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PHD in Mass Communication at VELS Institute of Science, Technology & Advanced Studies (VISTAS)
Chennai, Tamil Nadu
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About the Specialization
What is Mass Communication at VELS Institute of Science, Technology & Advanced Studies (VISTAS) Chennai?
This Mass Communication PhD program at Vels Institute of Science Technology and Advanced Studies focuses on advanced theoretical frameworks, rigorous research methodologies, and contemporary issues within the dynamic field of media. It is designed to foster critical thinking and scholarly contributions, addressing the evolving landscape of media in India. The program emphasizes both traditional and new media, preparing scholars for complex communication challenges.
Who Should Apply?
This program is ideal for academic professionals, media researchers, and postgraduate students with a master''''s degree in Mass Communication or a related field, seeking to advance their scholarly pursuits. It caters to individuals aiming for careers in academia, policy research, or high-level strategic roles in media organizations, who possess a strong interest in contributing original research to the communication domain.
Why Choose This Course?
Graduates of this program can expect to pursue careers as professors, academic researchers, media policy analysts, or consultants in India''''s burgeoning media industry. The advanced research skills acquired position them for leadership roles in think tanks, universities, and government bodies. Potential salary ranges for entry-level PhDs in academia can start from INR 8-12 LPA, with significant growth trajectories based on experience and publications.
Student Success Practices
Foundation Stage
Master Research Methodology Fundamentals- (Semester 1)
Dedicate initial months to thoroughly grasp advanced research methodology, quantitative and qualitative analysis, and research ethics. Attend workshops on research software like SPSS or NVivo. Form study groups with peers to discuss and review different research paradigms and designs.
Tools & Resources
SPSS/R for quantitative analysis, NVivo for qualitative analysis, Reference management software like Zotero/Mendeley
Career Connection
A strong foundation in methodology is critical for conducting impactful research, leading to high-quality publications and enhancing credibility in academic and research roles.
Deep Dive into Mass Communication Theories- (Semester 1)
Engage deeply with classical and contemporary theories in Mass Communication. Read extensively beyond prescribed texts, critically evaluating their relevance to the Indian media context. Initiate discussions with supervisors and faculty to clarify complex theoretical constructs.
Tools & Resources
Academic databases (JSTOR, Scopus), Key journals in Mass Communication, Departmental seminars and reading groups
Career Connection
Advanced theoretical understanding forms the backbone of doctoral research, enabling conceptual clarity and innovative contributions to the field, crucial for academic and policy-making roles.
Develop Academic Writing and Presentation Skills- (Semester 1-2)
Focus on refining academic writing for research papers and proposals. Practice presenting research ideas clearly and concisely in departmental forums. Seek feedback from faculty and peers to improve articulation and scholarly communication.
Tools & Resources
University writing center support, Grammarly/Turnitin for academic integrity, Departmental colloquiums
Career Connection
Effective communication skills are indispensable for publishing in reputable journals, presenting at conferences, and teaching, directly impacting academic career progression.
Intermediate Stage
Identify and Refine Research Niche- (Semester 2-4)
Based on coursework and literature review, identify a specific, unexplored research gap within Mass Communication relevant to the Indian context. Work closely with your supervisor to refine your research question and develop a detailed synopsis/research proposal.
Tools & Resources
Supervisor consultations, Literature review tools, Workshops on research proposal writing
Career Connection
A well-defined research niche leads to original contributions, increasing chances of successful thesis completion and attracting funding/post-doctoral opportunities.
Engage in Early Publication and Conference Participation- (Semester 3-5)
Transform literature review or pilot study findings into publishable articles for peer-reviewed journals. Attend and present at national and international conferences to network and gain feedback on your research, establishing your scholarly presence.
Tools & Resources
Scopus/UGC CARE List journals, Academic conference calendars, University''''s research and publication support cells
Career Connection
Early publications and conference presentations are vital for building an academic CV, securing faculty positions, and demonstrating research productivity.
Build Interdisciplinary Connections- (Semester 4-6)
Explore connections between Mass Communication and other disciplines like sociology, psychology, economics, or technology. Collaborate with scholars from different departments or institutions to broaden perspectives and strengthen research methodologies.
Tools & Resources
Inter-departmental seminars, Research collaborations with other universities, Online academic forums
Career Connection
Interdisciplinary research is highly valued in contemporary academia, opening doors to diverse research projects and collaborative grants, enhancing career versatility.
Advanced Stage
Focus on Thesis Writing and Data Analysis Excellence- (Semester 5-8)
Systematically write chapters of the thesis, ensuring logical flow, rigorous analysis, and adherence to academic standards. Prioritize data analysis, employing advanced statistical or thematic analysis techniques relevant to your research question.
Tools & Resources
Dedicated writing time, Statistical software experts, Regular feedback sessions with supervisor
Career Connection
A well-written and analytically sound thesis is the cornerstone of a PhD, ensuring timely completion and serving as a strong portfolio for future academic and research positions.
Prepare for Viva Voce and Defense- (Semester 6-8)
Practice defending your research findings and methodology in mock viva sessions. Anticipate potential questions and prepare comprehensive answers, showcasing mastery of your research area. Engage in critical self-reflection on your contributions.
Tools & Resources
Mock viva panels with faculty, Reviewing previous viva questions, Presentation skills workshops
Career Connection
Successful viva defense is the final hurdle to degree attainment and demonstrates the candidate''''s ability to articulate and defend complex research, a key skill for academic leadership.
Strategize Post-PhD Career Paths- (Semester 7-8)
Actively explore academic job markets in India, prepare teaching statements, research proposals, and strong CVs. Network with potential employers and mentors. Consider post-doctoral fellowships or research grants to further specialize your research agenda.
Tools & Resources
University career services, Academic job portals (e.g., HigherEdJobs, specific university career pages), Mentors and alumni network
Career Connection
Proactive career planning ensures a smooth transition into the desired professional role, whether in academia, research institutions, or industry, leveraging the PhD for maximum impact.
Program Structure and Curriculum
Eligibility:
- Master''''s degree in Mass Communication or a related discipline from a recognized university with a minimum of 55% marks (50% for SC/ST/OBC non-creamy layer/Differently Abled candidates) or an equivalent grade. Candidates must clear the VELS Research Entrance Examination (VREE) and subsequent interview, or be UGC-NET/CSIR-NET/GATE/SLET qualified.
Duration: Minimum 3 years, Maximum 6 years (Full-Time)
Credits: 8 credits for coursework Credits
Assessment: Internal: 40%, External: 60%
