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MBA in Marketing at Maharshi Dayanand University, Rohtak
Rohtak, Haryana
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About the Specialization
What is Marketing at Maharshi Dayanand University, Rohtak Rohtak?
This MBA Marketing program at Maharshi Dayanand University, Rohtak, focuses on equipping students with advanced marketing knowledge and skills essential for the dynamic Indian and global markets. It delves into consumer behavior, brand strategy, sales, distribution, and digital marketing, preparing graduates for leadership roles in various industries within India. The program emphasizes practical application and contemporary marketing challenges.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, sales, digital marketing, or market research roles. It also suits working professionals aiming to upskill their marketing acumen for career advancement and individuals looking for a career transition into the vibrant marketing industry, leveraging their analytical and communication skills for strategic roles in Indian companies.
Why Choose This Course?
Graduates of this program can expect promising career paths in brand management, digital marketing, sales leadership, market analysis, and advertising agencies across India. Entry-level salaries typically range from INR 3-6 LPA, growing significantly with experience. Opportunities exist in FMCG, e-commerce, IT, and service sectors. Graduates are well-prepared for roles in major Indian corporations and multinational companies operating in the region.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (undefined)
Focus intently on understanding core subjects like Managerial Economics, Accounting for Managers, and Business Statistics. These form the bedrock for advanced marketing and strategic decision-making. Utilize study groups, attend extra tutorials, and solve practical case studies to strengthen comprehension.
Tools & Resources
MDU Library resources, NCERT/B.Com textbooks for fundamentals, Peer study groups
Career Connection
A strong grasp of business fundamentals is crucial for any marketing manager to understand market dynamics, financial implications of campaigns, and data-driven strategy, essential for securing roles in analytically-driven companies.
Develop Effective Communication Skills- (undefined)
Actively participate in ''''Business Communication'''' classes, practice public speaking, and refine written communication through assignments and presentations. Join college debate clubs or Toastmasters to overcome stage fright and articulate ideas clearly. Focus on improving English proficiency for corporate settings.
Tools & Resources
Communication workshops, Online grammar and writing tools, Public speaking clubs
Career Connection
Excellent communication is paramount in marketing for pitches, client interactions, team coordination, and brand messaging, directly impacting career progression and leadership opportunities.
Build Foundational Analytical and IT Skills- (undefined)
Excel in ''''Business Statistics'''' and ''''Computer Applications in Management''''. Learn to use MS Excel for data analysis, basic statistical software (if introduced), and presentation tools like PowerPoint. Practice solving numerical problems and interpreting data regularly.
Tools & Resources
Microsoft Office Suite tutorials, Online statistics practice platforms, Data analysis exercises
Career Connection
Marketing is increasingly data-driven. Strong analytical skills and proficiency in tools are highly valued by employers for roles in market research, digital marketing, and business intelligence.
Intermediate Stage
Dive Deep into Marketing Electives & Concepts- (undefined)
Beyond core marketing, immerse yourself in specialized subjects like ''''Consumer Behaviour'''', ''''Advertising & Brand Management'''', and ''''Sales & Distribution Management''''. Read industry journals, marketing blogs, and case studies to understand real-world applications and trends. Form discussion groups to analyze campaign strategies.
Tools & Resources
Marketing journals (e.g., Economic Times Brand Equity), Marketing blogs, Harvard Business Review case studies
Career Connection
Deep specialization makes you a desirable candidate for specific marketing functions. Understanding industry best practices through diverse sources prepares you for challenges in brand management, sales, or advertising roles.
Seek Early Industry Exposure through Summer Training- (undefined)
Actively seek out challenging summer internships related to Marketing (e.g., in FMCG, digital agencies, retail). Focus on learning practical aspects of marketing, network with professionals, and contribute meaningfully to projects. Treat the Summer Training Report as a critical deliverable.
Tools & Resources
Internship portals (Internshala, LinkedIn), Company career pages, MDU Placement Cell
Career Connection
Practical exposure during summer training is often a prerequisite for final placements. It provides hands-on experience, builds your resume, and creates valuable professional contacts for future job opportunities.
Participate in Marketing Competitions and Workshops- (undefined)
Engage in inter-college marketing case study competitions, brand challenges, or marketing hackathons. Attend workshops on digital marketing, social media marketing, or marketing analytics. These experiences build practical skills, enhance problem-solving, and provide networking opportunities.
Tools & Resources
College marketing clubs, Online certification platforms (Google Ads, Hubspot), Industry events
Career Connection
Winning or even participating in such competitions demonstrates initiative, critical thinking, and applied knowledge, making you stand out to recruiters looking for proactive and skilled marketing professionals.
Advanced Stage
Undertake a Comprehensive Dissertation in Marketing- (undefined)
Choose a relevant and contemporary marketing topic for your ''''Dissertation''''. Conduct thorough research, apply appropriate methodologies, and present actionable insights. Work closely with your mentor and aim for a high-quality, publishable-standard project.
Tools & Resources
Research databases (JSTOR, EBSCO), SPSS/R for statistical analysis, MDU faculty mentors
Career Connection
A strong dissertation showcases your ability to conduct independent research, analyze complex marketing problems, and provide strategic solutions, which is highly valued for roles in market research, consulting, and corporate strategy.
Intensify Placement Preparation and Networking- (undefined)
Attend pre-placement talks, mock interviews, and resume-building workshops organized by the university. Network actively with alumni and industry professionals through LinkedIn and industry events. Tailor your resume and interview responses to target specific marketing roles and companies.
Tools & Resources
MDU Placement Cell, LinkedIn for networking, Glassdoor for company insights
Career Connection
Dedicated placement preparation and proactive networking are critical for converting academic achievements into successful career placements, securing roles in preferred marketing domains and companies.
Pursue Advanced Certifications and Digital Marketing Skills- (undefined)
While specializing, gain certifications in key digital marketing areas such as Google Analytics, Google Ads, SEO, content marketing, or social media marketing. These skills are highly sought after in the current job market and complement your theoretical knowledge.
Tools & Resources
Google Skillshop, HubSpot Academy, SEMrush Academy
Career Connection
Adding industry-recognized digital marketing certifications makes you highly competitive for roles in the rapidly growing digital marketing sector and demonstrates your commitment to continuous learning and staying updated with industry demands.
Program Structure and Curriculum
Eligibility:
- Bachelor’s or Master’s Degree with at least 50% marks (47.5% for SC/ST/Blind/Visually and Differently Abled candidates of Haryana) or any other examination recognized by M.D. University, Rohtak as equivalent thereto.
Duration: 4 semesters / 2 years
Credits: 120 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 101 | Principles & Practices of Management | Core | 4 | Management Concepts, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Emerging Management Issues |
| 102 | Organizational Behaviour | Core | 4 | Introduction to OB, Perception and Learning, Attitudes and Motivation, Group Dynamics and Team Building, Leadership and Conflict Management |
| 103 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Decisions, Profit Management and Capital Budgeting |
| 104 | Accounting for Managers | Core | 4 | Financial Accounting Fundamentals, Financial Statements Analysis, Cost Accounting Concepts, Marginal Costing and Break-Even Analysis, Budgetary Control |
| 105 | Business Environment | Core | 4 | Concept of Business Environment, Economic and Political Environment, Social and Technological Environment, Legal and Regulatory Framework, International Business Environment |
| 106 | Business Statistics | Core | 4 | Statistical Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Sampling and Hypothesis Testing, Correlation and Regression Analysis |
| 107 | Business Communication | Core | 4 | Fundamentals of Communication, Types of Business Communication, Written Communication Skills, Oral Communication Skills, Report Writing and Presentations |
| 108 | Computer Applications in Management (Practical) | Practical | 2 | Introduction to MS Office, Spreadsheet for Business Analysis, Database Management Systems, Presentation Tools, Internet and E-commerce Basics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 201 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation |
| 202 | Marketing Management | Core | 4 | Introduction to Marketing, Market Segmentation, Targeting, Positioning, Product Decisions, Pricing Decisions, Promotion and Distribution Decisions |
| 203 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Capital Structure Decisions, Working Capital Management |
| 204 | Operations Management | Core | 4 | Introduction to Operations Management, Product Design and Process Selection, Facility Location and Layout, Inventory Management, Quality Management and TQM |
| 205 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Design, Data Analysis and Report Writing |
| 206 | Operations Research | Core | 4 | Introduction to Operations Research, Linear Programming, Transportation and Assignment Problems, Queuing Theory, Network Analysis (PERT/CPM) |
| 207 | International Business | Core | 4 | Nature of International Business, Theories of International Trade, Foreign Direct Investment, Global Financial System, International Business Environment |
| 208 | Management Information System | Core | 4 | Foundations of MIS, Information Technology Infrastructure, Decision Making and Information Systems, Developing and Managing Information Systems, E-Business and E-Commerce |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 301 | Strategic Management | Core | 4 | Nature of Strategic Management, Environmental Analysis, Strategic Formulation, Strategic Implementation, Strategic Evaluation and Control |
| 302 | Business Ethics & Corporate Governance | Core | 4 | Introduction to Business Ethics, Ethical Decision Making, Corporate Governance Principles, Role of Board and Committees, CSR and Sustainability |
| M-301 | Consumer Behaviour | Elective (Marketing) | 4 | Introduction to Consumer Behaviour, Consumer Decision Process, Individual Determinants of CB, Group Influence on CB, Consumerism and Ethical Issues |
| M-302 | Advertising & Brand Management | Elective (Marketing) | 4 | Introduction to Advertising, Advertising Planning and Strategy, Brand Management Concepts, Brand Equity and Branding Strategies, Measuring Advertising Effectiveness |
| M-303 | Sales & Distribution Management | Elective (Marketing) | 4 | Introduction to Sales Management, Sales Force Recruitment and Training, Sales Forecasting and Budgeting, Distribution Channel Design, Channel Management and Logistics |
| M-304 | Services Marketing | Elective (Marketing) | 4 | Introduction to Services Marketing, Characteristics of Services, Service Quality and Customer Satisfaction, Pricing and Promotion of Services, Managing Service Encounters |
| 309 | Summer Training Report | Project | 6 | Internship Project Execution, Data Collection and Analysis, Problem Identification and Solution, Report Writing, Presentation and Viva-Voce |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 401 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, The Entrepreneurial Process, Business Plan Preparation, Sources of Finance for New Ventures, Institutional Support for Entrepreneurs |
| M-401 | International Marketing | Elective (Marketing) | 4 | Introduction to International Marketing, International Marketing Environment, International Market Entry Strategies, International Product and Pricing Decisions, International Promotion and Distribution |
| M-402 | Rural & Industrial Marketing | Elective (Marketing) | 4 | Introduction to Rural Marketing, Rural Consumer Behaviour, Rural Product and Pricing Strategies, Rural Distribution and Promotion, Industrial Marketing Fundamentals |
| M-403 | Marketing Research | Elective (Marketing) | 4 | Introduction to Marketing Research, Marketing Research Process, Data Collection in MR, Data Analysis in MR, Report Writing and Ethics in MR |
| M-404 | Retail Management | Elective (Marketing) | 4 | Introduction to Retailing, Retail Formats and Theories, Retail Store Location and Layout, Merchandise Management, Retail Communication and Technology |
| 406 | Dissertation | Project | 10 | Research Proposal Development, Literature Review, Methodology and Data Collection, Data Analysis and Interpretation, Thesis Writing and Viva-Voce |
