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MBA in Business Analytics at SRM Institute of Engineering and Technology
Ambala, Haryana
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About the Specialization
What is Business Analytics at SRM Institute of Engineering and Technology Ambala?
This Business Analytics program at SRM Institute of Engineering and Technology, Ambala, focuses on equipping students with advanced analytical skills for data-driven decision-making. It integrates core management principles with cutting-edge analytical tools, preparing graduates to tackle complex business challenges and leverage opportunities within India''''s dynamic industrial landscape.
Who Should Apply?
This program is ideal for ambitious fresh graduates seeking a robust entry into India''''s booming data and analytics sector. It also suits working professionals aiming to upskill for leadership roles or career changers transitioning into data-centric fields, especially those with a quantitative aptitude aspiring to contribute to India''''s digital transformation.
Why Choose This Course?
Graduates can expect diverse career paths in India, including Business Analyst, Data Scientist, Marketing Analyst, and Consultant. Entry-level salaries range from INR 4-8 LPA, growing significantly with experience. The program aligns with industry certifications, fostering continuous growth in analytics roles across Indian companies and organizations.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Dedicate time to thoroughly understand core MBA subjects like Management Principles, Economics, OB, Marketing, Finance, and HRM. Form study groups, leverage SRM''''s library resources, and participate in peer discussions to solidify conceptual understanding.
Tools & Resources
Case studies, business journals, SRM library, peer study groups
Career Connection
A strong grasp of business context is crucial for framing analytical problems and interpreting results, making graduates valuable to Indian businesses.
Build Foundational Analytical & Technical Skills- (Semester 1-2)
Actively engage with subjects like Quantitative Methods, IT Tools, and Business Analytics Foundations. Develop proficiency in MS Excel for data manipulation, SQL for database querying, and explore introductory Python/R through self-learning.
Tools & Resources
Excel, SQL practice platforms (e.g., HackerRank), Python/R tutorials (DataCamp, Kaggle), SRM computer labs
Career Connection
These foundational skills are entry-level requirements for any business analyst role in India, enabling effective contribution during internships.
Seek Early Industry Exposure- (Semester 1-2)
Leverage SRM Ambala''''s faculty and alumni network to find mentors in Business Analytics. Attend industry webinars, guest lectures, and workshops to understand current trends and real-world challenges in the Indian market.
Tools & Resources
SRM Alumni Network, LinkedIn, industry association events, department-organized events
Career Connection
Early exposure helps in identifying career interests, understanding job roles, and building a professional network crucial for internships and placements.
Intermediate Stage
Deepen Specialization & Analytical Tool Mastery- (Semester 3)
Actively choose and master advanced Business Analytics electives like Predictive Modeling, Data Mining, and specific domain analytics. Become proficient in tools like Python/R for advanced analytics, Tableau/Power BI for visualization, and learn their application through coursework.
Tools & Resources
Python, R, Tableau, Power BI, statistical software, dedicated online courses for advanced topics
Career Connection
Advanced tool proficiency and domain expertise differentiate candidates, enabling them to secure specialized roles in analytics within Indian companies.
Engage in Live Projects and Research- (Semester 3)
Undertake significant live projects/dissertations (Part I) that address real business problems. Apply analytical techniques from data collection to insight generation, focusing on end-to-end problem-solving.
Tools & Resources
Real-world datasets, company case studies, academic research papers, collaboration with faculty
Career Connection
Practical project experience demonstrates problem-solving ability and hands-on skills, highly valued by Indian employers for analytics roles.
Active Participation in Workshops & Competitions- (Semester 3-4)
Participate in data hackathons, analytics competitions, and specialized workshops (e.g., AI/ML in business). These platforms offer opportunities to apply skills under pressure, learn from peers, and gain recognition within the Indian analytics community.
Tools & Resources
Kaggle, Analytics Vidhya, industry hackathons, SRM-organized competitions
Career Connection
Winning or participating actively boosts resumes, demonstrates competitive spirit, and expands network for job opportunities.
Advanced Stage
Excel in Summer Internship- (Semester 2-3 (Internship), Semester 3-4 (Leveraging experience))
Treat the summer internship as a critical learning and networking opportunity. Take initiative, seek feedback, and aim to deliver tangible value, potentially securing a pre-placement offer (PPO). Document learnings and key achievements meticulously.
Tools & Resources
Internship mentor, company reports, project documentation, presentation skills
Career Connection
A successful internship often leads to PPOs and significantly boosts employability, showcasing practical experience to potential Indian employers.
Strategic Networking & Mentorship- (Semester 3-4)
Continue building a strong professional network through LinkedIn, alumni connections, and industry events. Seek guidance from senior professionals and mentors to understand career trajectories, industry expectations, and job market dynamics in India.
Tools & Resources
LinkedIn Premium, SRM Alumni Association, industry conferences, informational interviews
Career Connection
A robust network opens doors to referrals, hidden job opportunities, and invaluable career advice, especially crucial in the competitive Indian job market.
Intensive Placement Preparation- (Semester 4)
Systematically prepare for campus placements by solving business analytics case studies, practicing relevant technical interviews (e.g., SQL, Python logic), and participating in mock interviews. Focus on articulating analytical approaches, problem-solving, and domain knowledge effectively.
Tools & Resources
Placement cell, mock interview sessions, online platforms (Glassdoor, LeetCode, StrataScratch), case study books
Career Connection
Rigorous preparation increases the chances of securing desirable roles in analytics consulting, corporate analytics teams, and data science positions within various sectors in India.
Program Structure and Curriculum
Eligibility:
- Any graduate with 50% marks (45% for reserved category) with valid Score in CAT/MAT/CMAT/XAT/NMAT/SRMJEE-PG/Any other equivalent entrance exam
Duration: 2 years / 4 semesters
Credits: 120 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBABN101 | Management Principles and Practices | Core | 4 | Introduction to Management, Planning, Organizing, Staffing, Directing, Controlling |
| MBABN102 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand & Supply Analysis, Production & Cost Analysis, Market Structure, Pricing Strategies |
| MBABN103 | Organizational Behaviour | Core | 4 | Introduction to OB, Individual Behaviour, Group Dynamics, Leadership, Conflict and Stress Management |
| MBABN104 | Quantitative Methods for Management | Core | 4 | Introduction to QM, Probability, Statistical Inference, Correlation & Regression, Decision Theory |
| MBABN105 | Financial Accounting | Core | 4 | Introduction to Accounting, Journal & Ledger, Financial Statements, Ratio Analysis, Fund Flow & Cash Flow |
| MBABN106 | Business Communication & Soft Skills | Core | 3 | Communication Process, Oral Communication, Written Communication, Group Discussion, Presentation Skills |
| MBABN107 | IT Tools for Business | Core | 3 | Introduction to IT, MS Office, Internet & E-commerce, Data Security, Ethical Issues in IT |
| MBABN108 | Business Analytics Foundations | Core | 4 | Introduction to Business Analytics, Data Collection, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Big Data Concepts |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBABN201 | Marketing Management | Core | 4 | Introduction to Marketing, Market Segmentation, Product Decisions, Pricing Decisions, Promotion Decisions, Place Decisions |
| MBABN202 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning, Recruitment & Selection, Training & Development, Performance Management, Compensation Management |
| MBABN203 | Financial Management | Core | 4 | Introduction to FM, Time Value of Money, Capital Budgeting, Cost of Capital, Working Capital Management, Dividend Policy |
| MBABN204 | Operations Management | Core | 4 | Introduction to OM, Facility Location & Layout, Production Planning, Inventory Management, Quality Management, Supply Chain Management |
| MBABN205 | Research Methods for Management | Core | 4 | Research Process, Research Design, Data Collection, Sampling, Data Analysis, Report Writing |
| MBABN206 | Business Environment & Ethics | Core | 3 | Economic Environment, Political & Legal Environment, Social & Cultural Environment, Business Ethics, Corporate Social Responsibility |
| MBABN207 | Summer Internship | Mandatory | 3 | Internship Report, Project Presentation, Industry Exposure, Practical Application of Concepts |
| MBABN208 | Data Mining for Business Analytics | Specialization Elective | 4 | Introduction to Data Mining, Data Preprocessing, Classification, Clustering, Association Rule Mining, Data Visualization |
| MBABN209 | Big Data Technologies | Specialization Elective | 4 | Introduction to Big Data, Hadoop Ecosystem, MapReduce, HDFS, Spark, NoSQL Databases |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBABN301 | Strategic Management | Core | 4 | Strategic Management Process, Environmental Analysis, Strategic Formulation, Strategic Implementation, Strategic Control |
| MBABN302 | Entrepreneurship & Venture Development | Core | 3 | Entrepreneurial Process, Business Plan, Startup Funding, Legal Aspects, Marketing for Startups, Growth Strategies |
| MBABN303 | Project Management | Core | 3 | Project Life Cycle, Project Planning, Project Scheduling, Project Costing, Project Risk Management, Project Control |
| MBABN304 | Predictive Modeling for Business Analytics | Specialization Elective I (Option 1) | 4 | Regression Models, Classification Models, Time Series Analysis, Machine Learning Algorithms, Model Evaluation |
| MBABN305 | Marketing Analytics | Specialization Elective I (Option 2) | 4 | Marketing Data, Customer Analytics, Web Analytics, Social Media Analytics, Campaign Optimization, Marketing Mix Modeling |
| MBABN306 | Financial Analytics | Specialization Elective II (Option 1) | 4 | Financial Data, Risk Analytics, Investment Analytics, Portfolio Management, Credit Scoring, Fraud Detection |
| MBABN307 | HR Analytics | Specialization Elective II (Option 2) | 4 | HR Data, Workforce Analytics, Recruitment Analytics, Performance Analytics, Retention Analytics, Compensation Analytics |
| MBABN308 | Analytical Tools for Business | Core | 3 | Excel for Analytics, SQL for Data Analysis, Tableau, Power BI, Python/R Basics, Data Visualization Tools |
| MBABN309 | Live Project/Dissertation Part-I | Core | 4 | Problem Identification, Literature Review, Methodology Selection, Data Collection Strategy, Initial Analysis and Interpretation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBABN401 | International Business Management | Core | 4 | International Trade Theories, Foreign Direct Investment, Global Marketing Strategies, International Finance, Cross-Cultural Management, Global Business Environment |
| MBABN402 | Ethics, Governance & Sustainability | Core | 3 | Corporate Governance Principles, Business Ethics, Sustainability Reporting, Environmental Management, Social Responsibility, Triple Bottom Line Approach |
| MBABN403 | Big Data Analytics | Specialization Elective III (Option 1) | 4 | Hadoop Ecosystem, Spark Framework, NoSQL Databases, Data Lakes & Warehousing, Cloud Analytics Platforms, Stream Processing |
| MBABN404 | Supply Chain Analytics | Specialization Elective III (Option 2) | 4 | Supply Chain Data Management, Demand Forecasting, Inventory Optimization, Logistics Analytics, Network Design & Optimization, Supplier Performance Analytics |
| MBABN405 | Retail Analytics | Specialization Elective IV (Option 1) | 4 | Retail Data Sources, Customer Segmentation, Merchandising Analytics, Store Operations Optimization, Pricing & Promotion Analytics, Loyalty Program Analysis |
| MBABN406 | Healthcare Analytics | Specialization Elective IV (Option 2) | 4 | Healthcare Data Management, Clinical Analytics, Population Health Analytics, Predictive Analytics in Healthcare, Fraud Detection in Healthcare, Regulatory Compliance & Data Privacy |
| MBABN407 | Live Project/Dissertation Part-II | Core | 8 | Advanced Data Analysis, Result Interpretation and Validation, Comprehensive Report Writing, Project Defense and Presentation, Implication for Business, Future Scope of Research |
