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BBA-HONS in Arts Media And Entertainment at Alliance University
Bengaluru, Karnataka
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About the Specialization
What is Arts, Media and Entertainment at Alliance University Bengaluru?
This Arts, Media and Entertainment program at Alliance University focuses on equipping students with business acumen and creative skills essential for the dynamic Indian M&E industry. It integrates management principles with specific knowledge of media, arts, and entertainment sectors, preparing graduates for diverse roles in a rapidly evolving market, driven by digital content and increasing consumption.
Who Should Apply?
This program is ideal for creative and ambitious 10+2 graduates seeking entry into the vibrant media and entertainment industry in India. It also suits individuals passionate about arts, digital content, event management, and public relations, looking to build a strong foundational understanding of business operations within these specialized fields.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding career paths in Indian media houses, advertising agencies, production studios, event management firms, and digital marketing companies. Entry-level salaries typically range from INR 3-6 LPA, with significant growth trajectories for skilled professionals in roles like media planner, content strategist, event coordinator, or PR specialist.
Student Success Practices
Foundation Stage
Build Strong Communication and Business Fundamentals- (Semester 1-2)
Actively engage in foundational courses like Business Management, Marketing, and Communication. Participate in public speaking events, debates, and group presentations to hone verbal and written communication skills crucial for the media industry. Master basic business concepts to understand the operational aspects of M&E organizations.
Tools & Resources
Toastmasters International (local chapters), Coursera/edX for business basics, Alliance University''''s communication workshops
Career Connection
Strong communication and business fundamentals are non-negotiable for entry-level roles in media, marketing, and PR, enabling effective team collaboration and client interaction.
Explore the Media Landscape Broadly- (Semester 1-2)
Start understanding the different facets of arts, media, and entertainment. Read industry publications, follow M&E news, and critically analyze content from various platforms (OTT, traditional TV, digital, print). Attend virtual industry webinars and introductory conferences.
Tools & Resources
Media & Entertainment Business Network (MEBN), Business World Magazine, Digital Media India
Career Connection
Early exposure helps identify areas of interest within the vast M&E sector, guiding future specialization choices and enabling informed career decisions.
Develop Foundational Digital Literacy- (Semester 1-2)
Acquire basic proficiency in essential digital tools relevant to content creation and media management. This includes office suites, presentation software, and an introduction to social media platforms from a professional perspective. Focus on understanding data organization and digital etiquette.
Tools & Resources
Google Workspace, Microsoft Office Suite, Introductory courses on LinkedIn Learning for digital tools
Career Connection
Basic digital literacy is a prerequisite for almost all roles in modern media and entertainment, facilitating efficient content handling and communication.
Intermediate Stage
Undertake Specialization-Focused Internships- (Semester 3-5)
Seek internships in media houses, advertising agencies, event management companies, or production studios. Focus on gaining hands-on experience in areas like content development, media planning, or public relations. Actively network with professionals during this period.
Tools & Resources
Alliance University Placement Cell, Internshala, Naukri.com for internships
Career Connection
Internships provide crucial industry exposure, build practical skills, and often lead to pre-placement offers, significantly boosting career prospects.
Build a Digital Portfolio of Creative Work- (Semester 3-5)
Start creating and curating a portfolio of projects, assignments, and personal creative work relevant to media and entertainment. This could include blog posts, short videos, event proposals, social media campaigns, or graphic designs. Showcase your skills visually.
Tools & Resources
Behance, WordPress (for personal website), Canva
Career Connection
A strong digital portfolio is essential for showcasing practical abilities to potential employers, especially in creative and media-centric roles, and helps you stand out.
Engage in Media-Related Competitions and Workshops- (Semester 3-5)
Participate in inter-college media festivals, business plan competitions focused on M&E, or workshops on specific media skills like scriptwriting, video editing, or social media analytics. These enhance practical skills and provide a competitive edge.
Tools & Resources
Industry-specific workshops, University cultural and business clubs, Online platforms like Udemy for specific skill courses
Career Connection
Winning or participating in competitions demonstrates initiative, problem-solving skills, and a passion for the field, which are highly valued by recruiters.
Advanced Stage
Master Advanced Digital Media Tools and Analytics- (Semester 6)
Gain proficiency in specialized software for media production (e.g., Adobe Creative Suite), digital marketing analytics (e.g., Google Analytics, social media insights), and content management systems. Understand data-driven decision-making in the M&E context.
Tools & Resources
Adobe Creative Cloud, Google Analytics Academy, Hootsuite/Buffer
Career Connection
Advanced technical skills are critical for roles in digital media marketing, content strategy, and media analytics, enabling graduates to contribute directly to data-driven campaigns.
Develop a Niche Specialization and Network Deeply- (Semester 6)
Focus on a specific area within Arts, Media and Entertainment (e.g., film production management, influencer marketing, cultural event curation). Attend industry conclaves, join professional associations, and build a strong network with senior professionals and alumni for mentorship and job opportunities.
Tools & Resources
LinkedIn, FICCI Frames, CII Media & Entertainment Summits, Professional associations
Career Connection
Specialized knowledge coupled with a strong professional network significantly enhances job prospects and opens doors to leadership roles in chosen niche areas.
Prepare for Placements with Mock Interviews and Case Studies- (Semester 6)
Actively participate in placement preparatory sessions, including mock interviews, group discussions, and case study analyses specific to the media and entertainment industry. Tailor your resume and cover letter to highlight M&E-specific skills and experiences, practicing articulate responses.
Tools & Resources
University Career Services, Online interview preparation platforms, M&E industry case study repositories
Career Connection
Thorough placement preparation is paramount for securing desired roles in top M&E companies, enabling confident and effective showcasing of skills and potential.
Program Structure and Curriculum
Eligibility:
- 10+2 from a recognized Board with a minimum of 50% marks (45% for SC/ST category)
Duration: 3 years / 6 semesters
Credits: 144 Credits
Assessment: Internal: As per University Academic Regulations, External: As per University Academic Regulations
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA-C01 | Fundamentals of Business Management | Core | 4 | |
| 21BBA-C02 | Financial Accounting | Core | 4 | |
| 21BBA-C03 | Business Economics | Core | 4 | |
| 21BBA-C04 | Business Mathematics and Statistics | Core | 4 | |
| 21BBA-AE01 | Environmental Studies | Ability Enhancement Course | 2 | |
| 21BBA-FC01 | Holistic Education & Research Skills | Foundational Competence | 2 |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA-C05 | Organizational Behaviour | Core | 4 | |
| 21BBA-C06 | Marketing Management | Core | 4 | |
| 21BBA-C07 | Operations Management | Core | 4 | |
| 21BBA-C08 | Business Law | Core | 4 | |
| 21BBA-AE02 | Indian Constitution & Human Rights | Ability Enhancement Course | 2 | |
| 21BBA-FC02 | Soft Skills for Professional Success | Foundational Competence | 2 |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA-C09 | Human Resource Management | Core | 4 | |
| 21BBA-C10 | Corporate Finance | Core | 4 | |
| 21BBA-C11 | Business Research Methods | Core | 4 | |
| 21BBA-AE03 | Digital Competence | Ability Enhancement Course | 2 | |
| 21BBA-AME-ME01 | Introduction to Media and Entertainment | Major Elective (Arts, Media and Entertainment) | 4 | |
| 21BBA-SEC01 | Entrepreneurship & Startup Management | Skill Enhancement Course (Generic) | 2 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA-C12 | International Business | Core | 4 | |
| 21BBA-C13 | Business Analytics | Core | 4 | |
| 21BBA-C14 | Strategic Management | Core | 4 | |
| 21BBA-AE04 | Professional Ethics | Ability Enhancement Course | 2 | |
| 21BBA-AME-ME02 | Media Planning and Management | Major Elective (Arts, Media and Entertainment) | 4 | |
| 21BBA-SEC02 | Design Thinking for Business | Skill Enhancement Course (Generic) | 2 |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA-AME-ME03 | Digital Media & Communication | Major Elective (Arts, Media and Entertainment) | 4 | |
| 21BBA-AME-ME04 | Event Management | Major Elective (Arts, Media and Entertainment) | 4 | |
| 21BBA-AME-OE01 | Public Relations & Corporate Communication | Open Elective (Arts, Media and Entertainment) | 3 | |
| 21BBA-IP | Internship Project | Project | 4 | |
| 21BBA-MC01 | Indian History & Culture | Multidisciplinary Course (Generic) | 3 | |
| 21BBA-SEC03 | Professional Communication | Skill Enhancement Course (Generic) | 2 |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BBA-AME-ME05 | Arts and Culture Management | Major Elective (Arts, Media and Entertainment) | 4 | |
| 21BBA-AME-ME06 | Creative Content Development | Major Elective (Arts, Media and Entertainment) | 4 | |
| 21BBA-AME-OE02 | Media & Entertainment Law and Ethics | Open Elective (Arts, Media and Entertainment) | 3 | |
| 21BBA-RP | Research Project / Dissertation | Project | 4 | |
| 21BBA-MC02 | Science & Society | Multidisciplinary Course (Generic) | 3 | |
| 21BBA-SEC04 | Critical Thinking & Problem Solving | Skill Enhancement Course (Generic) | 2 |
