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MBA in Marketing at Sambhram Institute of Technology
Bengaluru, Karnataka
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About the Specialization
What is Marketing at Sambhram Institute of Technology Bengaluru?
This Marketing program at Sambhram Institute of Technology focuses on equipping students with advanced knowledge and practical skills crucial for success in dynamic Indian and global markets. It delves into consumer insights, digital strategies, and brand building, preparing graduates for diverse roles in a rapidly evolving business landscape. The curriculum emphasizes real-world applications and market-driven approaches relevant to India''''s burgeoning consumer base.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, digital marketing, or sales roles. It also caters to working professionals aiming to upskill in marketing analytics, strategic communication, or product development. Career changers transitioning into the marketing domain from other fields with a foundational business understanding will also find it beneficial, especially those with a knack for creativity and consumer psychology.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding career paths as Marketing Managers, Brand Managers, Digital Marketing Specialists, Sales Managers, or Market Research Analysts in India. Entry-level salaries typically range from INR 4-7 LPA, growing significantly with experience. Opportunities abound in e-commerce, FMCG, IT services, and financial sectors. The program aligns with industry demands for professionals adept in data-driven marketing and customer engagement.
Student Success Practices
Foundation Stage
Build a Strong Marketing Foundation- (Semester 1-2)
Focus intensely on core marketing concepts introduced in ''''Marketing Management''''. Understand the 4 Ps, market segmentation, and consumer behavior basics. Participate in class discussions and analyze marketing case studies (e.g., those found on HBR or Ivey Business School portals).
Tools & Resources
Philip Kotler''''s Marketing Management textbook, Harvard Business Review cases, HubSpot marketing blogs
Career Connection
A solid theoretical base is critical for understanding advanced topics and framing strategic thinking in later stages, making you a competent entry-level marketer.
Develop Analytical & Communication Skills- (Semester 1-2)
Leverage ''''Quantitative Methods'''' and ''''Data Analytics'''' subjects by practicing with tools like MS Excel for data manipulation and basic visualization. Simultaneously, refine ''''Business Communication'''' skills through presentations, group projects, and mock interviews, focusing on clear, concise, and persuasive messaging.
Tools & Resources
Microsoft Excel, Tableau Public (free version), Grammarly, Toastmasters International club activities
Career Connection
Strong analytical skills are essential for data-driven marketing decisions, while effective communication is paramount for convincing stakeholders and clients.
Early Industry Exposure through Mini-Projects- (Semester 1-2)
Proactively seek out short-term, unpaid marketing projects or volunteer for college events requiring promotion. Apply classroom learnings to design social media campaigns, create promotional content, or conduct small-scale market surveys. Document these experiences thoroughly.
Tools & Resources
Canva, Google Forms, LinkedIn for networking with local businesses
Career Connection
Early practical experience adds weight to your resume, demonstrates initiative, and helps build a portfolio, making you a more attractive candidate for internships.
Intermediate Stage
Specialization-Focused Skill Enhancement- (Semester 3)
Deep dive into your chosen Marketing electives like ''''Consumer Behavior'''' and ''''Marketing Research''''. Consider taking online certifications in areas like Google Analytics or HubSpot Inbound Marketing to complement classroom learning. Participate in marketing-related case study competitions (e.g., those hosted by IIMs or other B-schools).
Tools & Resources
Google Analytics Academy, HubSpot Academy, Coursera/edX courses on consumer psychology, market research tools
Career Connection
Specializing early builds expertise, making you a specialist in high-demand areas and enhancing your profile for targeted roles.
Networking and Mentorship- (Semester 3)
Actively attend industry webinars, conferences, and guest lectures. Connect with alumni and marketing professionals on LinkedIn. Seek out a mentor in your desired marketing sub-field (e.g., digital marketing, brand management) for guidance on career paths and skill development.
Tools & Resources
LinkedIn, industry-specific forums, college alumni network platforms
Career Connection
Networking opens doors to internship and job opportunities, provides industry insights, and helps in building a professional reputation.
Live Project and Internship Application- (Semester 3 (leading into summer break))
Actively apply for summer internships related to marketing. Work on live projects, even if unpaid initially, to gain hands-on experience in areas like social media strategy, content creation, or market analysis. Maintain a detailed project log and seek feedback from supervisors.
Tools & Resources
Internshala, LinkedIn Jobs, company career pages, project management tools like Trello or Asana
Career Connection
A successful internship is often a direct pathway to a pre-placement offer or provides invaluable experience that makes you highly competitive for full-time roles.
Advanced Stage
Capstone Project & Portfolio Building- (Semester 4)
Utilize the ''''Project Work - II'''' (Dissertation) to undertake a comprehensive marketing research project, ideally for a real client or a relevant industry problem. Create a professional portfolio showcasing your best marketing campaigns, analytical reports, and project outcomes from internships and coursework.
Tools & Resources
Microsoft PowerPoint/Google Slides for presentations, professional portfolio website builders (e.g., Behance, personal website), advanced statistical software (R/Python for analytics)
Career Connection
A strong project and portfolio demonstrate your capabilities to potential employers, acting as a tangible proof of your skills and problem-solving abilities.
Intensive Placement Preparation- (Semester 4)
Engage in mock interviews, group discussions, and aptitude test practice sessions. Research target companies and their marketing strategies thoroughly. Tailor your resume and cover letter for each application, highlighting specific skills and experiences relevant to the job description.
Tools & Resources
Placement cell resources, online aptitude test platforms (e.g., IndiaBix), LinkedIn for company research
Career Connection
Thorough preparation significantly increases your chances of securing a desirable placement in top marketing roles, translating academic knowledge into a career.
Continuous Learning & Industry Trends Adoption- (Semester 4 and beyond)
Stay updated with the latest marketing trends, technologies (e.g., AI in marketing, metaverse marketing), and tools by following industry leaders, subscribing to marketing newsletters, and attending virtual summits. Begin exploring post-MBA certification options if a specific niche is desired.
Tools & Resources
MarketingDive, Adweek, Neil Patel''''s blog, LinkedIn Learning, Google Skillshop
Career Connection
Demonstrating proactivity in learning ensures long-term career growth, adaptability in a dynamic industry, and positions you as a thought leader.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree with 50% aggregate marks (45% for SC/ST/Cat-I of Karnataka), PGCET/KMAT/CMAT/MAT/XAT/ATMA/CAT score.
Duration: 4 semesters / 2 years
Credits: 100 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA11 | Management and Organizational Behavior | Core | 4 | Management Principles & Functions, Organizational Behavior Basics, Personality, Perception, Learning, Motivation Theories, Leadership & Group Dynamics, Organizational Change & Development |
| 22MBA12 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand Analysis & Forecasting, Production & Cost Analysis, Market Structures, Pricing Strategies, Capital Budgeting Decisions |
| 22MBA13 | Quantitative Methods for Business Decisions | Core | 4 | Linear Programming, Transportation & Assignment Problems, Network Analysis (PERT/CPM), Decision Theory & Game Theory, Queuing Theory, Simulation |
| 22MBA14 | Financial Reporting and Analysis | Core | 4 | Financial Accounting Concepts, Financial Statements Preparation, Ratio Analysis, Cash Flow Statements, Valuation of Assets, Introduction to IFRS |
| 22MBA15 | Business and Commercial Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Company Law (Basics), Consumer Protection Act, 2019, Cyber Law & Intellectual Property Rights |
| 22MBA16 | Marketing Management | Core | 4 | Marketing Concepts & Evolution, Marketing Environment Analysis, Consumer & Business Markets, Product Life Cycle & Development, Pricing Strategies, Promotion & Distribution Channels |
| 22MBA17 | Management Information Systems | Core | 4 | Information Systems Fundamentals, Information Technology Infrastructure, Database Management Systems, Enterprise Systems (ERP, SCM, CRM), E-commerce & M-commerce, Information Systems Security |
| 22MBA18 | Business Communication and Research Methodology | Core | 4 | Principles of Business Communication, Types of Business Communication, Research Process & Design, Sampling & Data Collection, Data Analysis & Interpretation, Report Writing & Presentation |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA21 | Human Resource Management | Core | 4 | HRM Introduction & Functions, HR Planning & Job Analysis, Recruitment & Selection, Training & Development, Performance Management, Compensation & Benefits |
| 22MBA22 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Capital Structure Theories, Working Capital Management |
| 22MBA23 | Operations Management | Core | 4 | Operations Management Scope, Forecasting & Aggregate Planning, Capacity & Location Planning, Inventory Management, Quality Management (TQM, Six Sigma), Supply Chain Management |
| 22MBA24 | Cost and Management Accounting | Core | 4 | Cost Concepts & Classification, Cost Sheet & Cost Accounting Systems, Budgeting & Budgetary Control, Standard Costing & Variance Analysis, Marginal Costing & Break-Even Analysis, Activity Based Costing (ABC) |
| 22MBA25 | Data Analytics for Business Decisions | Core | 4 | Introduction to Data Analytics, Data Collection & Preprocessing, Descriptive Analytics, Predictive Analytics (Regression, Classification), Prescriptive Analytics (Optimization), Data Visualization & Reporting |
| 22MBA26 | Entrepreneurship and Startup Management | Core | 4 | Entrepreneurship Concepts, Business Idea Generation, Business Plan Development, Funding for Startups, Legal & Regulatory Aspects of Startups, Challenges & Growth Strategies for Startups |
| 22MBA27 | Industry Internship (04 Weeks) | Core | 2 | Practical Application of Management Concepts, Exposure to Industry Practices, Skill Development, Problem Solving in Real Business Context, Report Writing and Presentation |
| 22MBA28 | Corporate Social Responsibility and Business Ethics | Core | 4 | Business Ethics Concepts, Corporate Social Responsibility, Ethical Decision Making, Stakeholder Management, Environmental Ethics, Corporate Governance |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA31 | Strategic Management | Core | 4 | Strategic Management Process, Environmental Analysis (PESTLE, Porter''''s Five Forces), Internal Analysis (Resource-Based View), Strategy Formulation (Generic, Grand Strategies), Strategy Implementation, Strategy Evaluation & Control |
| 22MBA32 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Global Business Environment, Entry Strategies into Foreign Markets, International Financial Management, Cross-Cultural Management |
| 22MBA33 | Project Work - I (Dissertation Part 1) | Core | 2 | Problem Identification & Research Question, Literature Review, Research Design & Methodology, Data Collection Plan, Initial Data Analysis & Interpretation, Project Proposal Submission |
| 22MBA3M301 | Consumer Behavior | Marketing Elective | 4 | Introduction to Consumer Behavior, Individual Influences (Perception, Motivation, Learning), Group Influences (Family, Culture, Social Class), Consumer Decision Process, Post-Purchase Behavior, Consumer Research |
| 22MBA3M302 | Marketing Research | Marketing Elective | 4 | Marketing Research Process, Research Design Types, Data Collection Methods (Primary, Secondary), Sampling Design, Data Analysis Techniques, Report Preparation & Presentation |
| 22MBA3M303 | Sales and Distribution Management | Marketing Elective | 4 | Role of Sales Management, Sales Force Recruitment & Training, Sales Territory & Quota Management, Channel Design & Management, Logistics & Physical Distribution, Channel Conflict Resolution |
| 22MBA3M304 | Integrated Marketing Communication | Marketing Elective | 4 | IMC Scope & Process, Advertising Management, Sales Promotion, Public Relations & Publicity, Personal Selling, Direct Marketing & Digital IMC |
| 22MBA3M305 | Services Marketing | Marketing Elective | 4 | Characteristics of Services, Service Quality Models (SERVQUAL), Managing Service Processes, Service Recovery & Customer Retention, Internal Marketing, Pricing & Promotion of Services |
| 22MBA3M306 | Rural and Agri Business Marketing | Marketing Elective | 4 | Rural Marketing Environment, Rural Consumer Behavior, Marketing Mix for Rural Markets, Agribusiness Marketing Channels, Rural Distribution Strategies, Challenges in Rural & Agri Marketing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA41 | Project Management and Finance | Core | 4 | Project Life Cycle & Planning, Project Scheduling (PERT/CPM), Project Risk Management, Project Cost Estimation & Budgeting, Project Financing, Project Control & Termination |
| 22MBA42 | Business Analytics and Decision Making | Core | 4 | Foundations of Business Analytics, Descriptive, Predictive, Prescriptive Analytics, Decision Models & Simulation, Big Data Analytics, Managerial Decision Making, Ethical Issues in Analytics |
| 22MBA43 | Project Work - II (Dissertation Part 2) | Core | 6 | Data Collection & Fieldwork, Advanced Data Analysis, Interpretation of Results, Findings, Conclusions, & Recommendations, Report Writing & Formatting, Viva Voce Preparation |
| 22MBA4M401 | Digital Marketing | Marketing Elective | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing & Analytics |
| 22MBA4M402 | Retail Marketing | Marketing Elective | 4 | Retail Environment & Trends, Retail Formats & Theories, Store Location & Layout, Merchandising & Category Management, Retail Pricing & Promotion, Customer Relationship Management in Retail |
| 22MBA4M403 | Brand Management | Marketing Elective | 4 | Concept of Brand & Branding, Brand Identity & Positioning, Brand Equity Models, Brand Strategies (Extensions, Architectures), Measuring Brand Performance, Global Branding |
| 22MBA4M404 | International Marketing | Marketing Elective | 4 | Global Marketing Environment, International Market Entry Strategies, Product & Pricing for Global Markets, International Promotion Strategies, Global Distribution Channels, Ethical Issues in International Marketing |
| 22MBA4M405 | Strategic Marketing | Marketing Elective | 4 | Strategic Marketing Process, Market Segmentation, Targeting, Positioning (STP), Competitive Marketing Strategies, Marketing Plan Development, Implementing & Controlling Marketing Strategies, Marketing Audit |
| 22MBA4M406 | Product and Pricing Management | Marketing Elective | 4 | Product Life Cycle & Strategy, New Product Development Process, Product Mix & Line Decisions, Pricing Objectives & Methods, Pricing Strategies (Skimming, Penetration, etc.), Legal & Ethical Aspects of Pricing |
