.png&w=1920&q=75)
MBA in Pharma Marketing Management at Sharda University
Gautam Buddh Nagar, Uttar Pradesh
.png&w=1920&q=75)
About the Specialization
What is Pharma Marketing & Management at Sharda University Gautam Buddh Nagar?
This Pharma Marketing & Management program at Sharda University focuses on equipping students with specialized business acumen crucial for the dynamic Indian pharmaceutical and healthcare industries. It integrates core management principles with specific knowledge of drug development, regulatory affairs, and marketing strategies unique to this sector. The program stands out by addressing the complexities of a highly regulated yet rapidly evolving market.
Who Should Apply?
This program is ideal for pharmacy graduates, science graduates, or those with a business background looking to enter the burgeoning Indian pharmaceutical sector. It also caters to existing pharma sales professionals aspiring for management roles, and entrepreneurs keen on venturing into healthcare or biotech startups. Individuals seeking a blend of scientific understanding and strategic business application will find this program highly beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding careers in diverse roles like Product Manager, Brand Manager, Sales Manager, Marketing Analyst, or Regulatory Affairs Manager within leading Indian pharmaceutical companies and MNCs. Entry-level salaries typically range from INR 4-7 lakhs per annum, with experienced professionals earning significantly more. The program prepares students for leadership roles in a sector with continuous growth trajectories in India.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Focus intently on understanding core subjects like Managerial Economics, Accounting for Management, and Marketing Management. Utilize supplementary online courses from platforms like Coursera or NPTEL to strengthen foundational knowledge. Form study groups with peers to discuss concepts and solve case studies, laying a strong base for specialized learning.
Tools & Resources
Coursera, NPTEL, Harvard Business Review cases
Career Connection
A strong grasp of business fundamentals is crucial for any management role, providing a holistic view of organizational functions relevant even in specialized sectors like pharma.
Develop Effective Communication and Presentation Skills- (Semester 1-2)
Actively participate in group discussions, presentations, and debates. Seek feedback on communication style and work on refining public speaking abilities. Join relevant student clubs (e.g., debate club, marketing club) to get practical exposure and hone soft skills essential for interacting with diverse stakeholders in the pharma industry.
Tools & Resources
Toastmasters International, Online communication courses, Presentation software (PowerPoint, Prezi)
Career Connection
Excellent communication is paramount for sales, marketing, and client-facing roles in the pharmaceutical industry, enabling effective interaction with medical professionals and clients.
Build a Basic Understanding of Pharmaceutical Concepts- (Semester 1-2)
Even if not from a science background, proactively read up on basic biology, pharmacology, and drug development processes. Follow industry news and journals (e.g., PharmaDost, BioSpectrum India) to understand current trends and terminology. This early exposure helps bridge the gap between management and pharmaceutical science.
Tools & Resources
Basic pharmacology textbooks, Industry journals, Online pharmaceutical news portals
Career Connection
A fundamental understanding of pharma-specific science and processes is critical for effective marketing and management, allowing for informed decision-making and credible communication.
Intermediate Stage
Engage in Pharmaceutical Industry Internships- (Semester 3 (during and after))
Actively seek and complete a summer internship in a pharmaceutical company, preferably in marketing, sales, or product management departments. Focus on understanding real-world challenges, data analysis, and team dynamics within an industry setting. Leverage Sharda University''''s career services for placement assistance.
Tools & Resources
University Career Services, LinkedIn, Internshala
Career Connection
Internships provide invaluable practical experience, build industry contacts, and often lead to pre-placement offers, significantly boosting career prospects.
Specialize in Digital Pharma Marketing Skills- (Semester 3-4)
Take specialized courses or certifications in digital marketing with a focus on healthcare. Learn about SEO for medical content, social media guidelines for pharma, and analytics for digital campaigns. This is crucial as the Indian pharma industry increasingly adopts digital channels.
Tools & Resources
Google Analytics Academy, HubSpot Academy (Digital Marketing), Online courses on healthcare digital marketing
Career Connection
Proficiency in digital marketing is a highly sought-after skill in the modern pharmaceutical industry, opening doors to digital marketing and brand management roles.
Participate in Pharma-Specific Case Competitions & Workshops- (Semester 3-4)
Join national or inter-university case study competitions focused on the pharmaceutical or healthcare sector. Attend workshops and seminars organized by industry bodies or university departments. This helps apply theoretical knowledge, develop problem-solving skills, and network with industry experts.
Tools & Resources
AIMA Case Competitions, Pharma industry conferences, Industry association events
Career Connection
Such participation enhances analytical skills, provides exposure to industry challenges, and is a strong resume builder, showcasing initiative and practical aptitude to potential employers.
Advanced Stage
Conduct an Industry-Relevant Dissertation/Capstone Project- (Semester 4)
Choose a dissertation topic that addresses a current challenge or opportunity within the Indian pharmaceutical market, such as market entry strategies, digital transformation impact, or regulatory compliance. Work closely with an industry mentor and academic advisor to produce a high-quality, actionable research project.
Tools & Resources
Research databases (PubMed, Scopus), Statistical software (SPSS, R), Industry reports
Career Connection
A well-executed project demonstrates deep domain expertise and problem-solving capabilities, making you a more attractive candidate for specialized roles and potentially leading to direct industry application.
Intensify Placement Preparation and Networking- (Semester 4)
Actively engage with the university''''s placement cell for mock interviews, resume building, and career counseling. Network with alumni working in the pharma sector through LinkedIn and alumni events. Attend pre-placement talks and job fairs to understand company requirements and establish connections.
Tools & Resources
Sharda University Placement Cell, LinkedIn, Alumni Association, Career counseling services
Career Connection
Proactive placement preparation and networking significantly increase the chances of securing desirable job roles in top pharmaceutical and healthcare organizations.
Develop Leadership and Ethical Decision-Making Skills- (Semester 4)
Take on leadership roles in student committees or projects. Engage in discussions on ethical dilemmas in pharmaceutical marketing and regulatory compliance. Read about prominent leaders in the Indian pharma industry and their leadership styles. This fosters a responsible and effective leadership mindset.
Tools & Resources
Leadership workshops, Business ethics case studies, Industry leader biographies
Career Connection
Strong leadership skills and an ethical compass are critical for career progression into senior management roles, particularly in a sensitive industry like pharmaceuticals.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree in any discipline with a minimum of 50% aggregate marks (45% for SC/ST candidates). A valid score in MAT/CAT/XAT/NMAT/CMAT or Sharda University Admission Test (SUAT) is required.
Duration: 2 years (4 semesters)
Credits: 102 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA501 | Organizational Behaviour | Core | 3 | Foundations of OB, Personality and Perception, Motivation Theories, Group Dynamics and Team Building, Leadership and Conflict Management |
| MBA502 | Managerial Economics | Core | 3 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Strategies, Macroeconomic Indicators, Business Cycles and Policies |
| MBA503 | Accounting for Management | Core | 3 | Financial Accounting Concepts, Financial Statement Analysis, Cost Classification and Concepts, Budgetary Control, Break-even Analysis |
| MBA504 | Business Statistics & Analytics | Core | 3 | Descriptive Statistics, Probability Distributions, Hypothesis Testing, Correlation and Regression Analysis, Data Visualization Techniques |
| MBA505 | Marketing Management | Core | 3 | Marketing Environment, Consumer Behavior, Segmentation, Targeting, Positioning, Product, Price, Place, Promotion, New Product Development |
| MBA506 | Business Communication | Core | 3 | Oral and Written Communication, Presentation Skills, Business Correspondence, Report Writing, Negotiation Skills |
| MBA507 | Information Technology for Business | Core | 3 | IT Infrastructure, Database Management Systems, Enterprise Resource Planning, E-commerce Strategies, Cyber Security Fundamentals |
| MBA508 | Business Ethics & Corporate Governance | Core | 3 | Ethical Theories in Business, Corporate Social Responsibility, Whistle-blowing, Corporate Governance Principles, Regulatory Frameworks in India |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA509 | Human Resource Management | Core | 3 | HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Management, Compensation and Benefits Management |
| MBA510 | Financial Management | Core | 3 | Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Capital Structure and Dividend Policy |
| MBA511 | Operations Management | Core | 3 | Operations Strategy, Process Design and Layout, Production Planning and Control, Inventory Management, Quality Management and Lean Operations |
| MBA512 | Research Methodology | Core | 3 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis (ANOVA, Chi-square), Report Writing and Presentation |
| MBA513 | Legal Aspects of Business | Core | 3 | Indian Contract Act, Sale of Goods Act, Companies Act, Consumer Protection Act, Intellectual Property Rights |
| MBA514 | Strategic Management | Core | 3 | Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control, Corporate Level Strategies |
| MBA515 | Project Management | Core | 3 | Project Life Cycle, Project Planning and Scheduling (PERT/CPM), Resource Allocation, Risk Management in Projects, Project Monitoring and Evaluation |
| MBA516 | Innovation and Entrepreneurship | Core | 3 | Entrepreneurial Process, Idea Generation and Feasibility Analysis, Business Plan Development, Funding for Startups, Innovation Management Strategies |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA517 | Summer Internship Project | Core | 3 | Problem Identification, Research Design, Data Collection and Analysis, Report Writing, Presentation Skills |
| MBA518 | Business Analytics & Decision Making | Core | 3 | Data Mining Techniques, Predictive Analytics, Prescriptive Analytics, Decision Support Systems, Machine Learning Basics for Business |
| MBAPMM01 | Pharmaceutical Product Management | Specialization Elective | 3 | Pharmaceutical Product Lifecycle, New Product Development in Pharma, Brand Building and Management, Pricing Strategies for Drugs, Portfolio Management in Pharma |
| MBAPMM02 | Pharmaceutical Sales & Distribution Management | Specialization Elective | 3 | Sales Force Structuring, Territory Management, Sales Forecasting and Planning, Channel Design and Management, Logistics and Supply Chain in Pharma |
| MBAPMM03 | Pharmaceutical Marketing Research & Consumer Behavior | Specialization Elective | 3 | Pharma Market Research Process, Data Collection and Analysis, Consumer Psychology in Healthcare, Market Segmentation for Pharma, Competitive Analysis and Forecasting |
| MBAPMM04 | Pharmaceutical Regulatory Affairs & Quality Management | Specialization Elective | 3 | Regulatory Bodies (CDSCO, FDA, EMA), Drug Approval Process, Good Manufacturing Practices (GMP), Intellectual Property Rights in Pharma, Quality Assurance and Control |
| MBAPMM05 | Health Economics & Pharmacoeconomics | Specialization Elective | 3 | Healthcare Systems and Policies, Economic Evaluation of Health Interventions, Cost-Benefit and Cost-Effectiveness Analysis, Pharmacoeconomic Models, Pricing and Reimbursement of Drugs |
| OE001 | Open Elective I | Elective | 3 | |
| SEC001 | Skill Enhancement Course I | Elective | 3 | |
| VAC001 | Value Added Course I | Elective | 3 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA519 | Dissertation/Capstone Project | Core | 6 | Research Question Formulation, Literature Review, Methodology and Data Analysis, Thesis Writing, Defense and Presentation |
| MBA520 | Cross Cultural Management | Core | 3 | Cultural Dimensions and Models, Cross-Cultural Communication, Global Leadership, Managing Diversity, International Negotiations |
| MBAPMM06 | Digital Marketing in Pharmaceutical Industry | Specialization Elective | 3 | Digital Strategy for Pharma, Social Media Marketing, Search Engine Optimization (SEO), Content Marketing for Healthcare, Data Analytics in Digital Pharma |
| MBAPMM07 | Hospital & Health Systems Management | Specialization Elective | 3 | Healthcare Delivery Models, Hospital Operations Management, Health Information Systems, Patient Safety and Quality, Financial Management in Hospitals |
| MBAPMM08 | International Pharmaceutical Business | Specialization Elective | 3 | Global Pharmaceutical Market, International Marketing Strategies, Cross-border Mergers and Acquisitions, Global Regulatory Harmonization, Export-Import Dynamics in Pharma |
| OE002 | Open Elective II | Elective | 3 | |
| SEC002 | Skill Enhancement Course II | Elective | 3 | |
| VAC002 | Value Added Course II | Elective | 3 | |
| MOOC001 | MOOC/Skill Elective | Elective | 3 |
