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MBA in Marketing Sibm Sims Scmhrd at Symbiosis International University
Pune, Maharashtra
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About the Specialization
What is Marketing (SIBM, SIMS, SCMHRD) at Symbiosis International University Pune?
This Marketing specialization program at SIBM Pune focuses on equipping students with advanced knowledge and strategic skills crucial for the dynamic Indian and global markets. It emphasizes a blend of traditional marketing principles with modern digital and analytical approaches, preparing graduates for leadership roles in a rapidly evolving consumer landscape. The program nurtures strategic thinking and practical application.
Who Should Apply?
This program is ideal for fresh graduates aspiring for careers in brand management, digital marketing, or sales, as well as working professionals seeking to upskill in strategic marketing and analytics. It also caters to career changers looking to transition into the vibrant marketing industry. Ideal candidates possess strong communication, analytical abilities, and a keen interest in consumer behavior.
Why Choose This Course?
Graduates of this program can expect diverse career paths such as Brand Manager, Digital Marketing Specialist, Sales Head, Marketing Analyst, and Market Research Executive across FMCG, Retail, IT, and BFSI sectors in India. Entry-level salaries typically range from INR 8-15 LPA, with experienced professionals earning INR 15-30+ LPA. The program aligns with industry certifications like Google Analytics, fostering significant career growth.
Student Success Practices
Foundation Stage
Master Core Marketing Concepts- (Trimester 1-2)
Dedicate time to thoroughly understand fundamental marketing principles, consumer behavior, and market research methodologies introduced in initial trimesters. Utilize textbooks, case studies, and online resources to build a solid theoretical foundation.
Tools & Resources
Philip Kotler''''s Marketing Management, HBR Case Studies, Coursera/edX courses on Marketing Fundamentals
Career Connection
A strong theoretical base is essential for grasping advanced marketing concepts and excelling in strategic and analytical roles in your future career.
Develop Communication & Presentation Skills- (Trimester 1-2)
Actively participate in class discussions, group projects, and formal presentations. Seek feedback to refine your public speaking and persuasive communication abilities, crucial for marketing roles.
Tools & Resources
Toastmasters International, College debate clubs, PowerPoint/Google Slides
Career Connection
Effective communication is paramount for pitching ideas, presenting campaigns, and building client relationships in marketing, directly impacting leadership potential.
Engage in Peer Learning & Networking- (Trimester 1-2)
Form study groups to discuss coursework and case studies, participate actively in college marketing clubs, and attend introductory industry webinars or events to start building your professional network.
Tools & Resources
LinkedIn, SIBM Alumni Network, Marketing interest groups/forums
Career Connection
Expands your understanding through diverse perspectives and establishes early professional connections that can be invaluable for internships and future job opportunities.
Intermediate Stage
Undertake Marketing-focused Live Projects & Case Competitions- (Trimester 3-4)
Actively seek opportunities to work on live marketing projects with companies or participate in inter-college marketing case competitions. This applies theoretical knowledge to real-world business challenges.
Tools & Resources
Kaggle, Stratagem (SIBM''''s annual business fest), Industry-sponsored case studies
Career Connection
Develops practical problem-solving, strategic thinking, and teamwork skills, providing tangible experience that stands out on your resume for placements.
Pursue a Strategic Summer Internship- (Between Trimester 3 and 4)
Secure a meaningful summer internship in a marketing function such as brand management, digital marketing, or sales. Focus on gaining hands-on experience and contributing to organizational goals.
Tools & Resources
College Placement Cell, LinkedIn, Company career pages of target firms
Career Connection
Critical for practical industry exposure, expanding your professional network, and often leads to Pre-Placement Offers (PPOs) from top companies, accelerating career entry.
Specialize in Digital Marketing & Analytics- (Trimester 3-4)
Enroll in specialized electives and supplemental online courses focusing on digital marketing tools, platforms, and data analytics techniques. Master tools for SEO, SEM, social media, and customer data analysis.
Tools & Resources
Google Analytics Certification, HubSpot Academy, SEMrush, Tableau, R/Python for marketing analytics
Career Connection
This highly sought-after skillset is essential for modern marketing roles, enabling data-driven decision making and opening doors to specialized analytics and digital strategy positions.
Advanced Stage
Focus on Strategic Marketing & Brand Building- (Trimester 5-6)
Choose advanced electives like Strategic Marketing, Brand Management, and Luxury Brand Management. Engage with industry reports and case studies to understand complex market dynamics and brand strategies.
Tools & Resources
Nielsen/Kantar industry reports, Harvard Business Review articles, Marketing strategy books
Career Connection
Prepares you for leadership roles in brand strategy, product management, and overall marketing leadership within Indian and global organizations.
Excel in Dissertation/Research Project- (Trimester 5-6)
Conduct in-depth research on a contemporary marketing topic as part of your dissertation. This demonstrates advanced analytical, research, and problem-solving capabilities.
Tools & Resources
Academic databases (JSTOR, EBSCO), Statistical software (SPSS, R), Faculty mentors
Career Connection
Showcases specialized knowledge, critical thinking, and independent research skills, highly beneficial for consulting roles, market research, or roles requiring strategic insights.
Intensive Placement Preparation & Mock Interviews- (Trimester 5-6)
Actively participate in the college placement cell activities, refine your resume and cover letters, and engage in multiple mock interview sessions tailored for marketing and sales roles.
Tools & Resources
SIBM Placement Cell resources, Alumni mentors, Online interview platforms (e.g., Pramp, InterviewBit)
Career Connection
This focused preparation maximizes your chances of securing desired roles in top-tier marketing, sales, and consulting companies, ensuring a strong career launch.
Program Structure and Curriculum
Eligibility:
- Graduate from any recognised University/Institution of National Importance with a minimum of 50% marks or equivalent grade (45% for Scheduled Castes/ Scheduled Tribes) at graduation level. Students appearing for final year examinations can also apply. A candidate must have appeared for SNAP (Symbiosis National Aptitude Test).
Duration: 2 years (6 trimesters)
Credits: 120 Credits
Assessment: Assessment pattern not specified
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| TBD | Management Accounting | Core | 3 | |
| TBD | Organisational Behaviour | Core | 3 | |
| TBD | Business Communication | Core | 3 | |
| TBD | Business Analytics | Core | 3 | |
| TBD | Marketing Management | Core | 3 | |
| TBD | Microeconomics | Core | 3 | |
| TBD | Operations Management | Core | 3 | |
| TBD | Legal Aspects of Business | Core | 3 | |
| TBD | Business Ethics | Core | 3 |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| TBD | Human Resource Management | Core | 3 | |
| TBD | Financial Management | Core | 3 | |
| TBD | Macroeconomics | Core | 3 | |
| TBD | Research Methodology | Core | 3 | |
| TBD | Supply Chain Management | Core | 3 | |
| TBD | Management Science | Core | 3 | |
| TBD | Cost Accounting | Core | 3 | |
| TBD | Essentials of Design Thinking for Business | Core | 3 | |
| TBD | Corporate Social Responsibility | Core | 3 |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| TBD | Strategic Management | Core | 3 | |
| TBD | International Business | Core | 3 | |
| TBD | Entrepreneurship and New Venture Creation | Core | 3 | |
| TBD | Project Management | Core | 3 | |
| TBD | Management Information Systems | Core | 3 | |
| TBD | Data Analytics for Business Decisions | Core | 3 | |
| TBD | Integrated Marketing Communications | Core | 3 | |
| TBD | Business Intelligence & AI | Core | 3 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| TBD | Summer Internship | Experiential Learning | 8 | |
| TBD | Dissertation | Experiential Learning | 4 | |
| TBD | Foreign Language | Support | 4 | |
| TBD | Sales and Distribution Management | Marketing Elective | 2 | |
| TBD | Brand Management | Marketing Elective | 2 | |
| TBD | Consumer Behaviour | Marketing Elective | 2 | |
| TBD | Services Marketing | Marketing Elective | 2 | |
| TBD | Digital Marketing | Marketing Elective | 2 | |
| TBD | Retail Management | Marketing Elective | 2 | |
| TBD | Rural Marketing | Marketing Elective | 2 | |
| TBD | B2B Marketing | Marketing Elective | 2 | |
| TBD | Product and Brand Management | Marketing Elective | 2 | |
| TBD | Marketing Research | Marketing Elective | 2 | |
| TBD | Strategic Marketing | Marketing Elective | 2 | |
| TBD | International Marketing | Marketing Elective | 2 | |
| TBD | Pricing Strategies | Marketing Elective | 2 | |
| TBD | Marketing Analytics | Marketing Elective | 2 | |
| TBD | New Product Development | Marketing Elective | 2 | |
| TBD | Advertising and Media Management | Marketing Elective | 2 | |
| TBD | E-commerce and Social Media Marketing | Marketing Elective | 2 | |
| TBD | Customer Relationship Management | Marketing Elective | 2 | |
| TBD | Luxury Brand Management | Marketing Elective | 2 | |
| TBD | Sports Marketing | Marketing Elective | 2 | |
| TBD | Marketing in Practice | Marketing Elective | 2 | |
| TBD | Advanced Marketing Research | Marketing Elective | 2 | |
| TBD | Marketing Audit and Control | Marketing Elective | 2 | |
| TBD | Sustainable Marketing | Marketing Elective | 2 | |
| TBD | Experience Marketing | Marketing Elective | 2 |
