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MBA in Marketing at Quest Group of Institutions
Sahibzada Ajit Singh Nagar, Punjab
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About the Specialization
What is Marketing at Quest Group of Institutions Sahibzada Ajit Singh Nagar?
This Marketing Management program at Quest Group of Institutions focuses on equipping future managers with core concepts and advanced strategies crucial for success in dynamic Indian markets. It emphasizes a blend of traditional marketing principles with modern digital approaches, preparing students for the evolving demands of consumer-centric industries in India. The curriculum is designed to foster analytical and strategic thinking, making graduates highly competitive.
Who Should Apply?
This program is ideal for fresh graduates with a bachelor''''s degree seeking entry into marketing and sales roles within diverse industries. It also caters to working professionals aiming to upskill their marketing knowledge, particularly those looking to transition into strategic digital or brand management positions. Aspiring entrepreneurs keen to build strong market entry and growth strategies for their ventures will also find this specialization highly beneficial.
Why Choose This Course?
Graduates of this program can expect diverse career paths such as Brand Manager, Digital Marketing Specialist, Sales Manager, Market Research Analyst, and Product Manager in India. Entry-level salaries typically range from INR 3-6 LPA, growing significantly with experience. The program aligns with industry demands for data-driven marketers, positioning graduates for rapid professional growth in Indian companies and potential for relevant professional certifications.
Student Success Practices
Foundation Stage
Master Core Management Principles- (Semester 1-2)
Focus intensely on foundational subjects like Marketing Management, Accounting for Management, and Quantitative Techniques. Join study groups, utilize online learning platforms like Coursera/edX for supplementary courses in business fundamentals, and actively participate in case study discussions.
Tools & Resources
Coursera, edX, Harvard Business Review cases, Institution''''s library resources, Peer study groups
Career Connection
A strong grasp of fundamentals is crucial for understanding advanced marketing strategies and making informed business decisions, essential for future managerial roles.
Develop Communication & Presentation Skills- (Semester 1-2)
Actively engage in classroom presentations, debates, and group projects. Seek feedback on public speaking from faculty and peers. Participate in inter-college presentation competitions to hone confidence and articulate ideas effectively.
Tools & Resources
Toastmasters International (if available), Online video tutorials on public speaking, College communication workshops
Career Connection
Excellent communication and presentation skills are paramount for client interactions, team leadership, and presenting marketing campaigns to stakeholders, crucial for career progression in marketing.
Explore Industry through Internships/Mini-Projects- (After Semester 1, during semester breaks)
Even in the early stages, seek mini-internships or volunteer for short-term marketing projects with local businesses or startups. This provides practical context to theoretical knowledge and helps identify areas of interest within marketing.
Tools & Resources
LinkedIn, Internshala, College career services, Local business networks
Career Connection
Early exposure builds a practical understanding of the marketing landscape, helps in networking, and provides valuable content for resumes and future interviews.
Intermediate Stage
Specialize with Advanced Marketing Electives- (Semester 3)
Deep dive into chosen marketing electives like Consumer Behaviour, Sales & Distribution Management, Services Marketing, and Digital & Social Media Marketing. Undertake certifications in specific areas like Google Ads or HubSpot Marketing.
Tools & Resources
Google Skillshop, HubSpot Academy, Coursera specializations, NPTEL courses
Career Connection
Specialized knowledge and certifications make you a more targeted candidate for specific marketing roles (e.g., Digital Marketing Specialist, Brand Manager) and enhance your employability.
Engage in Live Industry Projects & Competitions- (Semester 3)
Actively pursue opportunities for live projects with companies, often facilitated by the institution. Participate in national-level marketing competitions (e.g., case study challenges, brand strategy contests) to apply theoretical knowledge and gain recognition.
Tools & Resources
College industry liaison cell, Business newspapers/magazines, Competition platforms like Unstop
Career Connection
Real-world project experience demonstrates problem-solving abilities and practical skills to potential employers. Competition wins bolster your profile and network.
Build a Professional Network & Personal Brand- (Semester 3)
Attend industry seminars, workshops, and guest lectures. Connect with alumni and industry leaders on platforms like LinkedIn. Start building an online professional portfolio showcasing projects and achievements, especially for digital marketing.
Tools & Resources
LinkedIn, Industry events, Alumni network, Personal website/blog
Career Connection
Networking opens doors to mentorship, internship leads, and job opportunities. A strong personal brand makes you memorable and visible to recruiters.
Advanced Stage
Undertake a Comprehensive Research Project/Dissertation- (Semester 3)
Focus diligently on the Research Project in Semester 3, choosing a topic relevant to your marketing specialization. Conduct thorough research, analyze data critically, and present findings professionally. This demonstrates analytical rigor and independent work.
Tools & Resources
Research databases (JSTOR, EBSCO), Statistical software (SPSS, R), Academic mentorship
Career Connection
A well-executed research project showcases your ability to analyze complex marketing problems, make data-driven recommendations, and contributes significantly to your resume and interview discussions.
Intensive Placement Preparation & Mock Interviews- (Semester 4)
Actively participate in campus placement drives. Attend workshops on resume building, interview techniques, and group discussions. Practice mock interviews with faculty, alumni, and peers, focusing on both HR and technical marketing questions.
Tools & Resources
College placement cell, Online interview preparation platforms, Company-specific interview guides
Career Connection
Targeted preparation significantly increases chances of securing desired marketing roles with reputable companies.
Pursue an Industry-Relevant Final Internship- (Summer after Semester 2, or during Semester 4)
Secure a longer-duration internship (typically 8-10 weeks) during the summer break or even part-time during the final semester with a reputable company in your chosen marketing domain. Aim to convert this into a pre-placement offer (PPO).
Tools & Resources
College placement cell, Direct company applications, Professional networking
Career Connection
A strong final internship provides invaluable practical experience, opens doors to full-time employment, and helps bridge the gap between academia and corporate life, often leading to better starting salaries.
Program Structure and Curriculum
Eligibility:
- Bachelors Degree in any discipline with a minimum of 50% Marks (45% for SC/ST candidates) from any recognized University/Institute.
Duration: 2 years / 4 semesters
Credits: 90 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBBA-101 | Management Process & Organizational Behaviour | Core | 4 | Introduction to Management, Planning & Decision Making, Organization Structure & Design, Staffing & Directing, Organizational Behavior Concepts, Motivation & Leadership |
| MBBA-102 | Managerial Economics | Core | 4 | Basic Economic Concepts, Demand and Supply Analysis, Production and Cost Analysis, Market Structures & Pricing Strategies, Macroeconomic Environment, Business Cycles |
| MBBA-103 | Business Environment | Core | 4 | Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological Environment, Global Business Environment, Ethics & Corporate Social Responsibility |
| MBBA-104 | Quantitative Techniques | Core | 4 | Introduction to Quantitative Techniques, Probability and Distributions, Sampling & Estimation, Hypothesis Testing, Correlation & Regression Analysis, Linear Programming |
| MBBA-105 | Accounting for Management | Core | 4 | Financial Accounting Fundamentals, Cost Accounting Concepts, Financial Statement Analysis, Budgetary Control, Working Capital Management, Fund Flow and Cash Flow Statements |
| MBBA-106 | Marketing Management | Core | 4 | Marketing Concepts and Philosophies, Consumer Behavior, Market Segmentation & Targeting, Product and Brand Management, Pricing Strategies, Promotion and Distribution Channels |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBBA-201 | Human Resource Management | Core | 4 | HRM Functions & Challenges, Human Resource Planning, Recruitment, Selection & Placement, Training & Development, Performance Appraisal, Compensation Management |
| MBBA-202 | Financial Management | Core | 4 | Goals of Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital & Capital Structure, Dividend Policy Decisions, Working Capital Management |
| MBBA-203 | Operations & Supply Chain Management | Core | 4 | Operations Management Concepts, Facility Location and Layout, Production Planning & Control, Inventory Management, Total Quality Management, Supply Chain Management Principles |
| MBBA-204 | Research Methodology | Core | 4 | Business Research Process, Research Design, Methods of Data Collection, Sampling Design, Data Analysis & Interpretation, Report Writing & Presentation |
| MBBA-205 | Strategic Management | Core | 4 | Strategic Management Process, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control, Corporate Governance & Ethics |
| MBBA-206 | Business Law | Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Consumer Protection Act 2019, Companies Act 2013, Intellectual Property Rights |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBBA-301 | Project Management | Core | 4 | Project Life Cycle, Project Planning & Scheduling, Resource Allocation, Project Cost Management, Risk Management, Project Monitoring & Control |
| MBBA-302 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Creativity & Innovation, Business Plan Formulation, Sources of Finance for Startups, Legal Aspects of Business, Government Support & Policies |
| MBBA-303 | Corporate Governance & Social Responsibility | General Course | 4 | Concept of Corporate Governance, Board of Directors & Committees, Role of Auditors, Stakeholder Theory, Corporate Social Responsibility, Ethical Leadership |
| MBBA-307 | Consumer Behaviour | Marketing Elective | 4 | Consumer Decision Making Process, Individual Influences on Behavior, Group and Social Influences, Culture & Subculture, Consumer Research & Insights, Marketing Implications of Consumer Behavior |
| MBBA-308 | Sales & Distribution Management | Marketing Elective | 4 | Nature of Sales Management, Sales Forecasting & Budgeting, Sales Force Recruitment & Training, Sales Performance & Compensation, Marketing Channels & Design, Logistics & Physical Distribution |
| MBBA-313 | Research Project | Core | 4 | Problem Identification & Formulation, Literature Review, Methodology & Data Collection, Data Analysis & Interpretation, Report Writing, Presentation & Viva-Voce |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBBA-401 | International Business Management | Core | 4 | Globalization & International Business, Theories of International Trade, Foreign Exchange Markets, International Marketing & HRM, Global Business Strategies, International Business Ethics |
| MBBA-402 | Business Ethics & Values | General Course | 4 | Introduction to Business Ethics, Ethical Theories, Ethical Decision Making, Corporate Culture & Ethics, Values in Management, Social Responsibility |
| MBBA-406 | Services Marketing | Marketing Elective | 4 | Nature of Services, Service Quality & Gaps Model, Service Design & Development, Pricing of Services, Promotion & Place in Services, Service Recovery & Relationship Marketing |
| MBBA-407 | Digital & Social Media Marketing | Marketing Elective | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Web Analytics & Measurement |
| MBBA-412 | Comprehensive Viva-Voce | Core | 2 | Overall Subject Knowledge Assessment, Problem Solving & Critical Thinking, Communication Skills, Presentation Abilities, Application of Management Theories, Current Business Affairs |
