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MBA in Business Analytics at Sambhram Institute of Technology
Bengaluru, Karnataka
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About the Specialization
What is Business Analytics at Sambhram Institute of Technology Bengaluru?
This Business Analytics program at Sambhram Institute of Technology focuses on equipping future business leaders with the ability to leverage data-driven insights for strategic decision-making. In the rapidly evolving Indian economy, characterized by digital transformation and a booming e-commerce sector, the demand for analytics professionals is soaring. This program differentiates itself by combining core management principles with cutting-edge analytical tools and techniques, preparing students for an impactful career.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the high-demand field of data science and business intelligence, particularly those with a strong aptitude for numbers and problem-solving. It also caters to working professionals aiming to upskill themselves in analytics to drive innovation within their organizations or transition into a data-centric role across sectors like finance, marketing, and operations in the Indian market.
Why Choose This Course?
Graduates of this program can expect to pursue dynamic career paths such as Business Analyst, Data Analyst, Marketing Analyst, Financial Analyst, or Consultant in various Indian companies, from startups to large corporations. Entry-level salaries typically range from INR 4-7 lakhs per annum, with experienced professionals earning INR 10-25 lakhs or more. The curriculum prepares students for industry-recognized certifications in data science and analytics, ensuring competitive advantages.
Student Success Practices
Foundation Stage
Build a Strong Quantitative and Business Foundation- (Semester 1-2)
Focus intensely on core subjects like Business Statistics, Managerial Economics, and Accounting for Managers. Form study groups to solve problems regularly and clarify concepts. Utilize online resources for supplementary learning in mathematics and statistics.
Tools & Resources
Khan Academy, Coursera (Introduction to Statistics/Economics), VTU e-Learning portal
Career Connection
Strong foundational knowledge is crucial for understanding advanced analytical concepts and making sound business decisions, essential for entry-level analyst roles.
Develop Core Software Proficiency- (Semester 1-2)
Start familiarizing yourself with fundamental business software. Practice data entry, basic calculations, and visualization using Microsoft Excel. Attend workshops on advanced Excel features relevant to business data manipulation and reporting.
Tools & Resources
Microsoft Excel (official tutorials, online courses on platforms like Udemy/Coursera), internal college workshops
Career Connection
Proficiency in tools like Excel is a prerequisite for almost any business role and forms the bedrock for learning more specialized analytics software, enhancing employability.
Cultivate Business Acumen through Case Studies- (Semester 1-2)
Actively participate in classroom discussions and solve case studies across various business functions (marketing, finance, HR). Read business newspapers and magazines to understand real-world business challenges and how data might address them.
Tools & Resources
Harvard Business Review case studies, Economic Times, Business Standard, Mint
Career Connection
Develops critical thinking and problem-solving skills, enabling students to connect theoretical knowledge to practical business scenarios, vital for consulting and analytical roles.
Intermediate Stage
Master Analytics Tools and Techniques- (Semester 3-4)
Deep dive into the specialized Business Analytics electives. Actively engage in hands-on labs for subjects like Data Mining, Predictive Analytics, and R Programming. Complete small projects using real or simulated datasets to apply learned techniques and build practical skills.
Tools & Resources
RStudio, Python (Anaconda distribution), Tableau Public, Power BI Desktop, Kaggle datasets, internal college labs
Career Connection
Direct application of these tools and techniques makes you job-ready for specific analytics roles and strengthens your profile for internships and placements in the Indian job market.
Seek Industry Exposure via Internships & Workshops- (Semester 3-4)
Actively pursue and complete an industry internship in a relevant analytics domain. Attend webinars, guest lectures, and workshops organized by the department or industry bodies to understand current trends and network with professionals.
Tools & Resources
LinkedIn, college placement cell, industry associations (e.g., NASSCOM Analytics), company career pages
Career Connection
Internships provide invaluable practical experience, clarify career interests, build professional networks, and often lead to pre-placement offers in leading companies.
Build a Data Portfolio & Participate in Competitions- (Semester 3-4)
Start building a portfolio of analytics projects (e.g., on GitHub) showcasing your skills in data cleaning, analysis, modeling, and visualization. Participate in data hackathons or analytics competitions to test and enhance your abilities.
Tools & Resources
GitHub, LinkedIn, Kaggle competitions, Analytics Vidhya
Career Connection
A strong portfolio demonstrates practical skills to recruiters, while competition participation highlights problem-solving abilities and enhances your resume for competitive roles.
Advanced Stage
Specialize and Refine Analytical Skills- (Semester 4)
Focus on your chosen analytical electives in areas like Marketing, Financial, HR, or Supply Chain Analytics. Work on a comprehensive research project that integrates multiple analytical techniques to solve a complex business problem, demonstrating deep expertise.
Tools & Resources
Advanced features of R/Python, industry-specific analytical tools, research papers, faculty mentorship
Career Connection
Deep specialization makes you a more attractive candidate for niche roles within your preferred industry vertical, demonstrating expertise highly valued by employers.
Prepare for Placements and Professional Certifications- (Semester 4)
Begin rigorous preparation for placement interviews, focusing on analytical case studies, technical questions, and behavioral rounds. Consider pursuing professional certifications in tools like SQL, Python for Data Science, or a specific analytics platform to validate your skills.
Tools & Resources
Interview prep platforms (e.g., LeetCode, HackerRank for analytical tests), mock interviews, certification platforms (e.g., Google Data Analytics, IBM Data Analyst)
Career Connection
Structured preparation significantly increases placement success rates, while certifications validate your skills and boost your credibility with potential employers.
Network Strategically and Seek Mentorship- (Semester 4)
Actively engage with alumni, industry professionals, and faculty. Attend industry conferences and networking events. Seek out mentors who can provide guidance on career paths and industry insights relevant to the Indian analytics landscape.
Tools & Resources
LinkedIn, alumni network events, industry association meetings, college career services
Career Connection
Networking opens doors to hidden job opportunities, provides invaluable career advice, and helps build a strong professional support system crucial for career progression.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree from a recognized university with minimum 50% aggregate marks (45% for SC/ST/Cat-I candidates of Karnataka). Must have a valid score in MAT/CAT/PGCET/CMAT/K-MAT entrance exams.
Duration: 2 years / 4 semesters
Credits: 88 Credits
Assessment: Internal: 40% (for theory subjects), 50% (for Internship & Project), External: 60% (for theory subjects), 50% (for Internship & Project)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA11 | Management and Organizational Behavior | Core | 4 | Management Concepts, Planning & Organizing, Directing & Controlling, Organizational Behavior Foundations, Personality, Perception & Learning, Motivation & Leadership, Group Dynamics, Stress & Change Management |
| 22MBA12 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand & Supply Analysis, Production & Cost Analysis, Market Structure, Pricing Policies & Practices, Macroeconomic Concepts, Business Cycles |
| 22MBA13 | Accounting for Managers | Core | 4 | Financial Accounting Basics, Accounting Equation, Journal & Ledger, Financial Statements, Fund Flow & Cash Flow Analysis, Ratio Analysis, Budgetary Control |
| 22MBA14 | Business Statistics | Core | 4 | Introduction to Statistics, Data Collection & Presentation, Measures of Central Tendency & Dispersion, Probability Distributions, Sampling & Estimation, Hypothesis Testing, Correlation & Regression |
| 22MBA15 | Business, Government, and Society | Core | 4 | Business Environment, Economic Systems, Social Responsibility of Business, Ethics in Business, Corporate Governance, Legal & Regulatory Framework, CSR |
| 22MBASD1 | Skill Development I | Skill Development (Non-Credit) | 0 | Quantitative Aptitude, Verbal Ability, Logical Reasoning, Data Interpretation, Professional Etiquette |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA21 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Market Segmentation, Product & Pricing Decisions, Promotion & Distribution, Services Marketing |
| 22MBA22 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting, Capital Structure, Working Capital Management, Dividend Policy, Sources of Finance |
| 22MBA23 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment & Selection, Training & Development, Performance Management, Compensation Management, Industrial Relations |
| 22MBA24 | Operations and Supply Chain Management | Core | 4 | Operations Strategy, Process Design, Production Planning & Control, Quality Management, Inventory Management, Supply Chain Management, Logistics |
| 22MBA25 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Design, Data Analysis Techniques, Hypothesis Testing, Report Writing |
| 22MBASD2 | Skill Development II | Skill Development (Non-Credit) | 0 | Communication Skills, Presentation Skills, Teamwork & Collaboration, Emotional Intelligence, Critical Thinking |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA31 | Strategic Management | Core | 4 | Nature of Strategic Management, Strategic Intent, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategy Evaluation & Control |
| 22MBA32 | Entrepreneurship and Small Business Management | Core | 4 | Entrepreneurship Development, Creativity & Innovation, Business Plan, Forms of Business Organization, Sources of Finance, Small Business Management, Family Business |
| 22MBA33 | Management Information Systems | Core | 4 | Introduction to MIS, Information Systems Development, Database Management, Enterprise Systems, Decision Support Systems, E-Business |
| 22MBA34 | Legal Aspects of Business | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Companies Act, Negotiable Instruments Act, Cyber Laws, Intellectual Property Rights |
| 22MBABA301 | Business Analytics and Intelligence | Elective (Business Analytics) | 4 | Introduction to Business Analytics, Data Warehousing, OLAP, Data Visualization, Data Mining Concepts, Descriptive Analytics, Prescriptive Analytics |
| 22MBABA302 | Data Mining and Machine Learning for Business | Elective (Business Analytics) | 4 | Data Mining Techniques, Classification, Clustering, Association Rule Mining, Regression, Introduction to Machine Learning, Algorithms |
| 22MBABA303 | Spreadsheet Modeling for Business Decisions | Elective (Business Analytics) | 4 | Spreadsheet Basics, Data Manipulation, What-If Analysis, Optimization Models, Simulation, Forecasting Models, Decision Trees |
| 22MBABA304 | Social Media Analytics | Elective (Business Analytics) | 4 | Introduction to Social Media, Data Collection from Social Media, Sentiment Analysis, Network Analysis, Social Media Monitoring, Influencer Identification |
| 22MBABA305 | Predictive Analytics | Elective (Business Analytics) | 4 | Introduction to Predictive Modeling, Regression Models, Classification Models, Time Series Forecasting, Ensemble Methods, Model Evaluation |
| 22MBABA306 | Big Data Analytics and Visualization | Elective (Business Analytics) | 4 | Introduction to Big Data, Hadoop Ecosystem, Spark, NoSQL Databases, Data Streaming, Big Data Visualization Tools, Data Governance |
| 22MBASD3 | Skill Development III | Skill Development (Non-Credit) | 0 | Entrepreneurial Skills, Creativity & Innovation, Design Thinking, Problem-Solving, Leadership Skills |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBABA401 | Business Forecasting | Elective (Business Analytics) | 4 | Forecasting Methods, Time Series Analysis, Causal Forecasting, Judgmental Forecasting, Demand Forecasting, Sales Forecasting, Economic Forecasting |
| 22MBABA402 | R Programming for Business Analytics | Elective (Business Analytics) | 4 | Introduction to R, Data Structures, Data Manipulation, Data Visualization in R, Statistical Modeling in R, Machine Learning with R |
| 22MBABA403 | Marketing Analytics | Elective (Business Analytics) | 4 | Customer Segmentation, Churn Prediction, Campaign Optimization, Web Analytics, Pricing Analytics, Marketing Mix Modeling, Customer Lifetime Value |
| 22MBABA404 | Financial Analytics | Elective (Business Analytics) | 4 | Financial Ratios, Investment Analytics, Risk Analytics, Portfolio Optimization, Credit Scoring, Fraud Detection, Algorithmic Trading |
| 22MBABA405 | HR Analytics | Elective (Business Analytics) | 4 | Workforce Planning, Recruitment Analytics, Performance Analytics, Compensation Analytics, Retention Analytics, Employee Engagement, Talent Analytics |
| 22MBABA406 | Supply Chain Analytics | Elective (Business Analytics) | 4 | Demand Forecasting in SCM, Inventory Optimization, Logistics & Transportation Analytics, Supplier Performance, Network Design, Risk Analytics in SCM |
| 22MBAP407 | Project Work | Project | 10 | Research Project Design, Problem Identification, Data Collection & Analysis, Methodology Application, Report Writing, Presentation & Defense |
| 22MBAI408 | Internship | Internship | 6 | Industry Exposure, Practical Skill Application, Organizational Structure & Functioning, Problem Solving in Real-world Context, Report Submission & Viva Voce |
