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B-A in Journalism And Mass Communication at SRM Institute of Science and Technology
Chengalpattu, Tamil Nadu
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About the Specialization
What is Journalism and Mass Communication at SRM Institute of Science and Technology Chengalpattu?
This B.A. Journalism and Mass Communication program at SRM Institute of Science and Technology focuses on equipping students with comprehensive knowledge and practical skills for the dynamic Indian media industry. It covers traditional journalism, digital media, advertising, and public relations, emphasizing ethical practices and societal impact. The curriculum is designed to meet the evolving demands of media organizations in India, fostering critical thinking and communication proficiency.
Who Should Apply?
This program is ideal for fresh graduates from any stream with a passion for storytelling, current affairs, and media. It also caters to aspiring journalists, content creators, public relations professionals, and advertising executives seeking a foundational degree. Individuals looking to understand media''''s role in society, develop strong communication skills, and embark on a vibrant career in India''''s booming media sector will find this program highly beneficial.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in print, broadcast, digital media, advertising agencies, and PR firms. Entry-level salaries typically range from INR 2.5 Lakhs to 4.5 Lakhs per annum, with significant growth potential for experienced professionals in roles like senior correspondent, media manager, or content strategist. The program prepares students for roles in news organizations, production houses, and corporate communication departments across Indian companies.
Student Success Practices
Foundation Stage
Build Strong Communication Fundamentals- (Semester 1-2)
Focus on mastering English for Journalism and professional communication skills. Actively participate in debates, public speaking events, and writing workshops to enhance verbal and written expression. This foundation is crucial for effective reporting and content creation.
Tools & Resources
Grammarly, Toastmasters International (local chapters), Online English language courses
Career Connection
Develops core skills essential for all media roles, improving interview performance and professional communication in the workplace.
Understand Media Basics & Ethics- (Semester 1-2)
Thoroughly grasp the principles of journalism, mass communication theories, and media law/ethics. Read newspapers daily, follow news channels, and analyze media content critically. Participate in discussions on contemporary media issues and ethical dilemmas.
Tools & Resources
Major Indian Newspapers (The Hindu, Indian Express), Reputable news channels (NDTV, India Today), Books on media ethics by Indian authors
Career Connection
Establishes a strong ethical compass and contextual understanding, vital for credible journalism and responsible media practice.
Acquire Digital Literacy & Basic Production- (Semester 1-2)
Gain proficiency in basic computer applications (MS Office) and start exploring simple print media production tools. Familiarize yourself with internet research techniques and social media basics. Engage in creating simple content pieces to apply theoretical knowledge practically.
Tools & Resources
MS Office Suite, Canva (for basic design), Introduction to Desktop Publishing software
Career Connection
Provides foundational technical skills required for all modern media roles, making students adaptable to digital workflows.
Intermediate Stage
Engage in Practical Reporting & Production- (Semester 3-4)
Actively participate in radio, television, and new media production labs. Seek opportunities to report on college events, produce short audio/video segments, and write articles for college publications. Develop a portfolio of practical work.
Tools & Resources
Audacity (audio editing), OpenShot/DaVinci Resolve (video editing), College media clubs/societies
Career Connection
Builds a practical portfolio, demonstrating hands-on experience in diverse media formats, highly valued by employers for internships and placements.
Develop Specialized Content Creation Skills- (Semester 3-4)
Focus on skill enhancement courses like content writing and PR writing. Practice creating engaging content for various platforms – blogs, social media, press releases. Explore photography and videography fundamentals to enhance visual storytelling capabilities.
Tools & Resources
LinkedIn Learning (for content writing courses), WordPress (for blogging practice), Mobile photography apps/tutorials
Career Connection
Prepares students for roles in digital marketing, social media management, corporate communications, and content creation, which are high-demand areas in India.
Network and Research- (Semester 3-4)
Attend media conferences, workshops, and guest lectures to network with industry professionals. Start identifying areas of interest for future specialization. Engage in communication research projects to understand media trends and audience behavior in India.
Tools & Resources
LinkedIn, Industry conferences (e.g., India Today Conclave, exchange4media events), Academic databases for research papers
Career Connection
Builds professional contacts for future internships and job opportunities, and fosters a research-oriented mindset essential for media analysis roles.
Advanced Stage
Undertake Industry Internships- (Semester 5-6)
Secure internships in reputable media organizations, advertising agencies, or PR firms. Actively seek practical exposure, learn industry workflows, and network extensively. Focus on applying learned theories to real-world scenarios and contributing meaningfully to projects.
Tools & Resources
College Placement Cell, Internshala, Naukri.com (for internships)
Career Connection
Provides invaluable industry experience, often leading to pre-placement offers or strong recommendations, significantly boosting employability in the competitive Indian job market.
Specialize and Execute Major Projects- (Semester 5-6)
Choose discipline-specific electives that align with career goals (e.g., Sports Journalism, Film Studies, TV Production, Photojournalism). Dedicate significant effort to individual and group projects, demonstrating expertise in a chosen area of specialization.
Tools & Resources
Advanced editing software (Adobe Premiere Pro, Photoshop), Industry-standard production equipment, Mentors in chosen specialization
Career Connection
Develops deep expertise in a niche area, making graduates highly desirable for specialized roles within media and communication companies.
Prepare for Placements and Career Planning- (Semester 5-6)
Refine resume/CV, cover letter, and interview skills. Participate in mock interviews and group discussions. Explore various career paths within media and communication in India, understanding job descriptions, required skill sets, and potential growth trajectories. Build a comprehensive portfolio.
Tools & Resources
SRMIST Career Development Centre, Online resume builders, Career counseling services
Career Connection
Ensures readiness for the job market, increasing the likelihood of successful placements in leading Indian and international media organizations operating in India.
Program Structure and Curriculum
Eligibility:
- Minimum 50% aggregate in 10+2 (or equivalent) in any stream with English as a compulsory subject.
Duration: 3 years / 6 semesters
Credits: 140 Credits
Assessment: Internal: undefined, External: undefined
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23BJMC101T | English for Journalism | Core | 4 | Language and Communication Skills, Grammar and Usage for Media, Comprehension and Critical Reading, Writing Skills for Print and Broadcast, Public Speaking and Presentation |
| 23BJMC102T | Introduction to Journalism | Core | 4 | Nature and Scope of Journalism, Historical Evolution of Indian Press, Role and Functions of Press in Society, News Values and Elements, Journalistic Ethics and Principles |
| 23BJMC103T | Principles of Mass Communication | Core | 4 | Understanding Communication Process, Models of Mass Communication, Theories of Mass Communication, Media Effects and Audience Research, Communication Technology and Society |
| 23BJMC104P | Basic Computer Applications Lab | Core | 2 | Operating System Fundamentals, MS Word for Document Creation, MS Excel for Data Management, MS PowerPoint for Presentations, Internet and Email Usage |
| 23BJMC105V | Professional Communication | Value Added Course | 1 | Communication Process and Barriers, Verbal Communication Techniques, Non-Verbal Communication, Effective Listening Skills, Presentation Skills Development |
| 23BJMC106S | Art of Writing | Skill Enhancement Course | 2 | Fundamentals of Creative Writing, Essay and Feature Writing, Report Writing Techniques, Copyediting and Proofreading, Principles of Effective Storytelling |
| 23BJMC107A | Environmental Science | Ability Enhancement Compulsory Course | 2 | Natural Resources and Their Management, Ecosystems and Biodiversity, Environmental Pollution and Control, Social Issues and the Environment, Environmental Ethics and Sustainability |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23BJMC201T | Reporting & Editing | Core | 4 | News Gathering Techniques, Types of Reporting, News Writing Structure (Inverted Pyramid), Principles of Editing, Headline Writing and Layout |
| 23BJMC202T | Media Law and Ethics | Core | 4 | Constitutional Provisions for Media, Press Laws in India, Broadcasting and Cyber Laws, Media Ethics and Accountability, Intellectual Property Rights and Media |
| 23BJMC203T | Introduction to Public Relations & Advertising | Core | 4 | Fundamentals of Public Relations, PR Tools and Strategies, Principles of Advertising, Types of Advertising Media, Advertising Campaign Planning |
| 23BJMC204P | Print Media Production Lab | Core | 2 | Newspaper and Magazine Design, Page Layout Software (e.g., InDesign), Principles of Typography, Photography for Print Media, Infographics and Visuals |
| 23BJMC205V | Event Management | Value Added Course | 1 | Event Planning and Conceptualization, Logistics and Budgeting for Events, Event Marketing and Promotion, Sponsorship and Fundraising, Event Execution and Evaluation |
| 23BJMC206S | Content Writing | Skill Enhancement Course | 2 | Writing for the Web, Blogging and Article Writing, SEO Content Strategies, Social Media Content Creation, Content Editing and Proofreading |
| 23BJMC207A | Indian Constitution | Ability Enhancement Compulsory Course | 2 | Preamble and Fundamental Features, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State Government Structure, Judiciary and Electoral System |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23BJMC301T | Radio Journalism | Core | 4 | History and Evolution of Radio, Radio Programming and Formats, Radio News Reporting and Scripting, Audio Production Techniques, Voice Modulation and Announcing |
| 23BJMC302T | Television Journalism | Core | 4 | History and Development of Television, TV News Production Process, Reporting and Anchoring for TV, Camera Operations and Lighting, Post-Production and Editing |
| 23BJMC303T | Communication Research | Core | 4 | Introduction to Research Methodology, Research Design and Hypothesis, Data Collection Methods (Quantitative/Qualitative), Data Analysis Techniques, Research Report Writing and Ethics |
| 23BJMC304P | Broadcast Media Production Lab | Core | 2 | Audio Recording and Editing, Video Camera Handling, Non-Linear Editing Software, Studio Operations and Equipment, News Bulletin and Program Production |
| 23BJMC305G | Psychology for Journalists | Generic Elective | 3 | Introduction to Psychology, Perception and Cognition, Social Psychology and Group Behavior, Interviewing Techniques and Psychology, Media Psychology and Audience Behavior |
| 23BJMC306S | Public Relations Writing | Skill Enhancement Course | 2 | Writing Press Releases, Corporate Communication Writing, Feature Writing for PR, Crisis Communication Strategies, Digital PR Content Creation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23BJMC401T | Online Journalism & Social Media | Core | 4 | Basics of Digital Journalism, Web Design Principles for News, Social Media Strategies for News, Digital Content Creation and Curation, Cyber Laws and Digital Ethics |
| 23BJMC402T | Media Management & Entrepreneurship | Core | 4 | Media Organization and Structure, Media Economics and Revenue Models, Media Marketing and Branding, Entrepreneurship in Media Industry, Business Plan Development for Media Ventures |
| 23BJMC403T | Development Communication | Core | 4 | Concepts of Development and Change, Theories of Development Communication, Health Communication Initiatives, Rural and Agricultural Communication, Participatory Communication for Development |
| 23BJMC404P | New Media Production Lab | Core | 2 | Web Content Management Systems, Blogging and Podcasting Production, Video Storytelling for Digital Platforms, Social Media Analytics Tools, Creating Interactive Digital Content |
| 23BJMC405G | Political Science for Journalists | Generic Elective | 3 | Fundamentals of Political Science, Indian Political System and Governance, International Relations and Global Affairs, Public Policy and Administration, Election Coverage and Political Reporting |
| 23BJMC406S | Photography & Videography | Skill Enhancement Course | 2 | Basics of Photography and Camera Types, Principles of Composition and Lighting, Video Shooting Techniques, Introduction to Photo Editing Software, Basic Video Editing Skills |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23BJMC501T | Global Media & International Relations | Core | 4 | Global Media Landscape and Trends, International News Flow and Gatekeeping, Media and Diplomacy in World Affairs, Cultural Imperialism and Media, International Communication Organizations |
| 23BJMC502T | Media and Society | Core | 4 | Media and Cultural Studies, Representation in Media (Gender, Class, Caste), Media and Social Change Movements, Audience Studies and Reception Theory, Media Literacy and Critical Analysis |
| 23BJMC503D | Sports Journalism | Discipline Specific Elective | 4 | Introduction to Sports and Journalism, Sports Reporting and Feature Writing, Sports Commentary and Broadcasting, Sports Photography and Visuals, Major Sports Events Coverage |
| 23BJMC504D | Film Studies | Discipline Specific Elective | 4 | History and Evolution of Cinema, Film Genres and Movements, Film Language and Aesthetics, Documentary and Experimental Films, Film Criticism and Appreciation |
| 23BJMC505P | Project (Individual) | Core | 6 | Research Proposal Development, Methodology and Data Collection, Data Analysis and Interpretation, Project Report Writing, Presentation and Viva Voce |
| 23BJMC506I | Internship | Core | 2 | Practical Application of Skills, Industry Exposure and Networking, Professional Work Environment, Report Writing on Internship Experience, Skill Development and Career Planning |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23BJMC601T | Advertising Campaign Design | Core | 4 | Advertising Research and Insights, Creative Strategy and Copywriting, Media Planning and Buying, Campaign Execution and Management, Campaign Effectiveness and Evaluation |
| 23BJMC602T | Corporate Communication | Core | 4 | Building Corporate Image and Reputation, Internal and External Communication, Crisis Communication Management, Corporate Social Responsibility (CSR), Stakeholder Engagement Strategies |
| 23BJMC603D | Television Production | Discipline Specific Elective | 4 | Studio Production Techniques, Field Production and Equipment, Script to Screen Process, Direction and Camera Operation, Advanced Post-Production and Graphics |
| 23BJMC604D | Photojournalism | Discipline Specific Elective | 4 | History and Principles of Photojournalism, Ethical Issues in Photojournalism, Visual Storytelling and Composition, Photo Editing and Captioning, Photo Essay and Documentary Photography |
| 23BJMC605P | Project (Group) | Core | 6 | Group Project Planning and Coordination, Collaborative Research and Content Creation, Team Management and Problem Solving, Integrated Media Production, Group Presentation and Documentation |
