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BA in Mass Communication Hons at Mahatma Gandhi Kashi Vidyapith
Varanasi, Uttar Pradesh
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About the Specialization
What is Mass Communication (Hons) at Mahatma Gandhi Kashi Vidyapith Varanasi?
This Mass Communication (Hons) program at Mahatma Gandhi Kashi Vidyapith, Varanasi, focuses on equipping students with a comprehensive understanding of various media platforms, communication theories, and practical skills. It delves into the evolving landscape of Indian media, including traditional and new media, emphasizing ethical practices and societal impact. The program''''s blend of theoretical knowledge and practical training makes it highly relevant for the dynamic Indian media industry.
Who Should Apply?
This program is ideal for creative and analytical individuals keen on a career in media, journalism, advertising, or public relations. It suits fresh 10+2 graduates with an interest in current affairs, storytelling, and impactful communication. It also benefits those seeking foundational knowledge before pursuing postgraduate studies in specialized media fields, preparing them for diverse roles in India''''s growing communication sector.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in journalism (print, broadcast, digital), advertising agencies, PR firms, content creation, and media management. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with experienced professionals earning significantly more. The program fosters critical thinking, research, and production skills, opening doors to roles like reporter, content writer, social media manager, PR executive, and media planner in leading Indian companies.
Student Success Practices
Foundation Stage
Build Strong Communication Fundamentals- (Semester 1-2)
Focus on mastering the core theories of communication and journalism. Regularly read newspapers, watch news channels, and critically analyze media content. Practice effective writing and public speaking skills daily. Join debate clubs or student media groups to gain confidence.
Tools & Resources
Reputable news sources (The Hindu, Indian Express), Grammar and writing guides (e.g., Wren and Martin), Public speaking forums
Career Connection
A strong foundation in communication and journalism principles is crucial for any media role, enhancing analytical abilities and effective expression, which are key for interviews and initial job performance.
Develop Basic Media Production Skills- (Semester 1-2)
Beyond theoretical knowledge, start experimenting with basic media production. Learn fundamental photography, video shooting, and audio recording using smartphones or basic equipment. Familiarize yourself with introductory editing software for images, audio, and video.
Tools & Resources
Smartphone cameras, Free editing apps (CapCut, Snapseed), Online tutorials for basic media production
Career Connection
Early exposure to production skills makes you more adaptable and marketable, especially for digital media roles. It shows initiative and a practical understanding of media creation, a plus for internships.
Engage Actively with Current Affairs- (Semester 1-2)
Cultivate a habit of being constantly aware of national and international current affairs, socio-political developments, and cultural trends in India. Participate in discussions, write opinion pieces, and maintain a critical perspective on news reporting.
Tools & Resources
Leading Indian newspapers and news portals, Reputable current affairs magazines, Informative podcasts
Career Connection
A deep understanding of current affairs is non-negotiable for journalism, PR, and advertising roles. It fuels content ideas, strengthens analytical skills, and aids in informed decision-making in media contexts.
Intermediate Stage
Seek Practical Internships and Projects- (Semester 3-4)
Actively look for short-term internships or volunteer for media-related projects with local news organizations, NGOs for development communication, or marketing firms. Apply classroom knowledge in real-world scenarios, build a portfolio, and network with professionals.
Tools & Resources
LinkedIn, Internshala, University placement cell
Career Connection
Internships are vital for gaining practical experience, making industry contacts, and often leading to pre-placement offers. They provide a competitive edge in the Indian job market.
Specialize in a Niche Skill- (Semester 3-5)
Identify a specific area within Mass Communication that truly interests you (e.g., digital marketing, video editing, PR writing, podcasting). Dedicate extra time to learn advanced tools and techniques in that niche through online courses or workshops.
Tools & Resources
Coursera, Udemy, NPTEL for specialized courses, Adobe Creative Suite tutorials, Google Digital Garage
Career Connection
Specialized skills differentiate you in a competitive job market. Employers often look for candidates with specific proficiencies that can directly contribute to their teams from day one.
Build a Digital Presence and Portfolio- (Semester 3-5)
Start creating a personal online portfolio showcasing your best work (articles, photographs, videos, campaign ideas). Use platforms like a personal blog or professional social media to establish your brand and demonstrate your skills to potential employers.
Tools & Resources
WordPress.com / Blogger, Behance (for visual work), LinkedIn profile optimization
Career Connection
A strong digital portfolio acts as a living resume, instantly demonstrating your capabilities and creative potential to recruiters in the media industry, which heavily relies on digital content.
Advanced Stage
Network and Attend Industry Events- (Semester 5-6)
Actively network with alumni, faculty, and industry professionals. Attend national and regional media conferences, webinars, and workshops. Engage in professional bodies and participate in media festivals to stay updated and make connections.
Tools & Resources
Industry conferences (e.g., FICCI Frames, Kyoorius Designyatra), Professional media associations, Alumni platforms
Career Connection
Networking is crucial for job opportunities, mentorship, and staying abreast of industry trends. Many jobs in the Indian media sector are secured through personal connections and referrals.
Master Advanced Media Software and Tools- (Semester 5-6)
Gain proficiency in industry-standard software for various media functions, such as advanced video editing (Adobe Premiere Pro, FCPX), graphic design (Photoshop, Illustrator), audio editing (Audacity, Adobe Audition), and analytics tools for digital media.
Tools & Resources
Adobe Creative Cloud subscriptions/trials, Online advanced tutorials, Certifications from authorized training centers
Career Connection
Technical proficiency in advanced tools is often a prerequisite for specialized roles in production, design, and digital marketing, making you job-ready for demanding industry positions.
Prepare for Placements and Personal Branding- (Semester 5-6)
Tailor your resume and cover letter for specific job roles. Practice mock interviews, including group discussions and technical rounds. Work on your personal brand and communication style to articulate your skills and career aspirations effectively.
Tools & Resources
University career services/placement cell, Online interview preparation platforms, Mentors for feedback on resume/interviews
Career Connection
Effective placement preparation is critical for securing desired jobs immediately after graduation. Strong personal branding and interview skills directly impact your success in the competitive Indian job market.
Program Structure and Curriculum
Eligibility:
- Intermediate (10+2) or equivalent examination from a recognized board with at least 45% marks (40% for SC/ST/OBC as per university norms)
Duration: 3 years / 6 semesters
Credits: 96 (Approximate, based on typical CBCS structure) Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AEC101 | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Multidisciplinary Nature of Environmental Studies, Ecosystems, Natural Resources, Biodiversity and Conservation, Environmental Pollution, Human Population and Environment |
| BMC101 | Introduction to Communication | Core Course (CC) | 4 | Communication Concepts and Theories, Types of Communication, Models of Communication, Barriers to Communication, Communication Skills |
| BMC102 | Introduction to Journalism | Core Course (CC) | 4 | History and Evolution of Journalism, News Concepts and Values, Reporting Techniques, Editing Principles, Ethics in Journalism |
| GEN101 | Generic Elective 1 | Generic Elective (GE) | 4 | Student''''s choice from other disciplines (e.g., Political Science, English Literature, Psychology) |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AEC201 | English Communication / Hindi Communication | Ability Enhancement Compulsory Course (AECC) | 2 | Basic Grammar and Vocabulary, Reading Comprehension, Writing Skills (Reports, Essays), Spoken English / Hindi, Public Speaking |
| BMC201 | Print Media Reporting & Editing | Core Course (CC) | 4 | News Gathering and Interviewing, Reporting for Print Media, Feature and Editorial Writing, Principles of Editing and Layout, Photojournalism Basics |
| BMC202 | Introduction to Broadcast Media | Core Course (CC) | 4 | History of Radio and Television, Broadcast Journalism Principles, Radio Programme Production, TV Programme Formats, Broadcast Media Ethics |
| GEN201 | Generic Elective 2 | Generic Elective (GE) | 4 | Student''''s choice from other disciplines |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMC301 | Advertising | Core Course (CC) | 4 | Introduction to Advertising and its Role, Types of Advertising Appeals, Advertising Media Planning, Advertising Campaign Strategies, Advertising Ethics and Regulations |
| BMC302 | Public Relations | Core Course (CC) | 4 | Fundamentals of Public Relations, PR Tools and Techniques, Corporate Communication and Image Building, Crisis Communication Management, Public Relations Ethics and Social Responsibility |
| BMC303 | Communication Research | Core Course (CC) | 4 | Introduction to Research Methods, Data Collection Techniques, Sampling Methods, Content Analysis, Research Report Writing |
| SEC301 | Photography / Basic Computer Skills (Choose One) | Skill Enhancement Course (SEC) | 2 | Camera Operation and Functions, Principles of Composition and Lighting, Digital Photography and Editing, Introduction to Computer Hardware/Software, Microsoft Office Applications |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMC401 | Media Law & Ethics | Core Course (CC) | 4 | Constitutional Provisions for Media, Press Laws in India, Broadcast Regulations, Cyber Laws and IT Act, Ethical Dilemmas in Media Practice |
| BMC402 | New Media & Web Journalism | Core Course (CC) | 4 | Evolution of New Media and Internet, Online Journalism and Blogging, Social Media Communication, Digital Content Creation, Cyber Ethics and Online Safety |
| BMC403 | Development Communication | Core Course (CC) | 4 | Concepts of Development and Social Change, Role of Media in Development, Health Communication, Rural and Agricultural Communication, Campaign Strategies for Development |
| SEC401 | Event Management / Video Editing (Choose One) | Skill Enhancement Course (SEC) | 2 | Event Planning and Conceptualization, Logistics, Budgeting, and Marketing for Events, Introduction to Video Editing Software, Editing Techniques and Effects, Post-Production Workflow |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMC501 | Global Media & International Relations | Core Course (CC) | 4 | Global Communication Systems, Media and Diplomacy, International News Flow Theories, Cultural Exchange through Media, Media and Conflict Resolution |
| BMC502 | Media Management | Core Course (CC) | 4 | Structure of Media Industry, Business Models in Media, Financial Management of Media Organizations, Marketing and Promotion Strategies for Media, Human Resources in Media |
| DSE501 | Discipline Specific Elective 1 (e.g., Film Studies) | Discipline Specific Elective (DSE) | 6 | History of Indian and World Cinema, Film Language and Aesthetics, Film Genres and Movements, Film Theory and Criticism, Documentary and Short Films |
| DSE502 | Discipline Specific Elective 2 (e.g., Radio Production) | Discipline Specific Elective (DSE) | 6 | Radio Scripting and Voice Modulation, Radio Programme Formats, Sound Recording and Editing, Radio Jockeying Techniques, Radio News and Feature Production |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMC601 | Internship / Project Work | Core Course (CC) | 6 | Practical Industry Exposure, Application of Communication Skills, Report Writing on Project/Internship, Portfolio Development, Presentation of Findings |
| BMC602 | Communication Theory & Research Methods | Core Course (CC) | 4 | Major Communication Theories, Quantitative Research Methods, Qualitative Research Methods, Data Analysis and Interpretation, Ethical Issues in Communication Research |
| DSE601 | Discipline Specific Elective 3 (e.g., Corporate Communication) | Discipline Specific Elective (DSE) | 6 | Corporate Image and Reputation Management, Internal and External Communication Strategies, Stakeholder Relations, Employee Communication, Corporate Social Responsibility |
| DSE602 | Discipline Specific Elective 4 (e.g., Digital Marketing) | Discipline Specific Elective (DSE) | 6 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Email Marketing and Analytics |
