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MBA in Marketing at Marian Academy of Management Studies
Ernakulam, Kerala
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About the Specialization
What is Marketing at Marian Academy of Management Studies Ernakulam?
This Marketing specialization program at Marian Academy of Management Studies, following the MGU syllabus, focuses on equipping students with advanced marketing knowledge and strategic skills relevant to the dynamic Indian business landscape. It covers traditional and digital marketing, consumer behavior, and brand management, preparing students for leadership roles in various sectors. The curriculum emphasizes practical application and industry-relevant case studies.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, digital marketing, or sales and distribution roles in India. It also suits working professionals aiming to upskill in modern marketing techniques or career changers transitioning to the thriving marketing industry. Candidates with a strong analytical bent and creative thinking are particularly well-suited for this specialization.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as Marketing Manager, Brand Manager, Digital Marketing Specialist, Sales Manager, or Market Research Analyst. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning upwards of INR 10-25 LPA in Indian companies. The program aligns with professional certifications in digital marketing and analytics, enhancing growth trajectories.
Student Success Practices
Foundation Stage
Master Core Management Concepts- (Semester 1-2)
Thoroughly understand foundational subjects like Marketing Management, Organisational Behaviour, and Managerial Economics. Focus on connecting theoretical concepts with practical business scenarios through case studies and current news analysis. Build strong analytical and problem-solving skills.
Tools & Resources
Harvard Business Review cases, Financial Times, NPTEL lectures on management
Career Connection
A strong foundation is crucial for understanding advanced marketing strategies and making informed business decisions in future roles.
Develop Data Interpretation Skills- (Semester 1-2)
Excel in Quantitative Techniques and Research Methodology. Practice statistical analysis using software like Excel or R to interpret market data. This skill is vital for market research, campaign analysis, and understanding consumer insights.
Tools & Resources
Microsoft Excel, Google Sheets, Coursera courses on basic statistics and data analysis
Career Connection
Data-driven marketing is a high-demand skill in India, directly impacting roles in marketing analytics and business intelligence.
Enhance Professional Communication- (Semester 1-2)
Actively participate in communication workshops and group discussions. Focus on developing persuasive presentation skills, effective business writing, and confident public speaking, essential for client interactions and team leadership in marketing.
Tools & Resources
Toastmasters International (local chapters), Grammarly, Presentation software like PowerPoint/Canva
Career Connection
Strong communication directly translates to better pitches, client management, and leadership potential in any marketing career.
Intermediate Stage
Gain Practical Marketing Exposure- (Semester 3 (during summer break))
Seek summer internships in marketing departments of companies, focusing on roles related to consumer research, sales support, or digital marketing campaigns. Apply classroom knowledge to real-world projects and build a professional network.
Tools & Resources
LinkedIn for networking, Internshala for internship search, Company websites
Career Connection
Internships provide invaluable experience, often leading to pre-placement offers and a clear understanding of industry dynamics in India.
Specialize in Digital Marketing Trends- (Semester 3-4)
Beyond core electives like Digital Marketing, undertake certifications in specific areas such as Google Ads, Google Analytics, or HubSpot Inbound Marketing. Experiment with personal branding on social media platforms to apply learned strategies.
Tools & Resources
Google Skillshop, HubSpot Academy, Meta Blueprint certifications
Career Connection
Digital marketing expertise is highly sought after, opening doors to roles in SEO, SEM, SMM, and content strategy in Indian startups and MNCs.
Participate in Marketing Competitions & Clubs- (Semester 3-4)
Join the college''''s marketing club or participate in inter-collegiate marketing case study competitions, brand wars, or ad-making contests. This hones strategic thinking, teamwork, and presentation skills under pressure.
Tools & Resources
B-school competition platforms, Marketing club activities, Industry newsletters for trends
Career Connection
Such experiences build a strong portfolio, demonstrate initiative, and provide networking opportunities with industry professionals.
Advanced Stage
Conduct an Industry-Relevant Marketing Project- (Semester 4)
Choose a relevant and impactful topic for your final project, ideally sponsored by an industry partner or addressing a current market problem. Focus on robust research, data analysis, and proposing actionable marketing solutions.
Tools & Resources
SPSS/R for statistical analysis, SurveyMonkey/Google Forms for data collection, Academic databases
Career Connection
A well-executed project showcases your expertise, problem-solving abilities, and can be a strong talking point during placement interviews.
Intensive Placement Preparation- (Semester 4)
Engage in mock interviews, group discussions, and aptitude test practice sessions facilitated by the placement cell. Tailor your resume and cover letters to specific marketing roles, highlighting relevant skills and project experiences.
Tools & Resources
Placement cell workshops, Online aptitude platforms (e.g., IndiaBix), Mock interview apps
Career Connection
Systematic preparation significantly increases the chances of securing desired placements in top marketing roles across India.
Build a Professional Online Presence- (Throughout the program, intensified in Semester 4)
Create a strong LinkedIn profile showcasing your skills, certifications, projects, and internships. Share relevant industry insights and engage with marketing professionals. Develop a personal portfolio or blog to demonstrate your marketing acumen.
Tools & Resources
LinkedIn Learning, WordPress/Medium for blogging, Behance for portfolio (if design-oriented)
Career Connection
A robust online presence acts as a digital resume, attracting recruiters and opening doors to unexpected career opportunities in the marketing sector.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree in any discipline with 50% marks (45% for OBC/OEC, 40% for SC/ST) from Mahatma Gandhi University or any other University recognized by Mahatma Gandhi University, and a valid score in KMAT/CMAT/CAT.
Duration: 4 semesters / 2 years
Credits: 100 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA1C01 | Management Principles & Organisational Behaviour | Core | 4 | Management Concepts, Organisational Structures, Leadership and Motivation, Decision Making, Organisational Culture |
| MBA1C02 | Quantitative Techniques for Management | Core | 4 | Probability and Distributions, Statistical Inference, Regression and Correlation, Time Series Analysis, Decision Theory |
| MBA1C03 | Managerial Economics | Core | 4 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies, Macroeconomic Indicators |
| MBA1C04 | Business Environment & Law | Core | 4 | Economic Environment, Social and Cultural Environment, Legal Framework of Business, Consumer Protection Act, Competition Law |
| MBA1C05 | Accounting for Management | Core | 4 | Financial Accounting Principles, Cost Accounting, Budgeting and Variance Analysis, Financial Statement Analysis, Management Reporting |
| MBA1C06 | Business Communication | Core | 2 | Verbal and Non-verbal Communication, Business Correspondence, Presentation Skills, Report Writing, Intercultural Communication |
| MBA1C07 | IT for Managers | Core | 2 | Information Systems Concepts, Database Management, Networking and Internet, E-commerce, IT Security |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA2C08 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Management, Industrial Relations |
| MBA2C09 | Marketing Management | Core | 4 | Marketing Mix, Market Segmentation, Product Life Cycle, Pricing Decisions, Promotion and Distribution |
| MBA2C10 | Financial Management | Core | 4 | Financial Goals, Working Capital Management, Capital Budgeting, Cost of Capital, Dividend Policy |
| MBA2C11 | Operations Management | Core | 4 | Production Planning, Inventory Management, Quality Management, Supply Chain Management, Process Design |
| MBA2C12 | Research Methodology for Management | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis Tools, Report Writing |
| MBA2C13 | Operations Research | Core | 2 | Linear Programming, Transportation Problem, Assignment Problem, Network Analysis (PERT/CPM), Queueing Theory |
| MBA2C14 | Soft Skills for Management | Core | 2 | Interpersonal Skills, Team Building, Negotiation Skills, Conflict Resolution, Time Management |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA3C15 | Strategic Management | Core | 4 | Strategic Analysis, Strategy Formulation, Strategy Implementation, Corporate Governance, Strategic Control |
| MBA3C16 | Business Analytics | Core | 4 | Data Analytics Overview, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Data Visualization |
| MBA3E01M | Consumer Behaviour | Elective - Marketing | 3 | Consumer Decision Process, Individual Influences, Group Influences, Culture and Subculture, Consumer Research |
| MBA3E02M | Services Marketing | Elective - Marketing | 3 | Characteristics of Services, Service Quality, Service Design, Service Delivery, Customer Relationship Management |
| MBA3E03M | Sales and Distribution Management | Elective - Marketing | 3 | Sales Force Management, Sales Forecasting, Channel Management, Logistics and Supply Chain, Retailer Relationships |
| MBA3E04M | Integrated Marketing Communications | Elective - Marketing | 3 | IMC Planning, Advertising Management, Public Relations, Sales Promotion, Digital and Social Media Marketing |
| MBA3P01 | Summer Internship | Project | 2 | Industry Exposure, Practical Skill Application, Project Report Writing, Presentation Skills, Networking |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA4E05M | Digital Marketing | Elective - Marketing | 4 | Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing, Web Analytics |
| MBA4E06M | Brand Management | Elective - Marketing | 4 | Brand Identity, Brand Equity, Brand Positioning, Brand Architecture, Brand Extension |
| MBA4E07M | International Marketing | Elective - Marketing | 4 | Global Marketing Environment, Market Entry Strategies, International Product Policy, Global Pricing, International Distribution |
| MBA4E08M | Retail Management | Elective - Marketing | 4 | Retail Formats, Merchandising, Store Operations, Retail Analytics, E-tailing |
| MBA4P02 | Project Report and Viva Voce | Project | 4 | Research Topic Selection, Methodology Design, Data Collection and Analysis, Report Writing, Presentation and Defense |
