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BBA in Marketing at Shoolini University of Biotechnology and Management Sciences
Solan, Himachal Pradesh
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About the Specialization
What is Marketing at Shoolini University of Biotechnology and Management Sciences Solan?
This Marketing specialization program at Shoolini University focuses on equipping students with essential skills for the dynamic marketing landscape. It integrates core management principles with advanced marketing strategies, preparing graduates to navigate consumer behavior, brand management, and digital marketing challenges in the competitive Indian market. The program emphasizes practical knowledge and industry relevance.
Who Should Apply?
This program is ideal for fresh graduates from any stream seeking entry into the marketing field, particularly those interested in brand management, digital marketing, sales, and advertising. It also suits aspiring entrepreneurs who wish to build strong marketing foundations for their ventures. Candidates with a keen interest in consumer psychology and market trends will find this specialization particularly engaging and rewarding.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles as Marketing Managers, Brand Executives, Digital Marketing Specialists, Sales Managers, and Market Research Analysts. Entry-level salaries typically range from INR 3-5 LPA, with experienced professionals earning significantly more. The program aligns with industry demand, preparing students for growth trajectories in FMCG, retail, tech, and service sectors.
Student Success Practices
Foundation Stage
Develop Strong Communication & Presentation Skills- (Semester 1-2)
Actively participate in class discussions, volunteer for presentations, and join debating societies. Focus on structuring arguments, public speaking, and using visual aids effectively. Seek feedback from professors and peers to refine skills.
Tools & Resources
Toastmasters International, TED Talks, university communication labs, peer groups for practice
Career Connection
Excellent communication is crucial for marketing roles, client interaction, and pitching ideas, significantly boosting interview performance and professional growth.
Build Foundational Business Acumen- (Semester 1-2)
Beyond textbooks, read business newspapers (Economic Times, Business Standard), magazines (Business Today, Forbes India), and follow industry news. Understand basic economic principles, management theories, and financial concepts.
Tools & Resources
The Economic Times, Business Standard, Moneycontrol, university library resources, financial literacy workshops
Career Connection
A solid understanding of the business environment and cross-functional knowledge is vital for strategic marketing decisions and overall career progression.
Master Digital Literacy and Office Tools- (Semester 1-2)
Gain proficiency in MS Office Suite (Excel for data, PowerPoint for presentations, Word for reports). Explore basic digital tools for productivity and online collaboration. Understand the fundamentals of internet usage and e-commerce.
Tools & Resources
Microsoft Office 365, Google Workspace, online tutorials (Coursera, Udemy free courses), university IT labs
Career Connection
Essential for daily operations in any marketing role, data analysis, report generation, and professional communication in the digital age.
Intermediate Stage
Engage in Market Research & Data Analysis Projects- (Semester 3-5)
Volunteer for research projects, conduct small-scale market surveys for local businesses, and practice data interpretation using basic statistical tools. Understand consumer insights and market trends through practical application.
Tools & Resources
Google Forms, SurveyMonkey, basic Excel functions, university research centers, local businesses for mini-projects
Career Connection
Develops critical analytical skills highly valued in market research, product development, and strategic marketing roles, directly impacting data-driven decision making.
Network and Seek Industry Mentorship- (Semester 3-5)
Attend industry seminars, workshops, and guest lectures hosted by the university. Connect with alumni and industry professionals on LinkedIn. Seek out mentors who can provide guidance on career paths and industry nuances.
Tools & Resources
LinkedIn, industry events, university alumni network, career services department
Career Connection
Builds professional connections that can lead to internships, job referrals, and invaluable career advice, opening doors to future opportunities.
Participate in Case Competitions & Business Quizzes- (Semester 3-5)
Join university teams for national-level case study competitions and business quizzes. This enhances problem-solving, teamwork, critical thinking, and application of theoretical knowledge to real-world business challenges.
Tools & Resources
Case study resources (Harvard Business Review, IIM case studies), business news, university clubs
Career Connection
Develops strategic thinking, presentation skills, and the ability to work under pressure, making candidates highly attractive to recruiters looking for dynamic problem-solvers.
Advanced Stage
Specialize in Digital Marketing Certifications- (Semester 6)
Undertake industry-recognized certifications in key digital marketing areas like Google Ads, Google Analytics, SEO, Social Media Marketing (e.g., Meta Blueprint). Apply these skills in live projects or internships.
Tools & Resources
Google Skillshop, HubSpot Academy, SEMrush Academy, Meta Blueprint, industry-specific workshops
Career Connection
Directly enhances employability for digital marketing roles, demonstrating specialized expertise and practical application, often a prerequisite for entry-level positions.
Complete a Comprehensive Industry Project/Internship- (Semester 6)
Secure an internship in a marketing department of a reputable company. Apply classroom learning to real-world tasks, build a professional portfolio, and contribute meaningfully to the organization. Focus on a specific marketing challenge for your project report.
Tools & Resources
University placement cell, LinkedIn, personal networking, company websites for internship openings
Career Connection
Provides invaluable practical experience, strengthens your resume, creates professional references, and often converts into pre-placement offers, significantly easing job search.
Master Interview & Group Discussion Techniques- (Semester 6)
Participate in mock interviews and group discussions conducted by the university''''s career services. Practice answering common HR and technical marketing questions. Refine non-verbal communication and active listening skills.
Tools & Resources
University career counseling, mock interview platforms, online resources for GD topics, peer practice groups
Career Connection
Crucial for successfully navigating placement processes, helping candidates articulate their skills and experience confidently to potential employers.
Program Structure and Curriculum
Eligibility:
- 10+2 with 50% aggregate marks (any stream)
Duration: 3 years (6 semesters)
Credits: 134 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Principles of Management | Core | 4 | Introduction to Management, Functions of Management, Planning & Decision Making, Organizing, Staffing & Controlling |
| BBA-102 | Business Economics | Core | 4 | Basic Economic Concepts, Demand & Supply Analysis, Production & Cost Analysis, Market Structures, Macroeconomics |
| BBA-103 | Business Mathematics & Statistics | Core | 4 | Basic Mathematics, Set Theory, Matrices, Measures of Central Tendency, Probability |
| BBA-104 | Business Communication | Core | 4 | Communication Process, Types of Communication, Business Correspondence, Presentation Skills, Interview Skills |
| BBA-105 | Computer Applications in Business | Core | 4 | Computer Fundamentals, MS Office (Word, Excel, PowerPoint), Internet & E-commerce, Data Management |
| BBA-106 | Environmental Studies | Core | 2 | Natural Resources, Ecosystems, Biodiversity, Environmental Pollution, Social Issues & Environment |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Principles, Journal, Ledger, Trial Balance, Financial Statements |
| BBA-202 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Market Segmentation, Marketing Mix |
| BBA-203 | Organizational Behavior | Core | 4 | Introduction to OB, Individual Behavior, Group Dynamics, Leadership, Motivation |
| BBA-204 | Indian Business Environment | Core | 4 | Economic Reforms, Industrial Policy, Monetary & Fiscal Policy, Globalization, WTO |
| BBA-205 | E-Commerce | Core | 4 | Introduction to E-commerce, Business Models, E-Payment Systems, E-Security, Legal & Ethical Issues |
| BBA-206 | Life Skills | Core | 2 | Self-Awareness, Interpersonal Skills, Stress Management, Time Management, Goal Setting |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Cost & Management Accounting | Core | 4 | Cost Concepts, Cost Sheet, Budgetary Control, Standard Costing, Variance Analysis |
| BBA-302 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning, Recruitment & Selection, Training & Development, Performance Appraisal |
| BBA-303 | Production & Operations Management | Core | 4 | Production Systems, Facility Layout, Inventory Management, Quality Management, Supply Chain Management |
| BBA-304 | Business Research Methods | Core | 4 | Research Design, Data Collection, Sampling, Data Analysis, Report Writing |
| BBA-305 | Business Law | Core | 4 | Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Negotiable Instruments Act |
| BBA-306 | Employability Skills | Core | 2 | Resume Writing, Group Discussion, Interview Techniques, Soft Skills, Professional Ethics |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-401 | Financial Management | Core | 4 | Financial Decisions, Capital Budgeting, Working Capital Management, Cost of Capital, Dividend Policy |
| BBA-402 | International Business | Core | 4 | Globalization, Theories of International Trade, Foreign Exchange, International Financial Markets, WTO |
| BBA-403 | Entrepreneurship Development | Core | 4 | Entrepreneurship Concepts, Business Plan, Sources of Finance, MSMEs, Innovation |
| BBA-404 | Management Information System | Core | 4 | MIS Concepts, Data Base Management, Decision Support Systems, E-business, IT Security |
| BBA-405 | Total Quality Management | Core | 4 | Quality Concepts, TQM Principles, Quality Tools, Six Sigma, ISO Standards |
| BBA-406 | Project Management | Core | 4 | Project Planning, Project Scheduling, Project Control, Risk Management, Project Software |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-501 | Consumer Behavior | Elective (Marketing) | 4 | Introduction to Consumer Behavior, Cultural & Social Factors, Individual Influences, Consumer Decision Process, Market Segmentation |
| BBA-502 | Sales and Distribution Management | Elective (Marketing) | 4 | Sales Management, Selling Process, Salesforce Management, Channels of Distribution, Logistics Management |
| BBA-503 | Advertising and Brand Management | Elective (Marketing) | 4 | Introduction to Advertising, Media Planning, Creative Strategy, Brand Concepts, Brand Equity |
| BBA-504 | Services Marketing | Elective (Marketing) | 4 | Nature of Services, Service Quality, Service Design, Pricing of Services, Marketing of Services |
| BBA-505 | Industrial Training / Project Report | Project | 6 | Problem Identification, Literature Review, Methodology, Data Collection, Report Writing, Presentation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-601 | Digital Marketing | Elective (Marketing) | 4 | Introduction to Digital Marketing, SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing |
| BBA-602 | Retail Management | Elective (Marketing) | 4 | Introduction to Retail, Retail Formats, Retail Location, Merchandise Management, Store Operations |
| BBA-603 | Marketing Research | Elective (Marketing) | 4 | Marketing Research Process, Data Collection Methods, Questionnaire Design, Data Analysis, Research Report |
| BBA-604 | Rural Marketing | Elective (Marketing) | 4 | Rural Market Environment, Rural Consumer Behavior, Product Strategy for Rural, Distribution in Rural, Rural Communication |
| BBA-605 | Dissertation/Project Work | Project | 6 | Advanced Research Methodology, In-depth Problem Analysis, Data Interpretation, Thesis Writing, Viva Voce |
