

BBA-HONS in International Business at Alliance University


Bengaluru, Karnataka
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About the Specialization
What is International Business at Alliance University Bengaluru?
This BBA (Hons) International Business program at Alliance University focuses on equipping students with a global perspective on commerce and trade. It delves into the complexities of international markets, cross-border operations, and multicultural business environments, preparing students for diverse roles in India''''s rapidly globalizing economy. The program emphasizes practical knowledge relevant to Indian companies expanding internationally and foreign entities operating in India.
Who Should Apply?
This program is ideal for ambitious fresh graduates seeking entry into global trade, export-import, and multinational corporations. It also caters to working professionals aiming to upskill in international strategies or career changers transitioning into the dynamic international business industry. A strong interest in global affairs, economics, and diverse cultures is a beneficial prerequisite.
Why Choose This Course?
Graduates of this program can expect promising career paths in export-import houses, international logistics, global marketing, and trade finance roles within MNCs and large Indian conglomerates. Entry-level salaries in India typically range from INR 4-7 LPA, with significant growth trajectories for experienced professionals. The curriculum aligns with requirements for certifications in international trade and global supply chain management.

Student Success Practices
Foundation Stage
Build Foundational Business Acumen & Communication- (Semester 1-2)
Focus on thoroughly understanding core concepts in economics, accounting, and business management. Actively participate in class discussions and join business clubs. Develop strong written and verbal communication skills through presentations and report writing, essential for future international interactions.
Tools & Resources
Online business news portals (Livemint, Economic Times), Academic journals, Toastmasters International club (if available)
Career Connection
Strong fundamentals and communication skills are critical for excelling in initial internships and building a professional network.
Master Quantitative & Analytical Skills- (Semester 1-2)
Dedicate time to excel in quantitative methods and data analysis. Utilize online platforms for practice problems and real-world case studies. Develop proficiency in spreadsheet software (Excel) which is indispensable for business analysis.
Tools & Resources
NPTEL courses on statistics, Coursera/edX for business analytics basics, Microsoft Excel tutorials, Kaggle for data projects
Career Connection
These skills are highly valued in roles involving market research, financial analysis, and operational planning in global firms.
Explore Global Business Trends- (Semester 1-2)
Cultivate an early interest in international business by reading global news, subscribing to international business newsletters, and following global economic developments. Participate in college debates or discussions on global trade policies and current events.
Tools & Resources
The Economist, Financial Times, World Trade Organization (WTO) news, UNCTAD reports
Career Connection
Builds a global mindset and awareness, preparing students for specialized international business courses and future career roles.
Intermediate Stage
Gain Practical Exposure through Internships/Live Projects- (Semester 3-4 (summer internships), Semester 5 (project work))
Seek short-term internships or participate in live industry projects, especially with companies involved in export-import, supply chain, or international marketing. Apply theoretical knowledge gained from HR, Marketing, and Operations Management in real-world scenarios.
Tools & Resources
University placement cell, LinkedIn, Internshala, Company websites for internship applications
Career Connection
Provides crucial industry experience, builds a professional network, and clarifies career interests within international business.
Develop Specialized International Business Skills- (Semester 4-5)
Focus on in-depth understanding of subjects like International Business Management, Export-Import Management, International Marketing, and International Finance. Pursue certifications in relevant areas like EXIM procedures or supply chain management.
Tools & Resources
Online certification courses (e.g., from IIFT, FIEO), Specialized textbooks, Case study competitions focusing on global business
Career Connection
Deepens domain expertise, making students highly competitive for roles specific to international trade and global operations.
Network and Participate in Global Forums- (Semester 3-5)
Attend webinars, seminars, and conferences related to international trade and global economy. Connect with alumni and industry professionals on platforms like LinkedIn. Participate in inter-college business competitions focusing on global strategies.
Tools & Resources
LinkedIn, Industry-specific virtual events, College alumni network
Career Connection
Expands professional contacts, leads to mentorship opportunities, and provides insights into industry trends and job openings.
Advanced Stage
Prepare for Placements with Targeted Skill Refinement- (Semester 5-6)
Intensify preparation for interviews, group discussions, and aptitude tests. Focus on refining soft skills, presentation abilities, and domain-specific knowledge in global finance, cross-cultural management, and international logistics. Work on a strong resume and portfolio.
Tools & Resources
Career services cell, Mock interview platforms, Industry reports, Company-specific preparation guides
Career Connection
Maximizes chances of securing desired placements in top international business firms and MNCs.
Execute Capstone Project with Global Focus- (Semester 5-6)
Undertake the final project or dissertation with a strong emphasis on a real-world international business problem or opportunity. This could involve market entry strategies, global supply chain optimization, or international trade policy analysis.
Tools & Resources
Academic supervisors, Industry mentors, Research databases (e.g., EBSCO, J-STOR), Statistical software
Career Connection
Showcases problem-solving abilities, research acumen, and specialized knowledge, serving as a powerful resume booster for advanced roles.
Develop Cross-Cultural Competence & Leadership- (Semester 5-6)
Actively engage in activities that foster cross-cultural understanding and leadership. This could involve leading student organizations, participating in international student exchange programs (if available), or working on multicultural team projects.
Tools & Resources
Cultural sensitivity training, Leadership workshops, International student groups
Career Connection
Essential for navigating diverse global work environments and ascending to leadership positions in multinational organizations.



