.png&w=1920&q=75)
MBA in Marketing at Shree Samanvay Institute of Management & Business Administration
Botad, Gujarat
.png&w=1920&q=75)
About the Specialization
What is Marketing at Shree Samanvay Institute of Management & Business Administration Botad?
This Marketing program at Shree Samanvay Institute of Management & Business Administration, affiliated with GTU, focuses on developing strategic marketing acumen essential for the dynamic Indian market. It emphasizes a blend of traditional and digital marketing techniques, consumer insights, and brand management, preparing students for leadership roles. The curriculum is designed to meet the evolving demands of the Indian consumer and industrial landscape.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, digital marketing, sales, or market research roles. It also suits working professionals aiming to upskill in strategic marketing and gain advanced leadership capabilities. Individuals with a passion for understanding consumer behavior, market trends, and driving business growth through innovative strategies will thrive.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths as Marketing Managers, Brand Managers, Digital Marketing Specialists, Sales Managers, or Market Research Analysts. Entry-level salaries typically range from INR 3-6 lakhs per annum, with significant growth trajectories in Indian and multinational companies. The program also aligns with skills required for certifications in digital marketing and analytics.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Focus intensely on subjects like Marketing Management, Accounting for Managers, and Quantitative Analysis. These form the bedrock for all advanced studies. Utilize GTU''''s e-resources and study groups.
Tools & Resources
GTU e-content portal, NPTEL courses for core concepts, Study groups, Faculty mentoring
Career Connection
Strong fundamentals are crucial for cracking placement interviews and understanding business operations, leading to better entry-level roles.
Develop Strong Communication & Presentation Skills- (Semester 1-2)
Actively participate in all business communication classes, group discussions, and presentations. Join the Toastmasters club (if available) or form practice groups to refine public speaking and articulation.
Tools & Resources
Presentation software (PowerPoint, Google Slides), Peer feedback sessions, University''''s communication labs
Career Connection
Essential for leadership roles, client interactions, and presenting marketing strategies effectively in corporate settings.
Engage in Summer Internship with Enthusiasm- (After Semester 2)
Approach the Semester 2 summer internship with a clear objective. Seek out roles in marketing departments of local businesses or startups. Proactively identify a problem, propose solutions, and gain hands-on experience.
Tools & Resources
Institute''''s placement cell, LinkedIn for company research, Mentorship from industry professionals
Career Connection
Provides practical industry exposure, helps build a professional network, and often leads to pre-placement offers or enhances resume for final placements.
Intermediate Stage
Specialize with Strategic Elective Choices- (Semester 3 - Semester 4)
Carefully select Marketing electives (e.g., Digital & Social Media Marketing, Brand Management, Consumer Behavior) that align with your career aspirations. Dive deep into these subjects, going beyond textbook knowledge by reading industry reports and case studies.
Tools & Resources
Coursera/edX for specialized marketing courses, Marketing journals, Industry specific blogs, Case study competitions
Career Connection
Develops niche expertise, making you a more attractive candidate for specialized marketing roles and enabling you to contribute immediately to target functions.
Network Proactively with Industry Professionals- (Semester 3 - Semester 4)
Attend industry seminars, workshops, and guest lectures organized by the institute or in the region. Connect with speakers and alumni on LinkedIn. Build genuine relationships that can lead to mentorship and job opportunities.
Tools & Resources
LinkedIn, Industry events calendars, Alumni network platforms, Institute''''s career fairs
Career Connection
Opens doors to hidden job markets, provides insights into industry trends, and establishes connections vital for career progression in India.
Participate in Marketing Case Study Competitions- (Semester 3 - Semester 4)
Actively participate in inter-college or national marketing case study competitions. This hones analytical skills, problem-solving abilities, and teamwork under pressure, simulating real-world marketing challenges.
Tools & Resources
Case study books, Online resources for competition preparation, Team collaboration tools
Career Connection
Demonstrates practical application of marketing concepts, enhances your resume, and provides a platform to get noticed by potential employers.
Advanced Stage
Undertake a Comprehensive Marketing Research Project- (Semester 4)
Select a relevant, industry-focused marketing research project for your final semester. Conduct thorough primary and secondary research, analyze data rigorously, and present actionable insights.
Tools & Resources
SPSS/R for statistical analysis, Survey tools (Google Forms, SurveyMonkey), Academic databases, Faculty guidance
Career Connection
Showcases your analytical prowess and ability to drive data-driven marketing decisions, highly valued in market research and strategy roles.
Intensive Placement Preparation & Mock Interviews- (Semester 4)
Engage in rigorous placement preparation, including aptitude tests, group discussions, and multiple rounds of mock interviews. Tailor your resume and cover letter for specific marketing roles, highlighting specialization skills.
Tools & Resources
Institute''''s placement cell resources, Online aptitude platforms, Peer interview practice, Alumni mentors
Career Connection
Maximizes chances of securing desired marketing roles with leading companies, ensuring a smooth transition from academics to corporate life.
Develop a Personal Brand and Online Portfolio- (Semester 4)
Create a professional online presence showcasing your marketing projects, certifications, and skills. This could be a LinkedIn profile, a personal website, or a portfolio of your digital marketing campaigns.
Tools & Resources
LinkedIn, Personal website builders (Wix, WordPress), Behance for creative work, Online certifications in marketing tools
Career Connection
Helps you stand out to recruiters, demonstrates initiative, and provides tangible proof of your capabilities in the competitive Indian job market.
Program Structure and Curriculum
Eligibility:
- Bachelor’s degree (10+2+3 or 10+2+4 pattern) in any discipline with a minimum of 50% aggregate marks (45% for SC/ST/SEBC/EWS candidates) from a recognized University. Valid score in CMAT/GMAT/CAT/MAT/XAT/ATMA/CMET or any other equivalent state/national level entrance examination is mandatory as per AICTE guidelines.
Duration: 4 semesters / 2 years
Credits: 88 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 3710001 | Management Principles & Practices | Core | 3 | Introduction to Management, Planning and Organizing, Staffing and Directing, Controlling and Coordination, Decision Making |
| 3710002 | Managerial Economics | Core | 3 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies, Macroeconomic Environment |
| 3710003 | Quantitative Analysis for Business Decisions | Core | 3 | Probability and Distributions, Hypothesis Testing, Regression Analysis, Linear Programming, Decision Theory |
| 3710004 | Accounting for Managers | Core | 3 | Financial Statements Analysis, Costing Methods, Budgeting and Variance Analysis, Funds Flow Statement, Ratio Analysis |
| 3710005 | Marketing Management | Core | 3 | Marketing Environment, Consumer Behavior, Segmentation and Targeting, Product and Pricing Strategies, Promotion and Distribution |
| 3710006 | Organization Behavior & Human Resource Management | Core | 3 | Individual Behavior in Organizations, Group Dynamics and Teamwork, Motivation and Leadership, HR Planning and Recruitment, Performance Management |
| 3710007 | Business Communication | Core | 3 | Principles of Communication, Verbal and Non-Verbal Communication, Business Correspondence, Presentation Skills, Report Writing |
| 3710008 | Business Ethics & Corporate Social Responsibility | Core | 3 | Ethical Theories in Business, Corporate Governance, CSR Models and Implementation, Environmental Ethics, Ethical Decision Making |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 3720001 | Financial Management | Core | 3 | Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Leverage Analysis, Dividend Policy |
| 3720002 | Operations Management | Core | 3 | Operations Strategy, Inventory Management, Quality Management, Supply Chain Management, Project Scheduling |
| 3720003 | Research Methodology & Business Analytics | Core | 3 | Research Design, Sampling Techniques, Data Collection Methods, Hypothesis Testing, Introduction to Business Analytics |
| 3720004 | Strategic Management | Core | 3 | Strategic Planning Process, External and Internal Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| 3720005 | Entrepreneurship & Innovation | Core | 3 | Entrepreneurial Process, Business Idea Generation, Business Plan Development, Startup Ecosystem in India, Sources of Innovation |
| 3720006 | Legal Aspects of Business | Core | 3 | Indian Contract Act, Company Law, Consumer Protection Act, Intellectual Property Rights, Cyber Laws |
| 3720007 | Management Information System | Core | 3 | Information Systems Fundamentals, Database Management Systems, E-commerce Strategies, Cloud Computing in Business, Information Security Management |
| 3720008 | Advanced Spreadsheets for Business | Core | 2 | Advanced Excel Functions, Data Analysis Tools, Pivot Tables and Charts, What-If Analysis, Introduction to Macros |
| 3720009 | Summer Internship | Project | 1 | Industry Exposure, Application of Concepts, Project Report Preparation, Presentation Skills, Problem Identification |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 3730001 | Project Management | Core | 3 | Project Life Cycle, Project Planning and Scheduling, Resource Allocation, Risk Management in Projects, Project Monitoring and Control |
| 3730002 | International Business | Core | 3 | Globalization and Trade Theories, International Monetary System, Foreign Exchange Markets, International Marketing Strategies, Cross-Cultural Management |
| 3730501 | Consumer Behavior & Market Research | Elective (Marketing) | 2 | Consumer Decision Making Process, Psychological and Social Influences, Market Research Design, Data Collection and Analysis, Ethical Issues in Research |
| 3730502 | Services Marketing | Elective (Marketing) | 2 | Nature and Characteristics of Services, Service Quality Management, Services Marketing Mix (7 Ps), Service Design and Delivery, Customer Relationship Management |
| 3730503 | Digital & Social Media Marketing | Elective (Marketing) | 2 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing Strategies, Content Marketing, Web Analytics and ROI |
| 3730504 | Brand Management | Elective (Marketing) | 2 | Brand Identity and Image, Brand Equity and Valuation, Brand Positioning and Differentiation, Brand Communication Strategies, Brand Revitalization and Extensions |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 3740001 | Corporate Law & Governance | Core | 3 | Company Formation and Structure, Board of Directors and Meetings, Shareholders and Stakeholders Rights, Principles of Corporate Governance, SEBI Regulations and Compliance |
| 3730505 | Rural Marketing | Elective (Marketing) | 2 | Characteristics of Rural Markets in India, Rural Consumer Behavior, Product and Pricing Strategies for Rural, Rural Distribution Challenges, Communication Strategies for Rural India |
| 3730506 | Industrial (B2B) Marketing | Elective (Marketing) | 2 | Organizational Buying Behavior, B2B Market Segmentation, Product and Service Strategies for Industrial Markets, Pricing in B2B Context, Relationship Marketing in B2B |
| 3730507 | Retail Management | Elective (Marketing) | 2 | Retail Formats and Theories, Merchandising and Category Management, Store Operations and Layout, Retail Pricing Strategies, Customer Service in Retail Environment |
| 3740002 | Project (Project Report & Viva) | Project | 4 | Problem Identification and Formulation, Literature Review, Methodology and Data Collection, Data Analysis and Interpretation, Report Writing and Presentation |
