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BA in Journalism And Mass Communication at SRM Institute of Science and Technology (Deemed to be University)
Chengalpattu, Tamil Nadu
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About the Specialization
What is Journalism and Mass Communication at SRM Institute of Science and Technology (Deemed to be University) Chengalpattu?
This Journalism and Mass Communication program at Sri Ramaswamy Memorial Institute of Science and Technology focuses on equipping students with essential skills for the dynamic Indian media landscape. It covers traditional and new media, emphasizing ethical reporting, effective communication strategies, and digital media literacy. The curriculum is designed to meet the growing demand for skilled media professionals in India''''s diverse and evolving media industry, fostering critical thinking and practical application.
Who Should Apply?
This program is ideal for aspiring journalists, media enthusiasts, content creators, and public relations professionals seeking to establish a strong foundation in media studies. It caters to fresh graduates from various streams who possess a flair for writing, communication, and a keen interest in current affairs. Individuals looking to enter fields like news broadcasting, digital media, advertising, or corporate communication in India will find this program highly beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding careers in India''''s media sector, including roles as reporters, editors, content writers, PR executives, ad copywriters, and digital media specialists. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with experienced professionals earning significantly more. The program prepares students for roles in leading Indian news organizations, PR agencies, digital marketing firms, and corporate communication departments, aligning with industry certifications.
Student Success Practices
Foundation Stage
Build Strong Communication Fundamentals- (Semester 1-2)
Actively participate in communicative English and introduction to communication classes. Focus on grammar, vocabulary, public speaking, and active listening. Join college clubs like debate or public speaking to practice and refine these skills early on.
Tools & Resources
Grammarly, TED Talks, Toastmasters (if available locally/virtually), College debate clubs
Career Connection
Mastering these fundamentals is crucial for clear reporting, impactful presentations, and effective media interactions, directly contributing to strong journalistic and PR skills for placements.
Cultivate News Awareness and Critical Thinking- (Semester 1-2)
Regularly read and critically analyze news from diverse Indian and international sources. Develop a habit of dissecting news stories, understanding different perspectives, and identifying biases. Engage in discussions with peers and faculty on current affairs.
Tools & Resources
The Hindu, Indian Express, Livemint, BBC News, All India Radio (AIR)
Career Connection
A strong grasp of current affairs and critical thinking is indispensable for a journalist, editor, or media analyst, preparing you for interviews and professional roles in Indian media.
Hands-on Digital Tool Proficiency- (Semester 1-2)
Utilize practical subjects like Digital Photography and Graphic Design to gain hands-on experience with relevant software and equipment. Experiment with camera settings, photo editing, and design principles. Apply these skills to college events or club activities.
Tools & Resources
Adobe Photoshop/GIMP, Canva, DSLR cameras, Smartphone cameras
Career Connection
Proficiency in digital tools is a basic requirement for most media roles today, especially in digital journalism and content creation, making you job-ready for various Indian media houses.
Intermediate Stage
Engage in Practical Reporting and Content Creation- (Semester 3-5)
Actively seek opportunities to practice reporting, editing, and content writing. Contribute to the college newspaper, magazine, or digital platforms. Pitch story ideas, conduct interviews, and refine your writing style for different media formats.
Tools & Resources
College media bodies, Local community newspapers, Blogging platforms
Career Connection
Building a strong portfolio of published work is crucial for internships and entry-level positions in journalism, demonstrating practical experience to Indian employers.
Network with Industry Professionals- (Semester 3-5)
Attend workshops, seminars, and guest lectures organized by the department. Connect with visiting media professionals, alumni, and speakers. Use platforms like LinkedIn to build a professional network within the Indian media industry.
Tools & Resources
LinkedIn, Industry events (e.g., Media & Entertainment Conclaves), Departmental guest talks
Career Connection
Networking opens doors to internships, mentorship, and potential job opportunities, offering insights into industry trends and helping you secure placements in Indian companies.
Explore Diverse Media Forms and Specializations- (Semester 3-5)
Delve into various facets of journalism like radio, TV, public relations, and advertising through your core subjects and electives. Try out different roles in college media projects to understand your strengths and interests.
Tools & Resources
SRMIST Radio station (if available), Local TV channels (for observation), Advertising agencies (for project insights)
Career Connection
Exposure to diverse media forms helps you specialize and makes you a versatile candidate, highly valued by multi-platform media organizations in India.
Advanced Stage
Undertake Impactful Internships and Projects- (Semester 5-6)
Secure internships with reputable media organizations, PR firms, or advertising agencies. Focus on gaining hands-on experience, understanding organizational workflows, and building a professional network. Treat project work as an opportunity for in-depth research or practical application.
Tools & Resources
Internshala, Naukri.com (for internships), Company websites of media houses
Career Connection
Internships are often a direct pathway to placements in India, providing invaluable industry exposure and practical skills that employers seek. Projects showcase your analytical and practical abilities.
Master Digital and New Media Skills- (Semester 5-6)
Focus on advanced topics in New Media & Digital Journalism, Data Journalism, and Podcasting. Learn web analytics, SEO for content, social media algorithms, and advanced editing software. Create a strong online presence showcasing your digital portfolio.
Tools & Resources
Google Analytics, SEMrush (free version), Adobe Premiere Pro, Audacity, WordPress
Career Connection
Digital literacy is paramount for modern media roles. Strong digital skills make you highly competitive for roles in online news portals, digital marketing, and content strategy across India.
Develop a Professional Portfolio and Personal Brand- (Semester 5-6)
Compile your best writing samples, photography, video projects, and campaigns into a comprehensive online portfolio. Develop a clear personal brand, actively engaging on professional social media platforms, and practicing interview skills for specific media roles.
Tools & Resources
Behance, Clippings.me, LinkedIn, Mock interview platforms
Career Connection
A well-curated portfolio and strong personal brand are essential for standing out during placements, allowing Indian employers to directly assess your capabilities and potential contributions.
Program Structure and Curriculum
Eligibility:
- 10+2 with a minimum aggregate of 50%
Duration: 3 years / 6 semesters
Credits: 112 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UHS23T101 | Communicative English | Core | 4 | Language skills, Grammar and Vocabulary, Writing techniques, Communication strategies, Presentation skills |
| UHS23T102 | Indian Constitution | Core | 3 | Preamble and Fundamental Rights, Directive Principles of State Policy, Union and State Government, Judiciary in India, Constitutional Amendments |
| UBA23T101 | Introduction to Journalism | Core | 4 | History and Evolution of Journalism, Role and Functions of Media, News Values and Elements, Types of Journalism, Media Ethics and Principles |
| UBA23T102 | Introduction to Communication | Core | 4 | Models of Communication, Types of Communication, Verbal and Non-Verbal Communication, Barriers to Effective Communication, Mass Communication Concepts |
| UBA23E101 | Digital Photography | Elective | 2 | Camera Basics and Functions, Exposure and Composition, Lighting Techniques, Introduction to Photo Editing, Visual Storytelling |
| UBA23E102 | Basics of Graphic Design | Elective | 2 | Principles of Design, Typography and Color Theory, Layout and Composition, Introduction to Design Software, Visual Communication |
| UBA23V101 | Social Media for Journalists | VAC | 1 | Social Media Platforms, Content Creation and Curation, Audience Engagement Strategies, Online Ethics and Verification, Digital Tools for Reporting |
| UBA23S101 | Research Methodology | SEC | 2 | Types of Research, Data Collection Methods, Sampling Techniques, Report Writing, Ethical Considerations in Research |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UHS23T201 | Environmental Sciences | Core | 3 | Ecosystems and Biodiversity, Pollution and its Types, Climate Change and its Impacts, Natural Resources Management, Sustainable Development |
| UBA23T203 | Reporting and Editing | Core | 4 | News Gathering Techniques, Interviewing Skills, Feature and Article Writing, Copyediting and Proofreading, Headline Writing and Layout |
| UBA23T204 | Media Law and Ethics | Core | 4 | Freedom of Speech and Expression, Defamation and Libel, Copyright and Intellectual Property, Press Council of India, Ethical Dilemmas in Journalism |
| UBA23T205 | Radio and TV Journalism | Core | 4 | Broadcast Journalism Formats, Scriptwriting for Radio and TV, News Production Process, Interviewing for Broadcast, Voice Modulation and Presentation |
| UBA23E201 | Content Writing | Elective | 2 | Web Content Writing, Blog and Article Creation, SEO Content Strategies, Copywriting Principles, Editing for Digital Media |
| UBA23E202 | Introduction to Public Relations | Elective | 2 | Principles of Public Relations, Media Relations, Crisis Communication Basics, Corporate Social Responsibility, Event Management Overview |
| UBA23V201 | Photojournalism | VAC | 1 | Visual Storytelling in News, Ethics in Photojournalism, News Photography Techniques, Caption Writing for Images, Photo Editing for News |
| UBA23S202 | Documentary Production | SEC | 2 | Documentary Genres and History, Research and Scripting for Documentaries, Filming Techniques, Interviewing for Documentaries, Post-Production and Editing |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UBA23T306 | Introduction to Public Relations & Corporate Communication | Core | 4 | PR Theories and Models, Corporate Identity and Image, Stakeholder Engagement, Media Monitoring and Analysis, Internal and External Communication |
| UBA23T307 | Advertising: Concepts & Principles | Core | 4 | History and Evolution of Advertising, Types of Advertising, Consumer Behavior in Advertising, Advertising Campaigns, Media Planning and Buying |
| UBA23T308 | Print Media Production | Core | 4 | Newspaper and Magazine Design, Page Layout and Typography, Pre-Press and Printing Techniques, Desktop Publishing Software, Designing for Print Media |
| UBA23E303 | Event Management | Elective | 2 | Event Planning and Conceptualization, Logistics and Operations, Budgeting and Sponsorship, Event Marketing and Promotion, Risk Management in Events |
| UBA23E304 | Communication for Development | Elective | 2 | Development Communication Models, Social Change Communication, Health Communication, Participatory Communication, Campaigns for Development |
| UBA23V302 | Radio Jockeying | VAC | 1 | Voice Modulation and Delivery, Scripting for Radio, Music Programming, Interviewing for Radio, Show Production and On-Air Presence |
| UBA23S303 | Videography & Editing | SEC | 2 | Camera Operation and Techniques, Shot Composition and Framing, Lighting and Audio Recording, Non-Linear Editing Software, Post-Production Workflows |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UBA23T409 | Media Management | Core | 4 | Media Economics and Business Models, Revenue Generation in Media, Marketing Strategies for Media, Audience Research and Analysis, Media Ownership and Regulations |
| UBA23T410 | Media Research | Core | 4 | Research Design in Media, Content Analysis Methods, Survey Research Techniques, Qualitative Research in Media, Data Interpretation and Reporting |
| UBA23T411 | New Media & Digital Journalism | Core | 4 | Online Journalism Principles, Social Media in News, Mobile Journalism (MoJo), Data Journalism Basics, Web Analytics and Digital Storytelling |
| UBA23E405 | Crisis Communication | Elective | 2 | Types of Crises and Impact, Crisis Response Strategies, Reputation Management, Media Training for Crisis, Stakeholder Communication |
| UBA23E406 | Ad Production | Elective | 2 | Storyboarding and Scriptwriting, Visuals and Audio for Ads, Pre-Production and Post-Production, Campaign Execution, Client Brief and Creative Development |
| UBA23V403 | Podcasting | VAC | 1 | Audio Recording and Editing, Content Creation for Podcasts, Podcast Distribution Platforms, Audience Building Strategies, Monetization of Podcasts |
| UBA23S404 | Anchoring and Interviewing | SEC | 2 | On-Screen Presence and Body Language, Interview Techniques for TV, Script Reading and Teleprompter Use, Live Interaction and Improvisation, News Anchoring Skills |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UBA23T512 | Development Communication | Core | 4 | Theories of Development, Social Campaign Planning, Rural and Health Communication, Sustainable Development Goals, Advocacy and Social Change |
| UBA23T513 | Global Media & International Relations | Core | 4 | Global Media Flow and Impact, Cultural Imperialism Debate, Public Diplomacy and Soft Power, International News Coverage, Media Representation of Geopolitics |
| UBA23T514 | Integrated Marketing Communication | Core | 4 | IMC Principles and Strategies, Branding and Brand Communication, Advertising and Public Relations Integration, Sales Promotion and Digital Marketing, IMC Campaign Planning |
| UBA23E507 | Film Studies | Elective | 2 | Introduction to Film Theory, Film Genres and Narrative, Cinematography and Mise-en-scène, Editing Techniques in Cinema, Indian Cinema: History and Evolution |
| UBA23E508 | Media and Human Rights | Elective | 2 | Human Rights Principles, Media Representation of Rights, Advocacy and Journalism, Hate Speech and Freedom of Expression, Ethical Reporting on Human Rights |
| UBA23S505 | Data Journalism | SEC | 2 | Data Collection for Journalism, Data Visualization Techniques, Storytelling with Data, Statistical Tools for Journalists, Infographics and Interactive Data |
| UBA23P501 | Project I (Dissertation/ Internship) | Project | 6 | Research Design and Methodology, Data Collection and Analysis, Dissertation Writing, Internship Report Preparation, Presentation of Findings |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UBA23T615 | Media Entrepreneurship | Core | 4 | Business Models for Media Ventures, Start-up Ecosystem in Media, Innovation and Disruption, Funding and Investment, Marketing and Legal Aspects of Media Business |
| UBA23T616 | Communication for Social Change | Core | 4 | Advocacy Campaigns, Community Mobilization, Behavior Change Communication, Role of NGOs in Communication, Social Marketing and Impact Assessment |
| UBA23E609 | Sports Journalism | Elective | 2 | Sports Reporting Techniques, Interviewing Athletes and Coaches, Match Analysis and Commentary, Sports Photography, Media Ethics in Sports |
| UBA23E610 | Science Communication | Elective | 2 | Scientific Writing for Public, Public Understanding of Science, Health and Environmental Reporting, Science Popularization, Ethics in Science Communication |
| UBA23P602 | Project II (Dissertation/ Internship) | Project | 6 | Advanced Research and Analysis, In-Depth Fieldwork, Professional Report Writing, Presentation and Defense, Industry Immersion and Application |
