisors
Career Connection
A well-executed capstone project serves as a significant talking point in interviews, demonstrating your ability to handle complex tasks and contribute meaningfully to an organization.
Develop Leadership and Managerial Acumen- (Semester 6)
Take on leadership roles in student organizations, college events, or team projects. Focus on developing attributes like decision-making, conflict resolution, and delegating responsibilities. Read management books and follow industry leaders to cultivate a managerial mindset.
Tools & Resources
Harvard Business Review articles, Leadership training workshops, Biographies of successful leaders
Career Connection
Early exposure to leadership builds essential skills for career progression into managerial positions, enabling you to lead teams and drive organizational success.
Program Structure and Curriculum
Eligibility:
- 10+2 (Higher Secondary) with minimum 45% marks (40% for SC/ST/OBC) from a recognized Board.
Duration: 3 years (6 semesters)
Credits: 136 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Principles of Management | Core | 4 | Management Introduction, Functions of Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling |
| BBA-102 | Business Economics – I | Core | 4 | Introduction to Economics, Demand and Supply Analysis, Elasticity of Demand, Theory of Production, Market Structures |
| BBA-103 | Financial Accounting | Core | 4 | Accounting Concepts, Journal and Ledger, Trial Balance, Final Accounts, Rectification of Errors |
| BBA-104 | Business Mathematics | Core | 4 | Matrices and Determinants, Calculus Fundamentals, Commercial Arithmetic, Ratio and Proportion, Set Theory |
| BBA-105 | Business Communication | Core | 4 | Communication Process, Verbal and Non-verbal Communication, Report Writing, Presentation Skills, Business Correspondence |
| BBA-106 | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Natural Resources, Ecosystems, Biodiversity and Conservation, Environmental Pollution, Human Population and Environment |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Organizational Behavior | Core | 4 | Perception and Learning, Motivation Theories, Leadership Styles, Group Dynamics, Organizational Culture |
| BBA-202 | Business Economics – II | Core | 4 | Macroeconomic Concepts, National Income, Inflation and Unemployment, Monetary Policy, Fiscal Policy |
| BBA-203 | Cost Accounting | Core | 4 | Cost Concepts and Classification, Cost Sheet, Marginal Costing, Standard Costing, Budgetary Control |
| BBA-204 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Index Numbers |
| BBA-205 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Partnership Act |
| BBA-206 | Computer Fundamentals & Office Automation | Skill Enhancement Course (SEC) | 2 | Computer Hardware Basics, Operating Systems, MS Word and Excel, PowerPoint Presentations, Internet and Email Concepts |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Marketing Management | Core | 4 | Marketing Mix, Consumer Behavior, Market Segmentation, Product Life Cycle, Pricing Strategies |
| BBA-302 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| BBA-303 | Financial Management | Core | 4 | Financial Analysis, Capital Budgeting, Working Capital Management, Cost of Capital, Dividend Policy |
| BBA-304 | Production & Operations Management | Core | 4 | Production Planning, Plant Location and Layout, Inventory Management, Quality Control, Supply Chain Management Introduction |
| BBA-305 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis, Report Writing |
| BBA-306 | Entrepreneurship Development | Skill Enhancement Course (SEC) | 2 | Entrepreneurial Process, Business Plan Preparation, SME Management, Funding for Startups, Innovation and Creativity |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-401 | Indian Business Environment | Core | 4 | Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological Environment, Government Policies and Business |
| BBA-402 | International Business | Core | 4 | Globalization, International Trade Theories, Foreign Exchange Market, Multinational Corporations, International Economic Institutions |
| BBA-403 | Business Ethics & Corporate Governance | Core | 4 | Ethical Theories, Corporate Social Responsibility, Corporate Governance Models, Whistle-blowing, Sustainability in Business |
| BBA-404 | Management Information System | Core | 4 | MIS Concepts, Database Management Systems, Decision Support Systems, E-Business Applications, Information Security |
| BBA-405 | Project Management | Core | 4 | Project Life Cycle, Project Planning and Scheduling, Resource Allocation, Project Risk Management, Project Monitoring and Control |
| BBA-406 | E-Commerce | Skill Enhancement Course (SEC) | 2 | E-Commerce Models, Online Payment Systems, E-Marketing Strategies, Cyber Security in E-Commerce, Legal and Ethical Issues in E-Commerce |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-501 | Consumer Behavior | Core | 4 | Consumer Decision Process, Psychological Factors, Socio-Cultural Factors, Consumer Research, Market Segmentation based on Behavior |
| BBA-502 | Sales & Distribution Management | Core | 4 | Sales Force Management, Selling Process, Distribution Channels, Channel Management, Logistics Management |
| BBA-503 | Working Capital Management | Core | 4 | Cash Management, Inventory Management, Receivables Management, Working Capital Financing, Working Capital Forecasting |
| BBA-504 | Industrial Relations & Labour Laws | Core | 4 | Industrial Relations System, Trade Unions, Industrial Disputes, Factories Act, Payment of Wages Act |
| BBA-505 | Marketing Research | Core | 4 | Marketing Research Process, Data Sources, Questionnaire Design, Sampling in Marketing Research, Data Analysis and Interpretation |
| BBA-506 | Supply Chain Management | Skill Enhancement Course (SEC) | 2 | Supply Chain Fundamentals, Logistics and Transportation, Warehousing and Inventory, Supply Chain Strategy, Global Supply Chains |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-601 | Strategic Management | Core | 4 | Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control, Competitive Advantage |
| BBA-602 | Services Marketing | Core | 4 | Characteristics of Services, Service Quality, Pricing of Services, Distribution of Services, Managing Service Encounters |
| BBA-603 | Investment Management | Core | 4 | Financial Markets, Investment Instruments, Portfolio Theory, Risk and Return, Valuation of Securities |
| BBA-604 | Performance Management | Core | 4 | Performance Appraisal, Goal Setting, Feedback and Coaching, Reward Systems, Managing Underperformers |
| BBA-605 | Retail Management | Core | 4 | Retail Formats, Store Operations, Merchandising, Retail Pricing, Customer Relationship Management |
| BBA-606 | Project Work / Internship | Project | 6 | Project Proposal, Data Collection and Analysis, Report Writing, Presentation Skills, Industry Exposure |
