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M-A in Journalism at Kalinga University
Raipur, Chhattisgarh
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About the Specialization
What is Journalism at Kalinga University Raipur?
This M.A. Journalism program at Kalinga University focuses on equipping students with comprehensive skills across traditional and new media platforms. Responding to India''''s dynamic media landscape, it emphasizes practical training in reporting, editing, broadcasting, and digital content creation. The program aims to foster ethical journalistic practices and critical thinking necessary for a thriving and responsible media industry in the country.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the diverse field of journalism and mass communication in India. It also caters to media professionals looking to upgrade their skills with contemporary tools and theories, or career changers aiming to transition into roles like reporters, editors, content creators, or PR specialists within the Indian media sector.
Why Choose This Course?
Graduates of this program can expect to pursue various India-specific career paths, including news anchor, reporter, editor, content writer, public relations executive, or social media manager. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. The program prepares students for roles in leading Indian news organizations, digital media companies, and PR agencies, aligning with industry demands.
Student Success Practices
Foundation Stage
Build Foundational Reporting & Editing Skills- (Semester 1-2)
Actively participate in newsroom simulations, practice writing various news formats (hard news, features), and hone copy-editing skills. Regularly read diverse newspapers and online news portals to understand journalistic styles.
Tools & Resources
University''''s media lab, Local newspapers, Online news archives, Style guides (e.g., AP Stylebook adapted for India)
Career Connection
Develops essential skills for entry-level reporter, sub-editor, and content writer roles, crucial for securing internships and first jobs.
Master Basic Multimedia Production- (Semester 1-2)
Gain hands-on experience in basic TV and radio news production, including scriptwriting, voice-overs, camera handling, and audio/video editing. Experiment with photojournalism principles by capturing and editing compelling visual stories.
Tools & Resources
University''''s TV studio and radio lab, Basic editing software (e.g., Audacity, DaVinci Resolve), DSLR cameras, Smartphone journalism apps
Career Connection
Prepares for roles in electronic media, multimedia journalism, and strengthens portfolios for digital content creation.
Cultivate Media Ethics & Legal Awareness- (Semester 1-2)
Engage deeply with case studies on media laws and ethical dilemmas in India. Participate in debates and discussions on topics like press freedom, defamation, and privacy, and write analytical essays on these issues to internalize responsible journalism.
Tools & Resources
Relevant acts (e.g., IT Act, IPC sections related to media), Press Council of India guidelines, Ethical codes of leading media organizations
Career Connection
Essential for responsible journalism, helps avoid legal pitfalls, and builds a reputation for credibility and integrity in the profession.
Intermediate Stage
Develop PR & Advertising Campaign Expertise- (Semester 3)
Design and execute mock PR campaigns for social causes or fictional brands, including press releases, media kits, and event planning. Develop advertising concepts, write compelling ad copy, and create visual storyboards for various media.
Tools & Resources
Canva, Industry PR tools (basic understanding), Advertising case studies, University workshops with PR/Ad agencies
Career Connection
Directly applicable to roles in Public Relations, Corporate Communications, Advertising agencies, and brand management.
Conduct Practical Research & Data Analysis- (Semester 3)
Apply research methodology concepts by conducting small-scale surveys, interviews, or content analyses on contemporary media trends. Learn to interpret data and present findings clearly, preparing for the final dissertation.
Tools & Resources
SurveyMonkey, Google Forms, Basic statistical software (e.g., Excel), Academic databases, Library resources
Career Connection
Enhances analytical and critical thinking skills, valuable for investigative journalism, media research, and strategic communication roles.
Engage in Cyber Journalism & New Media Content- (Semester 3)
Practice creating engaging content for online platforms, including blogs, social media, and multimedia stories. Explore principles of SEO for news content and understand audience engagement strategies in the digital space.
Tools & Resources
WordPress, Various social media platforms, Basic graphic design tools, Content management systems (CMS)
Career Connection
Crucial for roles in digital journalism, content marketing, social media management, and online news portals, a high-demand area in India.
Advanced Stage
Execute a Capstone Dissertation/Project- (Semester 4)
Undertake a comprehensive research project or produce a substantial media product (e.g., documentary, multi-platform news package) under faculty mentorship. This involves in-depth research, fieldwork, analysis, and professional presentation.
Tools & Resources
Academic research tools, Field equipment (camera, audio recorder), Advanced editing software, Presentation tools
Career Connection
Demonstrates specialized knowledge and practical application, a key differentiator for placements and advanced academic pursuits.
Network with Industry Leaders & Seek Internships- (Semester 4)
Actively attend industry seminars, workshops, and media conferences. Leverage alumni networks and career services to secure significant internships in prominent media houses, PR firms, or digital agencies for real-world exposure.
Tools & Resources
LinkedIn, University''''s placement cell, Industry associations (e.g., IIMC, NASSCOM for digital media)
Career Connection
Directly leads to placement opportunities, provides invaluable industry insights, and helps build a professional network for future career growth.
Specialize in Niche Communication Areas- (Semester 4)
Deepen knowledge in areas like international communication, development communication, or communication for special purposes based on career interests. Undertake independent studies or specialized projects in these domains to build expertise.
Tools & Resources
Specialized journals, Books, Expert interviews, Participation in thematic workshops/webinars
Career Connection
Opens doors to specialized roles in international media, NGOs, government communication, and corporate social responsibility departments.
Program Structure and Curriculum
Eligibility:
- Any Bachelor''''s Degree in any discipline from a recognized University with minimum 50% marks (45% for SC/ST/OBC).
Duration: 2 years (4 Semesters)
Credits: 90 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MAJ-101 | Introduction to Journalism & Mass Communication | Core | 4 | History of Mass Communication, Print Media, Electronic Media, New Media, Communication Theories, Models of Communication |
| MAJ-102 | Reporting | Core | 4 | Basics of Reporting, News Values, News Sources, Types of Reporting, Interview Techniques, Ethics in Reporting |
| MAJ-103 | Editing | Core | 4 | Principles of Editing, News Desk Operations, Headline Writing, Page Layout & Design, Proofreading, Ethics in Editing |
| MAJ-104 | Media Laws & Ethics | Core | 4 | Constitutional Provisions, Press Laws, Broadcast Laws, Cyber Laws, Media Ethics, Regulatory Bodies |
| MAJ-105 | Communication Theories & Models | Core | 4 | Theories of Communication, Models of Communication, Mass Communication Theories, Interpersonal Communication, Group Communication, Organizational Communication |
| MAJ-106 (P) | Practical - I (Reporting & Editing) | Practical | 2 | News Gathering, Report Writing, Feature Writing, Copy Editing, Headline Creation, Page Designing |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MAJ-201 | Television Journalism | Core | 4 | TV News Production, Script Writing, Anchoring, Camera Operations, Editing for TV, Live Reporting |
| MAJ-202 | Radio Journalism | Core | 4 | Radio News Production, Scripting for Radio, Voice Modulation, Sound Editing, Radio Interview, Radio Documentary |
| MAJ-203 | Photojournalism | Core | 4 | History of Photojournalism, Camera Techniques, Photo Editing, Ethics in Photojournalism, Caption Writing, Visual Storytelling |
| MAJ-204 | Media Management | Core | 4 | Media Organizations, Management Principles, Revenue Models, Marketing in Media, Human Resources in Media, Media Entrepreneurship |
| MAJ-205 | Development Communication | Core | 4 | Concepts of Development, Role of Media in Development, Health Communication, Rural Communication, Environmental Communication, Social Change |
| MAJ-206 (P) | Practical - II (TV & Radio Production) | Practical | 2 | TV News Bulletin, Radio News Bulletin, Documentary Production, Interview Recording, Field Reporting, Sound Mixing |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MAJ-301 | Public Relations & Corporate Communication | Core | 4 | Introduction to PR, PR Tools & Techniques, Crisis Communication, Corporate Social Responsibility, Media Relations, Event Management |
| MAJ-302 | Advertising | Core | 4 | History of Advertising, Advertising Theories, Ad Campaign Planning, Creative Strategy, Media Planning, Digital Advertising |
| MAJ-303 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis, Report Writing, Ethical Considerations |
| MAJ-304 | New Media & Cyber Journalism | Core | 4 | Evolution of New Media, Online Journalism, Social Media Reporting, Multimedia Content Creation, Web Design for Journalists, Digital Ethics |
| MAJ-305 | Elective (Group Options) | Elective | 4 | Film Studies, Documentary Film Production, Event Management, Corporate Communication, Communication for Social Change, Gender and Media |
| MAJ-306 (P) | Practical - III (PR & Advertising) | Practical | 2 | PR Campaign Planning, Press Release Writing, Ad Copywriting, Jingle Creation, Designing Ad Layouts, Media Kit Preparation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MAJ-401 | International Communication | Core | 4 | Theories of International Communication, Global Media Flow, Media and Globalization, Cultural Imperialism, Role of UN in Communication, International News Agencies |
| MAJ-402 | Communication for Special Purposes | Core | 4 | Health Communication, Science Communication, Political Communication, Environmental Communication, Crisis Communication, Corporate Communication |
| MAJ-403 | Media & Society | Core | 4 | Media Influence, Agenda Setting, Cultivation Theory, Media Representation, Public Opinion, Social Impact of Media |
| MAJ-404 | Dissertation/Project | Project | 6 | Research Problem Identification, Literature Review, Methodology, Data Collection, Analysis & Interpretation, Report Writing |
| MAJ-405 (P) | Practical - IV (New Media & Dissertation Viva) | Practical | 2 | Online Content Creation, Social Media Analytics, Blog Writing, Podcast Production, Website Management, Viva Voce |
