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MBA in Business Analytics at O.P. Jindal Global University

O.P. Jindal Global University stands as a premier Private Deemed University, established in 2009 and recognized by the UGC. Located in Sonipat, Haryana, it offers diverse programs across 12 specialized schools, maintaining an impressive 1:9 faculty-student ratio. Designated an 'Institution of Eminence', JGU is recognized globally for its academic strength and residential campus environment.

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Sonipat, Haryana

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About the Specialization

What is Business Analytics at O.P. Jindal Global University Sonipat?

This Business Analytics program at O.P. Jindal Global University focuses on equipping students with advanced analytical skills to tackle complex business challenges. It integrates data science, statistical modeling, and machine learning, directly addressing the growing demand for data-driven decision-makers across Indian industries. The program''''s interdisciplinary approach and industry-aligned curriculum are key differentiators, preparing graduates for the dynamic market.

Who Should Apply?

This program is ideal for fresh graduates with a strong quantitative aptitude seeking entry into data science or business analytics roles. It also suits working professionals looking to upskill in cutting-edge analytical tools and techniques, or career changers aiming to transition into high-demand data-centric fields within finance, marketing, or operations in India, leveraging their prior domain knowledge.

Why Choose This Course?

Graduates of this program can expect to pursue lucrative India-specific career paths such as Data Analyst, Business Intelligence Developer, Predictive Modeler, or AI Strategist. Entry-level salaries typically range from INR 6-10 LPA, growing significantly with experience. The program prepares students for roles in top Indian and multinational corporations, often aligning with professional certifications in Python, R, or data visualization tools to enhance their marketability.

Student Success Practices

Foundation Stage

Master Core Business Fundamentals- (Trimester 1-2)

Actively engage with core subjects like Managerial Economics, Accounting, and Marketing. Focus on understanding how data informs decisions in these areas, building a holistic business perspective.

Tools & Resources

JGU library resources, Harvard Business Review articles, Online courses in business fundamentals (e.g., Coursera, edX)

Career Connection

A strong business foundation ensures you can translate analytical insights into actionable business strategies, making you more valuable to employers across diverse sectors in India.

Develop Foundational Quantitative Skills- (Trimester 1-2)

Dedicate focused time to strengthen your understanding of Business Statistics and Research Methodology. Practice data interpretation and problem-solving using tools like Microsoft Excel.

Tools & Resources

Khan Academy for statistics, YouTube tutorials for Excel data analysis, Statistics textbooks

Career Connection

These foundational quantitative skills are the bedrock for all advanced analytics, crucial for any data-driven role in Indian companies and future academic pursuits.

Initiate Networking and Communication- (Trimester 1-2)

Actively participate in student clubs, seminars, and workshops. Practice effective business communication skills and start building connections with peers, faculty, and industry guests.

Tools & Resources

LinkedIn for professional networking, JGU career services events, Toastmasters-style practice groups

Career Connection

Strong communication and networking are vital for collaborative projects and securing internships or placements in competitive Indian job markets, enhancing your professional reach.

Intermediate Stage

Hands-on Analytics Tool Proficiency- (Trimester 3-4)

Deep dive into the ''''Business Analytics for Decision Making'''' course. Seek out additional resources to gain practical proficiency in programming languages like Python or R for data analysis and manipulation.

Tools & Resources

DataCamp, Kaggle notebooks, Free Python/R tutorials (e.g., W3Schools, GeeksforGeeks), JGU computing labs

Career Connection

Employers in India increasingly seek candidates with practical skills in industry-standard analytics tools, making this proficiency a significant competitive advantage for your resume.

Explore Industry Applications via Projects- (Trimester 3-4)

Actively look for opportunities to apply analytical concepts to real-world business problems through mini-projects, case studies, or during your Summer Internship Project.

Tools & Resources

JGU faculty for project guidance, Industry reports and whitepapers, Company websites for case study ideas

Career Connection

Practical application demonstrates problem-solving abilities and a business-oriented mindset, which is highly valued for placements in Indian corporates and startups.

Participate in Data Science Competitions- (Trimester 3-4)

Join online data science competitions or hackathons (e.g., on Kaggle, Analytics Vidhya) to test your skills, learn from diverse datasets, and collaborate with other enthusiasts.

Tools & Resources

Kaggle, Analytics Vidhya, GitHub for sharing code and projects

Career Connection

This activity helps build a strong portfolio, provides practical experience in solving complex problems, and showcases initiative to potential employers in India, boosting your profile.

Advanced Stage

Specialize in Advanced Analytics Techniques- (Trimester 5-6)

Focus intensively on specialization courses like Machine Learning, Big Data Analytics, and AI for Business. Aim to build end-to-end analytical projects using these advanced techniques.

Tools & Resources

TensorFlow, Keras, PyTorch for deep learning, Hadoop, Spark documentation for big data, Specialized online courses

Career Connection

High-level proficiency in these advanced areas is critical for securing roles as a Data Scientist or AI Specialist in leading Indian tech, consulting, and finance firms.

Develop Robust Data Visualization & BI Skills- (Trimester 5-6)

Master tools like Tableau or Power BI to effectively communicate data insights. Create compelling dashboards and presentations for your Dissertation/Live Project, showcasing clear data storytelling.

Tools & Resources

Tableau Public, Power BI Desktop (free versions), Online tutorials from LinkedIn Learning, Data visualization blogs

Career Connection

The ability to clearly present complex data is a top skill for Business Intelligence and Analytics roles across all industries in India, enabling effective communication with stakeholders.

Strategic Career Planning & Interview Prep- (Trimester 5-6)

Work closely with the career services department, refine your resume and LinkedIn profile, practice technical and behavioral interviews, and prepare a strong portfolio of your projects.

Tools & Resources

JGU Career Services, Mock interview platforms, LinkedIn Learning for interview tips, Personal project repository (e.g., GitHub)

Career Connection

Meticulous preparation ensures you stand out in the highly competitive Indian job market for senior analytics roles, leading to successful placements and career growth.

Program Structure and Curriculum

Eligibility:

  • Bachelor’s Degree in any discipline with a minimum of 50% aggregate marks or an equivalent qualification (e.g., A score of 600 or above in GMAT / GRE / NMAT by GMAC™ / CAT / XAT / MAT / ATMA / CMAT).

Duration: 2 years (6 trimesters)

Credits: 120 Credits

Assessment: Assessment pattern not specified

Semester-wise Curriculum Table

Semester 1

Subject CodeSubject NameSubject TypeCreditsKey Topics
Managerial EconomicsCore3Demand and Supply Analysis, Market Structures and Competition, Pricing Strategies, Cost Analysis and Profit Maximization, Macroeconomic Indicators
Accounting for ManagersCore3Financial Statements Analysis, Cost Accounting Principles, Budgeting and Variance Analysis, Working Capital Management, Financial Reporting Standards
Business StatisticsCore3Probability Distributions, Hypothesis Testing, Regression Analysis, Sampling Methods, Data Analysis Techniques
Organizational BehaviourCore3Individual Behavior in Organizations, Group Dynamics and Teamwork, Leadership Theories, Motivation and Job Satisfaction, Organizational Culture and Change
Marketing ManagementCore3Market Research and Segmentation, Product Life Cycle and Development, Branding and Positioning, Pricing Strategies, Promotion and Distribution Channels
Business CommunicationCore1.5Verbal and Non-verbal Communication, Business Writing Skills, Presentation Techniques, Interpersonal Communication, Cross-cultural Communication
Business Ethics & Social ResponsibilityCore1.5Ethical Frameworks in Business, Corporate Governance Principles, Corporate Social Responsibility, Sustainability and Stakeholder Management, Ethical Decision-Making

Semester 2

Subject CodeSubject NameSubject TypeCreditsKey Topics
Financial ManagementCore3Capital Budgeting Decisions, Working Capital Management, Sources of Finance, Risk and Return Analysis, Financial Markets and Institutions
Operation ManagementCore3Process Design and Analysis, Quality Management and Control, Inventory Management, Supply Chain Strategies, Lean Operations and Six Sigma
Human Resource ManagementCore3Talent Acquisition and Retention, Performance Management Systems, Training and Development, Compensation and Benefits, Employee Relations and Labor Laws
Research MethodologyCore3Research Problem Formulation, Data Collection Methods, Quantitative and Qualitative Research, Statistical Data Analysis, Research Report Writing
Digital Business TransformationCore3Digital Strategies and Models, E-commerce and Online Platforms, Industry 4.0 Technologies, Digital Marketing Fundamentals, Business Model Innovation
Entrepreneurship and Innovation ManagementCore1.5Idea Generation and Feasibility, Business Plan Development, Startup Ecosystem, Funding and Venture Capital, Innovation Process and Strategies
IT Applications for BusinessCore1.5Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Cloud Computing Basics, Data Security and Privacy, IT Strategy Alignment

Semester 3

Subject CodeSubject NameSubject TypeCreditsKey Topics
Strategic ManagementCore3Strategic Analysis and Formulation, Competitive Advantage, Corporate Level Strategy, Business Level Strategy, Strategy Implementation and Control
Business Analytics for Decision MakingCore3Data-Driven Decision Making, Descriptive Analytics, Predictive Analytics Models, Prescriptive Analytics Techniques, Business Intelligence Tools
International BusinessCore3Globalization and Trade Theories, Foreign Direct Investment, Exchange Rate Mechanisms, Cross-Cultural Management, International Marketing and Finance
Legal Aspects of BusinessCore3Contract Law, Company Law and Regulations, Intellectual Property Rights, Consumer Protection Act, Cyber Law and E-commerce Regulations
Corporate GovernanceCore1.5Role of Board of Directors, Shareholder Rights and Activism, Transparency and Accountability, Ethical Leadership and Compliance, Stakeholder Engagement
Supply Chain ManagementCore1.5Supply Chain Design, Logistics and Transportation, Sourcing and Procurement, Demand Planning and Forecasting, Supply Chain Optimization
Summer Internship ProjectProject3Industry Problem Identification, Data Collection and Analysis, Solution Formulation, Report Writing, Presentation Skills

Semester 4

Subject CodeSubject NameSubject TypeCreditsKey Topics
Business Environment & PolicyCore3Macroeconomic Factors, Government Policies and Regulations, Social and Cultural Environment, Technological Advancements, Global Economic Trends
Design Thinking for BusinessCore3Empathize and Define Problem, Ideation Techniques, Prototyping and Testing, User-Centric Innovation, Creative Problem Solving
Consulting SkillsCore3Problem Structuring, Data Gathering and Analysis, Client Management and Communication, Solution Development and Presentation, Implementation and Change Management
Project ManagementCore3Project Life Cycle, Planning and Scheduling Techniques, Risk Management, Budgeting and Cost Control, Team Management and Stakeholder Engagement
Economics of Growth and DevelopmentCore3Theories of Economic Growth, Indicators of Development, Poverty and Inequality, Human Capital and Innovation, Sustainable Development Goals

Semester 5

Subject CodeSubject NameSubject TypeCreditsKey Topics
Applied Data Science using PythonSpecialization3Python Programming Fundamentals, Data Manipulation with Pandas, Data Visualization with Matplotlib/Seaborn, Statistical Analysis in Python, Data Preprocessing Techniques
Advanced Business AnalyticsSpecialization3Advanced Regression Models, Time Series Analysis and Forecasting, Optimization Techniques, Simulation Modeling, Decision Trees and Ensemble Methods
Data Mining for BusinessSpecialization3Classification Algorithms, Clustering Techniques, Association Rule Mining, Predictive Modeling, Text Mining and Sentiment Analysis
Machine Learning for Business DecisionsSpecialization3Supervised Learning Algorithms, Unsupervised Learning Algorithms, Deep Learning Basics, Model Evaluation and Selection, Real-world ML Applications

Semester 6

Subject CodeSubject NameSubject TypeCreditsKey Topics
Big Data AnalyticsSpecialization3Introduction to Big Data Ecosystem, Hadoop and Spark Frameworks, NoSQL Databases, Distributed Computing Concepts, Real-time Data Processing
Predictive ModellingSpecialization3Linear and Logistic Regression, Decision Trees and Random Forests, Gradient Boosting Machines, Model Validation and Cross-Validation, Predictive Model Deployment
AI for BusinessSpecialization3Fundamentals of Artificial Intelligence, Natural Language Processing (NLP), Computer Vision Basics, Robotics Process Automation (RPA), AI Strategy and Ethics
Business Intelligence & Data VisualizationSpecialization3Business Intelligence Concepts, Data Warehousing and ETL, Interactive Dashboard Design, Data Storytelling, BI Tools (e.g., Tableau, Power BI)
Dissertation/Live ProjectProject6Research Problem Definition, Methodology Design, Data Analysis and Interpretation, Report Writing and Documentation, Presentation of Findings
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