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BBA-HONS in Operations Management at Alliance University
Bengaluru, Karnataka
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About the Specialization
What is Operations Management at Alliance University Bengaluru?
This Operations Management program at Alliance University focuses on equipping students with the skills to optimize business processes, improve efficiency, and enhance productivity across various industries. It is highly relevant in the Indian context, where manufacturing, logistics, and service sectors are experiencing rapid growth and demanding skilled professionals in supply chain, quality, and project management. This program emphasizes practical application and strategic decision-making in a dynamic business environment.
Who Should Apply?
This program is ideal for fresh graduates from diverse academic backgrounds who aspire to build a career in production, logistics, quality assurance, or project management. It also caters to working professionals seeking to upskill in modern operations strategies, and career changers transitioning into the rapidly expanding supply chain and manufacturing sectors in India. Candidates with strong analytical skills and an interest in process optimization will find this specialization particularly rewarding.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as Supply Chain Manager, Operations Analyst, Quality Control Executive, Production Planner, or Project Coordinator. Entry-level salaries typically range from INR 4-7 lakhs per annum, with experienced professionals earning significantly more. The program fosters growth trajectories into leadership roles in Indian manufacturing, e-commerce, and logistics companies, preparing students for professional certifications like Six Sigma or PMP.
Student Success Practices
Foundation Stage
Cultivate Strong Analytical Foundations- (Semester 1-2)
Focus diligently on quantitative subjects like Business Economics, Quantitative Techniques, and Business Analytics. Master statistical tools and data interpretation techniques crucial for operations. Regularly solve case studies related to business problem-solving to build a solid analytical base.
Tools & Resources
Excel, Basic statistical software (e.g., R/Python for beginners), Online courses on Coursera/edX for business analytics fundamentals, Harvard Business Review cases
Career Connection
Essential for understanding market dynamics, forecasting demand, and making data-driven decisions in operations, directly impacting roles like Operations Analyst.
Develop Effective Business Communication- (Semester 1-2)
Actively participate in group discussions, presentations, and mock interviews to hone verbal and non-verbal communication skills. Practice writing clear and concise business reports and emails. Engage in peer learning to articulate complex ideas and foster collaborative communication.
Tools & Resources
Toastmasters International (local chapters), Grammarly, LinkedIn Learning courses on communication, University language labs
Career Connection
Strong communication is vital for coordinating with teams, suppliers, and clients, and for presenting project proposals and performance reports effectively in any business role.
Build Digital Proficiency for Business- (Semester 1-2)
Gain expertise in essential IT applications like MS Office Suite (especially Excel for data analysis) and understand basic database concepts. Explore how IT integrates into various business processes and the fundamentals of e-commerce operations.
Tools & Resources
Microsoft Office Specialist certifications, Online tutorials for advanced Excel functions, Basic SQL practice platforms, Google Workspace tools
Career Connection
Digital literacy is non-negotiable for modern operations professionals, enabling efficient data handling, reporting, and utilization of enterprise resource planning (ERP) systems and other digital tools.
Intermediate Stage
Engage in Industry-Relevant Certifications- (Semester 3-5)
While studying core operations subjects, pursue foundational certifications in areas like Six Sigma Yellow Belt or Green Belt, or introductory project management courses (e.g., CAPM). This complements academic learning with industry-recognized practical skills.
Tools & Resources
ASQ (American Society for Quality) resources, PMI (Project Management Institute) student resources, Online platforms like Udemy/Coursera offering relevant courses
Career Connection
These certifications significantly boost employability in operations roles, demonstrating practical expertise in quality control and project execution to potential Indian employers and making a resume stand out.
Seek Targeted Internships and Live Projects- (Semester 4-5 (especially during the dedicated Internship semester))
Actively search for internships or live projects in manufacturing companies, logistics firms, or e-commerce operations departments. Focus on understanding real-world supply chain, inventory, and quality challenges, and applying classroom knowledge to practical scenarios.
Tools & Resources
University career services, LinkedIn, Internshala, Company career pages, Faculty network for project opportunities
Career Connection
Practical experience is crucial for placements. It provides exposure to organizational culture, helps in skill application, and builds a professional network within the Indian industry, often leading to pre-placement offers.
Participate in Business Competitions & Case Studies- (Semester 3-5)
Form teams and participate in inter-college or intra-college business plan competitions, operations simulation challenges, or case study analyses. This develops problem-solving, teamwork, and strategic thinking under pressure, showcasing abilities beyond academics.
Tools & Resources
Online case study platforms (e.g., HBR cases), Consulting club activities, Internal university competitions, Industry body organized contests
Career Connection
Excelling in such competitions showcases leadership, analytical prowess, and practical application of knowledge, highly valued by Indian recruiters and employers for management trainee roles.
Advanced Stage
Specialize Deeply through Electives & Research- (Semester 6-8)
Strategically choose specialization electives (e.g., Lean Manufacturing, Supply Chain Analytics, Global SCM) aligning with specific career interests. Undertake independent research projects or dissertations focusing on contemporary operations challenges in the Indian context.
Tools & Resources
Academic journals, Industry reports (e.g., from NASSCOM, FICCI), Faculty guidance, Advanced data analysis software (e.g., Arena for simulation, SAP for ERP)
Career Connection
Deep specialization positions graduates for niche roles in specific areas of operations, offering a competitive edge in the Indian job market for senior roles and higher responsibility.
Network with Industry Leaders & Alumni- (Semester 7-8)
Attend industry conferences, workshops, and guest lectures organized by the university. Actively connect with operations professionals, alumni, and potential mentors on platforms like LinkedIn. Participate in alumni networking events to expand professional contacts.
Tools & Resources
LinkedIn, Industry association events (e.g., CII, FICCI), University alumni portal, Professional networking apps
Career Connection
Networking opens doors to job opportunities, mentorship, and insights into industry trends, significantly aiding in final placements and long-term career growth in various Indian companies.
Master Placement & Interview Skills- (Semester 7-8)
Dedicate time to intensive placement preparation, including resume building, mock interviews (technical and HR), group discussion practice, and aptitude test training. Understand company-specific recruitment processes and current industry expectations.
Tools & Resources
University placement cell, Online aptitude test platforms, Mock interview apps, Current affairs resources for GDs, Company-specific interview guides
Career Connection
Direct preparation for the job market ensures readiness for campus placements, maximizing the chances of securing desirable roles in top Indian companies and excelling in competitive hiring processes.
Program Structure and Curriculum
Eligibility:
- 10+2 or equivalent examination from a recognized Board with a minimum of 50% marks (45% for SC/ST)
Duration: 4 years (8 semesters)
Credits: 158 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAH1011 | Principles of Management | Core | 3 | Management Introduction, Evolution of Management Thought, Planning and Decision Making, Organizing and Staffing, Directing and Controlling |
| BBAH1012 | Business Economics | Core | 3 | Introduction to Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies |
| BBAH1013 | Financial Accounting | Core | 3 | Accounting Concepts and Principles, Recording Business Transactions, Preparation of Final Accounts, Branch and Departmental Accounts, Partnership Accounts |
| BBAH1014 | Quantitative Techniques for Business - I | Core | 3 | Introduction to Statistics, Data Presentation and Analysis, Measures of Central Tendency, Measures of Dispersion, Probability and Probability Distributions |
| BBAH1015 | Business Communication - I | Core | 2 | Fundamentals of Communication, Verbal and Non-Verbal Communication, Written Communication Principles, Business Correspondence, Report Writing |
| BBAH1016 | IT Applications in Business | Core | 2 | Introduction to Information Technology, Operating Systems and Software, Microsoft Office Suite (Word, Excel, PowerPoint), Database Concepts, Internet and E-commerce Basics |
| BBAH1017 | Environmental Studies | Core | 2 | Multidisciplinary Nature of Environmental Studies, Ecosystems and Biodiversity, Environmental Pollution, Natural Resources Management, Social Issues and the Environment |
| BBAH1018 | Indian Constitution | Mandatory Non-Credit | 0 | Historical Background of Indian Constitution, Preamble and Fundamental Rights, Directive Principles of State Policy, Union and State Governments, Judiciary and Local Self-Governance |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAH2011 | Organizational Behavior | Core | 3 | Introduction to Organizational Behavior, Perception, Learning, and Personality, Motivation Theories, Group Dynamics and Team Building, Leadership and Conflict Management |
| BBAH2012 | Marketing Management | Core | 3 | Introduction to Marketing, Marketing Environment and Research, Consumer Behavior and Market Segmentation, Product and Pricing Decisions, Promotion and Distribution Decisions |
| BBAH2013 | Corporate Accounting | Core | 3 | Accounting for Companies: Share Capital, Debentures and Company Final Accounts, Financial Statement Analysis, Cash Flow Statement, Valuation of Shares and Goodwill |
| BBAH2014 | Quantitative Techniques for Business - II | Core | 3 | Correlation and Regression Analysis, Index Numbers, Time Series Analysis, Decision Theory, Linear Programming |
| BBAH2015 | Business Communication - II | Core | 2 | Advanced Business Correspondence, Oral Presentation Skills, Interview and Negotiation Skills, Cross-Cultural Communication, Digital Communication Strategies |
| BBAH2016 | Business Analytics | Core | 2 | Introduction to Business Analytics, Data Collection and Preparation, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics and Data Visualization |
| BBAH2017 | Professional Ethics and Values | Core | 2 | Introduction to Ethics, Business Ethics Frameworks, Corporate Social Responsibility, Ethical Decision Making, Values in Management and Professionalism |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAH3011 | Human Resource Management | Core | 3 | Introduction to HRM, HR Planning and Recruitment, Training and Development, Performance Management, Compensation Management and Industrial Relations |
| BBAH3012 | Financial Management | Core | 3 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital and Capital Structure, Working Capital Management |
| BBAH3013 | Legal Aspects of Business | Core | 3 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Companies Act, 2013 and Cyber Law |
| BBAH3014 | Operations Management | Core | 3 | Introduction to Operations Management, Product and Process Design, Facility Location and Layout, Production Planning and Control, Quality Management and Inventory Management |
| BBAH3015 | Principles of Entrepreneurship | Core | 3 | Concept of Entrepreneurship, Entrepreneurial Process and Creativity, Business Idea Generation and Opportunity Evaluation, Business Plan Preparation, Sources of Finance and Legal Aspects of Startups |
| BBAH3016 | Business Research Methods | Core | 3 | Introduction to Business Research, Research Design and Hypothesis Formulation, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| BBAH3OE101 | Digital Marketing | Open Elective | 3 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing and Email Marketing |
| BBAH3OE102 | Foreign Language | Open Elective | 3 | Basic Grammar and Vocabulary, Conversational Skills, Reading and Writing Practice, Cultural Aspects and Etiquettes, Business Phrases and Communication |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAH4011 | International Business | Core | 3 | Introduction to International Business, Theories of International Trade and Investment, Global Business Environment, International Marketing Strategies, Global Human Resource Management |
| BBAH4012 | Strategic Management | Core | 3 | Concept of Strategy and Strategic Management Process, Environmental Scanning and Industry Analysis, Strategy Formulation: Corporate and Business Level, Strategy Implementation, Strategic Control and Evaluation |
| BBAH4013 | Supply Chain Management | Core | 3 | Introduction to Supply Chain Management, Supply Chain Drivers and Metrics, Demand Forecasting and Inventory Management, Logistics and Transportation Management, Supply Chain Network Design and Technologies |
| BBAH4014 | Corporate Governance & Social Responsibility | Core | 3 | Introduction to Corporate Governance, Board of Directors and Stakeholder Management, Corporate Social Responsibility Principles, Business Ethics and Sustainability, Reporting and Disclosure Practices |
| BBAH4015 | Macroeconomics | Core | 3 | National Income Accounting, Theories of Employment and Income, Inflation and Deflation, Monetary and Fiscal Policies, International Trade and Business Cycles |
| BBAH4016 | Business Simulation | Core | 2 | Introduction to Business Simulation, Decision Making in a Simulated Environment, Strategic and Financial Planning, Marketing and Operations Strategy in Simulation, Teamwork and Competitive Analysis |
| BBAH4OE101 | Design Thinking | Open Elective | 3 | Introduction to Design Thinking, Empathize and Define Phases, Ideate and Brainstorming Techniques, Prototyping and Testing, Innovation and User-Centric Design |
| BBAH4OE102 | Artificial Intelligence in Business | Open Elective | 3 | Introduction to Artificial Intelligence, Machine Learning Fundamentals for Business, AI Applications in various Business Functions, Data Analytics with AI, Ethical Considerations and Future of AI |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAH5011 | Internship | Core | 6 | Practical Industry Exposure, Application of Theoretical Knowledge, Project Report Formulation, Skill Development and Problem Solving, Professional Networking |
| BBAHOM101 | Logistics and Supply Chain Management | Specialization Elective | 3 | Introduction to Logistics Management, Transportation Modes and Network Design, Warehousing and Inventory Management in Logistics, Supply Chain Integration and Coordination, Global Logistics and Customs |
| BBAHOM102 | Total Quality Management | Specialization Elective | 3 | TQM Principles and Philosophies, Quality Gurus and their Contributions, Quality Tools and Techniques, Statistical Process Control (SPC), Six Sigma and ISO Standards |
| BBAHOM103 | Production Planning and Control | Specialization Elective | 3 | Production Systems and Types, Aggregate Planning and Master Production Scheduling, Material Requirements Planning (MRP), Capacity Planning, Shop Floor Control and Scheduling |
| BBAHOM104 | Services Operations Management | Specialization Elective | 3 | Characteristics of Services, Service Design and Development, Service Quality Management, Demand and Capacity Management in Services, Service Process Improvement and Technology |
| BBAHOM105 | Project Management | Specialization Elective | 3 | Project Life Cycle and Processes, Project Planning and Scheduling (PERT/CPM), Project Cost Management, Project Risk Management, Project Team and Stakeholder Management |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAHOM106 | Lean Manufacturing | Specialization Elective | 3 | Lean Principles and Philosophy, Value Stream Mapping, Just-in-Time (JIT) Production, Kanban System and 5S Methodology, Total Productive Maintenance (TPM) and Kaizen |
| BBAHOM107 | Materials Management | Specialization Elective | 3 | Introduction to Materials Management, Purchasing and Procurement, Stores Management and Inventory Control, Material Handling and Logistics, Vendor Development and Management |
| BBAHOM108 | Operations Research | Specialization Elective | 3 | Linear Programming and Simplex Method, Transportation and Assignment Problems, Queuing Theory, Simulation Models, Game Theory and Decision Analysis |
| BBAHOM109 | Supply Chain Analytics | Specialization Elective | 3 | Introduction to Data Analytics in SCM, Demand Forecasting Models, Inventory Optimization Techniques, Logistics Network Optimization, Supplier Performance and Risk Analytics |
| BBAH6CFE101 | Cross Functional Elective 1 (Example: Business Ethics and Sustainability) | Cross Functional Elective | 3 | Ethical Frameworks in Business, Corporate Social Responsibility, Environmental Sustainability Practices, Sustainable Business Models, Green Marketing and Stakeholder Engagement |
| BBAH6CFE102 | Cross Functional Elective 2 (Example: Digital Business and E-commerce) | Cross Functional Elective | 3 | Digital Business Models, E-commerce Platforms and Strategies, Digital Payment Systems, Logistics in E-commerce, Legal and Security Aspects of Digital Business |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAHOM110 | Retail Operations Management | Specialization Elective | 3 | Retail Formats and Strategies, Store Operations and Layout, Merchandising and Category Management, Inventory Management in Retail, Retail Supply Chain and Customer Service |
| BBAHOM111 | Procurement and Sourcing Management | Specialization Elective | 3 | Strategic Sourcing Process, Supplier Selection and Relationship Management, Negotiation Strategies, Contract Management and E-Procurement, Global Sourcing and Ethical Sourcing |
| BBAHOM112 | Sustainable Operations and Supply Chain | Specialization Elective | 3 | Green Operations and Manufacturing, Reverse Logistics and Circular Economy, Sustainable Sourcing and Supplier Practices, Carbon Footprint Management, Environmental Management Systems (EMS) |
| BBAHOM113 | Technology and Operations Strategy | Specialization Elective | 3 | Role of Technology in Operations, Industry 4.0 and Automation, Digital Transformation in Operations, Operations Strategy Formulation, Technology Adoption and Implementation |
| BBAH7CFE101 | Cross Functional Elective 3 (Example: Financial Markets and Services) | Cross Functional Elective | 3 | Indian Financial System, Capital Market Operations, Money Market Instruments, Banking and Insurance Services, Investment Banking and Mutual Funds |
| BBAH7CFE102 | Cross Functional Elective 4 (Example: Advanced Business Analytics) | Cross Functional Elective | 3 | Big Data Concepts and Technologies, Machine Learning for Business Analytics, Data Mining Techniques, Statistical Modeling for Business Decisions, Prescriptive Analytics and Optimization |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAH8011 | Capstone Project | Core | 6 | Independent Research and Problem Identification, Literature Review and Methodology, Data Collection and Analysis, Report Writing and Documentation, Presentation and Viva Voce |
| BBAHOM114 | Global Supply Chain Management | Specialization Elective | 3 | Global Logistics and Trade, International Sourcing and Procurement, Cross-Border Transportation and Customs, Supply Chain Risk Management in Global Context, Global Supply Chain Strategies and Challenges |
| BBAHOM115 | Humanitarian Logistics | Specialization Elective | 3 | Introduction to Humanitarian Logistics, Disaster Preparedness and Response, Emergency Logistics Planning, Coordination and Collaboration in Aid Operations, Risk Assessment and Resource Mobilization |
| BBAH8SE101 | Specialization Elective (Other Stream/Repeated) | Specialization Elective | 3 | Advanced topics in a chosen specialization, Interdisciplinary business concepts, Strategic applications in specific industry, Emerging trends in business, Case study analysis and problem solving |
| BBAH8SE102 | Specialization Elective (Other Stream/Repeated) | Specialization Elective | 3 | In-depth study of a chosen business area, Functional area advanced strategies, Global business challenges, Innovation and change management, Entrepreneurial ventures and growth |
