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MBA in Marketing at SRM Institute of Engineering and Technology
Ambala, Haryana
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About the Specialization
What is Marketing at SRM Institute of Engineering and Technology Ambala?
This Marketing specialization program at SRM University, Delhi-NCR, Sonepat focuses on developing skilled professionals ready to navigate the dynamic Indian market. It integrates traditional marketing principles with modern digital strategies, reflecting the evolving landscape of consumer engagement and brand building in India. The curriculum emphasizes practical application and contemporary industry challenges, preparing students for real-world scenarios.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking a robust entry into the marketing field. It also serves working professionals aspiring to enhance their marketing expertise, and career changers looking to transition into roles within brand management, digital marketing, or sales in India''''s competitive consumer and industrial sectors. A foundational understanding of business concepts is beneficial for all applicants.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles as Marketing Managers, Brand Managers, Digital Marketing Specialists, Sales Managers, and Market Research Analysts. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning significantly more. The program aligns with industry demands, fostering growth trajectories in top Indian and multinational companies operating within the country.
Student Success Practices
Foundation Stage
Build Strong Management Fundamentals- (Semester 1-2)
Actively engage with core subjects like Management Process, Economics, and Accounting. Form study groups to discuss concepts, solve case studies, and clarify doubts. Utilize online resources like NPTEL and Swayam for additional learning and concept reinforcement to solidify your academic base.
Tools & Resources
NPTEL courses, Swayam platform, Case study books
Career Connection
A solid understanding of business fundamentals is crucial for strategic marketing decisions and for effective communication with cross-functional teams in future managerial roles.
Develop Essential Communication & Analytical Skills- (Semester 1-2)
Focus on improving business communication through presentations, report writing, and active participation in class discussions. Simultaneously, practice quantitative techniques using Excel and statistical software. Join debate clubs or presentation competitions to hone your expressive and analytical capabilities.
Tools & Resources
Advanced Excel tutorials, Grammarly, Toastmasters Club (if available)
Career Connection
Effective communication and data interpretation are vital for marketing professionals to convey strategies and analyze campaign performance, leading to impactful careers and leadership opportunities.
Explore Industry Trends and Network Early- (Semester 1-2)
Attend industry webinars, guest lectures, and follow leading marketing news publications. Connect with seniors, alumni, and faculty to understand career paths in marketing. Start building a professional network on platforms like LinkedIn to gain insights and opportunities.
Tools & Resources
LinkedIn, Marketing blogs (e.g., Seth Godin, MarketingProfs), Industry magazines
Career Connection
Early exposure to industry trends and networking helps in identifying specific marketing interests and securing valuable internship and future placement opportunities within the Indian business landscape.
Intermediate Stage
Undertake Marketing-Specific Certifications- (Semester 3)
While specializing in Marketing, pursue certifications in areas like Digital Marketing, Google Analytics, or HubSpot. These practical skills will complement academic learning and enhance employability in specific marketing domains, making you more attractive to Indian companies.
Tools & Resources
Google Analytics Academy, HubSpot Academy, Meta Blueprint certifications
Career Connection
Certifications demonstrate practical, in-demand skills to potential employers, making you a more competitive candidate for specialized marketing roles in India''''s rapidly evolving digital-first economy.
Engage Actively in Summer Internship Project (SIP)- (Semester 3)
Treat the SIP as a real-world project. Identify a challenging problem, apply theoretical knowledge, gather and analyze data rigorously, and present actionable recommendations. Seek mentorship from industry supervisors and faculty to maximize learning and impact.
Tools & Resources
Project management tools, Data analysis software (SPSS, R)
Career Connection
A successful SIP provides invaluable practical experience, builds industry contacts, and often leads to pre-placement offers or strong recommendations for future job applications in leading Indian firms.
Participate in Marketing Case Competitions- (Semester 3)
Form teams and participate in inter-college or industry-sponsored marketing case study competitions. This develops problem-solving, teamwork, and presentation skills under pressure, applying classroom theories to real business scenarios relevant to the Indian market.
Tools & Resources
Case study websites, Business magazines
Career Connection
Winning or even participating actively in competitions enhances your resume, provides networking opportunities, and sharpens strategic thinking critical for marketing leadership roles in competitive Indian industries.
Advanced Stage
Develop a Targeted Job Search Strategy- (Semester 4)
Refine your resume and cover letter to highlight marketing skills and project experiences, tailoring them for specific roles in the Indian market. Practice mock interviews, including behavioral and situational questions relevant to marketing roles. Utilize the university''''s placement cell extensively for guidance.
Tools & Resources
Resume builders, Interview preparation guides, Placement cell workshops
Career Connection
A well-prepared and targeted job search strategy significantly increases chances of securing desirable placements in top marketing firms and fulfilling roles within the Indian corporate sector.
Deep Dive into Major Project (Thesis)- (Semester 4)
Select a major project topic that aligns with your career aspirations and allows for in-depth research and analysis in a specific area of marketing. Aim for original insights and strong practical implications relevant to the Indian context. This is your capstone work showcasing expertise.
Tools & Resources
Academic databases, Statistical software, Industry reports
Career Connection
A strong major project showcases your analytical rigor, problem-solving capabilities, and specialized knowledge, making you stand out to recruiters for advanced roles in Indian and multinational companies.
Cultivate Leadership and Mentorship Skills- (Semester 4)
Seek opportunities to mentor junior students or lead academic/extra-curricular clubs within the institution. Develop your leadership skills by taking initiatives and collaborating effectively. This prepares you for managerial responsibilities in the marketing domain, particularly in Indian organizational structures.
Tools & Resources
Leadership books, Mentorship programs
Career Connection
Leadership experience is highly valued in marketing management roles, demonstrating your ability to guide teams and drive marketing initiatives effectively, contributing to your career advancement.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree in any discipline with a minimum of 50% marks (45% for SC/ST) or equivalent CGPA. A valid score in SRMJEEM/CAT/MAT/XAT/NMAT/CMAT/GMAT.
Duration: 4 semesters / 2 years
Credits: 102 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MM001 | Management Process & Organizational Behaviour | Core | 4 | Introduction to Management, Planning, Organizing, Staffing, Directing, Controlling, Foundations of Organizational Behaviour, Personality, Perception and Attitudes, Motivation and Leadership, Group Dynamics and Team Building |
| MM002 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand Analysis and Forecasting, Production and Cost Analysis, Market Structures and Pricing Decisions, Capital Budgeting and Investment Analysis, Macroeconomic Environment and Business Cycles |
| MM003 | Accounting for Managers | Core | 4 | Introduction to Financial Accounting, Accounting Concepts and Principles, Preparation of Financial Statements, Cost Accounting Fundamentals, Budgeting and Budgetary Control, Financial Statement Analysis |
| MM004 | Quantitative Techniques for Managers | Core | 4 | Probability and Probability Distributions, Statistical Inference and Hypothesis Testing, Correlation and Regression Analysis, Operations Research: Linear Programming, Decision Theory and Game Theory, Forecasting Techniques |
| MM005 | Business Communication | Core | 4 | Fundamentals of Business Communication, Verbal and Non-Verbal Communication, Written Business Communication, Presentation Skills and Public Speaking, Interview Skills and Group Discussions, Cross-Cultural Communication |
| MM016 | Value Added Course (Soft Skills) | Value Added Course | 2 | Personality Development, Interpersonal Skills, Professional Etiquette, Time Management, Stress Management, Emotional Intelligence |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MM006 | Marketing Management | Core | 4 | Introduction to Marketing, Market Segmentation, Targeting, Positioning, Product Life Cycle and New Product Development, Pricing Strategies, Promotion and Integrated Marketing Communication, Distribution Channels and Supply Chain |
| MM007 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning, Recruitment and Selection, Training and Development, Performance Management System, Compensation and Benefits, Employee Relations and Grievance Handling |
| MM008 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure, Dividend Policy Decisions |
| MM009 | Operations Management | Core | 4 | Introduction to Operations Management, Production Systems and Facility Layout, Inventory Management, Quality Management and Control, Project Management Techniques, Supply Chain Management |
| MM010 | Business Research Methods | Core | 4 | Introduction to Business Research, Research Design and Hypothesis Formulation, Sampling Design and Data Collection Methods, Questionnaire Design and Scaling Techniques, Data Analysis and Interpretation, Research Report Writing and Ethics |
| MM017 | Value Added Course (Advanced Excel & Business Analytics) | Value Added Course | 2 | Advanced Excel Functions, Data Manipulation and Visualization in Excel, Introduction to Business Analytics, Descriptive and Predictive Analytics, Data-driven Decision Making, Reporting and Dashboard Creation |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MM011 | Business Law & Ethics | Core | 4 | Indian Contract Act, Company Law and Consumer Protection Act, Intellectual Property Rights and Cyber Laws, Business Ethics and Values, Corporate Social Responsibility, Corporate Governance |
| MM012 | Entrepreneurship & Project Management | Core | 4 | Concept of Entrepreneurship, Business Plan Formulation, Sources of Finance for Start-ups, Project Lifecycle and Feasibility Analysis, Project Planning and Scheduling, Project Risk Management |
| MM014 | International Business Management | Core | 4 | Introduction to International Business, Theories of International Trade and Investment, Global Economic Environment, Cross-Cultural Management, International Marketing Strategies, International Financial Management |
| MM101 | Consumer Behavior | Elective (Marketing) | 4 | Introduction to Consumer Behavior, Psychological Determinants of Behavior, Sociological and Cultural Influences, Consumer Decision Making Process, Consumer Research and Marketing Strategy, Organizational Buying Behavior |
| MM102 | Advertising & Brand Management | Elective (Marketing) | 4 | Introduction to Advertising, Advertising Planning and Strategy, Media Planning and Evaluation, Creative Strategy and Copywriting, Brand Management Concepts, Brand Equity and Brand Communication |
| MM103 | Sales & Distribution Management | Elective (Marketing) | 4 | Introduction to Sales Management, Sales Force Recruitment and Training, Sales Forecasting and Budgeting, Channel Management and Design, Logistics and Supply Chain Decisions, Retailing and Wholesaling |
| MM104 | Services Marketing | Elective (Marketing) | 4 | Introduction to Services Marketing, Characteristics of Services, Service Quality and Customer Satisfaction, Service Design and Development, Managing Service Processes and People, Pricing and Promotion of Services |
| MM105 | Digital Marketing | Elective (Marketing) | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing and Email Marketing, Web Analytics and Mobile Marketing |
| MM401 | Summer Internship Project (SIP) | Core | 6 | Industry Exposure and Problem Identification, Literature Review and Research Design, Data Collection and Analysis, Findings and Recommendations, Project Report Writing, Presentation and Viva-Voce |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MM013 | Strategic Management | Core | 4 | Introduction to Strategic Management, Environmental Scanning and Industry Analysis, Strategy Formulation: Business and Corporate Level, Strategy Implementation and Control, Strategic Leadership and Change Management, Global Strategic Management |
| MM015 | Management Information System | Core | 4 | Fundamentals of Information Systems, Database Management Systems, Networking and Telecommunications, E-Business and E-Commerce Applications, Decision Support Systems and AI, Information Systems Security and Ethics |
| MM402 | Major Project | Core | 12 | Problem Identification and Scope Definition, Extensive Literature Review, Methodology Design and Data Collection, Advanced Data Analysis and Interpretation, Development of Solutions/Recommendations, Thesis Writing and Viva-Voce |
