.png&w=1920&q=75)
MBA in Marketing at Manjula K Ponda College of Management
Bhopal, Madhya Pradesh
.png&w=1920&q=75)
About the Specialization
What is Marketing at Manjula K Ponda College of Management Bhopal?
This Marketing specialization program at Manjula K Ponda College of Management focuses on developing core marketing competencies essential for the dynamic Indian market. It integrates traditional marketing principles with modern digital strategies, preparing students for consumer-centric roles in India''''s booming retail, e-commerce, and services sectors. The curriculum emphasizes practical applications and strategic thinking relevant to Indian consumer behavior and market nuances.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, sales, digital marketing, or market research roles. It also suits working professionals looking to upskill in strategic marketing or transition into marketing leadership positions within Indian or multinational corporations. Individuals with a keen interest in understanding consumer psychology and market dynamics will find this specialization rewarding.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including Brand Manager, Marketing Analyst, Sales Manager, Digital Marketing Specialist, and Market Research Executive. Entry-level salaries typically range from INR 3-6 LPA, growing significantly with experience to INR 10-20+ LPA for senior roles. The program aligns with industry demands for professionals capable of driving growth in Indian companies and contributing to national marketing campaigns.
Student Success Practices
Foundation Stage
Build Strong Management & Economic Fundamentals- (Semester 1-2)
Focus on excelling in core subjects like Management Process, Managerial Economics, and Business Statistics. Understand how these foundational concepts underpin all business decisions, especially in the Indian context. Utilize library resources and online tutorials to solidify understanding.
Tools & Resources
College Library, Khan Academy, NPTEL Management courses
Career Connection
A strong grasp of fundamentals is crucial for passing competitive entrance exams for higher studies or for excelling in initial screening rounds of job interviews in any management role.
Enhance Communication and Computer Skills- (Semester 1-2)
Actively participate in communication practicals, group discussions, and presentations. Master MS-Office tools, especially Excel for data analysis and PowerPoint for professional presentations. These are indispensable skills in Indian corporate environments.
Tools & Resources
Toastmasters International (local chapters), Coursera/edX for MS-Office courses, College communication labs
Career Connection
Effective communication and digital literacy are non-negotiable for securing internships and future job roles, helping you articulate ideas and leverage technology in business operations.
Engage in Early Industry Exposure- (Semester 1-2)
Seek out short-term internships, shadow professionals, or attend industry workshops and webinars, even during the foundation stage. This helps in understanding real-world applications of management theories and clarifies career interests early on.
Tools & Resources
LinkedIn, Internshala, College career cell events
Career Connection
Early exposure provides practical context to theoretical knowledge, makes your profile stand out during summer placements, and builds a foundational professional network.
Intermediate Stage
Deep Dive into Marketing Specialization- (Semester 3-4)
Concentrate on marketing core and elective subjects. Form study groups focused on specific marketing areas like consumer behavior or advertising. Seek out additional resources like books, blogs, and industry reports specific to the Indian market to gain deeper insights.
Tools & Resources
Philip Kotler''''s Marketing Management, Marketing Week India, Cases from Indian School of Business
Career Connection
Specialized knowledge makes you a strong candidate for marketing roles and equips you with the expertise to contribute effectively in marketing teams.
Undertake Marketing Research & Analytics Projects- (Semester 3-4)
Actively participate in classroom projects that involve market research and data analysis. Learn to use basic statistical software or Excel for analyzing consumer data. Look for opportunities to conduct small-scale market surveys within the local community.
Tools & Resources
SPSS/R for statistical analysis, Google Forms for surveys, Online tutorials on marketing analytics
Career Connection
Hands-on experience in marketing research and analytics is highly valued by recruiters for roles in market intelligence, digital marketing, and business development.
Network and Attend Industry Events- (Semester 3-4)
Actively connect with marketing professionals on platforms like LinkedIn. Attend local marketing conferences, workshops, and seminars in Bhopal or nearby cities. Engage with speakers and build contacts that could lead to mentorship or internship opportunities.
Tools & Resources
LinkedIn, Industry associations (e.g., Marketing Association of India), Local Chamber of Commerce events
Career Connection
Networking is vital for discovering hidden job opportunities, gaining insights into industry trends, and getting recommendations for future roles.
Advanced Stage
Excel in Summer Internship and Project Report- (Between Semester 2 & 3, and Semester 4)
Secure a challenging summer internship in a reputable company, preferably in the marketing domain. Focus on delivering tangible results and building a strong network. Dedicate significant effort to your Project Report, making it a comprehensive and insightful piece of research.
Tools & Resources
Company supervisors for guidance, Academic mentors, Professional writing guides
Career Connection
A successful internship often converts into a pre-placement offer (PPO) or provides a strong recommendation. A well-executed project demonstrates your analytical and problem-solving skills to potential employers.
Master Placement Preparation and Mock Interviews- (Semester 4)
Regularly practice for aptitude tests, group discussions, and personal interviews. Participate in mock interview sessions organized by the college''''s placement cell. Tailor your resume and interview responses to specific marketing roles and companies operating in India.
Tools & Resources
Placement cell resources, Online aptitude test platforms, Interview preparation books
Career Connection
Thorough preparation is critical for converting interviews into job offers. Understanding Indian recruitment patterns gives you an edge in the competitive job market.
Develop Digital Marketing Proficiency- (Throughout Semester 3-4)
Acquire certifications in relevant digital marketing areas such as Google Analytics, Google Ads, or social media marketing. Stay updated with the latest trends in e-commerce and digital consumer behavior, which are rapidly evolving in India.
Tools & Resources
Google Skillshop, HubSpot Academy, Meta Blueprint, Udemy/Coursera for specialized courses
Career Connection
Digital marketing skills are in high demand across all industries in India. Certifications enhance your employability and open doors to specialized digital roles.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree with minimum 50% marks (45% for SC/ST/OBC category) from a recognized university.
Duration: 2 years / 4 semesters
Credits: 96 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBACM-101 | Management Process and Organizational Behavior | Core | 4 | Management Concepts, Planning & Decision Making, Organizing & Staffing, Motivation & Leadership, Organizational Behavior Foundations, Group Dynamics & Team Building |
| MBACM-102 | Business Environment | Core | 4 | Indian Business Environment, Economic Reforms, Industrial Policy, Legal Environment, Social & Cultural Environment, Global Environment |
| MBACM-103 | Managerial Economics | Core | 4 | Nature & Scope of Managerial Economics, Demand Analysis, Production Theory, Cost Analysis, Market Structures, Pricing Strategies |
| MBACM-104 | Accounting for Management | Core | 4 | Financial Accounting Fundamentals, Financial Statements, Cost Accounting, Budgetary Control, Fund Flow & Cash Flow Statement, Ratio Analysis |
| MBACM-105 | Business Statistics | Core | 4 | Data Collection & Presentation, Measures of Central Tendency & Dispersion, Probability Theory, Sampling & Estimation, Hypothesis Testing, Correlation & Regression |
| MBACM-106 | Computer Applications in Management | Practical | 2 | MS-Office Applications, Data Management, Statistical Analysis using Software, Internet & E-commerce, Database Concepts |
| MBACM-107 | Communication for Management | Practical | 2 | Principles of Communication, Oral & Written Communication, Presentation Skills, Group Discussion, Interview Techniques, Business Correspondence |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBACM-201 | Organizational Effectiveness and Change | Core | 4 | Organizational Structure & Design, Organizational Culture, Power & Politics, Conflict & Stress Management, Organizational Development, Change Management |
| MBACM-202 | Human Resource Management | Core | 4 | HRM Fundamentals, HR Planning, Recruitment & Selection, Training & Development, Performance Management, Compensation Management |
| MBACM-203 | Financial Management | Core | 4 | Finance Function, Capital Budgeting, Cost of Capital, Capital Structure, Working Capital Management, Dividend Policy |
| MBACM-204 | Marketing Management | Core | 4 | Marketing Concept & Environment, Market Segmentation & Targeting, Product Decisions, Pricing Decisions, Promotion Decisions, Distribution Decisions |
| MBACM-205 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Design, Measurement & Scaling, Data Analysis & Interpretation, Report Writing |
| MBACM-206 | Production and Operations Management | Core | 4 | Operations Management Scope, Facility Location & Layout, Production Planning & Control, Inventory Management, Quality Management, Supply Chain Management |
| MBACM-207 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Companies Act, Intellectual Property Rights |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBASM-301(A) | Consumer Behavior | Elective (Marketing) | 4 | Consumer Behavior Nature, Influencing Factors, Perception, Learning & Memory, Motivation & Emotion, Attitude & Change, Consumer Decision Process |
| MBASM-302(A) | Advertising and Brand Management | Elective (Marketing) | 4 | Advertising Role & Media Planning, Creative Strategy, Advertising Effectiveness, Brand Meaning & Identity, Brand Positioning & Equity, Brand Extensions & Digital Branding |
| MBASM-303(A) | Sales & Distribution Management | Elective (Marketing) | 4 | Sales Management Role, Sales Forecasting & Force Structure, Sales Territories & Quotas, Motivation & Compensation, Distribution Channels, Logistics Management |
| MBASM-304(A) | Services Marketing | Elective (Marketing) | 4 | Nature of Services, Service Characteristics & Quality, Gap Model, Services Marketing Mix (7 Ps), Customer Relationship Management, Service Encounter & Internal Marketing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBASM-401(A) | Rural & Industrial Marketing | Elective (Marketing) | 4 | Rural Marketing Environment, Rural Consumer Behavior, Product & Pricing Strategy for Rural Markets, Distribution in Rural Areas, Industrial Marketing Nature, Organizational Buying Behavior |
| MBASM-402(A) | Marketing Research | Elective (Marketing) | 4 | Marketing Research Process, Problem Definition & Research Design, Data Collection Instruments, Sampling Techniques, Data Analysis & Interpretation, Research Report & Ethical Issues |
| MBASM-403(A) | International Marketing | Elective (Marketing) | 4 | International Marketing Environment, Global Market Entry Strategies, International Product Strategy, International Pricing, International Promotion, International Distribution & Procedures |
| MBASM-404(A) | Retail Management | Elective (Marketing) | 4 | Retail Formats & Location, Merchandise Management, Store Layout & Design, Retail Pricing & Promotion, Supply Chain in Retailing, Customer Relationship Management in Retail |
| MBAPR-405 | Project Report | Project | 8 | Problem Identification, Literature Review, Research Design, Data Collection & Analysis, Report Writing, Presentation |
| MBAVV-406 | Comprehensive Viva-Voce | Viva-Voce | 4 | Overall MBA concepts, Specialization knowledge, Current business affairs, Project understanding, Analytical and communication skills |
