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MBA in Marketing at Maulana Azad National Institute of Technology, Bhopal
Bhopal, Madhya Pradesh
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About the Specialization
What is Marketing at Maulana Azad National Institute of Technology, Bhopal Bhopal?
This Marketing specialization program at Maulana Azad National Institute of Technology Bhopal focuses on developing strategic marketing acumen for dynamic business environments. It integrates traditional marketing principles with contemporary digital strategies, addressing the evolving demands of the Indian market. The program aims to equip students with analytical skills to understand consumer behavior, craft effective campaigns, and drive brand growth in diverse industry sectors across India.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, sales, digital marketing, or market research roles. It also suits working professionals aiming to upskill in strategic marketing, and career changers transitioning into the vibrant Indian marketing and advertising industry. Candidates with a passion for understanding consumer psychology and market dynamics, and those aspiring to leadership roles in marketing departments, will find this program beneficial.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths, including Brand Manager, Marketing Analyst, Digital Marketing Specialist, Sales Manager, and Market Research Executive. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning INR 10-25+ LPA in leading Indian and multinational companies. Growth trajectories include head of marketing, product lead, or CXO roles, with opportunities for professional certifications in digital marketing.
Student Success Practices
Foundation Stage
Build Strong Foundational Concepts & Networking- (Semester 1-2)
Focus on mastering core management principles from subjects like Marketing Management, Financial Accounting, and Quantitative Techniques. Regularly attend guest lectures and department events to start networking with seniors and faculty, understanding diverse career paths.
Tools & Resources
Textbooks, Online tutorials (e.g., Coursera for basic management), LinkedIn for professional networking, Departmental workshops
Career Connection
A strong grasp of fundamentals is crucial for interviews and understanding advanced concepts. Early networking can lead to mentorship and internship leads.
Develop Analytical & Communication Skills- (Semester 1-2)
Actively participate in case studies and group discussions in Managerial Economics and Business Communication classes. Seek opportunities to use statistical software (like Excel, R basics) from Quantitative Techniques for basic data analysis in projects.
Tools & Resources
Harvard Business Review case studies, Toastmasters clubs (if available), MOOCs on business analytics, MANIT''''s computer labs
Career Connection
Enhances problem-solving abilities and presentation skills, critical for any management role and impressing recruiters during placement drives.
Engage in Summer Internship Preparation- (Semester 2 (especially after mid-term exams))
Proactively identify companies for your summer internship, align your resume with job descriptions, and practice interview skills. Utilize the Summer Internship (MBA-207) as a real-world learning experience, documenting all learnings meticulously.
Tools & Resources
Placement cell resources, Alumni network, Online job portals (Naukri, LinkedIn), Mock interview sessions
Career Connection
A successful summer internship is often a precursor to pre-placement offers and provides valuable industry exposure, strengthening your profile for final placements.
Intermediate Stage
Deep Dive into Marketing Electives & Live Projects- (Semester 3)
Choose Marketing electives strategically (e.g., Consumer Behavior, Digital & Social Media Marketing) and actively seek live projects or short-term consulting assignments from local businesses or startups. Apply classroom knowledge to real market challenges.
Tools & Resources
Industry reports (Nielsen, IMRB), Marketing blogs (HubSpot, Social Media Examiner), Entrepreneurial cell at MANIT, Local business associations
Career Connection
Practical experience in chosen specialization demonstrates capability to potential employers and builds a portfolio of applied skills.
Build a Professional Digital Presence & Certifications- (Semester 3-4)
Create a professional LinkedIn profile showcasing your skills, projects, and internships. Pursue relevant industry certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot Inbound Marketing) to differentiate yourself.
Tools & Resources
LinkedIn Learning, Google Skillshop, HubSpot Academy, Coursera/edX for specialized marketing courses
Career Connection
A strong online presence and certifications enhance visibility to recruiters and validate specialized skills, improving placement chances in competitive marketing roles.
Participate in Competitions & Industry Events- (Semester 3-4)
Actively participate in national level marketing case study competitions, quizzes, and B-plan contests. Attend industry conferences, workshops, and webinars to stay updated on the latest trends and expand your professional network beyond the campus.
Tools & Resources
E-Cell initiatives, College clubs, Industry associations (e.g., DMA India, IAA), Event listing platforms
Career Connection
Showcases initiative, problem-solving skills, and industry awareness, all highly valued by recruiters. Networking at events can lead to job opportunities.
Advanced Stage
Master Research and Dissertation for Industry Insight- (Semester 4)
Dedicate significant effort to your Major Research Project/Dissertation (MBA-404), choosing a marketing-focused topic with strong industry relevance. Aim for actionable insights that can be presented as a valuable contribution to the field.
Tools & Resources
Research databases (JSTOR, EBSCO), Statistical software (SPSS, R, Python for data science), Faculty mentors
Career Connection
A well-executed dissertation demonstrates advanced analytical and research skills, crucial for roles in market intelligence, consulting, or strategic planning.
Intensive Placement Preparation & Mock Interviews- (Semester 4)
Engage in rigorous placement preparation, including mock interviews, group discussions, and aptitude tests. Tailor your resume and cover letters to specific companies and marketing roles. Practice articulating your specialization and project experiences clearly.
Tools & Resources
Placement cell coaching, Online aptitude platforms (IndiaBix), Peer group practice, Career counseling
Career Connection
Directly prepares you for the recruitment process, increasing confidence and success rate in securing desired marketing roles.
Develop Leadership and Mentorship Skills- (Semester 4)
Take on leadership roles in student clubs, mentor junior students, or organize departmental events. Focus on developing soft skills like negotiation, team leadership, and conflict resolution, crucial for managerial positions in marketing.
Tools & Resources
Student organizations, Leadership workshops, Peer mentorship programs, Alumni interactions
Career Connection
Leadership and interpersonal skills are highly sought after by employers, facilitating faster career progression into management and leadership roles within marketing teams.
Program Structure and Curriculum
Eligibility:
- As per MANIT Bhopal MBA Admission Brochure / AICTE norms (Typically, Bachelor''''s degree with 50% marks, CAT/CMAT score)
Duration: 2 years (4 Semesters)
Credits: 100 Credits
Assessment: Internal: For theory subjects: 40% Continuous Evaluation. For practical/project subjects: 50% Continuous Evaluation, External: For theory subjects: 60% End Semester Examination. For practical/project subjects: 50% End Semester Examination
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-101 | Management Process & Organizational Behavior | Core | 4 | Introduction to Management, Planning & Organizing Functions, Directing & Controlling, Organizational Behavior Fundamentals, Personality & Perception, Motivation & Leadership, Group Dynamics & Team Building |
| MBA-102 | Managerial Economics | Core | 4 | Basic Economic Concepts, Demand and Supply Analysis, Production and Cost Analysis, Market Structures & Pricing, Profit Maximization, Macroeconomic Indicators |
| MBA-103 | Financial Accounting & Analysis | Core | 4 | Accounting Principles & Concepts, Preparation of Financial Statements, Financial Statement Analysis, Fund Flow & Cash Flow Statement, Budgeting & Budgetary Control, Introduction to Cost Accounting |
| MBA-104 | Quantitative Techniques for Management | Core | 4 | Probability & Probability Distributions, Hypothesis Testing, Correlation & Regression Analysis, Linear Programming, Decision Theory, Queuing Theory & Simulation |
| MBA-105 | Marketing Management | Core | 4 | Marketing Concepts & Philosophies, Consumer & Industrial Buying Behavior, Market Segmentation, Targeting, Positioning, Product Life Cycle & Mix, Pricing Strategies, Promotion & Distribution Channels |
| MBA-106 | Business Communication | Core | 3 | Communication Process, Verbal & Non-Verbal Communication, Business Correspondence & Reports, Presentation Skills, Group Discussion & Interview Skills, Negotiation & Cross-Cultural Communication |
| MBA-107 | Computer Applications in Management (Practical) | Practical | 2 | MS Office for Business Applications, Data Analysis using Spreadsheets, Database Management Basics, Business Presentation Tools, Internet & E-mail for Business, Introduction to Business Software |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-201 | Human Resource Management | Core | 4 | HR Planning & Job Analysis, Recruitment & Selection, Training & Development, Performance Appraisal, Compensation Management, Industrial Relations & Employee Welfare |
| MBA-202 | Financial Management | Core | 4 | Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Working Capital Management, Dividend Policy, Sources of Finance & Financial Markets |
| MBA-203 | Operations Management | Core | 4 | Production Systems & Design, Facility Location & Layout, Inventory Management, Quality Management & Control, Project Management Techniques, Supply Chain Management & Logistics |
| MBA-204 | Research Methodology & Business Analytics | Core | 4 | Research Design & Process, Data Collection Methods, Sampling Techniques, Data Analysis & Interpretation, Hypothesis Testing, Introduction to Business Analytics & Tools |
| MBA-205 | Management Information System | Core | 4 | MIS Concepts & Frameworks, Information Systems for Business, Database Management Systems, Enterprise Resource Planning (ERP), E-commerce & M-commerce, IT Security & Ethical Issues |
| MBA-206 | Business Environment & Law | Core | 3 | Economic Environment, Socio-cultural & Technological Environment, Political & Legal Environment, Consumer Protection Act, Contract Act & Company Law Basics, Competition Act |
| MBA-207 | Summer Internship | Internship | 2 | Industry Exposure & Practical Application, Problem Identification & Analysis, Data Collection & Reporting, Project Report Writing, Presentation Skills, Professional Etiquette |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-301 | Strategic Management | Core | 4 | Strategic Management Process, Vision, Mission, Objectives, Environmental Analysis (SWOT, PESTEL), Strategy Formulation & Implementation, Corporate & Business Level Strategies, Strategic Control & Evaluation |
| MBA-302 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process & Mindset, Idea Generation & Opportunity Spotting, Feasibility Analysis & Business Plan, Sources of Funding & Venture Capital, Start-up Ecosystem in India, Government Policies for Entrepreneurs |
| MBA-303 | Project Management | Core | 4 | Project Life Cycle, Project Planning & Scheduling (PERT/CPM), Resource Allocation & Optimization, Project Risk Management, Project Monitoring & Control, Project Evaluation & Termination |
| MBA-MKT-301 | Consumer Behavior | Elective (Marketing) | 3 | Consumer Decision Making Process, Psychological Determinants, Social & Cultural Influences, Market Segmentation, Consumer Research, Organizational Buying Behavior |
| MBA-MKT-302 | Sales & Distribution Management | Elective (Marketing) | 3 | Role of Selling & Sales Process, Sales Force Management, Sales Forecasting, Marketing Channels & Design, Channel Conflict & Management, Physical Distribution & Logistics |
| MBA-MKT-303 | Marketing Research | Elective (Marketing) | 3 | Marketing Research Process, Research Design & Types, Data Collection Methods (Primary/Secondary), Sampling Techniques, Data Analysis & Interpretation, Report Writing & Presentation |
| MBA-OE-3XX | Open Elective I | Elective (Open) | 3 | |
| MBA-304 | Seminar/Viva-Voce | Project | 4 | Research Proposal Development, Literature Review, Presentation Skills, Academic Discussion, Critical Thinking & Problem Solving, Communication of Ideas |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-401 | International Business Management | Core | 4 | Globalization & International Trade Theories, Foreign Exchange Markets, International Marketing Strategies, Global Human Resource Management, International Financial Management, International Business Environment |
| MBA-402 | Corporate Social Responsibility & Ethics | Core | 4 | Concepts of CSR & Business Ethics, Stakeholder Management, Corporate Governance, Environmental Responsibility & Sustainability, Ethical Decision Making, Indian Context of CSR |
| MBA-MKT-304 | Product & Brand Management | Elective (Marketing) | 3 | Product Strategy & Planning, New Product Development, Product Life Cycle Strategies, Branding Strategies & Brand Equity, Brand Positioning & Re-positioning, Packaging & Labeling Decisions |
| MBA-MKT-401 | Digital & Social Media Marketing | Elective (Marketing) | 3 | Digital Marketing Ecosystem, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing & Email Marketing, Digital Marketing Analytics |
| MBA-OE-4XX | Open Elective II | Elective (Open) | 3 | |
| MBA-403 | Comprehensive Viva-Voce | Project | 4 | Overall Business Knowledge Assessment, Integrated Management Concepts, Professional Communication, Application of Learned Skills, Problem Solving & Decision Making, Industry Relevance |
| MBA-404 | Major Research Project/Dissertation | Project | 4 | Independent Research Project Design, Extensive Literature Review, Methodology & Data Analysis, Report Writing & Structuring, Thesis Defense & Presentation, Original Contribution to Knowledge |
