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MBA in Marketing at L.R. Institute of Management
Solan, Himachal Pradesh
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About the Specialization
What is Marketing at L.R. Institute of Management Solan?
This Marketing specialization program at L.R. Institute of Management, Solan focuses on equipping students with advanced knowledge and skills in various facets of marketing. The curriculum is designed to meet the evolving demands of the Indian industry, covering traditional and digital marketing strategies, consumer insights, and brand management. It aims to develop future marketing leaders who can navigate complex market landscapes effectively.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into dynamic marketing roles, working professionals looking to upskill in areas like digital marketing or brand strategy, and career changers transitioning to the marketing industry. Candidates with a bachelor''''s degree in any discipline and a passion for understanding consumer behavior and market dynamics will find this program highly beneficial.
Why Choose This Course?
Graduates of this program can expect promising career paths in India as Marketing Managers, Brand Managers, Digital Marketing Specialists, Sales Managers, or Market Research Analysts. Entry-level salaries typically range from INR 3-6 lakhs per annum, with experienced professionals earning significantly more. Growth trajectories are strong in fast-moving consumer goods (FMCG), retail, e-commerce, and service sectors, aligning with industry needs.
Student Success Practices
Foundation Stage
Build Strong Management & Analytical Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core management principles, economics, and business statistics. Actively participate in classroom discussions and solve numerical problems. Utilize online platforms for extra practice in statistical tools and Excel skills, crucial for data-driven decision-making in management.
Tools & Resources
Khan Academy (Economics, Statistics), Coursera (Foundations of Business), MS Excel tutorials
Career Connection
A strong foundation ensures you grasp advanced concepts faster and build analytical skills, highly valued in consulting and initial management roles, enhancing your employability.
Enhance Communication & Personality Skills- (Semester 1-2)
Actively engage in communication workshops and personality development sessions. Practice public speaking, group discussions, and professional writing. Seek feedback from professors and peers. Read business newspapers and magazines to improve general awareness and vocabulary for corporate interactions.
Tools & Resources
Toastmasters International (local chapters), The Economic Times, Harvard Business Review articles
Career Connection
Exceptional communication and a well-rounded personality are critical for leadership roles, client interactions, and excelling in campus placements and interviews.
Proactive Industry Exploration and Networking- (Semester 1-2)
Attend guest lectures, industry seminars, and virtual events to understand various industry sectors and career paths. Connect with alumni and industry professionals on LinkedIn. Start building a professional network early to gain insights and identify potential mentors and internship opportunities.
Tools & Resources
LinkedIn, Industry conferences (virtual/local), Alumni network events
Career Connection
Early industry exposure helps in clarifying career goals and networking often leads to valuable internships and direct placement opportunities, especially in a competitive Indian market.
Intermediate Stage
Deep Dive into Marketing Specialization- (Semester 3)
Beyond classroom learning, read advanced books and case studies on Consumer Behavior, Marketing Research, and Digital Marketing. Undertake mini-projects or certifications in specific areas like Google Analytics or social media marketing to develop practical expertise. Choose electives strategically based on career interests.
Tools & Resources
Google Analytics Academy, HubSpot Academy, Marketing blogs (e.g., Seth Godin), NielsenIQ reports
Career Connection
Specialized knowledge and certifications make you a competitive candidate for targeted marketing roles, demonstrating practical skills beyond theoretical understanding to potential Indian employers.
Participate in Competitions and Live Projects- (Semester 3)
Actively seek out and participate in inter-college marketing competitions, case study challenges, and industry-sponsored live projects. These provide invaluable hands-on experience, enhance problem-solving skills, and offer networking opportunities with industry stalwarts and peer groups across India.
Tools & Resources
Dare2Compete, Industry case study portals, College clubs
Career Connection
Winning or even participating in such events adds significant weight to your resume, showcasing practical application of knowledge, leadership, and teamwork – highly desirable traits for placements.
Leverage Summer Internship for Real-World Exposure- (Semester 3 (during summer break))
Approach your summer internship with a learning mindset. Take initiative, seek mentorship, and try to gain exposure to different marketing functions within the organization. Network with colleagues and understand the company culture. Aim for a pre-placement offer (PPO) through outstanding performance.
Tools & Resources
Company HR/Mentors, Project report guidelines, Industry contacts
Career Connection
A successful internship is often a direct pathway to a full-time job offer in India. It also builds crucial industry experience and strengthens your professional network.
Advanced Stage
Refine Specialization and Portfolio Building- (Semester 4)
Focus on advanced marketing electives like Brand Management, Digital Marketing, or Strategic Marketing. Develop a strong portfolio of projects, including your summer internship report, live projects, and any independent marketing initiatives. Showcase your analytical and creative marketing skills.
Tools & Resources
Canva (for portfolio design), LinkedIn Showcase projects, Personal blog/website
Career Connection
A well-curated portfolio demonstrates your expertise and practical achievements, significantly boosting your chances in competitive final placements for specialized marketing roles in India.
Intensive Placement Preparation and Mock Interviews- (Semester 4)
Dedicate time to resume building, cover letter writing, and practicing for aptitude tests and group discussions. Participate in mock interviews conducted by the college placement cell and industry professionals. Prepare specific answers related to your Marketing specialization and career aspirations.
Tools & Resources
Placement Cell resources, Online aptitude tests (e.g., IndiaBix), Mock interview panels
Career Connection
Thorough preparation ensures you can effectively articulate your skills and value proposition to recruiters, leading to successful placements in desired marketing roles across various sectors.
Strategic Career Planning and Industry Trend Analysis- (Semester 4)
Research specific companies and roles within the marketing domain that align with your interests. Stay updated on the latest marketing technologies, consumer trends, and policy changes in India. Develop a clear 5-year career plan, identifying potential growth paths and skill development needs for your chosen field.
Tools & Resources
NASSCOM reports, Google Trends, Marketing news portals, Career counselors
Career Connection
Proactive career planning helps in making informed decisions about job offers and sets you on a clear path for continuous growth and leadership in the dynamic Indian marketing landscape.
Program Structure and Curriculum
Eligibility:
- A candidate who has passed Bachelor’s Degree or equivalent in any discipline from a recognized Indian or Foreign University / Board with at least 50% marks (45% for SC/ST category) or equivalent grade point scale in aggregate, is eligible. The candidate must have a valid score of MAT/CMAT/CAT/HPCET. No age bar.
Duration: 2 years (4 semesters)
Credits: 90 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-101 | Management Process and Organizational Behaviour | Core | 3 | Management Concepts, Organizational Behavior, Individual Behavior, Group Dynamics, Leadership & Motivation |
| MBA-102 | Managerial Economics | Core | 3 | Nature and Scope, Demand Analysis, Production Analysis, Cost Analysis, Market Structures |
| MBA-103 | Accounting for Managers | Core | 3 | Financial Accounting, Recording Business Transactions, Financial Statements, Cost Accounting, Budgetary Control |
| MBA-104 | Business Environment | Core | 3 | Indian Business Environment, Economic Reforms, Policy Environment, Legal Environment, Technological Environment |
| MBA-105 | Business Statistics | Core | 3 | Data Collection, Probability, Probability Distributions, Sampling, Hypothesis Testing |
| MBA-106 | Computer Applications in Management | Core | 3 | Computer Fundamentals, Operating Systems, MS Office Suite, Internet & E-commerce, Database Concepts |
| MBA-107 | Communication Skills | Core | 2 | Communication Process, Oral Communication, Written Communication, Non-verbal Communication, Presentation Skills |
| MBA-108 | Workshop on Personality Development | Core | 1 | Self-Awareness, Interpersonal Skills, Time Management, Stress Management, Professional Etiquette |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-201 | Marketing Management | Core | 3 | Marketing Concepts, Market Segmentation, Product Decisions, Pricing Decisions, Promotion & Distribution |
| MBA-202 | Financial Management | Core | 3 | Financial Goals, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure |
| MBA-203 | Human Resource Management | Core | 3 | HRM Fundamentals, Human Resource Planning, Recruitment & Selection, Training & Development, Performance Management |
| MBA-204 | Operations Management | Core | 3 | Operations Strategy, Facility Location & Layout, Production Planning, Inventory Management, Quality Management |
| MBA-205 | Research Methodology | Core | 3 | Research Design, Data Collection, Sampling, Data Analysis, Report Writing |
| MBA-206 | Business Ethics and Corporate Governance | Core | 3 | Ethical Decision Making, Corporate Social Responsibility, Corporate Governance, Whistle Blowing, Consumer Protection |
| MBA-207 | Legal Aspects of Business | Core | 3 | Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Cyber Law |
| MBA-208 | Field Work / Viva Voce | Project | 1 | Field Survey, Data Collection, Report Preparation, Presentation, Viva Voce |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-301 | Strategic Management | Core | 3 | Strategy Formulation, Environmental Analysis, Strategic Choice, Implementation, Evaluation & Control |
| MBA-302 | Entrepreneurship Development | Core | 3 | Entrepreneurial Process, Opportunity Identification, Business Plan, Funding, Legal Aspects of Business |
| MBA-303 | Operations Research | Core | 3 | Linear Programming, Transportation, Assignment, Queuing Theory, Simulation |
| MKT-01 | Consumer Behavior | Elective (Marketing) | 3 | Consumer Decision Process, Individual Influences, Group Influences, Cultural Influences, Consumer Research |
| MKT-02 | Marketing Research | Elective (Marketing) | 3 | Research Design, Data Collection, Sampling, Data Analysis, Report Writing |
| MKT-03 | Services Marketing | Elective (Marketing) | 3 | Nature of Services, Service Quality, Service Design, Pricing Services, Promotion of Services |
| MKT-04 | Sales and Distribution Management | Elective (Marketing) | 3 | Sales Process, Sales Force Management, Channel Management, Logistics, Performance Evaluation |
| MKT-05 | Rural Marketing | Elective (Marketing) | 3 | Rural Environment, Consumer Behavior, Product Strategies, Pricing, Distribution in Rural Markets |
| MBA-307 | Summer Placement Project | Project | 2 | Project Formulation, Data Collection, Analysis, Report Writing, Presentation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-401 | International Business | Core | 3 | Globalization, International Trade Theories, Foreign Exchange, International Financial Markets, Global Marketing |
| MBA-402 | Project Management | Core | 3 | Project Life Cycle, Project Planning, Scheduling, Resource Allocation, Risk Management |
| MKT-06 | Brand Management | Elective (Marketing) | 3 | Brand Identity, Brand Equity, Brand Positioning, Brand Communication, Brand Extension |
| MKT-07 | Retail Management | Elective (Marketing) | 3 | Retail Formats, Store Location, Merchandising, Retail Pricing, Customer Service |
| MKT-08 | International Marketing | Elective (Marketing) | 3 | Global Marketing Environment, Market Entry Strategies, Product Adaptation, Global Pricing, International Promotion |
| MKT-09 | Digital Marketing | Elective (Marketing) | 3 | Digital Marketing Ecosystem, SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing |
| MKT-10 | Strategic Marketing | Elective (Marketing) | 3 | Strategic Marketing Process, Market Opportunity Analysis, Competitive Advantage, Product Life Cycle Strategies, Marketing Metrics |
| MBA-407 | Project Work / Dissertation | Project | 5 | Research Problem, Literature Review, Methodology, Data Analysis, Thesis Writing, Viva Voce |
| MBA-408 | Comprehensive Viva-Voce | Viva | 1 | Overall Program Knowledge, Business Concepts, Specialization Topics, Current Industry Trends, Professional Acumen |
