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BBA in Auto Marketing at University of Petroleum and Energy Studies
Dehradun, Uttarakhand
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About the Specialization
What is Auto Marketing at University of Petroleum and Energy Studies Dehradun?
This Auto Marketing program at University of Petroleum and Energy Studies focuses on equipping students with specialized skills for India''''s dynamic automotive sector. It delves into the unique challenges and opportunities within vehicle manufacturing, sales, service, and aftermarket. The program differentiates itself by blending core business acumen with in-depth knowledge of automotive industry trends and consumer behavior, crucial for thriving in a competitive Indian market. The curriculum is designed to produce future leaders for this rapidly evolving industry.
Who Should Apply?
This program is ideal for fresh graduates with a keen interest in the automotive industry and marketing. It also caters to individuals seeking to transition their careers into the auto sector''''s commercial functions or working professionals aiming to upskill for leadership roles in automotive sales, branding, or dealership management. Prerequisites typically include a strong academic record and a passion for the fast-paced world of automobiles and mobility solutions.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths across leading automotive OEMs, dealerships, component manufacturers, and service providers. Roles include Automotive Brand Manager, Sales Head, Dealership Manager, Marketing Analyst, and Aftermarket Specialist. Entry-level salaries typically range from INR 4-6 LPA, growing significantly with experience. The program aligns with industry demands for professionals who understand India''''s specific market nuances and can drive growth in an increasingly globalized automotive landscape.
Student Success Practices
Foundation Stage
Build a Strong Business Core- (Semester 1-2)
Focus on mastering fundamental business subjects like economics, statistics, and accounting. Actively participate in class discussions, solve case studies, and join peer study groups to solidify understanding. This foundation is crucial for grasping complex automotive business models later.
Tools & Resources
Textbooks, Online courses on NPTEL/Coursera for basics, UPES academic support centers
Career Connection
A strong grasp of business fundamentals forms the backbone for effective decision-making in any automotive management role, from finance to operations, and enhances problem-solving skills critical for interviews.
Develop Effective Communication Skills- (Semester 1-2)
Participate in debates, presentations, and group projects to enhance both written and verbal communication. Join a Toastmasters club or public speaking forums within the university. Networking with seniors and faculty also refines interpersonal communication.
Tools & Resources
University''''s communication workshops, Presentation tools (PowerPoint, Canva), LinkedIn for professional networking
Career Connection
Clear and persuasive communication is vital for sales, marketing pitches, team leadership, and client interactions in the automotive industry, directly impacting career progression and networking opportunities.
Cultivate Analytical and Quantitative Acumen- (Semester 1-2)
Pay special attention to subjects like Business Statistics and Financial Accounting. Practice regularly with numerical problems and utilize Excel for data analysis. Engage in competitive quizzes focused on business aptitude to sharpen problem-solving skills.
Tools & Resources
Microsoft Excel, Statistical software demos, Quantitative aptitude books, Online practice platforms like IndiaBix
Career Connection
The automotive sector is highly data-driven. Strong analytical skills are essential for market research, financial planning, sales forecasting, and performance evaluation, making you a valuable asset to potential employers.
Intermediate Stage
Engage with Automotive Industry News and Trends- (Semester 3-4)
Beyond academics, regularly read industry journals, automotive magazines, and business news to stay updated on Indian and global automotive trends, new technologies (EVs, autonomous driving), and market shifts. Attend virtual webinars and industry talks.
Tools & Resources
Autocar India, Team-BHP, Economic Times Auto, LiveMint Auto, industry newsletters, YouTube channels for auto reviews and news
Career Connection
Being well-informed about the industry demonstrates genuine interest and foresight, which is highly valued in interviews and helps in making informed strategic decisions in future roles.
Seek Practical Marketing Exposure- (Semester 3-4)
Volunteer for marketing events, student clubs focused on business or automotive, or small-scale local business promotions. Try to apply theoretical marketing concepts to real-world scenarios, even if it''''s a campus event. Consider online marketing certifications.
Tools & Resources
Google Digital Garage, HubSpot Academy, Canva for design, Social media platforms for practical campaign insights
Career Connection
Practical experience, even small-scale, builds a portfolio and demonstrates initiative, making you stand out in placements for entry-level marketing or sales roles in the automotive sector.
Network with Industry Professionals and Alumni- (Semester 3-4)
Attend guest lectures, industry symposiums, and alumni meetups organized by UPES. Proactively connect with speakers and alumni on LinkedIn. Ask insightful questions and seek mentorship. Building a professional network is invaluable in India''''s close-knit business community.
Tools & Resources
LinkedIn, UPES Alumni Network portal, Industry event platforms
Career Connection
Networking opens doors to internships, mentorship, and job opportunities that might not be publicly advertised. It''''s crucial for career growth and understanding industry nuances from experienced professionals.
Advanced Stage
Undertake Specialization-Focused Projects and Internships- (Semester 5-6)
Actively seek summer and winter internships in automotive OEMs, dealerships, or marketing agencies specializing in auto. Focus your academic projects and dissertations on current challenges or opportunities within the Auto Marketing domain in India.
Tools & Resources
University placement cell, LinkedIn, Naukri.com for internships, Research databases for project work
Career Connection
Direct industry experience in automotive marketing is paramount. It provides hands-on skills, demonstrates commitment, and often leads to pre-placement offers, significantly boosting employability in your desired specialization.
Prepare for Placements Strategically- (Semester 5-6)
Start early with resume building, mock interviews, and group discussion practice specific to the automotive sector. Research target companies and their marketing strategies. Brush up on core marketing and automotive industry knowledge for technical rounds.
Tools & Resources
UPES Career Services, Online interview prep platforms, Company websites, Industry reports
Career Connection
Strategic preparation ensures you are interview-ready for top automotive companies. A well-prepared candidate stands a much higher chance of securing coveted roles in brand management, sales, or marketing operations.
Develop Advanced Digital and Analytical Skills- (Semester 5-6)
Gain proficiency in advanced marketing analytics tools, CRM software commonly used in the auto industry, and digital marketing platforms. Certifications in Google Analytics, Salesforce, or specialized automotive CRM systems can be highly beneficial.
Tools & Resources
Google Analytics Academy, HubSpot CRM (free version), Industry-specific software demos, Advanced Excel/Power BI courses
Career Connection
The modern automotive marketer needs strong digital and analytical skills to track campaigns, understand customer journeys, and optimize strategies. These skills are critical for roles in digital marketing, market intelligence, and CRM within the auto sector.
Program Structure and Curriculum
Eligibility:
- Minimum 50% marks in Class X and Class XII. (As per general UPES BBA eligibility criteria)
Duration: 3 years (6 semesters)
Credits: 135 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BM101 | Principles of Management | Core | 4 | Management Concepts, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Managerial Ethics |
| BM102 | Business Economics | Core | 4 | Microeconomics Fundamentals, Demand and Supply Analysis, Market Structures, Macroeconomic Indicators, Economic Policies |
| BM103 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency, Probability and Distributions, Sampling and Estimation, Hypothesis Testing |
| BM104 | Financial Accounting | Core | 4 | Accounting Principles, Journal and Ledger, Trial Balance, Financial Statements, Cash Flow Analysis |
| BM105 | Business Communication | Core | 3 | Communication Process, Verbal and Non-verbal Communication, Business Correspondence, Presentation Skills, Report Writing |
| BM106 | Environmental Studies | Core | 2 | Ecosystems, Biodiversity, Environmental Pollution, Natural Resources, Sustainable Development |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BM201 | Organizational Behavior | Core | 4 | Foundations of OB, Perception and Learning, Motivation Theories, Group Dynamics and Teamwork, Leadership and Power |
| BM202 | Marketing Management | Core | 4 | Marketing Concepts, Marketing Mix (4Ps), Market Segmentation, Product Life Cycle, Branding and Packaging |
| BM203 | Human Resource Management | Core | 4 | HRM Functions, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| BM204 | Cost Accounting | Core | 4 | Cost Concepts, Cost Sheet Preparation, Marginal Costing, Standard Costing, Budgetary Control |
| BM205 | Business Law | Core | 3 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Company Law Overview |
| BM206 | Digital Fluency and IT for Business | Core | 2 | Digital Technologies, Cloud Computing Basics, Cyber Security Awareness, MS Office Applications, Data Management Basics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BM301 | Operations Management | Core | 4 | Operations Strategy, Process Design, Quality Management, Inventory Management, Supply Chain Basics |
| BM302 | Financial Management | Core | 4 | Capital Budgeting, Working Capital Management, Cost of Capital, Dividend Policy, Financial Markets |
| MM303 | Consumer Behavior | Core | 4 | Consumer Decision Process, Individual Influences, Group Influences, Cultural Influences, Consumer Research |
| MM304 | Marketing Research | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis (Basic), Report Preparation |
| BM305 | Entrepreneurship Development | Core | 3 | Entrepreneurial Mindset, Business Idea Generation, Business Plan Development, Funding Sources, Startup Ecosystem in India |
| BM306 | Business Ethics and Corporate Social Responsibility | Core | 2 | Ethical Theories, Business Ethical Dilemmas, CSR Concepts, Stakeholder Management, Sustainability Practices |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MM401 | Sales and Distribution Management | Core | 4 | Sales Process, Sales Force Management, Channel Management, Logistics and Warehousing, Retail Formats |
| MM402 | Services Marketing | Core | 4 | Characteristics of Services, Service Quality Models, Service Process, Pricing of Services, Customer Relationship Management |
| BM403 | Supply Chain Management | Core | 4 | SCM Concepts, Logistics Management, Inventory Optimization, Information Technology in SCM, Global Supply Chains |
| AM404 | Introduction to Automotive Industry & Marketing | Specialization Core | 4 | Global Automotive Industry Overview, Indian Automotive Market Dynamics, Key Players and Segments, Automotive Value Chain, Basics of Automotive Marketing |
| MM405 | E-commerce and Digital Marketing | Core | 3 | E-commerce Models, Digital Marketing Channels, SEO and SEM, Social Media Marketing, Content Marketing |
| OE406 | Open Elective 1 | Elective | 2 | Diverse topics based on student choice |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AM501 | Automotive Product & Brand Management | Specialization Core | 4 | Automotive Product Life Cycle, Product Planning and Development, Brand Positioning in Auto Sector, Automotive Branding Strategies, New Product Launch in Auto Industry |
| AM502 | Automotive Retail Management | Specialization Core | 4 | Automotive Dealership Operations, Showroom Management, Customer Experience in Auto Retail, Inventory and Stockyard Management, Digitalization in Auto Retail |
| AM503 | Automotive Sales & Dealership Management | Specialization Core | 4 | Automotive Sales Process, CRM in Automotive Sales, Dealership Marketing Strategies, Performance Measurement for Dealerships, Sales Training and Motivation |
| BM504 | Business Analytics | Core | 4 | Data Visualization, Descriptive Analytics, Predictive Analytics Basics, Prescriptive Analytics, Analytics Tools (e.g., Excel, Power BI) |
| MM505 | Elective (Marketing) | Elective | 3 | International Marketing, Rural Marketing, Event and Sponsorship Marketing, Brand Communication |
| BM506 | Summer Internship Project | Project | 2 | Industry Exposure, Practical Application of Concepts, Report Writing, Presentation Skills, Mentorship |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AM601 | Automotive Aftermarket & Service Marketing | Specialization Core | 4 | Aftermarket Ecosystem, Service Marketing Strategies, Spare Parts Management, Customer Loyalty Programs, Digitalization in Aftermarket Services |
| AM602 | Automotive Sector Policy & Regulation | Specialization Core | 4 | Government Policies for Automotive Sector, Emission Norms and Safety Standards, Taxation and Subsidies, Legal Framework for Auto Industry, Future Regulatory Trends |
| BM603 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| BM604 | Project Work / Dissertation | Project | 6 | Research Problem Identification, Literature Review, Methodology Design, Data Analysis and Interpretation, Report Writing and Presentation |
| OE605 | Open Elective 2 | Elective | 2 | Diverse topics based on student choice |
