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MBA in General at Maulana Azad National Institute of Technology, Bhopal
Bhopal, Madhya Pradesh
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About the Specialization
What is General at Maulana Azad National Institute of Technology, Bhopal Bhopal?
This General MBA program at Maulana Azad National Institute of Technology Bhopal focuses on developing holistic management capabilities crucial for navigating the dynamic Indian business landscape. It provides a robust foundation in core business functions, including finance, marketing, human resources, and operations, before allowing students to specialize through elective choices. The program aims to cultivate analytical and leadership skills, preparing graduates for diverse managerial roles across India''''s burgeoning industries.
Who Should Apply?
This program is ideal for fresh graduates from engineering, science, commerce, or arts backgrounds seeking entry into managerial roles across various sectors in India. It also caters to early-career professionals looking to enhance their management acumen and accelerate their career growth, offering a structured pathway to assume leadership positions. Individuals with a strong desire to understand integrated business operations and contribute to organizational success are well-suited for this comprehensive program.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths in sectors like IT, manufacturing, banking, e-commerce, and consulting. Entry-level salaries typically range from INR 6-10 LPA, with significant growth potential as experience accumulates and specialization deepens. Common roles include management consultant, marketing manager, financial analyst, or HR specialist in Indian MNCs and startups. The holistic curriculum also prepares students for relevant professional certifications and entrepreneurship.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Focus intensely on understanding foundational concepts in accounting, economics, statistics, marketing, and finance. Utilize prescribed textbooks, online resources like NPTEL or Coursera for specific subjects, and actively engage in class discussions and problem-solving sessions to build a strong theoretical base.
Tools & Resources
Core subject textbooks, NPTEL/Coursera business courses, Khan Academy for basic refreshers, Academic journals accessible via institutional library
Career Connection
A solid grasp of fundamentals is crucial for success in initial screening tests and interviews for management trainee positions, providing the essential knowledge base for all future specializations and roles.
Develop Quantitative and Analytical Skills- (Semester 1-2)
Pay close attention to subjects like Business Statistics and Quantitative Techniques. Regularly practice problem-solving using real-world case studies and software like MS Excel. Join campus clubs or workshops focused on analytics or data interpretation to enhance practical application.
Tools & Resources
MS Excel, R/Python for basic data analysis (optional), Business case study repositories (e.g., Harvard Business Publishing), MANIT Data Science/Analytics Club
Career Connection
Strong analytical skills are highly valued by Indian employers for data-driven decision-making roles, making proficiency in these areas a significant asset for resume building and interview performance.
Enhance Communication and Presentation Prowess- (Semester 1-2)
Actively participate in group projects, presentations, and debates within courses and campus clubs. Seek constructive feedback on your communication style and presentation delivery. Utilize every opportunity to lead discussions, articulate ideas clearly, and refine your public speaking abilities.
Tools & Resources
Presentation software (PowerPoint, Google Slides), Public speaking guides, MANIT Debate/Toastmasters-style clubs, Peer feedback sessions
Career Connection
Effective communication is paramount for securing internships, excelling in team-based environments, and successfully presenting ideas to senior management in any Indian industry setting.
Intermediate Stage
Strategic Elective Selection and Deep Dive- (Semester 3-4)
Thoughtfully choose your two elective specializations (4 papers in Sem 3, 3 papers in Sem 4) based on career aspirations, industry trends, and market demand. Deep-dive into these chosen areas through additional readings, industry reports, and specialized online certifications. Engage actively with faculty and industry experts in your chosen fields.
Tools & Resources
Industry reports (e.g., NASSCOM, Deloitte, FICCI), Specialized online certifications (e.g., Google Digital Marketing, NCFM, Six Sigma), LinkedIn Learning, Faculty mentorship
Career Connection
Strategic specialization helps in targeting specific job profiles and demonstrating focused expertise to recruiters during campus placements, which is crucial for career entry and progression in India.
Pursue Meaningful Internships and Live Projects- (Semester 3 (Summer Break) and Semester 4)
Actively seek out summer internships or live projects that directly align with your chosen specializations. Focus on gaining practical exposure, networking with industry professionals, and applying theoretical knowledge to real-world business problems. Prioritize projects that offer hands-on experience and measurable outcomes.
Tools & Resources
MANIT Placement Cell, LinkedIn, Internshala, Industry networking events and workshops, Company career pages
Career Connection
Internships are often a direct pathway to pre-placement offers (PPOs) and provide invaluable industry experience that significantly differentiates you in the competitive Indian job market.
Engage in Case Competitions and Industry Workshops- (Semester 3-4)
Participate regularly in inter-college case study competitions, business simulations, and industry workshops. These platforms enhance critical thinking, problem-solving, teamwork, and presentation skills while providing exposure to current industry challenges and trends from an Indian business perspective.
Tools & Resources
Case study competition platforms (e.g., Dare2Compete), Industry association websites (CII, FICCI), Institutional event calendars, Peer groups for collaborative preparation
Career Connection
Such engagements demonstrate initiative, practical acumen, and strategic thinking, all highly valued by Indian employers, and provide excellent networking opportunities with peers and industry leaders.
Advanced Stage
Refine Project Work and Dissertation for Impact- (Semester 4)
Treat your final project/dissertation in Semester 4 as a capstone opportunity to demonstrate deep expertise in a chosen area. Select a relevant, industry-focused topic, conduct rigorous research, and present your findings professionally with actionable insights. Aim for innovative solutions to existing problems.
Tools & Resources
Academic databases (JSTOR, Scopus, EBSCOhost), Statistical software (SPSS, R, Python), Academic writing guides, Dedicated faculty mentorship, Plagiarism check tools
Career Connection
A strong, well-executed project showcases your research capabilities, problem-solving skills, and deep understanding of a domain, serving as a significant differentiator during final placements and future career trajectory.
Intensive Placement Preparation and Mock Interviews- (Semester 4)
Begin focused and intensive preparation for campus placement drives, covering aptitude tests, group discussions, and personal interviews. Practice mock interviews with faculty, alumni, and peers, focusing on both behavioral questions and technical knowledge related to your chosen specializations. Refine your resume and cover letters.
Tools & Resources
Online aptitude test platforms (e.g., IndiaBix), HR interview guides, MANIT Placement Cell workshops, Alumni network for mock interviews, Professional resume builders
Career Connection
Targeted and thorough preparation significantly increases your chances of securing desired placements with top Indian and multinational companies, which is a primary outcome of pursuing an MBA in India.
Build a Professional Network and Personal Brand- (Throughout the program, intensified in Semester 4)
Continuously build and nurture your professional network by actively connecting with alumni, industry leaders, and recruiters on platforms like LinkedIn. Develop a strong personal brand through a professional online presence, active participation in industry communities, and attending virtual or in-person conferences relevant to your field.
Tools & Resources
LinkedIn, Professional networking events (industry webinars, alumni meets), Personal website/portfolio (optional), Industry association memberships
Career Connection
A robust professional network can unlock opportunities beyond campus placements, provide invaluable mentorship, and support long-term career growth in the competitive and interconnected Indian job market.
Program Structure and Curriculum
Eligibility:
- Bachelor’s degree in Engineering/Technology with First Class or 60% marks or CPI/CGPA of 6.5 on a 10 point scale OR Master’s degree in Science, Humanities, Arts, Commerce or Law with 60% marks or CPI/CGPA of 6.5 on a 10 point scale. Candidates having valid CAT/CMAT scores will be given preference.
Duration: 4 semesters / 2 years
Credits: 96 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB0101 | Management Principles & Organisational Behavior | Core | 4 | Introduction to Management, Planning and Organizing, Foundations of OB, Perception and Learning, Motivation and Leadership, Group Dynamics and Conflict Management |
| MB0102 | Managerial Economics | Core | 4 | Nature and Scope of Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Decisions, Profit Management, Capital Budgeting |
| MB0103 | Accounting for Managers | Core | 4 | Introduction to Financial Accounting, Preparation of Financial Statements, Financial Statement Analysis, Cost Accounting Concepts, Budgetary Control, Standard Costing |
| MB0104 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression Analysis |
| MB0105 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Market Segmentation and Targeting, Product and Pricing Decisions, Promotion and Distribution Strategies |
| MB0106 | Computer Applications in Management | Core | 4 | IT in Business, Operating Systems and DBMS, MS Word and PowerPoint, MS Excel for Data Analysis, Networking and Internet, E-commerce Concepts |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB0201 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation Management |
| MB0202 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Working Capital Management, Dividend Policy |
| MB0203 | Operations Management | Core | 4 | Introduction to Operations Management, Product and Process Design, Production Planning and Control, Inventory Management, Quality Management, Supply Chain Management |
| MB0204 | Marketing Research | Core | 4 | Introduction to Marketing Research, Research Design and Data Sources, Measurement and Scaling, Sampling Techniques, Data Analysis and Interpretation, Report Writing |
| MB0205 | Business Environment & Law | Core | 4 | Economic Environment of Business, Political and Legal Environment, Social and Cultural Environment, Indian Contract Act, Companies Act, Consumer Protection Act |
| MB0206 | Quantitative Techniques for Management | Core | 4 | Introduction to Operations Research, Linear Programming, Transportation and Assignment Problems, Network Analysis (PERT/CPM), Decision Theory, Game Theory |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB0301 | Research Methodology | Core | 4 | Research Process, Formulation of Research Problem, Research Design Types, Data Collection Methods, Sampling and Hypothesis Testing, Data Analysis and Report Writing |
| MB0302 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control, Business Ethics and CSR |
| MB0303 | Consumer Behaviour | Elective (Marketing) | 4 | Introduction to Consumer Behavior, Consumer Decision Making Process, Individual Influences on Behavior, Group and Cultural Influences, Consumer Learning and Motivation, Attitude Formation and Change |
| MB0304 | Sales & Distribution Management | Elective (Marketing) | 4 | Introduction to Sales Management, Personal Selling and Sales Process, Sales Force Recruitment and Training, Sales Quotas and Territories, Channel Management, Logistics and Supply Chain in Sales |
| MB0305 | Advertising & Brand Management | Elective (Marketing) | 4 | Introduction to Advertising, Advertising Message and Media, Advertising Effectiveness, Brand Identity and Image, Brand Equity and Positioning, Brand Communication Strategies |
| MB0306 | Services Marketing | Elective (Marketing) | 4 | Nature and Characteristics of Services, Service Quality Management, Service Design and Development, Service Marketing Mix, Customer Relationship Management, Pricing and Promotion of Services |
| MB0307 | Investment Analysis & Portfolio Management | Elective (Finance) | 4 | Investment Environment, Risk and Return Analysis, Equity Valuation Models, Bond Valuation, Portfolio Theory and Diversification, Portfolio Performance Evaluation |
| MB0308 | Financial Markets & Services | Elective (Finance) | 4 | Indian Financial System, Money Market, Capital Market, Stock Exchanges, Mutual Funds, Merchant Banking and Credit Rating |
| MB0309 | Working Capital Management | Elective (Finance) | 4 | Introduction to Working Capital, Management of Cash, Management of Receivables, Inventory Management, Sources of Short-Term Finance, Working Capital Forecasting |
| MB0310 | International Financial Management | Elective (Finance) | 4 | Introduction to International Finance, Foreign Exchange Markets, Exchange Rate Determination, Managing Exchange Rate Risk, International Capital Budgeting, International Working Capital Management |
| MB0311 | Industrial Relations & Labour Laws | Elective (Human Resource Management) | 4 | Introduction to Industrial Relations, Trade Unions, Collective Bargaining, Industrial Disputes, Labour Welfare and Social Security, Major Labour Laws in India |
| MB0312 | Training & Development | Elective (Human Resource Management) | 4 | Training Need Analysis, Training Design and Methods, Evaluation of Training Programs, Management Development, Career Planning and Development, Mentoring and Coaching |
| MB0313 | Performance Management | Elective (Human Resource Management) | 4 | Introduction to Performance Management, Performance Appraisal Systems, Goal Setting and Feedback, Coaching and Counseling, Performance Improvement Plans, Reward and Recognition Systems |
| MB0314 | Organization Development & Change Management | Elective (Human Resource Management) | 4 | Introduction to OD, OD Interventions, Managing Organizational Change, Resistance to Change, Role of OD Practitioner, Ethics in OD |
| MB0315 | Supply Chain Management | Elective (Operations Management) | 4 | Introduction to SCM, Logistics Management, Inventory Management in SCM, Sourcing and Procurement, Supply Chain Strategy, SCM Performance Measurement |
| MB0316 | Total Quality Management | Elective (Operations Management) | 4 | Introduction to TQM, Quality Philosophies, Quality Tools (SPC, Seven QC Tools), ISO Standards, Six Sigma Methodology, Quality Circles and Lean Manufacturing |
| MB0317 | Project Management | Elective (Operations Management) | 4 | Introduction to Project Management, Project Life Cycle, Project Planning and Scheduling (PERT/CPM), Resource Allocation, Project Monitoring and Control, Project Risk Management |
| MB0318 | Service Operations Management | Elective (Operations Management) | 4 | Introduction to Service Operations, Service Design and Development, Managing Service Capacity, Waiting Line Management, Service Quality, Location of Service Facilities |
| MB0319 | Database Management System | Elective (Information Systems) | 4 | Database Concepts and Architecture, Entity-Relationship Model, Relational Model and SQL, Normalization, Transaction Management, Database Security |
| MB0320 | E-Business | Elective (Information Systems) | 4 | Introduction to E-Business, E-commerce Models, Online Marketing and Advertising, Payment Systems in E-commerce, E-security and Legal Issues, E-SCM and E-CRM |
| MB0321 | Business Analytics | Elective (Information Systems) | 4 | Introduction to Business Analytics, Data Mining Concepts, Predictive and Prescriptive Analytics, Big Data Fundamentals, Data Visualization Techniques, Analytics Applications in Business |
| MB0322 | Enterprise Resource Planning | Elective (Information Systems) | 4 | Introduction to ERP, ERP Modules and Architecture, ERP Implementation Challenges, ERP Vendors and Market, Benefits of ERP, ERP in various Industries |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB0401 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Idea Generation and Feasibility Analysis, Business Plan Preparation, Sources of Finance for Startups, Legal Aspects of Business |
| MB0402 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Direct Investment, Global Strategic Alliances, Cultural Environment in IB, Global Marketing Strategies |
| MB04PP | Project Work / Dissertation | Core (Project) | 4 | Research Problem Identification, Literature Review, Methodology and Data Collection, Data Analysis and Interpretation, Report Writing and Presentation, Academic Ethics |
| MB0403 | Rural & Agri-Business Marketing | Elective (Marketing) | 4 | Rural Market Environment in India, Rural Consumer Behavior, Product and Pricing Strategies for Rural Markets, Promotion and Distribution in Rural Areas, Agri-Business Marketing, Challenges in Rural Marketing |
| MB0404 | Digital Marketing | Elective (Marketing) | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing and Email Marketing, Web Analytics |
| MB0405 | International Marketing | Elective (Marketing) | 4 | Global Marketing Environment, International Market Entry Strategies, Global Product and Pricing Decisions, International Promotion Strategies, Global Distribution and Logistics, Export-Import Procedures |
| MB0406 | Retail Management | Elective (Marketing) | 4 | Introduction to Retailing, Retail Formats and Theories, Store Location and Layout, Merchandise Management, Retail Pricing and Communication, Retail Supply Chain Management |
| MB0407 | Derivatives & Risk Management | Elective (Finance) | 4 | Introduction to Derivatives, Futures and Forwards, Options Trading Strategies, Swaps, Hedging Techniques, Market and Credit Risk Management |
| MB0408 | Corporate Restructuring & Business Valuation | Elective (Finance) | 4 | Mergers and Acquisitions, Divestitures and Takeovers, Corporate Governance, Business Valuation Models, Discounted Cash Flow Valuation, Relative Valuation Techniques |
| MB0409 | Financial Engineering | Elective (Finance) | 4 | Introduction to Financial Engineering, Structured Products, Securitization, Risk Management Tools, Quantitative Models in Finance, Financial Innovations |
| MB0410 | Wealth Management | Elective (Finance) | 4 | Introduction to Wealth Management, Financial Planning Process, Investment Products for Wealth, Retirement Planning, Estate Planning, Tax Planning and Insurance |
| MB0411 | Human Resource Development | Elective (Human Resource Management) | 4 | Introduction to HRD Systems, HRD Climate and Culture, Career Planning and Development, Employee Empowerment, Mentoring and Coaching, Organizational Learning |
| MB0412 | Talent Management & Competency Mapping | Elective (Human Resource Management) | 4 | Introduction to Talent Management, Talent Acquisition and Retention, Competency Frameworks, Competency Assessment, Developing Competencies, Talent Management Strategies |
| MB0413 | International Human Resource Management | Elective (Human Resource Management) | 4 | Global HRM Challenges, Staffing Policies for MNCs, Expatriate Management, Compensation in IHRM, Cross-Cultural Training, Performance Management in IHRM |
| MB0414 | Cross Cultural Management | Elective (Human Resource Management) | 4 | Introduction to Culture, Cultural Dimensions, Cultural Intelligence, Managing Diversity in Global Teams, Cross-Cultural Communication, Negotiation Across Cultures |
| MB0415 | Materials Management | Elective (Operations Management) | 4 | Introduction to Materials Management, Purchasing and Sourcing, Stores Management, Inventory Control Techniques, Codification and Standardization, Vendor Selection and Development |
| MB0416 | Logistics Management | Elective (Operations Management) | 4 | Introduction to Logistics, Transportation Management, Warehousing and Distribution, Material Handling, Inventory Management in Logistics, Reverse Logistics |
| MB0417 | Technology Management | Elective (Operations Management) | 4 | Technology Life Cycle, Technology Forecasting, Technology Transfer, Research and Development Management, Innovation Management, Technology Commercialization |
| MB0418 | Operations Strategy | Elective (Operations Management) | 4 | Operations Strategy Formulation, Competitive Priorities, Process Choices and Design, Capacity Strategy, Facility Location and Layout, Technology and Operations Strategy |
| MB0419 | Data Warehousing & Data Mining | Elective (Information Systems) | 4 | Introduction to Data Warehousing, Data Warehouse Architecture, OLAP Operations, Introduction to Data Mining, Data Mining Techniques (Classification, Clustering), Association Rule Mining |
| MB0420 | Cyber Security | Elective (Information Systems) | 4 | Information Security Principles, Network Security Concepts, Cryptography, Cyber Attacks and Threats, Cyber Laws in India, Security Risk Management |
| MB0421 | Big Data Analytics | Elective (Information Systems) | 4 | Introduction to Big Data, Hadoop Ecosystem, MapReduce Framework, Spark for Big Data Processing, Big Data Storage Technologies, Big Data Analytics Tools |
| MB0422 | Management Information System | Elective (Information Systems) | 4 | Role of MIS in Business, Information Systems in Management, Decision Support Systems, Expert Systems, ERP, CRM, SCM Systems, Information System Implementation |
